Kordes Rosen
Kordes Rosen is a fifth-generation, family-owned German rose nursery (founded 1887) that breeds, cultivates, and sells garden roses, companion plants, and gardening accessories primarily through DTC e-commerce at rosen.de, supported by a B2B commercial-grower portal and seasonal on-site sales.
- Company typePrivate
- Founded1887
- HeadquartersKlein Offenseth-sparrieshoop, Germany
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Kordes Rosen does
Kordes Rosen (legal entity W. Kordes' S\u00f6hne Rosenschulen GmbH & Co KG) is a fifth-generation family-owned rose nursery founded in 1887 and headquartered in Klein Offenseth-Sparrieshoop, Germany. The company breeds, cultivates, and sells garden and cut roses, companion plants, and gardening accessories through a direct-to-consumer e-commerce platform at rosen.de, supplemented by phone consultation, a seasonal on-site show garden (Schaugarten), a dedicated B2B portal for commercial growers (Erwerbsg\u00e4rtner), and an annual printed catalog.
The product portfolio is structured around 15+ trademarked collections addressing distinct use cases: Parfuma\u00ae (fragrant roses with perfumer-authored scent profiles), ROSELAX\u00ae/ADR-Rosen (over 70 ADR-certified disease-resistant varieties, the largest such portfolio of any German rose nursery), RigoRosen\u00ae (shade-tolerant), NektarGarten\u00ae (insect/bird-friendly), Klettermaxe\u00ae (climbing), Lilliputs\u00ae (dwarf), Heckenzauber\u00ae (hedges), Eleganza\u00ae (noble roses), M\u00e4rchenRosen\u00ae (nostalgic), and the newer Kordes' Klima-Rosen\u00ae (climate-resilient). Roses are delivered in multiple forms (bare-root, Plant-o-fix\u00ae 2L/3L pots, 5L-9L containers, and standard/Stammrosen). Proprietary tooling includes the Ros-o-mat\u00ae recommendation questionnaire and Help-o-mat\u00ae disease diagnostic tool. Plant variety protection (Sortenschutzrecht) covers proprietary cultivars.
Revenue is generated through one-time unit sales of plants and accessories at prices typically ranging from \u20ac15 to \u20ac55, with volume discounts on multi-packs (4-packs at ~\u20ac79-99) and VAT-inclusive German pricing. There is no subscription, licensing, or recurring revenue model. Customer concentration is low and consumer-facing, with a fragmented base of private garden enthusiasts as the primary segment, supported by commercial horticultural sales to Erwerbsg\u00e4rtner and a tertiary botanical-garden segment. Distribution is primarily regional (Germany, Austria, France) with multilingual storefront support and international shipping. The company carries no external funding and remains wholly family-controlled.
Kordes Rosen firmographics
Firmographics- Name
- Kordes Rosen
- Legal name
- W. Kordes' Söhne Rosenschulen GmbH & Co KG
- Website
- https://rosen.de
- Company type
- Private
- Founded year
- 1887
- Operating status
- Operating
- Short description
- Kordes Rosen is a fifth-generation, family-owned German rose nursery (founded 1887) that breeds, cultivates, and sells garden roses, companion plants, and gardening accessories primarily through DTC e-commerce at rosen.de, supported by a B2B commercial-grower portal and seasonal on-site sales.
- Ownership category
- akta.pro rank
Kordes Rosen industry classification
Industry- Product category
- Garden Roses / Ornamental Horticulture
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (444240), Nursery and Floriculture Production (11142), Greenhouse, Nursery, and Floriculture Production (1114)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)
Keywords
Where Kordes Rosen is headquartered
LocationHeadquarters
- HQ city
- Klein Offenseth-sparrieshoop
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Kordes Rosen business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Rose Plant Sales: Primary revenue from direct sale of garden roses in various forms including bare-root roses, container roses, standard roses (Stammrosen), and specialty rose collections. Sales through e-commerce website, phone, and on-site showroom.
- Rose Companion Products: Sale of complementary products including rose fertilizer, pruning shears, plant protection products, soil analysis tools, garden accessories, and fire bowls/grills from partner CookKing
- Commercial Horticultural Sales: Dedicated B2B section for Erwerbsgärtner (commercial gardeners) offering cut roses, Kordana® pot roses, and bulk garden roses
- Catalog and Educational Materials: Sale of Kordes Garden Rose Catalog (Katalog 2026) and gardening literature
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wurzelnackte Rosen (Bare-root roses) - Entry level pricing |
| Unit Pricing | Pay-as-you-go | Plant-o-fix® Container Roses (2L-3L pots) |
| Unit Pricing | Pay-as-you-go | 5L-9L Container Roses and Dekortöpfe |
| Unit Pricing | Pay-as-you-go | Stammrosen (Standard Roses) - Various heights |
| Unit Pricing | Pay-as-you-go | Rosenbegleiter (Rose Companions) - Accessories |
| Unit Pricing | Pay-as-you-go | 4er Pakete (4-packs) - Bundle Discounts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Kordes Rosen product offering
Product offeringCore offering
Kordes Rosen breeds, cultivates, and sells garden roses through its own e-commerce platform rosen.de, organized into trademarked collections by use case (fragrance, shade tolerance, insect-friendliness, climbing, dwarf size, hedging). The company also sells rose companion plants (Rosenbegleiter) such as lavender, clematis, catnip, and hydrangeas, alongside gardening accessories (pruning shears, fertilizers, climbing supports). Deliveries are made in multiple forms — bare-root roses for dormant-season planting and Plant-o-fix® 2L, 3L, 5L, 6L, and 9L container roses, plus standard stem roses (Stammrosen) in various heights.
Product overview
Kordes Rosen (W. Kordes' Söhne Rosenschulen GmbH & Co KG) is a fifth-generation family rose nursery established over 137 years ago, operating rosen.de as a direct-to-consumer e-commerce platform. The product portfolio centers on garden roses (Gartenrosen) organized into named collections including Parfuma® Duftrosen (fragrant roses with detailed perfume descriptions), MärchenRosen® (nostalgic densely-filled flowers), Klettermaxe® (climbing roses up to 2m), Eleganza® and Eleganza® Antique® (elegant noble roses), NektarGarten® (insect-friendly varieties), SEE YOU® (Persian simple-flower roses), Fantasia® (spectacular color variations), RigoRosen® (robust shade-tolerant ADR varieties), Lilliputs® (compact dwarf roses), Siluetta® (small-flowered ramblers), and Heckenzauber® (hedge roses). Rose types include Duftrosen (fragrant), ADR-Rosen/ROSELAX®, Kletterrosen, Rambler, Strauchrosen, Edelrosen, Beetrosen, Kleinstrauchrosen/Bodendecker, Zwergrosen, and Wildrosen/Historische Rosen. Delivery forms offered include bare-root roses (Wurzelnackte), Plant-o-fix® pots (2L, 3L), Containerrosen (5L, 6L, 9L), and Stammrosen in various heights (60cm, 80cm, 120cm) as potted or bare-root. Supporting products include Rosenbegleiter (companion plants like Lavender, Clematis, Catnip, Sage, Hydrangeas), Zubehör (accessories including pruning shears, fertilizers, climbing supports, fire bowls), and services like Ros-o-mat® (personalized rose finder questionnaire) and Help-o-mat® (disease/pest diagnostic tool). Individual named rose varieties are sold across all collections.
Differentiator
Problem solved
Functional benefit
Brands
- Parfuma®: Collection of bed and hybrid tea roses with intense, harmonious fragrance, each variety described with detailed perfume notes by perfumer Claudia Valder
- ROSELAX®
- MärchenRosen®
- Klettermaxe®
- Eleganza®
- Eleganza® Antique®
- NektarGarten®
- Heckenzauber®
- SEE YOU®
- Fantasia®
- RigoRosen®
- Lilliputs®
- Siluetta®
- Kordana®
- Plant-o-fix®
- Ros-o-mat®
- Help-o-mat®
- Rosenbegleiter
Products and services
- Gartenrosen (Garden Roses) Complete range of garden roses in multiple types — bed roses (Beetrosen), noble roses (Edelrosen), climbing roses (Kletterrosen), ramblers, shrub roses (Strauchrosen), fragrant roses (Duftrosen), wild and historical roses, dwarf roses (Zwergrosen), and small shrub / groundcover roses (Kleinstrauchrosen). Sold to private gardeners and commercial growers.
- Rosenbegleiter (Rose Companion Plants) Companion plants for rose gardens including Lavender, Clematis, Catnip, Sage, Hibiscus, Hydrangeas, Daylilies, ornamental grasses, and cushion perennials, organized by color accents and themes.
- Zubehör (Garden Accessories) Gardening accessories including pruning shears, fertilizers, soil analysis tools, plant protection products, Classic Garden Elements® climbing supports, and CookKing fire bowls and grills.
- Parfuma® Duftrosen Collection Trademarked collection of bed and noble roses selected for intense, complex fragrance, each variety accompanied by a multi-layered perfumer's scent profile authored by Claudia Valder.
- RigoRosen® Collection Trademarked collection of ADR-awarded, rigorously healthy and easy-care roses, including varieties bred for shade tolerance in difficult garden corners.
- NektarGarten® Collection Trademarked collection of insect-friendly roses selected for pollen and rose hips, supporting bees, bumblebees, butterflies, and birds.
- Klettermaxe® Climbing Rose Collection Trademarked collection of climbing roses reaching up to 2 meters in height, suitable for trellises, fences, walls, rose arches, and obelisks.
- Eleganza® Collection Trademarked collection of upright-growing, elegant noble roses suitable as long-stemmed cut flowers or as centerpiece plants in beds.
- MärchenRosen® Collection Trademarked collection featuring nostalgic, classic, often densely filled flowers that bloom tirelessly, with colors ranging from delicate violet to bright red.
- Lilliputs® Dwarf Rose Collection Trademarked collection of dwarf roses in many colors and flower forms, growing to a maximum height of 40cm, suitable for small gardens, terraces, and balconies in pots.
- Siluetta® Rambler Collection Trademarked collection of small-flowered rambler roses growing up to 2 meters in height with 1001 small, repeat-flowering blooms for pergolas and fences.
- Heckenzauber® Hedge Rose Collection Trademarked collection of repeat-flowering, mostly broadly growing roses ideal as hedges, suitable for group plantings or solo use.
- Fantasia® Color-Variation Collection Trademarked collection of bed and noble roses featuring overwhelming colors, spectacular color transitions, attractive shadings, and lively stripes, with compact growth.
- SEE YOU® Persian Rose Collection Trademarked collection of Persian roses with simple, single flowers featuring a color-contrasting eye in the center, marketed as extravagant and bee-friendly.
- ROSELAX® / ADR-Rosen Collection Trademarked collection of over 70 ADR (Allgemeine Deutsche Rosenneuheitenprüfung) certified roses, guaranteeing carefree and effortless rose enjoyment without chemical treatments.
- Gräfin Diana® (Edelrose) Premium Edelrose (noble rose) from the Parfuma® collection with intense harmonious fragrance and velvety purpur-red flowers. ADR-awarded in 2014.
- Flirt 2011® (Compact Dwarf Rose) Compact dwarf rose from the Lilliputs® collection with countless pale pink flowers in large clusters and exceptional disease resistance. ADR-awarded in 2011.
- Oh Happy Day® (Edelrose) Premium Edelrose (noble rose) with cream-apricot coloring, shrub-like growth character, and outstanding leaf health. ADR-Prädikat awarded.
- Westerland® (Strauchrose) Classic shrub rose with colorful, fragrant blooms, free-blooming nature, frost-hardiness, and versatility. Originally introduced in 1969.
- Amadeus® (Kletterrose) Climbing rose from the Klettermaxe® collection with high leaf health, large filled brightly glowing flowers, very rain-resistant and stable.
- Sternenhimmel® (Dwarf Rose) Compact dwarf rose with starry pink-white flowers, dense growth ideal for small gardens or containers, and high disease resistance. ADR 2021 and Gold Medal winner.
- 2025 Neuheiten (New Rose Varieties) 2025 new rose variety introductions: Golden Fleece® (ADR-awarded small shrub / groundcover), Papagayo® (award-winning Beetrose), Europa Donna (insect-friendly Beetrose), Spicy® (Beetrose), Art Deco® (Beetrose), Clivia® (intensely fragrant Beetrose), Julie® (Patiorose), Herzogin Dorothea (Beetrose), Lunara (climbing rose), Royal Red® (climbing rose).
- Zauberhaft® (2024 Beetrose Novelty) 2024 Beetrose novelty with dense bushy growth, excellent leaf health, and insect-friendly semi-double flowers. Christened at the 110th anniversary of Rosenpark Zweibrücken.
- Wurzelnackte Gartenrosen (Bare-Root Roses) Traditional delivery form of bare-root roses for planting in the dormant season, offered as entry-level pricing (e.g. Gräfin Diana from €18.95; Westerland from €14.95).
- Plant-o-fix® Container Roses (2L / 3L / 5L) Proprietary Plant-o-fix® container roses in 2L, 3L and 5L pot sizes, supplied with the Anwachsgarantie (growth guarantee) — e.g. Gräfin Diana 2L at €23.95, 3L at €26.95; Oh Happy Day 5L at €28.95.
- Stammrosen (Standard Roses) Standard stem roses (Stammrosen) in heights of 60cm, 80cm, and 120cm, available as potted or bare-root, including half-standard, high-standard, and weeping forms — e.g. Flirt 2011 Stammrose 60cm in 5L at €54.90; Gräfin Diana Stammrose 80cm at €48.90.
- Erwerbsgärtner Commercial Portal (B2B) Dedicated B2B portal at rosen.de/erwerbsgaertner offering wholesale commercial quantities of cut roses, Kordana® pot roses, and bulk garden roses to Erwerbsgärtner (professional horticulturists and garden centers).
Quantifiable outcome
- More ADR awards than any other German rose nursery - over 70 ADR-rosen varieties
- +2 more outcomes
Companies that use Kordes Rosen
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Kordes Rosen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Kordes Rosen partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Annette TimmermannminorProfessional photographer providing product photography services for rose catalog and website imagery.
- Ute Mans FotografieminorProfessional photographer providing product photography services for rose catalog and website imagery.
- CookKingminorPartnership for fire bowls and grill solutions (Feuerschalen & Grill) sold through Kordes Rosen website. CookKing products featured as additions to rose garden offerings for outdoor living.
- Classic Garden Elements®minorClimbing and support structures (Kletter- / Rankhilfen) partner offering compatible rose accessories through Kordes Rosen website.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Kordes Rosen competitors and assessment
Company assessmentRegional players
- Bakker Spalding: Dutch mail-order and online horticultural retailer with broad European customer base. Comparable e-commerce-driven plant sales model with similar logistics and cross-border shipping footprint.
- Dehner: Germany's largest garden center chain; major retail channel for garden plants including roses. Overlaps with Kordes on consumer rose sales through retail garden centers but operates as multi-category retailer rather than rose specialist.
Direct peers
- Jackson & Perkins: US-based rose retailer and breeder with strong DTC e-commerce and branded rose collections. Comparable direct-to-consumer online rose sales and proprietary branded SKU strategy.
- Rosen Tantau: German rose breeding nursery founded 1906, also based in Schleswig-Holstein region, competing head-to-head with Kordes on garden and cut rose varieties with similar ADR-driven breeding program. Most direct comparable peer for both breeding IP and wholesale/DTC channels.
- Meilland International: French family-owned rose breeder (founded 1850, 6th generation) with global wholesale and licensing footprint. Comparable proprietary branded collections, plant variety protection, and ADR-equivalent international competition wins.
- Poulsen Roser: Danish rose breeder known for pot roses and garden varieties with international licensing and wholesale distribution. Comparable breeder-to-commercial-grower model serving garden centers across Europe.
- David Austin Roses: UK rose breeder specializing in English garden roses with strong DTC e-commerce, branded collections, and global direct shipping. Comparable premium positioning, proprietary cultivar protection, and direct-to-consumer marketing.
- Delbard (Georges Delbard): French rose breeder with extensive garden and cut rose catalogs, branded collections, and online DTC. Comparable branded-collection strategy and family-breeder heritage.
Others
- Classic Garden Elements (Kordes partner): German manufacturer of rose arches, obelisks and climbing structures; existing Kordes distribution partner. Thematically adjacent as enabling infrastructure for rose gardeners and channel partner rather than direct competitor.
Emerging players
- Heirloom Roses: US specialty rose nursery focused on own-root garden roses with strong DTC and customer education content. Comparable specialist rose nursery e-commerce model with curated cultivar selection.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Kordes Rosen social profiles
Digital presenceKordes Rosen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kordes Rosen leadership team
Management profileNumber of profiles
Profiles3 records
Kordes Rosen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kordes Rosen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kordes Rosen
What does Kordes Rosen do?
Kordes Rosen breeds, cultivates, and sells garden roses through its own e-commerce platform rosen.de, organized into trademarked collections by use case (fragrance, shade tolerance, insect-friendliness, climbing, dwarf size, hedging). The company also sells rose companion plants (Rosenbegleiter) such as lavender, clematis, catnip, and hydrangeas, alongside gardening accessories (pruning shears, fertilizers, climbing supports). Deliveries are made in multiple forms — bare-root roses for dormant-season planting and Plant-o-fix® 2L, 3L, 5L, 6L, and 9L container roses, plus standard stem roses (Stammrosen) in various heights.
Is Kordes Rosen a public or private company?
Kordes Rosen is a private company. It is classified as family owned and is currently operating.
When was Kordes Rosen founded?
Kordes Rosen was founded in 1887.
Where is Kordes Rosen based?
Kordes Rosen is headquartered in Klein Offenseth-sparrieshoop, Germany, in the Europe region.
How does Kordes Rosen make money?
Four revenue lines are on record. Rose Plant Sales are the primary driver. The others are rose Companion Products, commercial Horticultural Sales and catalog and Educational Materials.
Who are Kordes Rosen's main competitors?
Regional players on record are Bakker Spalding and Dehner. Direct peers are Jackson & Perkins, Rosen Tantau, Meilland International, Poulsen Roser, David Austin Roses and Delbard (Georges Delbard). Classic Garden Elements (Kordes partner) is listed as an others. Heirloom Roses is listed as an emerging player.
Does Kordes Rosen have an API?
No public API is recorded for Kordes Rosen.
What industry is Kordes Rosen in?
Kordes Rosen's product category is Garden Roses / Ornamental Horticulture. Its primary akta.pro industry code is AFAGAHAD, Greenhouse Floriculture (Cut Flowers). Its NAICS code is 444240 and its SIC code is 5200.