Roshini Trust

What Roshini Trust does

Roshini Trust is a Hyderabad-headquartered, non-profit charitable trust founded on 4 December 1997 that delivers a comprehensive suite of mental health services across the twin cities of Hyderabad and Secunderabad in Telangana, India. Its service portfolio spans crisis intervention (Roshini Helpline 1997, 11am–9pm daily, manned by ~65 trained volunteers), clinical psychiatry and psychology at the Begumpet-based Roshini Counselling Centre, fortnightly free mental health camps, the 'Psychiatry at Your Doorstep' mobile van serving slum communities, palliative and home-based care (Roshini Palliative Care / Life at Your Doorstep, 7,000+ patients served), a Roshini Recreation Centre for Seniors (established 2016), psycho-legal advisory services, career counselling, and standardised psychometric assessments. Service delivery is human-driven — 19 named credentialed professionals (MD psychiatrists, PhD/RCI-licensed clinical and rehabilitation psychologists, special educators) supported by ~60–65 volunteers — delivered in person, via the helpline, and through outreach into schools, colleges, juvenile homes, jails, cancer hospitals, orphanages and old age homes in English, Telugu, Hindi, Tamil, Marathi, Odia and Urdu. The organisation claims 186,215+ helpline calls, 65,337+ patients treated, 300+ awareness sessions reaching 20,000+ students, and over 100,000 patients served cumulatively over 27 years.

The underlying 'technology' is a coordinated, multi-channel mental-health service stack — telephony, in-person clinical sessions, mobile van outreach, fortnightly camp logistics, school curriculum delivery (STAR project), and partner-venue service hubs (Ramakrishna Math, KSS Charitable Trust, Montfort Social Institute, Teach For India, Datla Foundation). No proprietary digital product, app, or AI tooling is disclosed; psychometric assessments are administered by RCI-registered clinical psychologists using standardised scientific instruments.

The business model is donation-driven and trust-governed. Funding comes primarily from individual donations (eligible for 80G tax exemption), 'celebration donations' (birthdays, weddings, anniversaries), institutional grants from corporate and philanthropic partners (foundational support from Dr. Reddy's Laboratories / Late Dr. Anji Reddy; STAR project funded by Datla Foundation and delivered with Teach For India), and subsidised fees from paid counselling sessions at the Begumpet centre. Pricing for clinical services is not publicly disclosed. Distribution relies on word-of-mouth, partner referrals, community outreach events, school and corporate wellness workshops, free camps, the helpline, and a self-serve 'Book A Session' web form.

Name

Roshini Trust

Legal name

Roshini Trust

Website

https://roshinitrust.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Roshini Trust is a Hyderabad-based nonprofit charitable trust founded in 1997 that delivers a comprehensive suite of mental health services — crisis helpline, clinical counselling, mobile psychiatry, palliative care, senior recreation, and psycho-legal support — to underprivileged and paying clients via a donation-funded, volunteer-supported model in Telangana, India.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Other Individual and Family Services (624190), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGAEAH)

Keywords

• Mental health services
• Psychiatric counselling
• Crisis helpline support
• Palliative care services
• Community mental health

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Donations and Charitable Contributions: Roshini Trust is a registered NGO/non-profit trust that operates primarily through donations. The website accepts online donations (cheque/draft in favour of 'roshini Trust – Corpus, Hyderabad'), with 80G tax exemption for donors. Bank details are published on the website for direct contributions.
2. Celebration Donations: Individuals are encouraged to dedicate celebrations (birthdays, weddings, anniversaries, festivals) to the mental health cause by making donations, turning personal milestones into fundraising opportunities.
3. Counselling and Professional Services Fees: The counselling centre generates revenue through paid sessions with psychiatrists, clinical psychologists, and counselling psychologists. Pricing is not publicly disclosed; clients likely pay subsidised rates given the NGO's charitable mission.
4. Partnership Grants and Corporate Sponsorships: Funded in part by Dr. Reddy's Laboratories (foundational support), Datla Foundation (STAR project), and other institutional partners for specific programmes such as the STAR school mental hygiene curriculum.

Pricing tiers

Go-to-market motion3 records

Distribution channels9 records

Marketing channels10 records

Core offering

Roshini Trust is a registered non-profit charitable trust that delivers mental health services through a free helpline, paid counselling centre, community outreach programs, palliative care, psychometric assessment, and psycho-legal services. The organisation primarily serves individuals and families in Hyderabad and Secunderabad across all socioeconomic strata, combining crisis intervention, clinical psychiatry, psychology, and community-based outreach under a single umbrella.

Product overview

Roshini Trust is a mental health NGO established in 1997, offering a comprehensive suite of mental health services primarily in Hyderabad, India. The organization operates through multiple integrated service lines: the Roshni Helpline (1997) for crisis support, the Roshni Counselling Centre as the main service hub, Free Mental Health Camps and Psychiatry at Your Doorstep for community outreach, Palliative Care and Life at Your Doorstep for home-based care, a Recreation Center for Seniors, Psycho-Legal Services for legal-psychological support, Career Counselling, Psychometric Assessment services, and specialized treatment programs for Depression, Anxiety, Relationship issues, and Child Behavioral problems. All services are delivered by qualified psychiatrists, clinical psychologists, counselors, and rehabilitation specialists.

Differentiator

Problem solved

Functional benefit

Products and services

• Roshni Helpline (1997) Free, confidential emotional support helpline for depressed and suicidal individuals, manned by approximately 65 trained volunteers operating 11am-9pm daily.
• Roshni Counselling Centre Walk-in counselling centre at Begumpet, Hyderabad offering subsidised sessions with qualified psychiatrists, clinical psychologists, counselling psychologists, rehabilitation psychologists, and career counsellors for personal and work-related stress.
• Free Mental Health Camps Free psychiatric camps held at Ramakrishna Math (Domalguda, every Wednesday and Friday), Roshini Counselling Centre (Begumpet, every Thursday) and KSS Charitable Trust, Rasoolpur (every Sunday), providing consultation, counselling, and free medicines to underprivileged patients.
• Psychiatry at Your Doorstep Mobile psychiatric service with a van equipped with medicines and staff (psychiatrist + counsellor + coordinator) travelling to underprivileged slum areas of Hyderabad and Secunderabad to provide professional psychiatric help at the doorstep.
• Roshni Palliative Care

Quantifiable outcome

• 186,215+ helpline calls received; 65,337+ patients treated; 7,000+ palliative care patients served
• +3 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Teach For India (TFI)coreStrategic or Co-development Partner · 1 May 2022Implementation partner for the STAR project. TFI provides 35 operated classrooms (Grades 2–10) across 10 schools in Hyderabad where Roshini delivers its mental hygiene curriculum. Roshini and Datla Foundation collaborate with TFI to build a student community aware of mental hygiene practices.
• Pain Relief and Palliative Care SocietycoreStrategic or Co-development PartnerPartnership to provide palliative care services for terminally ill patients and their families. Roshini Trust, with support from this society, delivers services in Hyderabad and Secunderabad under the Roshini Palliative Care programme.
• Ramakrishna Math and Mission, HyderabadcoreStrategic or Co-development PartnerVenue partner for free mental health camps held every Wednesday and Friday at Ramakrishna Math, Domalguda. Also a site for palliative care support and psycho-social outreach.
• Montfort Social Institute (MSI), UppalminorStrategic or Co-development PartnerPartner institution for 'Psychiatry at Your Doorstep' outreach. Roshini's mobile psychiatric team visits MSI's slum community outreach locations on the 3rd Friday of each month for free psychiatric camps and counselling.
• Aaryajanani TrustminorStrategic or Co-development PartnerPartner for community development workshops, particularly for pregnant mothers, focused on holistic development and mental health awareness in the community.
• KSS Charitable Trust, RasoolpurminorStrategic or Co-development PartnerVenue partner for free psychiatric camps held every Sunday at KSS Charitable Trust, Rasoolpur, Hyderabad.
• Spring Health (USA)minorOthersMs. Geeta Magesh, Clinical Psychologist at Roshini, serves as a consultant with Spring Health (USA), providing psychometric assessments and employee well-being services through this international partnership.
• Cloudnine Hospital, Banjara HillsminorOthersDr. Bona Colaco, Clinical Psychologist at Roshini, serves as a consultant at Cloudnine Hospital, Banjara Hills, providing perinatal and postpartum mental health support.
• Hyderabad Academy of PsychologyminorOthersDr. Vrushali Reddy and Dr. Bona Colaco serve as faculty and supervisors at the Hyderabad Academy of Psychology, contributing to professional training and development in the mental health field.
• Viswa Bharathi Medical CollegeminorOthersHabeebuddin Mohammad, Rehabilitation Psychologist at Roshini, serves as faculty and consultant at Viswa Bharathi Medical College, Hyderabad.
• Vivekananda Institute of Human Excellence (VIHE), Ramakrishna MathminorStrategic or Co-development PartnerDr. Vrushali Reddy serves as Legal and Psychological Consultant at VIHE, Ramakrishna Math and Mission, Hyderabad.

Scale indicators12 records

Recent moves9 records

Expansion highlights5 records

Emerging players

• Wysa: AI-driven mental health chatbot and counselling platform popular in India; competes for the same younger demographic Roshini reaches via STAR schools and youth outreach.
• Amaha (formerly InnerHour): India-based digital mental health platform offering online therapy, psychiatric consultations, and self-care tools; overlaps with Roshini's counselling, anxiety, and depression service lines but with a venture-backed tech model.
• YourDOST: Indian online counselling and emotional wellness platform serving students and corporates; comparable target segments (students, working professionals) but delivered via tech-enabled subscription rather than physical NGO model.

Broad incumbents

• Tele-MANAS (Government of India): Government of India's national tele-mental health helpline network; a public-sector peer providing free counselling and crisis support that competes for the same beneficiary pool across India.
• NIMHANS Centre for Wellbeing: Government-backed national mental health institute providing clinical, helpline, and community services; a much larger incumbent in the same mental health ecosystem that sets standards Roshini's team aligns to.
• Mpower (Aditya Birla Education Trust): Indian mental health initiative offering counselling clinics, helpline, and school programmes across major cities; directly comparable service mix (clinical + outreach + education) with deeper funding.

Direct peers

• iCall (TISS Mumbai): Tata Institute of Social Sciences-run mental health helpline and counselling service offering free/low-cost psychological support; directly comparable in service mix (helpline + counselling + outreach) and Indian non-profit structure.
• Mann Talks Foundation: Indian non-profit offering free mental health counselling and awareness, structurally similar to Roshini's free helpline/camp/community outreach approach in tier-1 cities.
• Vandrevala Foundation Mental Health Helpline: India's other major free mental health helpline NGO operating pan-India crisis support, very comparable to Roshini Helpline 1997 in mission, volunteer-based delivery, and target population.

Others

• White Swan Foundation: Indian non-profit focused on mental health awareness, research, and storytelling; not a direct service peer but addresses the same stigma-reduction and community-education needs that Roshini's awareness sessions target.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/roshni.counselling
• Instagraminstagram.com/roshinicounselling?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
• LinkedInlinkedin.com/company/roshini-trust

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Roshini Trust