The Hyderabad Academy of Psychology - India

What The Hyderabad Academy of Psychology - India does

The Hyderabad Academy of Psychology (HAP) is a privately held counseling and training academy founded in 2009 by Dr. Diana Monteiro in Secunderabad, Telangana, India. HAP operates two integrated lines of business: (1) psychological counseling services — individual, couples, family, and adolescent therapy plus career assessments and clinical supervision — delivered in-person at its Secunderabad office and online via Zoom, Skype, or telephone, and (2) professional training programs including certificate courses (Practical Skills in Psychological Counseling, School Counseling, Experiential Course, Building Your Counseling Practice, Advanced Skills) and continuing-education workshops. The underlying technology stack is intentionally light: Zoom for service delivery, Google Forms for intake/registration, WhatsApp and email for client communication, and YouTube for content marketing; there is no proprietary platform or mobile app. The revenue model combines per-session fees (Rs 500-6,000 for individual counseling, Rs 2,500-8,000 for couples) with one-time course fees (Rs 20,000-64,900 inclusive of GST), corporate EAP contracts negotiated per scope, and clinical supervision billed by the hour. The customer base spans individual therapy clients, professional counselor trainees, schools (e.g., Gitanjali group of schools), colleges (St Mary's Degree College, YWCA of Secunderabad engagements), and corporate EAP buyers, with all sessions by appointment only and no walk-in or emergency services.

Name

The Hyderabad Academy of Psychology - India

Legal name

The Hyderabad Academy of Psychology

Website

https://thehap.in

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

The Hyderabad Academy of Psychology (HAP) is a Secunderabad-based, founder-led academy that delivers psychological counseling and US-aligned training courses in India. It serves individuals, couples, families, schools, corporates, and aspiring counselors via in-person and Zoom delivery.

Ownership category

akta.pro rank

Product category

Psychological Counseling Services

NAICS

Educational Services (61), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Mental Health Counseling & Psychotherapy Services (EDALAFAB)

akta.pro secondary industries

School Psychology Services & Psychoeducational Support (EDAKAMAC), School Counseling & Student Support Services Preparation Programs (EDAHAFAJ), College & Career Counseling (Admissions, Scholarships, Pathways) (EDAJALAE)

Keywords

• Psychological counseling services
• Counseling psychology training
• Employee assistance programs
• Clinical supervision services
• Mental health workshops

Headquarters

HQ city

Secunderabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Psychological Counseling Services: Fees per session for individual, couples, adolescent, and family counseling. Individual counseling ranges from Rs 500 to Rs 6,000 per 50-minute session depending on counselor experience level. Couples counseling (85-minute sessions) ranges from Rs 2,500 to Rs 8,000. Services provided by interns/counselors-in-training are offered free of charge.
2. Professional Counseling Training Courses: Certificate courses in counseling psychology: Practical Skills (10 weeks, Rs 28,000), School Counseling (40 hours, Rs 20,000), Experiential Course (6 months, Rs 64,900), Advanced Skills (10 weeks, Rs 30,000), and Building Your Practice (6 months, Rs 36,000). Fees charged one-time per course with installment payment options available.
3. Corporate Training and EAP: Employee Assistance Programs providing on-site or off-site counseling, seminars, presentations, and crisis management services to corporate clients. Fees are negotiated based on company needs and scope of services.
4. Clinical Supervision: Individual clinical supervision sessions (Rs 4,500 per 60 min with Dr. Monteiro; Rs 3,000 per 60 min with Bona Colaco) and group supervision for practicing counselors seeking professional development.
5. Continuing Education Programs: Webinars and workshops for mental health professionals including Practical Ethics (Feb 2023), Grief Counseling (June 2021), Depression workshop (Jan 2020), and past CE programs on NSSI, Yoga in Counseling, Ethics, Personality Disorders, Dementia, Suicidal People, Neuropsychology, Sexual Orientation, and Attachment Theory.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

The Hyderabad Academy of Psychology provides fee-for-session psychological counseling (individual, couples, family, and adolescent therapy) and structured professional training courses in counseling psychology, including certificate programs, school counseling, experiential training, and advanced skills courses. It also offers clinical supervision for practicing counselors, career and psychological assessments, and corporate Employee Assistance Programs (EAPs) with on-site and off-site delivery. All training is conducted online via Zoom, with clinical practicum at partner institutions, and counseling is available in-person at the Secunderabad office or via telepsychology.

Product overview

The Hyderabad Academy of Psychology (HAP) offers a comprehensive suite of psychological services organized into two main pillars: clinical counseling services and professional training programs. Counseling services include Psychological Counseling (individual, couples, family, and adolescent), Assessment/Career Counseling, Clinical Supervision, and Corporate/Employee Assistance Programs. Training programs include certificate courses (Basic Skills in Psychological Counseling, School Counseling Online Course, Experiential Course, Building your Counseling Practice, Counseling in Action: Advanced Skills), Continuing Education for Clinicians, Practical Psychology for Daily Living, and Psychology Workshops. All services adhere to American Psychological Association (APA) and American Counseling Association (ACA) ethics guidelines adapted for the Indian context. Courses are delivered online via Zoom with clinical supervision components and in-person options where applicable.

Differentiator

Problem solved

Functional benefit

Products and services

• Psychological Counseling
• Psychological Assessment and Career Counseling
• Clinical Supervision
• Employee Assistance Programs (EAPs)
• Corporate Training Workshops
• Outreach and Prevention Programs
• Practical Skills in Psychological Counseling Course
• School Counseling Online Course
• Experiential Course in Psychological Counseling
• Building Your Counseling Practice Course
• Counseling in Action: Advanced Skills Course
• Continuing Education for Clinicians
• Practical Psychology for Daily Living Course
• Workshops in Psychology

Quantifiable outcome

• 75% of financially secure individuals rate their mental well-being as 'excellent' or 'very good' vs. only 21% among the financially vulnerable (cited in HAP blog on financial literacy and mental health)
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• MindPeers: Indian mental health startup combining therapy, assessments, and corporate wellness. Comparable to HAP's blend of counseling services, psychological assessment, and corporate training.
• Wysa: India-headquartered AI-driven mental health support platform with therapist escalation. Adjacent to HAP's telepsychology and corporate EAP offerings, with a tech-led rather than clinician-led model.

Direct peers

• Cadabams: India-based mental health service provider offering counseling, de-addiction, and rehabilitation. Comparable to HAP in counseling service breadth and community mental health positioning.
• iCall (Tata Institute of Social Sciences): TISS-run counseling helpline and service offering individual therapy and training. Comparable to HAP as an academic-anchored counseling practice providing both clinical services and professional pathways.
• Vandrevala Foundation: Indian mental health NGO running a free multilingual helpline and counseling services. Comparable as a service-oriented mental health provider, though on the non-profit / outreach end.
• YourDOST: Indian online counseling platform serving students and corporate employees. Overlaps with HAP across individual counseling, school/college outreach, and corporate EAPs.
• 1to1help.net: India-based corporate EAP provider offering employee counseling, manager training, and crisis support. Directly comparable to HAP's corporate training and EAP revenue stream.
• Amaha (formerly InnerHour): India-based mental health company providing online therapy, psychiatry, and self-care programs. Comparable to HAP's telepsychology services and corporate outreach, with a larger pan-India digital footprint.
• BetterLyf: Indian mental health platform offering online counseling and therapy across individuals, couples, and corporates. Directly comparable to HAP in clinical service offerings and EAP-style delivery, though more digital/PLG in GTM.

Broad incumbents

• Apollo Hospitals (Mental Health Services): Large Indian hospital chain with psychiatry and mental health service lines. Comparable as a broader incumbent offering counseling and psychiatric services, though psychology-led services are a sub-line rather than core focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCjpmqbhCKn6w
• LinkedInlinkedin.com/company/the-hyderabad-academy-of-psychology---india

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hyderabad Academy of Psychology - India