Rotenso
Rotenso is a Polish HVAC brand that designs and distributes air conditioners, heat pumps, VRF systems, air purifiers, and ventilation products through authorized installers and wholesale partners across Poland and five other European markets, serving residential, hospitality, healthcare, and commercial customers.
- Company typePrivate
- Founded2016
- HeadquartersRuda Śląska, Poland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Rotenso does
Rotenso Sp. z o.o. is a Polish HVAC manufacturer and brand operator headquartered in Ruda Śląska, Silesia, founded in 2016. The company designs and distributes air conditioning, heat pump, VRF/RVF, air purification, and ventilation products through a broad portfolio of residential and commercial units. Underlying technology centers on inverter-driven systems using R32 eco-friendly refrigerant, with proprietary features including SMART Eye Follow/Away for person-tracking airflow, Winter Package enabling operation below -30°C, 4D Auto Louvres, built-in air ionizers, electrostatic and 3-in-1 filtration, and Wi-Fi/BMS integration compatible with Google Home and Amazon Alexa. Product breadth spans 19+ wall-mounted residential models (Mirai, Luve, Fresh, Versu, Revio, Imoto, Teta, Ukura, Elis, Roni), commercial splits (console, cassette, floor-ceiling, ducted), multi-split systems, VRF/RVF outdoor and indoor units, air-source heat pumps in split, monoblock, and all-in-split configurations, air purifiers, DHW and buffer tanks, plus a separate Wentilo sub-brand for heat recovery ventilation.
The business model is primarily hardware sales through a network of authorized installers and wholesale distribution partners, facilitated via a find-an-installer locator on the company website. Pricing is not publicly disclosed; full installation costs are reported at 4,000-15,000 PLN per system depending on configuration, with device retail prices starting around 1,500 PLN. Go-to-market combines channel-partner distribution for residential and SMB customers, enterprise field sales for VRF/RVF commercial projects (targeting investors, designers, and contractors), and product-led growth via the multilingual e-commerce-enabled website featuring selection assistants and heat pump calculators. Revenue streams include air conditioning systems, heat pumps, VRF/RVF systems, air purifiers and humidifiers, accessories, and professional installation services facilitated through certified partners. The company serves customers across Poland, Germany, France, Czech Republic, Italy, and Ukraine, with named enterprise references in hospitality (Ibis Styles, Hotel Verde Montana, Hotel Mercure), healthcare (EHTIC), and food service (Restauracja Muszla Gdynia).
Rotenso firmographics
Firmographics- Name
- Rotenso
- Legal name
- ROTENSO® SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄ
- Website
- https://rotenso.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rotenso is a Polish HVAC brand that designs and distributes air conditioners, heat pumps, VRF systems, air purifiers, and ventilation products through authorized installers and wholesale partners across Poland and five other European markets, serving residential, hospitality, healthcare, and commercial customers.
- Ownership category
- akta.pro rank
Rotenso industry classification
Industry- Product category
- HVAC Equipment
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- HVAC Equipment (Heating, Cooling & Air Handling) (IMAHAKAB)
- akta.pro secondary industry
- Ventilation, Ducting & Air Distribution Equipment (IMAHAKAG)
Keywords
Where Rotenso is headquartered
LocationHeadquarters
- HQ city
- Ruda Śląska
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Rotenso business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Air Conditioning Systems: Sale of residential and commercial split and multi-split air conditioning systems. Includes wall-mounted, cassette, duct, floor-ceiling, and console units.
- Heat Pump Systems: Sale of air-source heat pumps including split, monoblock, and all-in-split configurations. Also includes DHW tanks and buffer tanks.
- RVF/VRF Systems: Variable Refrigerant Flow systems for commercial applications. Includes outdoor units, indoor units, and RVF AHU condensers.
- Air Purifiers and Humidifiers: Standalone air purification units and air purifiers with humidification functions.
- Accessories: Wired and wireless controllers, RVF controllers, modules and modems, additional accessories, filters for air conditioning and heat pump systems.
- Professional Installation Services: Installation services provided through network of authorized installers. The company facilitates connections between customers and certified installation partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Air conditioner units with installation |
| Unit Pricing | One time/ perpetual license | Split system air conditioners |
| Unit Pricing | One time/ perpetual license | Multi-split systems |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Rotenso product offering
Product offeringCore offering
Rotenso designs, manufactures, and distributes HVAC equipment including wall-mounted and commercial split air conditioners, multi-split systems, VRF/RVF variable refrigerant flow systems, air-source heat pumps (split, monoblock, all-in-split), air purifiers, humidifiers, DHW and buffer tanks, and heat recovery ventilation under the Wentilo sub-brand. The company sells products primarily through an authorized installer network and wholesale distribution for residential customers, and directly to investors, designers, and contractors for commercial VRF projects, supported by technical assistance across the project lifecycle.
Product overview
Rotenso is a Polish HVAC company offering a comprehensive portfolio of air conditioning, heat pump, and ventilation solutions. The product lineup includes: (1) Room Split Air Conditioners with 19 wall-mounted models (Mirai, Luve, Luve Pro, Fresh, Versu, Revio, Imoto, Teta, Ukura, Elis, Roni) ranging from entry-level to premium (A+++ energy class); (2) Commercial Split Air Conditioners including console (Aneru), cassette (Tenji), floor-ceiling (Jato), and ducted (Nevo) types; (3) Multi-Split systems allowing 2-5 indoor units per outdoor unit; (4) VRF/RVF systems (V5, HR, miniRVF V4/V5, V-STAGE) for large commercial buildings with multiple indoor unit options; (5) Air Purifiers (Aero, Piura, Wint, Cleo) and humidifying purifiers (Qube, Ione); (6) Heat Pumps in Split, Monoblock, and All-in-Split types (Airmi, Aquami, Heatmi, Windmi) with DHW tanks (Thermos Ceramic/Inox) and buffer tanks (Thermos Store); (7) Accessories including controllers, Wi-Fi modules, and filters. A separate brand 'Wentilo' handles heat recovery ventilation. Products support smart home integration (Google Home, Amazon Alexa) and feature R32 eco-friendly refrigerant.
Differentiator
Problem solved
Functional benefit
Brands
- Wentilo: Heat recovery ventilation (rekuperacja) systems brand launched by Rotenso for residential and commercial ventilation solutions.
Products and services
- Residential Wall-Mounted Split Air Conditioners A lineup of wall-mounted split air conditioners (Mirai, Luve, Luve Pro, Fresh, Versu Mirror/Pure/Cloth Stone/Cloth Caramel, Revio, Imoto, Teta Mirror, Ukura, Ukura H, Elis, Elis Silver, Roni) for residential rooms and apartments, with inverter technology, R32 refrigerant, Wi-Fi control, and SMART Eye intelligent airflow; available in entry-level to premium A+++ energy classes.
- Commercial Split Air Conditioners Commercial-grade split air conditioners including Aneru console units (Aneru, Aneru AN, Aneru HP), Tenji cassette units (CC, CS), Jato floor-ceiling unit, Nevo ducted concealed unit, and Unico single-unit design, intended for offices, retail, hospitality, and other commercial premises.
- Multi-Split Air Conditioning Systems Multi-split air conditioning systems pairing Hiro outdoor units (HP, S, N variants) with two to five indoor units drawn from the wall-mounted range (Mirai Multi, Fresh Multi, Versu Multi variants, Luve Multi, Revio Multi, Imoto Multi, Teta Multi, Ukura Multi), enabling multi-room climate control in apartments and homes.
- VRF/RVF Variable Refrigerant Flow Systems Variable refrigerant flow systems for commercial and large-scale installations, comprising RVF V5, HR RVF (heat recovery), miniRVF V4 and V5 outdoor units, RVF V-STAGE, plus indoor units (RVF Enos WM wall-mounted, RVF Jato FC floor-ceiling, RVF Tenji CC/CS cassettes, RVF Nevo DL/DM/DH ducted variants), with BMS integration and tailored project design support.
- Air-Source Heat Pumps Air-source heat pumps in split (Airmi Split, Aquami Split, Heatmi Split), monoblock (Airmi Monoblock, Aquami Monoblock, Windmi Monoblock), multi-split (Aquami Multi), and all-in-split (Aquami All in Split) configurations, designed for residential heating and cooling with Winter Package operation down to -30°C.
- Air Purifiers and Humidifying Purifiers Standalone air purification units including Aero, Piura, Wint, Cleo air purifiers, plus Qube and Ione humidifying air purifiers with ionization features, intended for residential and light-commercial indoor air quality improvement.
- DHW and Buffer Tanks (Thermos Series) Domestic hot water tanks (Thermos Ceramic, Thermos Ceramic Grey, Thermos Inox, Thermos Dual Inox, Thermos Twin Inox) and buffer tanks (Thermos Store, Thermos Store Plus, Thermos Store Grey) for heat pump hydraulic separation and DHW production.
- Wentilo Heat Recovery Ventilation (HRV) Systems Decentralized and centralized heat recovery ventilation (rekuperacja) systems under the Wentilo sub-brand, providing fresh air with heat recovery for residential and commercial buildings, complementary to Rotenso's HVAC portfolio.
- HVAC Accessories and Controls Wired and wireless remote controllers, RVF controllers, Wi-Fi modules, modems, and replacement filters (electrostatic, photocatalytic, active carbon, Cold Nano) sold as accessories for air conditioners and heat pump systems.
- Professional Installation Services (via Authorized Installers) Installation services facilitated through Rotenso's network of certified installation partners for both air conditioning and heat pump systems; customers are connected with authorized installers who provide quotes and perform professional installation.
Quantifiable outcome
- SEER 9.3 for cooling mode (A+++) and SCOP 5.3 for heating mode (A+++) on Rotenso Mirai
- +2 more outcomes
Companies that use Rotenso
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles3 records
Rotenso technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature9 records
Rotenso partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights6 records
Rotenso competitors and assessment
Company assessmentDirect peers
- Cooper & Hunter: US/HK-origin HVAC brand marketed through a network of distributors across Central and Eastern Europe. Same channel-led mid-market positioning as Rotenso, with overlapping SKUs in residential AC and heat pumps.
- Kaisai: Polish HVAC brand offering residential air conditioners, heat pumps, and commercial VRF systems. Closest direct peer given shared home market, similar product line-up, and overlapping installer channel.
- Hisense Air Conditioning: Chinese major with growing EU HVAC distribution; competes directly in residential split AC and increasingly in residential heat pumps, overlapping with Rotenso on smart-home integrated platforms.
- AUX: Chinese HVAC manufacturer actively expanding across EU with a full split AC and heat-pump range; competes head-to-head with Rotenso in residential price tiers and multi-EU distribution.
- Sinclair: Czech-based HVAC manufacturer with residential AC, heat pumps, and light commercial VRF. Direct competitor in Central Europe with comparable mid-tier positioning and installer-led distribution.
- NIBE Energy Systems: Swedish heat-pump and HVAC specialist with strong Northern/Central European footprint. Comparable in the heat-pump and HRV adjacencies where Rotenso (Airmi/Aquami/Windmi and Wentilo) is competing.
Broad incumbents
- Midea Group: Chinese HVAC major with rapid EU expansion via the Midea, Comfee, and Toshiba Carrier lines. Directly competes in residential split AC and increasingly in commercial VRF, with a sourcing scale Rotenso cannot match.
- LG Electronics (Air Solutions): LG's HVAC division offers residential and commercial AC plus VRF with deep EU distribution. Comparable product breadth but vastly larger R&D and marketing budget vs Rotenso.
- Daikin: Global HVAC leader with extensive Central European manufacturing (Czech Republic) and full residential/commercial/VRF portfolio. Overlaps every Rotenso category but at much greater scale and with proprietary inverter technology.
- Gree Electric Appliances: World's largest AC manufacturer, expanding its own-brand and OEM footprint in Europe. Directly overlaps with Rotenso on residential split and heat-pump SKUs at competitive price points.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rotenso social profiles
Digital presenceRotenso compliance and trust
Trust signalCompliance3 records
Rotenso financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rotenso leadership team
Management profileNumber of profiles
Profiles1 record
Rotenso funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rotenso M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rotenso
What does Rotenso do?
Rotenso designs, manufactures, and distributes HVAC equipment including wall-mounted and commercial split air conditioners, multi-split systems, VRF/RVF variable refrigerant flow systems, air-source heat pumps (split, monoblock, all-in-split), air purifiers, humidifiers, DHW and buffer tanks, and heat recovery ventilation under the Wentilo sub-brand. The company sells products primarily through an authorized installer network and wholesale distribution for residential customers, and directly to investors, designers, and contractors for commercial VRF projects, supported by technical assistance across the project lifecycle.
Is Rotenso a public or private company?
Rotenso is a private company. It is classified as corporate owned and is currently operating.
When was Rotenso founded?
Rotenso was founded in 2016. It employs 11 to 50 people.
Where is Rotenso based?
Rotenso is headquartered in Ruda Śląska, Poland, in the Europe region.
How does Rotenso make money?
Six revenue lines are on record. Air Conditioning Systems are the primary driver. The others are heat Pump Systems, RVF/VRF Systems, air Purifiers and Humidifiers, accessories and professional Installation Services.
Who are Rotenso's main competitors?
Direct peers on record are Cooper & Hunter, Kaisai, Hisense Air Conditioning, AUX, Sinclair and NIBE Energy Systems. Broad incumbents are Midea Group, LG Electronics (Air Solutions), Daikin and Gree Electric Appliances.
Does Rotenso have an API?
No public API is recorded for Rotenso.
What industry is Rotenso in?
Rotenso's product category is HVAC Equipment. Its primary akta.pro industry code is IMAHAKAB, HVAC Equipment (Heating, Cooling & Air Handling), with a secondary code of IMAHAKAG, Ventilation, Ducting & Air Distribution Equipment. Its NAICS code is 33341 and its SIC code is 3585.