Rotolux NV
Rotolux NV is a Belgian FSC®-certified B2B manufacturer of gift wrapping paper and bags, serving European retailers, wholesalers, and private-label brands from a single production site in Vichte, Belgium, using water-based inks and a zero-discharge recycling process.
- Company typePrivate
- Founded1990
- HeadquartersVichte, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Rotolux NV does
Rotolux NV is an independent Belgian manufacturer and supplier of gift wrapping paper and bags, headquartered and operating from a single production site at Grasstraat 6, Vichte, Belgium. The company sells a catalogue of counter rolls (up to 120cm wide, 50-300m long), sheets converted from those rolls, consumer rolls (50-70cm wide, 1.5-20m), and gift/carrier bags, all printed in-house on FSC®-certified paper with optional alternative substrates including 100% recycled, sugar beet, and grass paper. Production has used water-based inks and a zero-discharge wastewater and paper-waste recycling loop since 2006, and the company has held FSC® certification since 2012.
The business operates as a B2B specialist serving two horizontal segments: retailers, gift shops, and wholesalers that purchase the Rotolux catalogue line, and private-label clients (retailers and brands) that commission custom-designed, logo-branded wrapping and bags produced under their own branding. The go-to-market is sales-led via direct outreach and quote requests, supplemented by a professional multi-language website (Dutch, French, English) with a B2B shop requiring account login, an annual lookbook/brochure, and an Instagram presence for inspiration. Pricing is fully quote-based with no public list, payment terms are 30 days, and new customers are evaluated before commercial terms are established. The company has 11 employees, no disclosed funding, no public listing, no parent company, and operates worldwide with primary focus on Europe.
Rotolux NV firmographics
Firmographics- Name
- Rotolux NV
- Legal name
- Rotolux NV
- Website
- https://rotolux.eu
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rotolux NV is a Belgian FSC®-certified B2B manufacturer of gift wrapping paper and bags, serving European retailers, wholesalers, and private-label brands from a single production site in Vichte, Belgium, using water-based inks and a zero-discharge recycling process.
- Ownership category
- akta.pro rank
Rotolux NV industry classification
Industry- Product category
- Gift Wrapping Paper & Bags
- NAICS
- Paper Bag and Coated and Treated Paper Manufacturing (322220)
- SIC
- Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670)
- akta.pro primary industry
- Flexible Paper Packaging & Wraps (kraft wrap, pouches, laminations) (IMAMAHAF)
- akta.pro secondary industry
- Paper Bags & Sacks (retail, industrial, multiwall) (IMAMAHAC)
Keywords
Where Rotolux NV is headquartered
LocationHeadquarters
- HQ city
- Vichte
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Rotolux NV business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Gift wrapping paper sales: Rotolux generates revenue primarily through the sale of gift wrapping paper products including counter rolls (up to 120cm wide, 50-300m long), sheets converted from counter rolls, and consumer rolls (50-70cm wide, 1.5-20m). Products are sold in standard Rotolux designs and under private label arrangements.
- Gift bags and carrier bags: Sale of gift bags and carrier bags featuring Rotolux's own designs or custom designs for private label clients.
- Private label custom printing: Custom design, printing, and labeling services where Rotolux produces gift wrapping and bags with client-specific branding, logos, and colors. The company helps develop and manufacture products tailored to customer specifications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | B2B wholesale pricing - quote-based |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Rotolux NV product offering
Product offeringCore offering
Rotolux NV designs, prints, and manufactures FSC-certified gift wrapping paper and bags in Vichte, Belgium. The product range includes counter rolls (up to 120 cm wide, 50-300 m long), sheets converted from counter rolls, consumer rolls (50-70 cm wide, 1.5-20 m), and gift and carrier bags. The company also provides private label custom design, printing, and labeling services that allow retailers and brands to develop their own branded gift wrapping collections. All products are printed with water-based inks on FSC-certified, recycled, sugar beet, or grass paper.
Product overview
Rotolux NV is a Belgian FSC®-certified manufacturer and supplier of high-quality gift wrapping paper and bags. The product portfolio consists of Counter Rolls (large format rolls up to 120 cm wide, 50-300m long), Sheets (flat format converted from counter rolls), Consumer Rolls (smaller rolls 50-70 cm wide, 1.5-20m long), and Gift Bags (carrier bags with Rotolux or custom designs). The company also offers Private Label custom printing services where retailers can develop their own branded gift wrapping products using custom designs, logos, and colors. All products are available on FSC®-certified paper, 100% recycled paper, sugar beet paper, and grass paper. Production is located in Vichte, Belgium.
Differentiator
Problem solved
Functional benefit
Products and services
- Counter Rolls Large-format gift wrapping paper rolls up to 120 cm wide and 50-300 meters long, designed for retail counter display and professional gifting applications. All designs can be converted to sheets, and an extensive choice is always available on stock.
- Sheets Flat gift wrapping paper sheets converted from counter roll designs, offering flexibility for various gifting needs and occasions.
- Consumer Rolls Smaller gift wrapping paper rolls between 50-70 cm wide with lengths ranging from 1.5 to 20 meters, suitable for individual consumer use and resold by retail customers.
- Gift Bags
Companies that use Rotolux NV
Customer profileSegments3 records
Ideal customer profiles2 records
Rotolux NV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Rotolux NV partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
Rotolux NV competitors and assessment
Company assessmentBroad incumbents
- Mondi Group: Global paper and packaging group producing kraft paper, containerboard, and flexible paper-based packaging. Comparable as a broad incumbent supplying paper substrates and converted paper products to European packaging customers; far larger and far broader portfolio.
- Graphic Packaging: Global paperboard packaging manufacturer serving consumer goods customers in food, beverage and retail. Comparable as a broad paper packaging incumbent with converting capabilities for branded retail packaging, but at much larger scale and different substrate focus.
- Sealed Air: Global packaging company known for protective and food packaging solutions with sustainability initiatives. Comparable as a broad incumbent in paper- and film-based packaging serving retail and B2B customers, though core focus is protective and food packaging rather than gift wrap.
- Stora Enso: European forest products company producing paperboard, packaging materials and biomaterials. Comparable as a European broad paper and packaging incumbent with FSC-certified sourcing and converting capacity relevant to gift wrap substrates.
- Smurfit Kappa: Global paper-based packaging leader with European integrated mills and converting operations. Comparable as a broad paper packaging incumbent serving European FMCG and retail customers, though primarily focused on corrugated and boxboard rather than gift wrap.
Direct peers
- Talking Tables: UK-based designer and supplier of sustainable gift wrap, crackers, and party paper goods. Closest comparable: similar specialty B2B gift wrap focus with strong sustainability positioning and private label / bespoke capabilities for European retailers.
- IG Design Group: UK-listed designer, manufacturer and distributor of gift wrap, gift bags, stationery, and seasonal products sold globally to retailers. Comparable as a direct competitor in B2B gift wrap with overlapping product categories and customer base of mass-market retailers.
Emerging players
- Wrappily: US-based sustainable gift wrap brand using recycled and printable paper. Comparable as a niche, eco-positioned gift wrap specialist focused on recyclable substrates, though smaller and consumer-direct rather than B2B manufacturing.
- Re-Wrapped: UK-based small business producing recycled and eco-friendly gift wrap, stationery and greetings products. Comparable as a niche sustainable gift wrap competitor targeting eco-conscious consumers and indie retail.
Regional players
- Nordgröna: Swedish maker of sustainable gift wrap using recycled and grass-fiber papers. Comparable as a small, sustainability-led European gift wrap converter serving regional retail customers, with overlapping substrate innovation (grass paper).
Market position
Strengths3 records
Weaknesses3 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Rotolux NV social profiles
Digital presenceRotolux NV compliance and trust
Trust signalCompliance1 record
Rotolux NV financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rotolux NV leadership team
Management profileNumber of profiles
Rotolux NV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rotolux NV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rotolux NV
What does Rotolux NV do?
Rotolux NV designs, prints, and manufactures FSC-certified gift wrapping paper and bags in Vichte, Belgium. The product range includes counter rolls (up to 120 cm wide, 50-300 m long), sheets converted from counter rolls, consumer rolls (50-70 cm wide, 1.5-20 m), and gift and carrier bags. The company also provides private label custom design, printing, and labeling services that allow retailers and brands to develop their own branded gift wrapping collections. All products are printed with water-based inks on FSC-certified, recycled, sugar beet, or grass paper.
Is Rotolux NV a public or private company?
Rotolux NV is a private company. It is classified as unknown and is currently operating.
When was Rotolux NV founded?
Rotolux NV was founded in 1990. It employs 11 to 50 people.
Where is Rotolux NV based?
Rotolux NV is headquartered in Vichte, Belgium, in the Europe region.
How does Rotolux NV make money?
Three revenue lines are on record. Gift wrapping paper sales are the primary driver. The others are gift bags and carrier bags and private label custom printing.
Who are Rotolux NV's main competitors?
Broad incumbents on record are Mondi Group, Graphic Packaging, Sealed Air, Stora Enso and Smurfit Kappa. Direct peers are Talking Tables and IG Design Group. Emerging players are Wrappily and Re-Wrapped. Nordgröna is listed as a regional player.
Does Rotolux NV have an API?
No public API is recorded for Rotolux NV.
What industry is Rotolux NV in?
Rotolux NV's product category is Gift Wrapping Paper & Bags. Its primary akta.pro industry code is IMAMAHAF, Flexible Paper Packaging & Wraps (kraft wrap, pouches, laminations), with a secondary code of IMAMAHAC, Paper Bags & Sacks (retail, industrial, multiwall). Its NAICS code is 322220 and its SIC code is 2670.