What Wrappily does

Wrappily is a gift wrapping company that operated a direct-to-consumer online storefront built on the Shopify e-commerce platform, targeting individual consumers and small buyers in a single domestic market. The store sold physical gift-wrapping products under the Wrappily brand, and the storefront functioned as the company's sole disclosed distribution channel. No proprietary technology stack, custom commerce infrastructure, or in-house platform components are indicated; the business runs on commodity Shopify tooling and a Shopify-hosted password/login flow.

The company has temporarily closed its shop, citing "a myriad of factors," and the public site displays an "Opening Soon" placeholder. During the pause, Wrappily is developing exclusive new product collections targeted at "a handful of large retailers," with planned release in 2026. This signals a strategic shift from a pure-play DTC model toward a wholesale/retailer-partnership model, though no retailer names, contract terms, or product specifications are disclosed. No pricing, revenue, headcount, funding, or management-team information is available in the source data, and ownership and corporate structure are likewise unspecified.

In its current state, Wrappily is generating no revenue from its primary channel (the DTC store is closed), and there is no evidence of alternative active revenue streams. The 2026 retailer-anchored product launch represents the company's principal forward-looking commercial initiative and will determine whether the business re-enters the market on a wholesale basis or remains in extended pause.

Name

Wrappily

Website

https://wrappily.com

Company type

Private

Founded year

2013

Operating status

Closed

Headcount range

1–10 employees

Short description

Wrappily is a gift wrapping company that operated a Shopify-powered direct-to-consumer online store. The store is currently closed, and the firm is developing exclusive new product collections for large retailer partners, slated for 2026 release.

Ownership category

akta.pro rank

Product category

Gift Wrapping / Consumer Stationery

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Gift, Novelty, and Souvenir Retailers (45942), Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Gift Wrapping & Presentation (Wrapping/Boxes/Ribbons) (HSACANAF)

akta.pro secondary industries

Premium & Luxury Wrapping Services (HSACANAG), Custom Closures & Closure Decoration (Coloring, Printing, Metallization) (IMALALAO), Greeting Cards, Gift Wrap & Party Paper Goods Distribution (CRAOALAJ)

Keywords

• Gift wrapping products
• Wrapping paper
• Gift packaging supplies
• Consumer stationery
• Holiday wrapping

Headquarters

HQ city

Kula

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales

Distribution channels1 record

Core offering

Wrappily sold gift wrapping products directly to consumers through a Shopify-powered online storefront. The shop has been temporarily closed, and during this pause period the company is developing exclusive new product collections for a handful of large retailers, scheduled for release in 2026.

Product overview

Wrappily is a gift wrapping company currently in a paused state. The company has been developing exclusive new product collections for large retailers scheduled for release in 2026. No specific named products or detailed product descriptions were available in the source material.

Differentiator

Problem solved

Functional benefit

Products and services

• Gift Wrapping Collections

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Regional players

• Envelopes.com: Specialty retailer of envelopes, stationery, and paper packaging products serving U.S. consumers and small businesses — adjacent paper-goods retail comparable to Wrappily's prior DTC storefront category.

Emerging players

• Minted: Design-led marketplace for stationery, art, and gifting products, including wrapping paper and gift tags, with strong retailer partnerships — comparable as a design-driven, paper-goods brand pursuing premium and exclusive retail collaborations.
• Cricut: Consumer cutting-machine platform whose users frequently produce custom gift wrap, tags, and packaging — adjacent as an enabler/threat to traditional wrap products and overlapping with the customizable wrapping-paper use case.
• Papier: Direct-to-consumer stationery and personalized paper-goods brand offering wrapping paper, notebooks, and cards — overlapping product mix, design-forward positioning, and a comparable premium gifting customer.

Direct peers

• EcoEnclose: Sustainable packaging supplier offering recycled and eco-friendly wrapping, mailers, and tissue — directly comparable to Wrappily's likely eco/printed-wrap positioning and B2B retailer/wholesale go-to-market.
• Noissue: Direct-to-consumer and wholesale supplier of custom and sustainable packaging, including gift wrap, tissue, and branded paper goods — overlapping most directly with Wrappily's product category and target customer (boutique brands and retailers).
• Paper Mart: Wholesale distributor of gift wrap, tissue paper, ribbons, and packaging supplies — a direct competitor in the bulk gift-wrap and packaging distribution space that Wrappily is pivoting toward.

Broad incumbents

• American Greetings: Major greeting card and gift-wrap incumbent with deep retail distribution; overlapping wrap/ribbon product lines sold through mass retailers make it a comparable broad incumbent in Wrappily's category.
• Hallmark: Mass-market incumbent in greeting cards and gifting with a broad gift-wrap and bag assortment sold through its own retail stores — a broad incumbent whose wrap category overlaps with Wrappily's, with vastly greater scale and distribution.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/Wrappily
• Facebookfacebook.com/Wrappily
• LinkedInlinkedin.com/company/wrappily

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wrappily