Rotterdamse Munt

What Rotterdamse Munt does

Rotterdamse Munt is a Dutch social urban garden (stichting) located at Rosestraat 200 in the Feijenoord district of Rotterdam-Zuid, founded circa 2012 and relocated to its current site in 2018. The garden cultivates more than 200 herb varieties across zones including a pioneer garden (pionierstuin), herb garden (kruidentuin), shrub garden (struweeltuin), and forest garden (bostuin), and serves simultaneously as a community green space, an outdoor classroom for approximately 700 children, a daybesteding (daytime activity) site for people distanced from the labor market via partner Stichting Pluspunt Rotterdam, and a small commercial urban-agriculture outlet. Its product surface is non-software: physical garden shop (Tuesday–Thursday), webshop for harvest cards and donations, DIY home garden kits (Stadstuintje), the "Smaak Groeit" school program, a luister tuintour (audio garden tour), seasonal events (film evenings, workshops), and recurring professional harvest subscriptions to chefs such as Fermin Rotterdam and Boijmans Depot Restaurant.

The business model blends micro-transaction retail (harvest cards at €12.50 for six 80g cuts, discovery cards at €4.50, film evenings at €8.50–€36.50), a "Word vriend" recurring membership, professional B2B harvest subscriptions arranged by email, school-program fees, and a substantial grant/donation base from Gemeente Rotterdam, Provincie Zuid-Holland, Rabobank Rotterdam Fonds, Job Dura Fonds, Kansfonds, Stichting Doen, and other Dutch social and cultural foundations. Underlying "technology" is minimal: WordPress site, Mailchimp newsletter, basic cookie analytics, and permaculture-inspired growing methods. The organization is volunteer-led with no publicly disclosed paid headcount; operating revenue is not disclosed.

In November 2022 Rotterdamse Munt entered a bestuurlijke fusie (administrative fusion) with Voedseltuin Rotterdam and Pluspunt Rotterdam, consolidating governance under shared director Erik Sterk and location manager Tineke van der Burg while each foundation retained its individual identity. The organization's reach is strictly domestic and concentrated in Rotterdam-Zuid, with distribution limited to a single physical site and a modest webshop, and customer relationships are highly diversified across individual visitors, schools, professional chefs, and grant-making institutions.

Name

Rotterdamse Munt

Legal name

Rotterdamse Munt

Website

https://rotterdamsemunt.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Rotterdamse Munt is a volunteer-led social urban garden stichting in Rotterdam-Zuid's Feijenoord district, cultivating 200+ herb varieties and serving as a community green space, an outdoor classroom for ~700 children, a daybesteding site via Pluspunt, and a small retail/B2B outlet for herbs, teas, harvest cards, and events.

Ownership category

akta.pro rank

Product category

Social urban gardening and community education

NAICS

Nature Parks and Other Similar Institutions (712190), Greenhouse, Nursery, and Floriculture Production (1114)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Natural/Organic Food Co-ops & Community Natural Grocers (CRAHAEAJ)

akta.pro secondary industries

Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC), Seasonal Color & Flower Rotation (Spring/Fall Plantings) (HSAIAFAE), DIY & Home Skills Workshops (Woodworking, Carpentry, Home Repair, Gardening) (THAJAKAI)

Keywords

• Social urban garden
• Nature education programs
• Herbal tea and plants
• Volunteer community programs
• City gardening workshops

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Garden Store Sales: Sale of herbs, herbal teas, plants, harvest cards, and related garden products through the physical garden store (open Tuesday–Thursday) and webshop. The store offers fresh-cut herbs, dried herbs, herbal tea blends, and potted plants. Harvest cards (knip-en-plukkaarten) allow repeated self-harvesting visits at €12.50 for 6 cuts of 80g each.
2. Membership / Friends Program (Word Vriend): A recurring membership-style 'friend' program where supporters contribute financially in exchange for shared harvest and community benefits. This provides a recurring donation/subscription revenue stream.
3. Event Revenue: Revenue from events including open-air film evenings (€8.50 per film, €36.50 film+dinner), workshops, and group activities. Additional income from food and beverage sales during events.
4. School Programs: Paid educational programs for primary and secondary schools. Lessons last 1.5 hours, taught by a tuindocent (garden teacher), with preparatory and follow-up assignments for the teacher. Also available for school or association outings.
5. Donations and Grants: The organization receives donations (one-time) and grant funding from municipal (Gemeente Rotterdam), provincial (Provincie Zuid-Holland), and private foundations (Rabobank Rotterdam Fonds, Job Dura Fonds, Kansfonds, etc.). Donations are solicited via the website with preset amounts (€5, €10, €15, €75) or custom amounts.
6. Professional Harvest Subscriptions: Chefs and hospitality businesses (e.g., Fermin Rotterdam, Boijmans Depot restaurant) can arrange harvest subscriptions for ongoing access to fresh herbs and edible flowers, billed per arrangement.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Rotterdamse Munt operates a social urban garden in Rotterdam-Zuid, cultivating over 200 herb and edible plant varieties across multiple designed zones. It sells fresh herbs, herbal teas, plants, harvest cards (knip-en-plukkaarten), and DIY home-garden kits through its on-site Tuinwinkel and webshop; runs nature and taste education programs for schools (Smaak Groeit); and offers volunteer placements and daybesteding for people with a distance to the labor market, in collaboration with Pluspunt Rotterdam. The organization also hosts community events such as open-air film evenings and workshops, supported by a "Word vriend" recurring membership program and donations.

Product overview

Rotterdamse Munt is a social urban garden in the Feijenoord district of Rotterdam, operating as a community social enterprise rather than a technology product company. Their offerings include a physical garden shop (Tuinwinkel) selling herbal teas and cut-and-pick cards, DIY urban garden kits (Theekruiden Stadstuintje, Salade Stadstuintje, Tuingroente Stadstuintje), educational programs for schools (Smaak Groeit lessons), free nature expeditions for children, volunteer opportunities, and audio garden tours. The organization provides day care and work experience for people at a distance from the labor market in collaboration with Stichting Pluspunt Rotterdam.

Differentiator

Problem solved

Functional benefit

Products and services

• Tuinwinkel (Garden Shop) Physical garden shop at Rosestraat 200 selling herbs, herbal teas, plants, and harvest cards to walk-in visitors.
• Kruidenthee (Herbal Tea) Various herbal teas made from homegrown herbs, available pure or as mixes, sold through the garden shop and the mint terrace.
• Knip- en Plukkaarten (Cut and Pick Cards) Stamp-card-style system allowing visitors to self-harvest herbs and flowers from the garden; the standard card offers 6 cuts at €12.50.
• Smaak Groeit - School Lessons Playful, 1.5-hour paid lesson program for primary and secondary schools focused on nature, food origins, and healthy eating, with preparatory and follow-up assignments forming a continuous learning pathway.
• Expedities in de Stadsnatuur (Nature Expeditions) Free nature expeditions for children to discover urban nature across the seasons, learning about growth processes and how to cooperate with nature.
• Luister Tuintour (Audio Garden Tour) Self-guided audio tour through the garden zones where speakers tell stories about plants, herbs, and fruits found on site.
• Word Vriend (Become a Friend / Membership) Recurring "friend" membership program where supporters contribute financially in exchange for shared harvest and community benefits.
• Professional Harvest Subscriptions Bespoke recurring produce subscription for chefs and hospitality businesses (e.g., Fermin Rotterdam, Boijmans Depot Restaurant) for ongoing access to fresh herbs and edible flowers, arranged by email.
• Open-Air Film Evenings Seasonal Friday-evening open-air film screenings with optional dinner at the Muntterras; film €8.50, film + dinner €36.50.
• Theekruiden Stadstuintje (DIY Tea Herb Garden Kit) Build-it-yourself tea-herb urban garden kit for balconies or terraces, including building package, organic potting soil, plants, seeds, and sowing schedule.
• Salade Stadstuintje (DIY Salad Garden Kit) Complete salad urban garden kit for balcony or terrace including building package, organic potting soil, plants, and seeds.
• Tuingroente Stadstuintje (Vegetable Garden Kit) Easy-to-build raised garden bed kit for vegetables, including building package, organic potting soil, and six different vegetable and herb seeds.
• Vrijwilligerswerk (Volunteer Work) Volunteer placements in urban gardening including garden work, garden work coordination, and educational assistant roles; delivered with Stichting Pluspunt Rotterdam for daybesteding participants.

Quantifiable outcome

• Approximately 700 children served annually through outdoor nature and taste education programs
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Voedseltuin RotterdamcoreStrategic or Co-development Partner · 11 November 2022Rotterdamse Munt entered an administrative fusion (bestuurlijke fusie) with Voedseltuin Rotterdam and Pluspunt Rotterdam in November 2022. Under the fusion, all three independent foundations operate under one board and one director (Erik Sterk). The goal is to intensify and integrate collaboration toward a lively, green, healthy, prosperous, and sustainable Rotterdam. Erik Sterk, director of Voedseltuin, now serves as the shared director for all three organizations.
• Pluspunt RotterdamcoreStrategic or Co-development Partner · 11 November 2022Pluspunt Rotterdam provides daybesteding (daytime activity placement) for people with a distance to the labor market, collaborating with Rotterdamse Munt. Under the November 2022 administrative fusion, Pluspunt and Rotterdamse Munt operate under shared governance with Voedseltuin Rotterdam. Pluspunt aims to green and broaden its care, learning, and work offerings through the collaboration, creating more opportunities for Rotterdammers in a socio-economically vulnerable position.
• Stichting Pluspunt RotterdamcoreStrategic or Co-development PartnerStichting Pluspunt Rotterdam collaborates with Rotterdamse Munt to offer daybesteding (daytime activity placement) for people with a distance to the labor market. The partnership integrates social care with urban green space, providing meaningful daily activities and pathways toward reintegration for vulnerable residents.
• Leerpraktijkcentrum RotterdamminorStrategic or Co-development PartnerA learning workplace center (leerpraktijkcentrum) for vocational training, listed as a partner for providing growth-oriented learning and work placements. Part of the NPRZ (National Program Rotterdam-Zuid) network.
• NPRZ (National Program Rotterdam-Zuid / Rotterdam City of Learning)minorStrategic or Co-development PartnerNPRZ is a network/partnership supporting learning and development initiatives in Rotterdam-Zuid. Rotterdamse Munt participates in the City of Learning initiative, connecting educational programs with community needs.
• Buurman RotterdamminorStrategic or Co-development PartnerBuurman is a workshop and store for reuse of materials. They collaborated with Rotterdamse Munt and students from Hogeschool Rotterdam to create home garden kits ('Tuintje in mijn Stad'), using reclaimed and local wood for the construction packages.
• Cultuur ConcreetminorGTM or Marketing PartnerA cultural organization that supports cultural initiatives in the Rotterdam region. Listed as a co-sponsor of the summer film evenings program.
• Rotterdam de Boer Op!minorGTM or Marketing PartnerA Rotterdam-based initiative promoting local food production. Listed as a co-sponsor of the summer film evenings program.
• Koninklijke Nederlandse Heidemaatschappij (KNHM)minorStrategic or Co-development PartnerKNHM lets citizen initiatives and social enterprises grow through an advisor network of 200 volunteers and 200 Arcadis employees. They provide free knowledge, inspiration, and access to their network to support initiatives.
• Social Enterprise NLminorOthersSocial Enterprise NL is the Dutch network for social enterprises. Rotterdamse Munt is recognized as a social enterprise, displaying the Social Enterprise NL logo on its website.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Natuurmonumenten: Largest Dutch nature conservation organization managing nature areas, parks, and educational programs. Comparable to Rotterdamse Munt as a nature-education operator with public access and a member/supporter base, though operating at national scale on conserved natural areas rather than urban gardens.
• De Ceuvel: Amsterdam-based creative sustainable workspace integrating urban agriculture, water treatment, and creative industries on a regenerated industrial site. Comparable as a Dutch urban regenerative site blending ecology, social mission, and commercial activities, though at a larger scale and with a broader tenant base.
• Land van Ons: Dutch cooperative that acquires farmland to restore biodiversity and regenerative agriculture with broad community ownership. Comparable to Rotterdamse Munt in combining ecological cultivation with a community-engaged mission, though focused on rural land acquisition rather than urban gardens.
• IVN Natuureducatie: National Dutch network for nature education, delivering school programs and outdoor learning experiences nationwide. Comparable to Rotterdamse Munt's "Smaak Groeit" school programs and free nature expeditions, though operating as a broader network across many sites.

Direct peers

• Uit je Eigen Stad: Rotterdam urban farm and restaurant concept combining city-grown produce with a hospitality venue. Comparable to Rotterdamse Munt in operating a city-based food production site with on-site commercial activity and community programming.
• Voedseltuin Rotterdam: Rotterdam-based urban food garden operating under the same administrative fusion since November 2022. Directly comparable mission of growing food in the city, integrating volunteer labor, and serving Rotterdam-Zuid communities — making it the closest peer by model, geography, and governance.
• Pluspunt Rotterdam: Rotterdam social care foundation providing day activities for people distanced from the labor market, integrated with Rotterdamse Munt under the same November 2022 administrative fusion. Directly comparable by mission and governance structure, focused on the social-care component of the merged model.

Others

• Social Enterprise NL: Dutch network and certification body for social enterprises, of which Rotterdamse Munt is a recognized member. Comparable as ecosystem infrastructure supporting the social-enterprise model, rather than a direct operational peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rotterdamsemunt
• LinkedInlinkedin.com/company/rotterdamse-munt
• Instagraminstagram.com/rotterdamsemunt

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rotterdamse Munt