What Rottner Tresor GmbH does

Rottner Tresor GmbH is an Austrian family-owned manufacturer and online retailer of physical security products, founded in 1971 and headquartered in St. Georgen im Attergau, Upper Austria. The company designs, sources, distributes, and sells safes, gun cabinets, key management systems, mailboxes, fire protection containers, and steel office cabinets across multiple EN security grades (EN-0 through EN-5), with products certified by independent European testing institutes including VdS, ESSA, ECB-S, and VSÖ. Its catalog of 228+ SKUs spans entry-level furniture safes priced from approximately €225 to high-security EN-5 certified units exceeding €12,000, with lock options ranging from mechanical double-bit key locks to electronic, biometric fingerprint (storing up to 60 prints), RFID, touchscreen, and Bluetooth-enabled Smart Lock variants operable via the Rottner Unlock smartphone app.

The business operates a direct-to-consumer e-commerce platform built on Magento, complemented by a regional dealer and authorized service partner network across Austria and Germany (the "Rottner Händler" program with a dedicated B2B portal at b2b.rottner.services), plus an in-person Tresorstudio showroom and a training facility at the company headquarters. Revenue is generated primarily through one-time hardware sales, with ancillary streams from delivery, placement ("Vertragung"), and professional mounting services, replacement parts, and product training. Customer segments include private/residential buyers, commercial enterprises, hotels and hospitality, automotive dealerships, gun owners and hunting clubs, property/facility managers, and mail/parcel recipients.

Named enterprise clients span retail (dm-drogerie markt, NKD), automotive (Porsche Inter Auto GmbH & Co KG), manufacturing (Rosenberger, Schmid), financial services (Sparkasse Frankenmarkt), healthcare/pharmaceutical (Bayer), hospitality (Schloss Thalheim), and services (Haberl), indicating a diversified B2B book alongside the long-tail consumer base. Free shipping to Austria and Germany, a 5% prepayment discount (Vorauskasse), and logistics partnerships with DB Schenker, GLS, and Dachser anchor the commercial model. The company is privately held by the founding family with no disclosed funding rounds, institutional investment, or public listing.

Name

Rottner Tresor GmbH

Legal name

Rottner Tresor GmbH

Website

https://rottner-tresor.at

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Rottner Tresor GmbH is an Austrian family-owned manufacturer and online retailer of certified safes, gun cabinets, key management systems, and mailboxes, serving DACH residential and commercial customers via its Magento e-commerce platform, regional dealer network, and in-person Tresorstudio showroom.

Ownership category

akta.pro rank

Headquarters

HQ city

St. Georgen im Attergau

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Security Products Sales: One-time purchase model for physical security products including safes, gun cabinets, key cabinets, mailboxes, fire protection containers, and steel office cabinets. Products range from entry-level furniture safes (€200-500) to high-security EN-5 certified safes (€10,000-20,000+).
2. Installation and Delivery Services: Additional revenue from delivery with placement (Vertragung) and professional mounting/anchoring services for safes, including transport logistics for heavy items.
3. Replacement Parts: Sales of spare parts for safes and security products including locks, keys, and accessories.
4. Training Services: Training center services at their facility in St. Georgen im Attergau for product training and security consulting.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Rottner Tresor GmbH manufactures, distributes and sells certified physical security products — including value protection safes (EN-0 to EN-5), fire protection safes, furniture and wall safes, hotel and deposit safes, weapon and ammunition cabinets, key management systems, mailboxes, and cash organization products — directly to consumers and commercial customers across Austria and Germany via its own e-commerce shop, a dealer network, and a Tresorstudio showroom.

Product overview

Rottner Tresor GmbH is an Austrian family business established in 1971, operating as both manufacturer and online retailer of physical security products. The company offers a comprehensive portfolio of security solutions including Wertschutzschränke (value protection cabinets) in security grades EN-0 to EN-5 certified by VdS, ESSA, ECB-S, and VSÖ institutes; Feuerschutztresore (fire protection safes) with 30/60/120 minute ratings; Möbeltresore (furniture safes); weapon storage cabinets (Langwaffenschränke, Kurzwaffenschränke, Munitionsschränke) compliant with German Weapons Act; key management systems (Schlüsseltresore, Schlüsselkästen, Elektronikschlüsselschränke, Schlüsselausgabesysteme); mailboxes; and cash organization products. Lock options include Doppelbartschloss (double-bit key), Elektronikschloss (electronic), Smart-Lock (Bluetooth/app), RFID, Touchscreen, and Fingerprint (biometric) systems. Products are available as tested/certified units or ungraded models, with customization available through the Tresorkonfigurator. The company operates with over 400 stock items and offers delivery, installation, and training services through facilities in St. Georgen im Attergau, Austria.

Differentiator

Problem solved

Functional benefit

Products and services

• Wertschutzschränke (Value Protection Cabinets) Certified security cabinets providing burglary protection across EN-0 to EN-5 security grades, designed for both private and commercial customers to protect valuables, documents and cash.
• Feuerschutztresore (Fire Protection Safes)
• Möbeltresore (Furniture Safes)
• Hoteltresore (Hotel Safes)
• Wandtresore (Wall Safes)
• Einwurftresore (Deposit Safes)
• Dokumentenschränke (Document Cabinets)
• Stahlbüroschränke (Steel Office Cabinets)
• Datenschutzschränke (Data Protection Cabinets)
• Langwaffenschränke (Long Gun Cabinets)
• Kurzwaffenschränke (Short Gun Cabinets)
• Munitionsschränke (Ammunition Cabinets)
• Schlüsseltresore (Key Safes)
• Schlüsselkästen (Key Boxes)
• Elektronikschlüsselschränke (Electronic Key Cabinets)
• Schlüsselausgabesysteme (Key Dispensing Systems)
• Notschlüsselkästen (Emergency Key Boxes)
• Briefkästen (Mailboxes)
• Geldkassetten (Cash Boxes)
• Feuerschutzkassetten (Fire Protection Cassettes)
• BlackFire Series (Premium Fire Protection Safes)
• Toscana Series (EN-1 Value Protection Cabinets)
• Monaco Series (EN-1 Business Safes)
• Samoa Series (EN-0 Value Protection Cabinets)
• Fire Profi Series (EN-1 Fire-Resistant Safes)
• Fire Master Series (EN-2 Paper Security Cabinets)
• Project Series (EN-4 High-Security Cabinets)
• Resort Series (EN-5 Premium Security Cabinets)
• Cashmatic Series (Deposit Safes)
• Professional Installation and Anchoring Service
• Training and Security Consulting Services

Quantifiable outcome

• Over 400 warehouse items ship within 1-3 business days
• +1 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor.

• DB SchenkerminorOthersLogistics and shipping partner for delivery of heavy security products (over 30kg) within Austria and Germany.
• GLSminorOthersPackage delivery service for lighter security products (up to 30kg) within Austria and Germany.
• DachserminorOthersAdditional logistics partner for freight transport and delivery of large security products.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Gunnebo: Swedish-listed provider of cash-handling, safe, and entrance-security solutions for banks, retail, and public-sector customers. Comparable in EN-certified safes and deposit systems, but operates as a broad incumbent serving global enterprise contracts.
• ASSA ABLOY: Swedish-listed global access solutions conglomerate owning Yale, Kaso, and many safe/lock brands. Touches Rottner's space via subsidiaries but competes primarily as a broad incumbent with much larger R&D and geographic reach.
• SentrySafe: US-based global safe brand (now owned by Master Lock/Plano) offering fire- and water-resistant safes at retail scale. Comparable product category but operates as a broad incumbent rather than a DACH specialist.
• Master Lock: US-based global leader in locks and security products with a wider portfolio (padlocks, safes, smart locks). Comparable in safe category but operates as a broad incumbent with far larger scale.
• Yale (ASSA ABLOY brand): Global consumer lock and smart-security brand under ASSA ABLOY offering digital locks, safes, and home-security solutions. Comparable smart-lock direction and consumer security category but with global distribution and connected-platform scale.

Direct peers

• Format Tresorbau: German direct manufacturer and retailer of safes, gun cabinets, and key management systems serving the DACH market. Closely comparable product catalog, certification approach (EN grades, VdS), and customer base of resellers and end customers.
• Phoenix Safe: UK-based safe manufacturer and retailer selling fire- and burglary-resistant safes across Europe. Comparable in offering certified EN/BS-rated safes via direct-to-consumer e-commerce with similar SKU breadth.
• Burg-Wächter: Long-established German manufacturer of safes, locks, and security products with broad residential and commercial distribution in Germany and Austria. Directly competes across price tiers and lock technologies.
• Hartmann Tresore: German/Austrian safe specialist offering EN-certified safes, gun cabinets, and deposit safes with strong DACH e-commerce presence. Highly comparable business model, certification strategy, and target customer segments.
• Kaso: Finnish safe manufacturer (part of ASSA ABLOY) producing high-security EN-certified safes for European banks, retail, and residential customers. Comparable in product certification depth and institutional client focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/RottnerComsafe
• Facebookfacebook.com/RottnerTresor
• LinkedInlinkedin.com/company/rottner-tresor
• Instagraminstagram.com/rottnertresor

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rottner Tresor GmbH