Skischule Rot Weiß Rot

What Skischule Rot Weiß Rot does

Skischule Rot Weiß Rot is an Austrian integrated ski school and winter sports services operator founded in 1991 by Siegi Kreidenhuber and Gerhard Sint, legally organized as the partnership Sint & Kreidenhuber OG. The company operates five branches across three locations in the Snow Space Salzburg ski region: two in Wagrain (its headquarters and primary location), two in St. Johann im Pongau-Alpendorf, and one in Goldegg. Its service portfolio covers group and private ski lessons for adults and children, snowboard courses, ski touring programs, equipment rental (skis, snowboards, touring gear, helmets), multi-brand retail sales of winter sports equipment, and ski servicing. The business is seasonally concentrated, scaling to roughly 40 ski instructors during peak winter months versus a core staff of around 20 listed employees. Equipment is rented through in-house brands (Skirental, Snowboard Rental) with online booking supported.

The company's core customer base is individual international leisure tourists visiting the Salzburg ski region, with no enterprise or institutional customers disclosed. Distribution is direct-to-consumer via the company's own website (rot-weiss-rot.com), which supports online booking with a 15% online discount and is available in English, Danish, and Dutch in addition to German. The site also features an integrated shop for rental bookings, an equipment sales function, and a jobs/karriere portal for instructor recruitment. Commercial partners include the Bergbahnen Wagrain (ski lift operator), Snow Space Salzburg ski region, Wagrain-Kleinarl Tourismus, SalzburgLand Tourismus, and Goldegg Tourismus, alongside trainer partnerships with the Salzburger Berufsschule für Skilehrer (SBSSV) and Intersport Kreidenhuber.

The revenue model combines transactional pricing per service unit (lessons by course or hour, rentals by day, retail by item, service by unit) with no disclosed subscription, contract, or recurring element. Geographic concentration within the Salzburg ski region is high, and customer transactions are discrete and seasonal. The company maintains an active TripAdvisor presence across its locations, with combined review counts exceeding 481, and is described as one of the largest ski schools in the Snow Space Salzburg ski region. There are no disclosures of revenue, profit, headcount growth, or external funding; the firm operates as a privately held partnership.

Name

Skischule Rot Weiß Rot

Legal name

Sint & Kreidenhuber OG

Website

https://rot-weiss-rot.at

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Skischule Rot Weiß Rot is an Austrian ski school and winter sports services operator founded in 1991, running five branches across Wagrain, Alpendorf, and Goldegg that serve international tourists with ski lessons, equipment rental, retail, servicing, and ski touring.

Ownership category

akta.pro rank

Product category

Ski School and Winter Sports Services

NAICS

Sports and Recreation Instruction (61162), Recreational Goods Rental (532284)

akta.pro primary industry

Ski & Snowboard Schools (Instruction & Coaching) (THAAAJAC)

akta.pro secondary industries

Winter Equipment Rental, Demo & Repair (Skis/Boards/Boots, Tuning) (THAAAJAH), Ski & Snowboard Rental & Demo Shops (CRAMAJAE), Ski & Snowboard Service & Repair Shops (Tuning, Mounting, Boot Fitting) (CRAMAJAF)

Keywords

• Ski school services
• Ski equipment rental
• Winter sports instruction
• Children ski lessons
• Ski touring guiding

Headquarters

HQ city

Wagrain

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure

Revenue model

1. Ski Lessons: Group and private ski lessons for adults and children, including snowboard courses. Revenue generated per lesson/course with online booking discounts available.
2. Ski and Equipment Rental: Ski rental, snowboard rental, and winter sports equipment rental with online booking and 15% discount for advance booking.
3. Equipment Sales: Sport equipment retail including skis, snowboards, and accessories through the Skistadl shop.
4. Ski Service: Ski maintenance and repair services for customer equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Skischule Rot Weiß Rot operates an integrated ski services business offering group and private ski/snowboard lessons for all skill levels, a children's ski school with midday supervision, ski touring and off-piste guiding, ski and snowboard equipment rental (Skistadl), in-house ski service and repair, and retail equipment sales. Services are delivered at five physical branches across Wagrain, Alpendorf (St. Johann im Pongau), and Goldegg in the Snow Space Salzburg ski region of Austria.

Product overview

Skischule Rot Weiß Rot operates as an integrated ski services company offering ski instruction, equipment rental, sales, and service. The core offering combines a ski school (Skischule) for lessons at all levels, a ski rental operation (Skiverleih/Skistadl) with the latest equipment, children's programs with lunch supervision, snowboard courses, ski service/repair, and ski touring experiences. Services are delivered at two primary locations in the Snow Space Salzburg region: Wagrain (directly at the Grafenbergbahn base station) and St. Johann im Pongau Alpendorf (at the gondola station and opposite the parking garage). The company also maintains its own online booking platforms for course and rental reservations.

Differentiator

Problem solved

Functional benefit

Brands

• Skistadl: Ski rental, sales, and service shop operated at multiple locations (Wagrain and Alpendorf)

Products and services

• Skikurse (Ski Courses) Group ski lessons for adults covering beginner through advanced skill levels, offered in Wagrain and Alpendorf with location-specific pricing and online booking.
• Snowboardkurse (Snowboard Courses) Group snowboard courses teaching technique to learners, priced per course with location-based pricing differences.
• Kinderskischule mit Mittagsbetreuung (Children's Ski School with Lunch Supervision) Children's ski instruction with midday supervision and meals, allowing parents to ski independently during their family ski holiday.
• Skiverleih (Ski Rental) Rental of the latest-model skis, snowboards, and winter sports equipment with a 15% discount for online advance booking, offered at Wagrain, Alpendorf, and Goldegg branches.
• Skiservice (Ski Service) Professional in-house ski maintenance and repair services performed at Skistadl locations, including edge tuning, waxing, and base repairs.
• Skiverleih & Verkauf (Ski Retail Sales) Retail sale of skis, snowboards, boots, poles, apparel, and accessories from brand partners (Atomic, Salomon, Rossignol, Fischer, Völkl, Head, Nordica, Burton, Scott, Helly Hansen, Leki) at Skistadl shops.
• Skitouren (Ski Touring and Off-Piste Guiding) Guided ski touring and off-piste experiences led by certified ski instructors and guides across Wagrain-Kleinarl, Raurisertal, Arlberg, and Silvretta areas.
• Online Shop Kurse & Verleih (Online Booking Platform) Self-serve online platform for booking ski courses and equipment rentals across Wagrain and Alpendorf, offering a 15% advance-booking discount on rentals.

Quantifiable outcome

• 15% discount for online booking
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Tourismusverband Wagrain KleinarlcoreGTM or Marketing PartnerTourism board partnership for Wagrain-Kleinarl region, providing cross-promotional opportunities and regional tourism coordination.
• Tourismusverband St. Johann - AlpendorfcoreGTM or Marketing PartnerTourism board partnership for St. Johann-Alpendorf region supporting regional marketing and visitor coordination.
• Bergbahnen WagraincoreStrategic or Co-development PartnerSki lift company partnership providing prime location at Grafenbergbahn Talstation and integrated resort operations.
• Alpendorf BergbahnencoreStrategic or Co-development PartnerSki lift company partnership providing location in valley station of Alpendorf Bergbahnen and integrated resort access.
• Ski amadécoreGTM or Marketing PartnerPartnership with Austria's largest ski federation (760 km of pistes) providing access to premier ski region marketing and infrastructure.
• Snow Space SalzburgcoreStrategic or Co-development PartnerSki area partnership with the merged resort (Wagrain, Flachau, St. Johann Alpendorf) operating in 5-star rated ski area.
• Salzburger Berufsskilehrer & Snowboardlehrer Verband (SBSSV)coreStrategic or Co-development PartnerSki instructor association partnership. Skischule Rot Weiß Rot instructors serve as trainers for the association, and the company participates in SBSSV training courses at Kitzsteinhorn glacier.
• Snowsport AustriaminorGTM or Marketing PartnerAustrian ski schools federation providing industry representation and marketing support.
• AtomicminorOthersProduct partner supplying skis for rental and sale in the Skistadl shops.
• SalomonminorOthersProduct partner supplying skis and equipment for rental and sale.
• RossignolminorOthersProduct partner supplying skis for rental and sale.
• VölklminorOthersProduct partner supplying skis for rental and sale.
• FischerminorOthersProduct partner supplying ski equipment.
• NordicaminorOthersProduct partner supplying ski boots and equipment.
• BurtonminorOthersSnowboard equipment supplier for rental and sale.
• Helly HansenminorOthersOutdoor apparel partner for sale in shops.
• LekiminorOthersSki pole and accessory supplier.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Others

• Salomon: Global ski and winter sports equipment brand listed as a partner supplier for Rot Weiß Rot's rental and retail. Comparable as an upstream equipment supplier influencing the ski rental fleet composition and equipment retail offering.
• Atomic: Global ski equipment brand listed as a partner supplier of skis for Rot Weiß Rot's rental and Skistadl retail. Comparable as an upstream equipment supplier whose brand partnerships shape the rental fleet and retail assortment at the ski school.

Regional players

• Skischule St. Anton am Arlberg: One of the largest ski schools in Austria operating in the Arlberg region. Comparable as a high-volume ski school with multi-location instruction, rental, and service offerings, but does not directly compete in the Snow Space Salzburg catchment.
• Skischule Sölden: Major ski school in the Ötztal offering instruction, rental, and service across multiple base stations. Comparable as a multi-branch resort ski school model, but operates in a different Austrian ski region than Rot Weiß Rot.

Broad incumbents

• Snow Space Salzburg: Operator of the merged Wagrain-Flachau-St. Johann Alpendorf ski area where Skischule Rot Weiß Rot operates. Comparable as the on-mountain resort infrastructure partner that controls lift access, snowmaking, and the upstream customer flow feeding the ski school.
• Sport 2000 Rent: Austrian ski rental and sports retail network with alpine resort presence. Comparable as a broader ski rental and equipment sales competitor offering consumers multi-resort rental convenience that the regional Skistadl operations compete against.
• Ski amadé: Austria's largest ski federation with 760 km of pistes, of which Skischule Rot Weiß Rot is a member partner. Comparable as the umbrella marketing and distribution ecosystem for ski schools across the region, including Snow Space Salzburg.
• Hervis: Austrian sporting goods retailer with summer and winter sports assortment, including ski equipment and apparel. Comparable as a broader national-scale alternative to the Skistadl retail shop for guests purchasing rather than renting ski gear.
• Intersport Rent: Large multi-country ski and sports equipment rental network operating across Austria. Comparable as a competing ski rental and equipment retail channel with national/international reach, whereas Rot Weiß Rot's rental business is regionally concentrated within Snow Space Salzburg.

Direct peers

• Skischule Schaidberg: Wagrain-based ski school serving the same Snow Space Salzburg ski area. Comparable as a directly competing ski school operation targeting the same international tourist base of families and individual skiers in the Wagrain valley.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Skischule-Rot-Weiss-Rot-135128533173368
• LinkedInlinkedin.com/company/skischule-rot-wei%C3%9F-rot

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skischule Rot Weiß Rot