Colégio Neusa Rocha/ Rouxinol

What Colégio Neusa Rocha/ Rouxinol does

Colégio Neusa Rocha/ Rouxinol (legal name Instituto Educacional Rouxinol / Colégio Neusa Rocha) is a privately operated K-9 educational institution founded in 1973 and located across two campuses in the Pampulha region of Belo Horizonte, Minas Gerais, Brazil. The Rouxinol campus delivers Educação Infantil (Maternal through 1st year), while the Neusa Rocha campus covers Ensino Fundamental I (2nd through 5th year) and Ensino Fundamental II (6th through 9th year). The institution occupies more than 7,000 m² of physical campus featuring extensive green areas, gardens, and specialized facilities for Arts, Music, Theater, and Dance. Its headcount is 38 employees, and it markets itself primarily on its over 50-year operating history, consistent placements of its graduates into elite federal schools (CEFET, COLTEC, IFMG, Colégio Militar), and recognition in national Olympiads such as OBMEP and the Olimpíada de Português.

The school's core offering is continuous private education from early childhood through the end of elementary school, with academic preparation for competitive federal entrance exams embedded in the upper-elementary curriculum. Supporting products include the "Portal Pais e Responsáveis" (a digital portal for grades, communications, and school resources) and the "Aplicativo Escola Rouxinol Neusa Rocha" (a mobile application for parents and students). Supplementary initiatives include the "Curso Livre" free elective program and the "Escola pelo Bem - Todos Contra o Bullying" anti-bullying initiative. The institution also holds the "Selo Escola Legal 2026" recognition and partners with adjacent commercial entities such as Union Dental on promotional arrangements.

The revenue model is tuition-based private school enrollment, augmented by ancillary fees for materials, uniforms, school transport, and elective courses; pricing is not publicly disclosed and prospective families are funneled through a consultative direct-sales channel centered on WhatsApp-driven campus visits and on-campus conversion. Distribution is single-geography (Belo Horizonte), with go-to-market relying on the school's website, WhatsApp direct messaging, and word-of-mouth referrals rather than paid digital acquisition. There is no parent company, no external investment, no disclosed capitalization, and no indication of public-market or institutional backing.

Name

Colégio Neusa Rocha/ Rouxinol

Legal name

Instituto Educacional Rouxinol / Colégio Neusa Rocha

Website

https://rouxinol.g12.br

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Colégio Neusa Rocha / Rouxinol is a private K-9 school founded in 1973 in Belo Horizonte's Pampulha region, operating two campuses (Educação Infantil to 9th year) with 38 staff, serving families seeking rigorous private education and preparation for elite federal schools.

Ownership category

akta.pro rank

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Distribution channels1 record

Marketing channels3 records

Core offering

Colégio Neusa Rocha/ Rouxinol is a private K-9 day school that delivers tuition-based education across three sequenced levels — Educação Infantil (Mother to 1st Year), Ensino Fundamental I (2nd to 5th Year), and Ensino Fundamental II (6th to 9th Year) — from two campuses in the Pampulha region of Belo Horizonte. The school sells the core academic program plus auxiliary services such as school transport (Transporte Escolar), uniforms (Uniforme Escolar), and an elective free-course program (Curso Livre), and supports families through a parent portal and a mobile application.

Product overview

Colégio Neusa Rocha/ Rouxinol is an educational institution offering a unified kindergarten-through-9th-grade program divided into three main levels: Educação Infantil (Maternal to 1st Year), Ensino Fundamental I (2nd to 5th Year), and Ensino Fundamental II (6th to 9th Year). The school complements its core educational services with digital tools including a Parent Portal and a dedicated mobile application, along with supplementary programs such as Curso Livre (free elective courses) and the anti-bullying initiative 'Escola pelo Bem'. The institution has been operating since 1973, serving the Pampulha region of Belo Horizonte.

Differentiator

Problem solved

Functional benefit

Products and services

• Educação Infantil Early childhood education program for children from Maternal through 1st Year, delivered on the Rouxinol campus in Pampulha. Provides foundational learning in a nurturing environment and is one of the school's three core tuition-based academic offerings.
• Ensino Fundamental I Elementary education program covering 2nd through 5th Year, building on foundational skills with an expanded academic curriculum. Delivered on the Neusa Rocha campus in Pampulha as one of the school's three core tuition-based academic offerings.
• Ensino Fundamental II Upper elementary education program covering 6th through 9th Year, with focus on academic excellence and preparation for entrance to elite federal secondary schools (CEFET, COLTEC, IFMG, Colégio Militar). Delivered on the Neusa Rocha campus in Pampulha as one of the school's three core tuition-based academic offerings.

Quantifiable outcome

• Over 25 student approvals at top federal schools in 2025
• +3 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Union DentalminorOthersUnion Dental appears as a partner or advertiser on the school website, though specific details about the partnership nature are not provided in the source material.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Colégio Equipe: Well-regarded private K–12 school in São Paulo focused on olympiad and university preparation; comparable academic-excellence narrative but geographically separated from Belo Horizonte.
• Colégio Metodista Granbery: Methodist K–12 school in Juiz de Fora (Minas Gerais) recognized for academic outcomes and olympiad participation; relevant Minas Gerais-region analog with similar private-school positioning.

Direct peers

• Colégio Bernoulli: Large Brazilian K–12 private school system with a strong Belo Horizonte presence; competes for the same middle-to-upper-class families targeting elite secondary outcomes and olympiad success.
• Colégio Santo Agostinho: Long-established private K–12 Catholic school in Belo Horizonte with multiple campuses; competes for the same premium family segment and tracks strong outcomes in federal and vestibular exams.
• Colégio Magnum: Private K–12 school in Belo Horizonte known for academic excellence and olympiad participation, overlapping with Rouxinol's positioning around federal-school preparation and STEM competition results.
• Colégio Arnaldo: Elite private K–12 school located in Belo Horizonte's Pampulha region, offering a similarly rigorous academic program targeting top federal-school admissions — the most direct local competitor to Rouxinol/Neusa Rocha.

Broad incumbents

• Colégio São Bento: High-end Benedictine K–12 school group in Brazil with nationwide reputation for academic rigor; benchmark private-school competitor that anchors premium pricing tiers against which Belo Horizonte families compare.
• Colégio Positivo: Large Brazilian K–12 private school network headquartered in Curitiba with national footprint; comparable scale and academic-prep positioning to Rouxinol but operating across many cities.
• Colégio Bandeirantes: Premium K–12 school in São Paulo known for outstanding federal-university placements; serves as a national aspirational benchmark for elite private preparatory schools in Brazil.
• Colégio Singular (Anglo) / Sistema Anglo de Ensino: Wide-reaching Brazilian K–12 curriculum and school network used by many premium private schools; relevant peer because Rouxinol competes against both affiliated schools and independent schools preparing for elite federal admissions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/col%C3%A9gio-neusa-rocha-rouxinol

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Colégio Neusa Rocha/ Rouxinol