What ROXANNE AGENCY does

Roxanne (legal name: ROXANNE) is a privately held creative studio founded in 2019 by Sonia Boton-Gboh and headquartered in Pantin, Île-de-France, France. The firm is a boutique culture marketing agency operating with approximately 9 employees and no external institutional shareholders, parent entity, or disclosed funding. Its core function is to position consumer brands within contemporary urban and pop culture and to assist artists in building coherent professional identities. The agency's offerings span four service lines: Culture Marketing (strategic positioning within cultural movements), Conseil & Stratégie (Conseil & Stratégie [consulting and strategy]), Brand Content (creative content production), and Image d'Artistes (Image d'Artistes [artist image development], which includes AI-powered clip production). It also operates Culture Switch, a proprietary podcast produced by the founder with two seasons and ten episodes distributed across Spotify, Apple Podcasts, Deezer, and YouTube.

The business operates as a sales-led professional services firm: projects are scoped per engagement and priced privately, with no public pricing model, no software licensing revenue, and no disclosed revenue figures. Go-to-market relies on direct brand outreach and an owned-media content engine anchored by the Culture Switch podcast and a monthly email newsletter. The customer base is concentrated in France and covers enterprise clients across Fashion/Sportswear (Sergio Tacchini), Beauty (L'Oréal, Maybelline New York Africa), Watches (Casio G-Shock), Food Delivery (Gorillas), Rideshare (Heetch), Second-hand Fashion (Vestiaire Collective), Footwear Care (Crep Protect), SaaS/Beauty Booking (Planity), and Music (Ninho). Strategic partnerships include Webedia Africa (for a pan-African digital show across six Francophone and Anglophone countries), Centre National de la Musique, and SACD. Geographic footprint is centered on France with active expansion into French- and English-speaking African markets, while operating geographies beyond these remain undisclosed.

Name

ROXANNE AGENCY

Legal name

ROXANNE

Website

https://roxann-e.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Roxanne is a France-based, founder-led boutique creative agency that connects consumer brands with urban and pop culture through talent strategy, brand content production, consulting, and artist image development, serving enterprise clients primarily in France with growing exposure to African markets.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising Agencies (541810), Management Consulting Services (54161)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• Culture marketing services
• Brand strategy consulting
• Influencer campaign management
• Artist image development
• Creative content production

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Culture Marketing Services: Roxanne generates revenue through providing culture marketing services to brands, including strategy consulting, talent identification and collaboration management, brand content creation, and artist image development.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ROXANNE AGENCY is a creative studio that provides culture marketing and brand strategy services, helping brands find their natural place in contemporary urban and pop culture. The agency delivers four core service lines — Culture Marketing, Conseil & Stratégie (strategic consulting), Brand Content (creative content production), and Image d'Artistes (artist image development including styling, artistic direction, photography, and AI-powered clip production) — directly to brand clients across fashion, beauty, food delivery, footwear, and entertainment.

Product overview

ROXANNE AGENCY is a culture marketing and brand strategy studio that connects brands with the new urban culture through four core services: Culture Marketing (strategic positioning within cultural movements), Conseil & Stratégie (strategic consulting for brand identity), Brand Content (creative content production), and Image d'Artistes (artist brand development). The agency also produces Culture Switch, a podcast platform. The offering operates as a unified service portfolio rather than a software product, with case studies spanning brand activations with Ninho, Sergio Tacchini, Gorillas, Vestiaire Collective, Casio G-Shock, Maybelline New York Africa, L'Oréal, Heetch, Planity, and Crep Protect.

Differentiator

Problem solved

Functional benefit

Brands

• Culture Switch: Podcast produced by Sonia Boton-Gboh, founder of Roxanne Agency, dedicated to talents of the new pop culture. Features creatives, entrepreneurs, and artistic directors from sport, fashion, and advertising.

Products and services

• Culture Marketing

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Webedia AfricacoreStrategic or Co-development PartnerWebedia Africa produced 'Make up in the cities Africa', the first panafrican digital show dedicated to beauty. Roxanne was engaged to provide talent strategy support, working on casting talents across 6 target countries in Francophone and Anglophone Africa.
• Centre National de la MusiqueminorStrategic or Co-development PartnerPartner in the URBAN SHAKERS program with L'Oréal. Contributed to creating accompaniment programs for finalists to help them structure and professionalize.
• SACD (Société Civile des Auteurs Dramatiques)minorStrategic or Co-development PartnerPartner in the URBAN SHAKERS program with L'Oréal. Contributed to creating accompaniment programs for finalists in voice and digital narration categories.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• La Récréation: French creative agency with a strong entertainment, music and youth-culture portfolio. Direct peer in culture-led creative work for brands targeting younger French and francophone audiences.
• Mother London: Independent creative agency producing culturally distinctive campaigns for major brands. Comparable as a culture-forward creative shop of similar independent-agency posture, though UK-based and operating at larger scale.
• Anomaly: Independent creative agency known for culture-led, earned-media-friendly campaigns for global brands. Comparable on the cultural-relevance creative-agency axis and on serving brand content strategies for enterprise clients.
• Mazarine Group: Paris-based creative agency focused on luxury, fashion and lifestyle brands with integrated content, talent and brand-experience capabilities. Direct peer given shared fashion/lifestyle brand clients and culture-infused content production.
• We Are Social: Global social-first creative agency with cultural-marketing and influencer capabilities. Direct peer on social media strategy, influencer activation and culturally-driven brand content, though operating at much larger scale with global offices.
• Thinkhouse: Independent culture-marketing agency working with brands to engage youth and cultural communities through creators and cultural strategy. Direct peer on the culture-marketing, influencer-talent activation offering that defines Roxanne.
• Rosapark: Paris-based independent creative agency known for culturally resonant, storytelling-led campaigns. Direct peer on the cultural-creative-agency axis; similar size and independent positioning to Roxanne.

Broad incumbents

• Creative Artists Agency (CAA): Global talent and entertainment agency representing artists across music, fashion and sport. Comparable on the artist image development and talent-brokerage services Roxanne offers, though vastly larger in scale and scope.
• BETC Paris: Full-service creative agency within the Havas network, headquartered in Paris. Comparable as a French creative agency serving major brands on integrated campaigns, though significantly larger and broader in scope than Roxanne's culture-marketing specialization.

Emerging players

• Dazed Studio: Branded-content and cultural-creative arm of Dazed Media. Comparable as a culture-led content producer that connects brands with youth and creative communities; overlapping with Roxanne's brand content and cultural positioning services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@SoniaBOTON-GBOH
• LinkedInlinkedin.com/company/roxanne-agency
• Instagraminstagram.com/culture_switch.podcast

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROXANNE AGENCY