Royal Crest Custom Homes

What Royal Crest Custom Homes does

Royal Crest Custom Homes is a privately held, founder-owned custom residential home builder founded in 2005 and headquartered at 5848 Boat Club Road, Suite 400, Fort Worth, Texas. The company designs and constructs luxury custom single-family homes for discriminating executive homeowners in the Dallas-Fort Worth metro area and surrounding Wise County communities, including neighborhoods it develops itself — Silver Sage Farms (Weatherford), Stagecoach Crossing (Bridgeport), and Paloma Ranch (New Fairview) — as well as a "Build on Your Own Lot" program. Its product portfolio comprises eight named floor plans ranging from approximately 2,796 to 3,220+ square feet, with a representative ready-to-move-in model listed at $624,950 for a 2,796 sq ft home on a 1.536-acre lot, indicating per-home revenue in the mid-six to low-seven figures. Royal Crest's core service capability is a Design Center staffed by decorator Sherry Abendschan, offering curated interior selections across kitchens, bathrooms, living rooms, and elevations, supported by a one-year builder warranty aligned to National Association of Home Builders residential construction performance guidelines.

The company operates with a small team (6 employees) covering sales (Caitlin Nemitz), project management (Bubba Reagan), office administration (Christine Reagan), decoration, and ownership (Dean Smith and Peter Paulsen, with combined experience exceeding 30 years). Royal Crest generates revenue through one-time, custom-built home sales distributed via direct sales from its Fort Worth headquarters, model home visits in its owned neighborhoods, and online property listings on its website. Marketing relies on its own website, a Houzz professional portfolio, an active Facebook page, BBB A+ accreditation, and community visibility through charitable initiatives, most notably a 2018 partnership with Operation Finally Home to build a mortgage-free home for a U.S. Army family. There is no evidence of institutional investment, M&A activity, or material expansion outside the Texas DFW exurb market, and the company is described in the data as bootstrapped and founder-operated.

Name

Royal Crest Custom Homes

Legal name

Royal Crest Custom Homes

Website

https://royalcrestcustomhomes.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Royal Crest Custom Homes is a privately held, founder-owned custom luxury home builder in the Dallas-Fort Worth exurb market, constructing 2,796–3,220+ sq ft single-family homes in its own neighborhoods and on customer-owned lots for high-net-worth executive buyers.

Ownership category

akta.pro rank

Product category

Custom Home Building

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), New Housing For-Sale Builders (236117), Residential Building Construction (23611)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Custom Home Building (IMAFABAC)

Keywords

• Custom home building
• Luxury residential construction
• Floor plan design
• Design center services
• Builder warranty program

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Custom Home Sales: Royal Crest Custom Homes generates revenue through the sale of custom-built luxury homes. Homes range from approximately 2,000 to 3,600+ square feet with prices varying by size, features, and location. The company also offers 'Build on Your Own Lot' services and sells homes in planned neighborhoods with 1-2 acre homesites.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Royal Crest Custom Homes designs and builds luxury custom homes in multiple Texas neighborhoods including Silver Sage Farms, Stagecoach Crossing, and Paloma Ranch. Homes range from approximately 2,796 to 3,220+ square feet on 1/2 acre to 2-acre lots, with extensive customization options through an in-house Design Center. The company also offers a 'Build on Your Own Lot' program and backs every home with a one-year builder warranty aligned to NAHB standards.

Product overview

Royal Crest Custom Homes is a custom home builder founded in 2005 by Dean Smith and Peter Paulsen, offering a portfolio of floor plans ranging from 2,796 to 3,220+ sq. ft. The company builds in multiple neighborhoods across Texas (Silver Sage Farms in Weatherford, Stagecoach Crossing in Bridgeport, Paloma Ranch in New Fairview) and offers build-on-your-lot services. The product portfolio includes 8 named floor plans (The Hillside, The Trailridge, The Sunflower, The Bluebonnet, The Birchwood, The Meadowbrook, The Brookhollow, The Evergreen), a Design Center for interior selections, a one-year warranty program, and model homes. The company serves discriminating executive homeowners with a focus on luxurious homes in beautiful communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Home Construction
• Silver Sage Farms Neighborhood
• Stagecoach Crossing Neighborhood
• Paloma Ranch Neighborhood
• Build on Your Own Lot
• Design Center
• One-Year Builder Warranty

Quantifiable outcome

• New homes move-in ready with 2,796 sq ft starting at $624,950

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Operation Finally HomecoreStrategic or Co-development Partner · 17 April 2018Royal Crest Custom Homes partnered with Operation Finally Home and Eagles View Church to build a beautiful new custom, mortgage-free home for U.S. Army SPC Misty and SPC Terence Ewing, and their two children. The surprise groundbreaking ceremony took place on July 2nd. This charitable initiative supports military families and represents the company's commitment to giving back to the community.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Darling Homes: Luxury custom and semi-custom home builder in DFW serving move-up and luxury buyers in upscale communities, competing directly with Royal Crest's executive homeowner focus.
• David Weekley Homes: Large Texas-based home builder with significant DFW operations offering semi-custom and custom homes in planned communities. Competes for similar executive/homebuyer segments at similar price points.
• Drees Custom Homes: Custom home builder with active operations in the Dallas-Fort Worth metro, offering build-on-your-lot and design-center customization comparable to Royal Crest's model.
• Coventry Homes: Texas-based builder (McKinley Holdings) operating across DFW and Houston with semi-custom homes in planned communities, directly comparable in segment and geography.
• Highland Homes: Dallas-Fort Worth-focused homebuilder specializing in family-oriented communities with semi-custom floor plans, comparable to Royal Crest's planned neighborhood approach.
• Ashton Woods Homes: Texas-focused home builder offering personalized homes in DFW-area communities with design studios. Closely comparable business model and product offering to Royal Crest.
• Perry Homes: Major Texas homebuilder with strong DFW presence offering semi-custom homes in master-planned communities. Direct competitor in the suburban executive buyer segment.
• Grand Homes: DFW-based custom and semi-custom homebuilder offering design-center personalization in suburban communities. Comparable product offering and target buyer profile.

Broad incumbents

• Toll Brothers: National luxury home builder with extensive Texas presence offering move-in and custom homes in master-planned communities. Comparable as a direct competitor in the premium/luxury custom segment that Royal Crest serves.

Regional players

• Pacesetter Homes: Texas-focused production builder with DFW presence, overlapping at the lower end of Royal Crest's price range with semi-custom homes in similar suburban communities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/117436621613973
• LinkedInlinkedin.com/company/royal-crest-custom-homes

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Royal Crest Custom Homes