RRS Supply Chain

What RRS Supply Chain does

RRS Supply Chain (legal name: 日日顺供应链科技股份有限公司) is a Chinese supply chain management and scenario logistics service provider headquartered in Qingdao, Shandong Province. Founded in 2000 as the logistics arm of Haier Group, the company has evolved through three transformation stages — from internal enterprise logistics to a socialized supply chain enterprise, then to an internet-era platform enterprise — to its current position as the only IoT scenario logistics ecosystem unicorn in China. RRS serves 3,500+ enterprise brand clients across ten industry verticals (home appliances, furniture, automotive/NEV, photovoltaics, fitness & mobility, FMCG, 3C electronics, cold chain, LTL logistics, and cross-border) with a particular focus on large goods that require specialized delivery, installation, and value-added services. Its branded customers include IKEA, Casarte, Yadea, NIU, Sunra, LUYUAN, BYD, Mercedes-Benz China, LONGi, and Cainiao.

The company's core technology is an AI-driven digital supply chain platform integrating digital twin technology, computer vision, and intelligent scheduling algorithms, supported by a three-tier distributed cloud warehouse network (245 CDC + 306 RDC + 351 TC, totaling 900+ warehouses and 8 million m²), proprietary platforms including the AI Digital Cloud Warehouse, Five-dimensional AI Decision Model, AI Intelligent Scheduling Platform, and Smart Unmanned Warehouse Cluster with 24-hour dark operations. The technology stack includes 40+ self-developed information systems (OMS, WMS, TMS, etc.), 5G Smart Logistics Park infrastructure, and a 5,000+ service outlet network reaching 2,800+ counties and villages in China. Operational scale includes 180,000+ delivery vehicles, 22,000 online freight vehicles, 3,300 trunk shuttle routes, 200,000+ scenario service masters, and cross-border reach to ~580 overseas ports and ~180 countries.

RRS operates a diversified revenue model with four streams: Supply Chain Management Services (customized SCM solutions for B2B clients, charged by project/contract), Basic Logistics Services (transaction/take-rate network freight and conventional cargo transport), Ecological Innovation Services (last-mile scenario services and after-service ecosystems), and Value-added Services (labeling, financial leasing, appraisal, insurance, installation). Pricing is primarily quote-based for enterprise contracts with multi-year cadence. Distribution combines direct enterprise field sales, self-serve website/mobile app (rrswl.com / 日日顺到家), franchise last-mile operators across 40+ cities, and e-commerce platform integrations. As of June 2026, the company's Qingdao Smart Logistics Park was named the world's first Supply Chain Resilience Lighthouse in large-goods logistics by the World Economic Forum, and the company leads development of multiple national and international standards including IEEE 2934-2022 and GB/T 44459-2024.

Name

RRS Supply Chain

Legal name

日日顺供应链科技股份有限公司

Website

https://rrswl.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

RRS Supply Chain is a Chinese supply chain management and scenario logistics provider, serving 3,500+ enterprise clients across 10 verticals with AI-driven warehousing, last-mile delivery, and installation. Founded in 2000 as Haier Group's logistics arm, it operates 900+ warehouses across 2,800+ counties in China.

Ownership category

akta.pro rank

Product category

Logistics Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Public Warehousing & Storage (4220)

akta.pro primary industry

AI/ML Decision Intelligence & Automated Recommendations (TLAEAKAL)

akta.pro secondary industries

Real-Time Operational Visibility & Exception Management (TLAEAKAC), Predictive Analytics (ETA, Demand, Capacity, Disruption) (TLAEAKAD), Data Integration, Quality & Master Data Management for Control Towers (EDI/API) (TLAEAKAJ), Value-Added Warehousing Services (Kitting, Labeling, Repack, Light Assembly) (TLALAAAL), Cold Chain Asset-Based Logistics (Reefer Fleet & Temp-Control Facilities) (TLAIAMAF)

Keywords

• Supply chain management
• Scenario logistics
• Warehousing distribution
• Last-mile delivery
• Cross-border logistics

Headquarters

HQ city

Qingdao

HQ country

China

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. 供应链管理服务 (Supply Chain Management Services): 包括消费供应链服务和制造供应链服务。为B端客户定制一体化供应链解决方案，涵盖方案设计、仓储布局与管理、运输、报关、末端配送、安装及逆向物流等服务。按项目/合同收费，收费与服务的深度和广度挂钩。
2. 基础物流服务 (Basic Logistics Services): 包括网络货运服务（依托互联网平台整合运力资源，以承运人身份与客户签订运输合同）和普通货运服务（海陆空铁及多式联运）。按运输体积/重量/里程或合同约定收费。
3. 生态创新服务 (Ecological Innovation Services): 包括最后一公里生态服务（基于用户交互提供个性化增值产品及服务，如健身、出行、居家场景方案）和车后生态服务（向司机、车队提供油品、保险、轮胎等产品及服务）。增值服务收费及佣金模式。
4. 增值服务费 (Value-added Services): 提供贴码服务、金融租赁、鉴定服务、运输货物险、拆装入户、仓库货物险、保单贷款、智能仓储集成等专业增值服务，单独收费。

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

RRS Supply Chain provides end-to-end supply chain management and scenario logistics services for large goods (home appliances, furniture, fitness equipment, EVs, automotive, FMCG, cold chain, PV, 3C electronics) through a three-tier distributed cloud warehouse network (245 CDC, 306 RDC, 351 TC) covering 2,800+ counties/districts. Core offerings span supply chain management services (consumer and manufacturing SCM), basic logistics services (network freight, conventional freight), and ecological innovation services (last-mile scenario services, vehicle aftersales), with AI-driven intelligence across 40+ proprietary IT systems including OMS, WMS, TMS, and a vendor-managed inventory platform.

Product overview

RRS Supply Chain (日日顺供应链) offers a comprehensive supply chain management and scenario-based logistics service platform with three main service layers: Supply Chain Management Services (消费供应链服务 and 制造供应链服务), Basic Logistics Services (网络货运服务 and 普通货运服务), and Ecological Innovation Services (最后一公里生态服务 and 车后生态服务). The platform includes 8 proprietary IT systems: OMS (订单管理系统), WMS (仓库管理系统), TMS (配送管理系统), 预约管理系统, 资源协同平台, 车辆轨迹平台, 移动应用平台, and 服务质量平台. User-facing service products include 按约送达, 当日达, 3H极速达, 送装一体, 夜间取配, 预约取件, 无忧退货, 开箱验机, while scenario-based solutions include 备多分, 一酷达, 点点通, 公共售后, 云仓, 云配, and 家居五包. The platform operates a distributed three-tier warehouse network (CDC/RDC/TC) with over 900 warehouses nationwide, serving industries including home appliances, furniture, fitness equipment, automotive, cold chain, photovoltaics, and cross-border logistics.

Differentiator

Problem solved

Functional benefit

Brands

• 日日顺快线: O2O到家物流服务平台 under Haier Group, targeting last-mile urban delivery for large-item e-commerce.
• 日日顺到家
• 日日顺有π (RiRiShun You Pi)
• 日日顺sport+
• 日日顺清洁家
• 日日顺致享家

Products and services

• Consumer Supply Chain Service (消费供应链服务) End-to-end supply chain management design, warehousing, transportation, customs clearance, delivery, installation, and reverse logistics for consumer goods enterprises. Customers include manufacturers, brands, platforms, and channel operators of large goods.
• Manufacturing Supply Chain Service (制造供应链服务) Manufacturing supply chain solutions covering design, system integration, VMI, warehouse management, and JIT delivery for production facilities, including spare parts management and production logistics.
• Network Freight Service (网络货运服务) Internet-based freight platform integrating scattered cargo transportation needs and social logistics resources, with RRS acting as carrier of record for transport contracts.
• Conventional Freight Service (普通货运服务) Cross-border and domestic transportation services via road, air, sea, railway, and multimodal transport, including NVOCC-qualified international freight forwarding.
• Last-mile Ecosystem Service (最后一公里生态服务) Last-mile ecosystem services providing personalized solutions for home, fitness, and travel scenarios through deep user interaction, including fitness, travel, and home scenario solutions.
• Vehicle Aftersales Ecosystem Service (车后生态服务) After-service ecosystem providing fuel, insurance, tire leasing, and maintenance for drivers and fleets, with commission-based partnership model.
• Order Management System (OMS) Order Management System handling order optimization, tracking, and coordination across the supply chain.
• Warehouse Management System (WMS) Warehouse Management System enabling intelligent warehouse operations and inventory control, supporting the distributed cloud warehouse network across 900+ facilities.
• Transportation Management System (TMS) Transportation Management System for route optimization and delivery tracking across the trunk, regional, and last-mile transport networks.
• 3H Express Delivery (3H极速达) Ultra-fast delivery within 3 hours combined with installation service for time-sensitive customers, primarily available for time-critical home appliance and large goods deliveries.
• Same-day Delivery (当日达) Same-day delivery service for orders placed before 11:00 AM, ensuring items arrive on the same day, available in 70 cities.
• Scheduled Delivery (按约送达) Scheduled delivery service ensuring goods are delivered according to the promised time window, providing convenient and reliable last-mile delivery.
• Delivery and Installation Package (送装一体) Integrated delivery and installation service, completing both delivery and setup in a single visit to customer location.
• Cloud Warehouse (云仓) Distributed cloud storage solution enabling inventory sharing across multiple locations in the three-tier distributed cloud warehouse network.
• Cloud Distribution (云配) Intelligent logistics distribution with system interconnection for seamless operations across the distributed cloud warehouse network.
• Air Conditioner High-Temperature Steam Cleaning Service (空调高温高压蒸汽洗服务) Professional air conditioner deep cleaning service using high-temperature high-pressure steam (150°C) for internal components including evaporators, filters, and vents.
• RRS Da Jia (日日顺到家) Mobile Application Mobile application for ordering home services including appliance cleaning, air quality management, and other scenario-based solutions for C-end consumers.

Quantifiable outcome

• 供应链成本下降约10% (Supply chain costs reduced ~10%) through unified warehouse management and AI scheduling
• +5 more outcomes

Named customers13 records

Segments12 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature7 records

Partnerships

18 partnerships are on record, tiered core, minor and flagship.

• 天津大学 (Tianjin University)coreStrategic or Co-development Partner · 1 September 2022Co-developed and published the IEEE 2934-2022《智能工厂物流作业流程规范》international standard. Also collaborated on IEEE《智能工厂辅助仓库通用技术要求》standard. Provides academic research support for 日日顺's technology innovation and standard-setting initiatives.
• 中国邮政速递物流股份有限公司 (China Post Express & Logistics)minorStrategic or Co-development Partner · 1 July 2022Participated in the kickoff meeting for the《光伏产品运输服务规范》group standard led by RRS Supply Chain, contributing expertise in photovoltaic logistics standardization.
• 深圳顺丰泰森控股(集团)有限公司 (SF Holdings)minorStrategic or Co-development Partner · 1 July 2022Participated as a co-drafting unit in the《光伏产品运输服务规范》group standard kickoff meeting, bringing expertise in cold chain and express logistics to the PV logistics standardization effort.
• 隆基绿能科技股份有限公司 (LONGi Green Energy)minorStrategic or Co-development Partner · 1 July 2022Participated as a co-drafting unit in the《光伏产品运输服务规范》group standard, bringing PV industry expertise to the logistics standardization collaboration.
• 中国标准化协会 / 中国消费者协会 (China Standards Association / China Consumers Association)coreStrategic or Co-development Partner · 1 January 2017Partnered to develop and publish the 《居家大件智慧物流全流程服务规范》（天龙八步）— China's first comprehensive standard for home large goods logistics covering the eight key processes: warehousing, trunk, distribution, installation, pickup, inspection, repair, and follow-up. Sets industry service benchmarks.
• 中国物流与采购联合会 (China Federation of Logistics and Purchasing)flagshipStrategic or Co-development Partner · 6 May 2016Co-founded the annual 「中国智慧物流品牌日」(May 6) summit since 2016. Jointly organized with CFLP, this industry event has become a premier platform for smart logistics dialogue, brand showcasing, and ecosystem building. The summit attracts government officials, industry leaders, academics, investors, and media annually.
• 中国物流学会 (China Logistics Society)flagshipStrategic or Co-development Partner · 1 January 2016Co-founded the 日日顺创客训练营 (RRS Maker Training Camp) in 2016 — China's first university-student entrepreneurship platform for logistics. CLS provides professional resources, industry guidance, and academic support. The platform has engaged 500+ universities, 50,000+ students, produced 438+ research topics, 223+ startup projects, and 126+ patents.
• 宜家 (IKEA)coreStrategic or Co-development PartnerMajor cross-industry ecosystem partner in RRS Supply Chain's scenario logistics platform. RRS provides comprehensive logistics and last-mile delivery/installation services for IKEA products across China. IKEA represents one of 3,000+ ecosystem partners benefiting from RRS's scenario logistics model.
• 林氏木业coreStrategic or Co-development PartnerEcosystem partner in the furniture scene logistics ecosystem. Receives RRS's integrated furniture delivery, installation, and scene services. Actively participates in scenario co-creation, contributing to RRS's furniture logistics service innovation.
• 雅迪 (Yadea)coreStrategic or Co-development PartnerElectric vehicle brand ecosystem partner. Co-developed the smart cycle packaging solution with RRS, reducing packaging costs by 15%. Receives EV delivery, installation, battery replacement and scene solutions. Active in the green logistics ecosystem alliance.
• 亿健coreStrategic or Co-development PartnerFitness equipment brand ecosystem partner. Co-creates fitness scene solutions with RRS — delivering not just equipment but personalized fitness plans, dietary recommendations, and sports nutrition solutions. Part of 3,000+ ecosystem partner network.
• 卡萨帝 (Casarte)coreStrategic or Co-development PartnerHigh-end Haier appliance brand (sister company ecosystem). RRS provides premium logistics and installation services for Casarte products. Casarte is a key ecosystem partner in RRS's scenario logistics model serving high-end home appliance users.
• 海尔智家 (Haier Smart Home)flagshipStrategic or Co-development PartnerParent ecosystem company and largest anchor client. RRS originated from Haier in 2000. Provides full-chain SCM services for Haier's domestic and overseas factories (including the WEF-recognized Thailand smart factory). Supports Haier's global smart home strategy through supply chain logistics.
• 菜鸟网络 (Cainiao Network)minorChannel Partner/ Reseller/ DistributorE-commerce logistics platform ecosystem partner. Hundreds of brands including Cainiao and Xiaomi access RRS's warehouse network and last-mile delivery services through Cainiao's platform integration.
• 海创汇 / 海尔创吧 (Haichuang/Haier Venture Platform)minorStrategic or Co-development PartnerHaier's startup platform ecosystem partner. Collaborates with RRS in supporting the 日日顺创客训练营 and broader innovation ecosystem. Part of Haier's broader entrepreneurial ecosystem.
• 国网天津市电力公司物资公司 (State Grid Tianjin Electric Power)minorStrategic or Co-development PartnerParticipated in the《光伏产品运输服务规范》group standard kickoff meeting, contributing to PV logistics standardization efforts led by RRS.
• 新日 (Sunra) / 小牛电动 (NIU) / 绿源 (LUYUAN)coreStrategic or Co-development PartnerElectric bicycle brands co-founding the 电动自行车行业循环包装箱绿色物流生态联盟 (EV Industry Circular Packaging Green Logistics Ecosystem Alliance) with RRS in 2021. Jointly promote circular packaging and green logistics in the EV industry.
• 北京大学 / 中国科学技术大学 / 华中科技大学 / 东南大学 / 天津大学 / 北京交通大学 等500+高校coreStrategic or Co-development Partner500+ universities participating in the 日日顺创客训练营, including Peking University, USTC, HUST, Southeast University, Tianjin University, Beijing Jiaotong University. Universities provide student talent, research support, and co-develop innovation projects with RRS.

Scale indicators14 records

Recent moves3 records

Expansion highlights7 records

Direct peers

• Deppon Logistics (德邦物流): Deppon is a leading Chinese LTL (less-than-truckload) and large-goods logistics provider specializing in zero-load freight, supply chain services, and last-mile delivery. Direct peer in the bulky-goods logistics segment; comparable on LTL network scale, terminal coverage, and B2B customer base.
• JD Logistics (京东物流): JD Logistics operates an integrated supply chain and last-mile delivery network anchored by JD.com's e-commerce volumes, with extensive warehousing and large-goods last-mile capabilities. Closest direct competitor to RRS in bulky-goods e-commerce logistics; both emphasize end-to-end supply chain and integrated delivery-installation services.
• Cainiao Network (菜鸟网络): Cainiao is Alibaba's smart logistics network platform, providing warehousing, last-mile delivery, and cross-border fulfillment. Direct ecosystem-platform peer; both operate open logistics platforms with extensive partner networks; RRS is even a documented Cainiao partner, indicating overlap and ecosystem coexistence.
• SF Express (顺丰) / SF Holdings: SF Express is China's largest integrated logistics company, offering express delivery, supply chain, cold chain, and international freight. Directly comparable to RRS as a comprehensive logistics and supply chain platform, though with stronger ownership of fleet/warehouse infrastructure and broader B2C parcel coverage.
• Aneng Logistics (安能物流): Aneng Logistics is one of China's largest LTL freight networks with extensive nationwide coverage. Comparable to RRS's LTL zero-load platform segment (300-500Kg and 500Kg+ freight, 43 distribution centers, 1300+ proprietary vehicles, 2800+ county coverage).

Broad incumbents

• Geodis: Geodis is a global freight forwarding and supply chain optimization provider with operations across Europe, Americas, and Asia-Pacific. Comparable as a global supply chain services incumbent offering contract logistics, freight forwarding, and distribution; relevant for benchmarking RRS's cross-border ambitions.
• STO Express (申通快递): STO Express is a major Chinese parcel delivery network and Alibaba-affiliated logistics platform. Comparable as a broad incumbent in domestic logistics; less direct overlap with RRS's bulky-goods specialty but competes for similar enterprise customers.
• ZTO Express (中通快递): ZTO Express is the largest parcel delivery company in China by volume. While primarily serving small-parcel e-commerce rather than bulky goods, ZTO has been expanding into supply chain, cold chain, and cross-border; a broad incumbent competing for adjacent logistics wallet.
• XPO Logistics: XPO Logistics is a global provider of less-than-truckload transportation and supply chain services with extensive North American and European networks. Comparable as a global large-goods LTL and supply chain solutions incumbent; useful as an international benchmark for RRS's potential expansion.

Regional players

• Kerry Logistics Network (嘉里物流): Kerry Logistics is a Hong Kong-headquartered Asia-based third-party logistics provider with integrated supply chain, freight forwarding, and warehousing across Asia. Comparable supply chain service portfolio and cross-border capabilities; primarily regional rather than competing in mainland China domestic last-mile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rrswl

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RRS Supply Chain