RSL SA, NT & Broken Hill

What RSL SA, NT & Broken Hill does

RSL SA, NT & Broken Hill (legally the Returned & Services League of Australia, South Australia Branch) is a not-for-profit veterans support organization headquartered in Adelaide, South Australia. Founded in 1915 and operating as a state branch of the national RSL Australia, the organization serves veterans and their families across South Australia, the Northern Territory, and Broken Hill. Its service portfolio spans advocacy (delivered through DVA-trained advocates), an Employment Program, Wellbeing Services, a network of community sub-branches, and commemorative programming including the long-running ANZAC Eve Youth Vigil.

The core operating model is donation- and membership-funded rather than commercial. Revenue is generated through the ANZAC Appeal, Poppy Appeal, bequests, and membership fees, with a lean centralized staff of 13 employees coordinating the broader sub-branch and volunteer network. The organization does not operate a commercial technology platform and has no disclosed AI/ML capability; service delivery is primarily human-led, in-person, and community-anchored. Recent strategic activity has centered on expanding the wellbeing and commemorative program surface (RSL Active, Operation K9, RSL Remembrance Walks) and engaging with the Royal Commission into Defence and Veteran Suicides to influence veteran outcomes policy.

Name

RSL SA, NT & Broken Hill

Legal name

Returned & Services League of Australia (South Australia) Branch

Website

https://rslsa.org.au

Company type

Private

Founded year

1915

Operating status

Operating

Headcount range

11–50 employees

Short description

RSL SA, NT & Broken Hill is a not-for-profit veterans support organization headquartered in Adelaide, Australia, serving veterans and families across South Australia, Northern Territory, and Broken Hill since 1915 through advocacy, employment, wellbeing, and commemorative services funded by donations and membership fees.

Ownership category

akta.pro rank

Product category

Veteran Support Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Community Housing Services (62422), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300)

akta.pro primary industry

Veterans & Military Family Benefits Administration (BPAIAKAI)

akta.pro secondary industries

Veterans Adult Day Programs (HSABANAH), Financial Assistance & Benefits Navigation Services (BPAGAEAK)

Keywords

• Veteran advocacy services
• Veterans employment support
• Wellbeing support services
• Commemorative events
• Veterans welfare programs

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Appeals: Public donations through ANZAC Appeal and Poppy Appeal fundraising campaigns. The ANZAC Appeal funds crisis accommodation, financial assistance, health and wellbeing programs, employment support, and assistance with accessing DVA benefits. Poppy Appeal runs year-round with particular emphasis during November Remembrance period.
2. Bequests and Estate Gifts: The organization accepts bequests and gifts from estates. Example bequest language provided for donors to include in wills directing percentage or fixed amount to RSL SA Branch Inc for veterans' services programs. Also considers bequests of freehold property and intellectual property royalties.
3. Membership Fees: RSL Sub-Branch membership available for veterans and their families, with annual renewal options.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

RSL SA, NT & Broken Hill is a not-for-profit veterans' services organization that provides Department of Veterans' Affairs (DVA) claims advocacy and entitlement advice, a Veterans' Employment Program connecting veterans and their families with employers, Wellbeing Reach Out support for navigating health and community services, and a network of volunteer-managed Sub-Branches for community engagement. The organization also runs the ANZAC Appeal and Poppy Appeal fundraising campaigns and commemorative events such as ANZAC Day, Remembrance Day, and the ANZAC Eve Youth Vigil.

Product overview

RSL SA, NT & Broken Hill is a not-for-profit veterans' services organization operating as a single unified service model. The organization provides advocacy and claims assistance, employment support, wellbeing services, and commemorative programs. Core services include DVA claims advocacy, the Veterans' Employment Program, Wellbeing Reach Out officers, and Sub-Branches for regional support. Fundraising programs include the ANZAC Appeal and Poppy Appeal. Commemorative services include ANZAC Day events, Remembrance Day observances, and the ANZAC Eve Youth Vigil. The organization does not offer a technology product platform but delivers services directly to veterans and their families.

Differentiator

Problem solved

Functional benefit

Brands

• RSL Active: Veterans support program
• RSL Remembrance Walks
• Wellbeing Reach Out

Products and services

• Advocacy Services RSL Advocates provide DVA entitlement advice and assistance to veterans, including help preparing and lodging Department of Veterans' Affairs claims, representing veterans' requests, and providing referrals on wellbeing and lifestyle matters.
• Veterans' Employment Program Free career support services and employer network connections helping veterans, their partners, and immediate family members find rewarding employment.
• Wellbeing Reach Out Wellbeing Officers assist clients with information about health and community services that may be available, gather information on local community services and how to access them, and communicate with service providers on behalf of veterans.
• RSL Sub-Branches Regional and metropolitan volunteer-managed Sub-Branches providing venues for veteran and family socializing, support, and community involvement across South Australia, Northern Territory, and Broken Hill.
• ANZAC Appeal Annual fundraising campaign supporting veterans and families with crisis accommodation, financial assistance, health programs, and employment support. Funds raised through retail partner collection (Woolworths, Officeworks), online donations, and community appeals.
• Poppy Appeal Year-round poppy fundraising appeal providing wellbeing assistance, accommodation, and support services for veterans, with particular emphasis during the November Remembrance period.
• ANZAC Eve Youth Vigil Overnight youth vigil held at the South Australian National War Memorial providing youth an immersive ANZAC Day commemorative experience. Sponsored by the Government of South Australia and McDonald's Family Restaurants.
• After Hours Care Information and referrals to organizations offering veteran care assistance outside business hours when RSL SA offices are closed.
• RSL Remembrance Walks Wellbeing program supporting veterans through commemorative walking activities designed to promote physical health, social connection, and remembrance.
• Operation K9 Assistance Dogs Program providing funding for assistance dogs for veterans, supporting those with physical or psychological needs through trained companion animals.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Government of South AustraliacoreGTM or Marketing PartnerGovernment sponsor of the Adelaide Anzac Eve Youth Vigil. Provides grants enabling major public commemorations including ANZAC Day and Remembrance Day services.
• Woolworths SupermarketsminorChannel Partner/ Reseller/ DistributorRetail partner collecting donations for ANZAC Appeal and Poppy Appeal through store locations.
• OfficeworksminorChannel Partner/ Reseller/ DistributorRetail partner collecting donations for ANZAC Appeal and Poppy Appeal through store locations.
• Department of Veterans' Affairs (DVA)coreOthersGovernment department responsible for veteran support. RSL advocates receive specialist training through DVA. RSL assists veterans with DVA claims and entitlements.
• McDonald's Family RestaurantsminorGTM or Marketing PartnerSponsor of the Adelaide ANZAC Eve Youth Vigil event.
• Legacy SA & Broken HillminorStrategic or Co-development PartnerKindred organization involved in ANZAC Eve Youth Vigil, both organizations supporting veterans and families.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Bravery Trust: Provides financial assistance and crisis support to Australian veterans and families. Directly comparable to RSL SA's crisis accommodation and financial assistance programs.
• RSL Victoria: Sister state branch with same veterans services portfolio in Victoria. Direct peer in mission, service mix, and structural relationship to national RSL Australia.
• Open Arms – Veterans & Families Counselling: Australian Government-funded counselling and wellbeing service for veterans and families. Comparable wellbeing support mission and referral relationship with RSL SA.
• Mates4Mates: Provides rehabilitation, wellbeing, and social connection programs for current and ex-serving ADF members. Direct competitive overlap with RSL SA's Veterans' Employment and Wellbeing Reach Out services.
• RSL Australia (National Body): National parent organization of RSL SA, providing overarching veteran advocacy and policy direction. Direct structural peer as the apex body governing state branches like RSL SA.
• Soldier On: Australian veteran support charity providing wellbeing, employment, and recovery programs. Comparable service model targeting current ADF personnel and families with mental health and rehabilitation focus.
• RSL Queensland: Sister state branch operating the same veterans advocacy and welfare model in Queensland. Closest functional peer given parallel structure, services, and governance.
• Legacy Australia: Australian charity supporting families of deceased veterans with comparable veteran welfare services. Partners with RSL SA on commemorative events and serves similar veteran family segments.
• Defence Force Welfare Association: National welfare organization supporting current and former ADF members. Comparable advocacy and benefits navigation function overlapping with RSL SA's DVA claims work.

Emerging players

• Australian Veterans' Employment Program (AVEA): Specialised veterans employment-focused organization in Australia. Most directly comparable to RSL SA's Veterans' Employment Program offering career support and employer networks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xfacebook.com/profile.php?id=100089799781018
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/rsl-sa-nt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RSL SA, NT & Broken Hill