rt1.media group GmbH

What rt1.media group GmbH does

rt1.media group GmbH is a German regional media company headquartered in Augsburg and founded in 1984 as Radio + Tele 1 (RT1). It operates as the electronic media subsidiary of Mediengruppe Pressedruck (which also owns Augsburger Allgemeine, Main-Post, Südkurier, and Allgäuer Zeitung) and runs three core business segments: broadcasting (HITRADIO RT1 network covering Augsburg, Nordschwaben, Südschwaben, and Neuburg-Schrobenhausen, plus DAB+ programs RT1 IN THE MIX and RT1 RELAX), regional television (Das neue a.tv for Augsburg and Schwaben), and TV production services (rt1.tv production with offices in Augsburg, Berlin, and Cologne, plus Munich-based BRAND SPIDERS and TVT creative media for premium content). The company also manages participations in over 50 nationwide, regional, and local private radio stations and regional TV stations through consortium structures including STUDIO GONG and RBTZ.

The technical stack combines traditional broadcast infrastructure — UKW, DAB+, cable, satellite, and streaming — with a growing digital layer organized under rt1.digital broadcast, which develops web portals, apps, audio channels, and mediatheks. Notable technical assets include an own mobile TV production fleet (Ü-Wagenflotte) configurable to customer needs, an online video-on-demand mediathek, and 25 web channels with targeting by demographics, device, and geography. The broadcasting licenses for HITRADIO RT1 are extended through at least 2030.

The revenue model is predominantly advertising-based across radio (spots, event spots, sponsorships), television (spots, sponsorships, editorial integration), and digital (display, content marketing, social), supplemented by professional TV production services for sports, events, and corporate clients, plus returns from participations management. The primary customer segment is local and regional SMBs in the Bavaria/Schwaben region (with cited examples including Brauerei Ustersbach, Landbäckerei Ihle, and Mercedes Stadtbergen); secondary customers are corporate clients seeking sports, event, and corporate-film production. Distribution is sales-led via regional media consultants, supplemented by community events and charity campaigns such as the RT1-Weihnachtsträume spendenmarathon.

Name

rt1.media group GmbH

Legal name

rt1.media group GmbH

Website

https://rt1-mediagroup.de

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

rt1.media group GmbH operates radio (HITRADIO RT1), regional TV (a.tv), and TV production services across Bavaria and Schwaben, managing participations in 50+ German stations as the electronic media arm of Mediengruppe Pressedruck.

Ownership category

akta.pro rank

Product category

Local Broadcasting and Cross-Media Advertising

NAICS

Radio Broadcasting Stations (51611), Television Broadcasting Stations (516120), Radio and Television Broadcasting Stations (5161)

SIC

Radio Broadcasting Stations (4832), Television Broadcasting Stations (4833)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industries

Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

• Local radio broadcasting
• Regional television advertising
• Cross-media advertising sales
• TV production services
• Broadcast participations management

Headquarters

HQ city

Augsburg

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Radio Advertising: Audio advertising on HITRADIO RT1 network via UKW, DAB+, and webchannels. Includes imagespots, event spots, program sponsorships, and premium sponsorships.
2. TV Advertising: Television advertising on a.tv including spots, sponsorships, and editorial content integration. Reaches viewers via cable, satellite, and streaming platforms.
3. Digital Advertising: Online advertising including display ads, content marketing, and social advertising across RT1 and a.tv digital platforms. Offers targeting by demographics, device, and geography.
4. TV Production Services: Production services for sport, event, and culture content. Includes news, magazines, reports, corporate films, image films, and documentaries through rt1.tv production, BRAND SPIDERS, and TVT creative media.
5. Beteiligungsmanagement: Management of participations in over 50 radio and TV stations across Germany, generating returns through consortium structures.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

rt1.media group operates Bavaria's most reach-intensive local radio network (HITRADIO RT1 via UKW and DAB+, plus 25 web channels) and the regional TV station a.tv for Augsburg and Schwaben, selling cross-media advertising (radio, TV, digital) to local businesses. Through rt1.tv production it also delivers professional TV and video production services (sport, event, corporate films, documentaries) using its own OB van fleet, and manages participations in 50+ private radio and TV stations across Germany.

Product overview

rt1.media group GmbH is a media company organized into four main business divisions: Radio (HITRADIO RT1 network with regional stations in Augsburg, Nordschwaben, Südschwaben, and Neuburg-Schrobenhausen, plus DAB+ programs RT1 IN THE MIX and RT1 RELAX, and majority stake in Radio Seefunk), Television (Das neue a.tv regional TV station), TV Production (rt1.tv production with locations in Augsburg, Berlin, and Köln, plus sub-brands BRAND SPIDERS and TVT creative media), and Digital Products (rt1.digital broadcast managing web portals, apps, audio channels, and mediatheks). The company also manages over 50 participations in radio and TV stations across Germany. All offerings are coordinated through the rt1.media sales division for cross-media advertising.

Differentiator

Problem solved

Functional benefit

Brands

• HITRADIO RT1: Bavaria's most widely reached local radio network with stations in Augsburg, Neuburg-Schrobenhausen, Donauwörth and Memmingen, plus two DAB+ programs RT1 IN THE MIX and RT1 RELAX
• a.tv / Das neue a.tv
• rt1.tv production
• rt1.digital broadcast
• BRAND SPIDERS
• TVT creative media
• Radio Seefunk

Products and services

• HITRADIO RT1 Bavaria's most reach-intensive local radio network with stations in Augsburg, Neuburg-Schrobenhausen, Donauwörth, and Memmingen; distributes via UKW, DAB+ (RT1 IN THE MIX, RT1 RELAX) and 25 web channels. Sells radio advertising (spots, sponsorships, event spots) to local and regional businesses.
• Das neue a.tv Regional TV station for Augsburg and all of Schwaben offering 24-hour programming including the daily main news show 'a.tv aktuell' at 18:00 and additional magazine and talk formats. Distributed via cable, satellite and streaming platforms with own online-Mediathek for video-on-demand. Sells TV advertising (spots, sponsorships, editorial integration).
• rt1.tv production Professional TV production services at offices in Augsburg, Berlin and Köln, using an own flexibly-configurable OB van fleet. Delivers news, magazine, reportage, corporate films, image films, documentaries and edutainment content for sports, events, corporate and cultural clients.
• BRAND SPIDERS Munich-based storytelling and content-marketing agency offering 360° campaigns with expertise in artificial intelligence, virtual/augmented reality and creative concept development of integrated brand formats for advertisers, enterprises and media houses.
• TVT creative media Munich-based production company producing high-quality economic and television films for the national and international market under the TVT creative media brand.
• rt1.digital broadcast Digital business unit bundling the digital activities of rt1.media group, developing web portals, apps, audio channels, mediatheks and new digital advertising and business models in support of broadcast digital transformation.
• Radio Seefunk Local radio station in Baden-Württemberg in which rt1.media group holds a majority stake; described as one of the most successful local broadcasters in Baden-Württemberg.
• RT1 IN THE MIX DAB+ radio program distributed as part of the RT1 brand family.
• RT1 RELAX DAB+ radio program distributed as part of the RT1 brand family.
• rt1.media sales Cross-media local marketing and sales division that packages advertising opportunities across all HITRADIO RT1 radio stations, a.tv TV station and RT1/a.tv digital platforms into integrated cross-media campaigns for advertisers.

Quantifiable outcome

• 681,000 HITRADIO RT1 listeners across Bavaria
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Mediengruppe PressedruckcoreStrategic or Co-development PartnerParent company of rt1.media group. Mediengruppe Pressedruck includes Augsburger Allgemeine, Main-Post, Südkurier, and Allgäuer Zeitung newspapers. rt1.media group is the electronic media subsidiary of Pressedruck.
• HITRADIO RT1 (Augsburg, Nordschwaben, Südschwaben, Neuburg-Schrobenhausen)coreStrategic or Co-development PartnerOwned stations (100%, 63%, 60.10%, varying percentages) forming Bavaria's largest local radio network. Includes DAB+ programs RT1 IN THE MIX and RT1 RELAX.
• Das neue a.tvcoreStrategic or Co-development PartnerTV station for Augsburg and Schwaben. rt1.media group holds 52.50% stake.
• rt1.tv productioncoreStrategic or Co-development PartnerWholly-owned production company with locations in Augsburg, Berlin, and Köln. Provides TV production services for sports, events, and culture content.
• BRAND SPIDERScoreStrategic or Co-development PartnerProduction company in München specializing in innovative storytelling and content marketing including AI, VR/AR, and integrated campaign formats. rt1.media group holds 54% stake.
• TVT creative mediacoreStrategic or Co-development PartnerProduction company in München producing high-quality economic and television films for national and international markets.
• rt1.digital broadcastcoreStrategic or Co-development PartnerDigital subsidiary bundling all digital activities of rt1.media group including web portals, apps, audio channels, and mediatheks.
• STUDIO GONGminorStrategic or Co-development PartnerRadio participation company based in Nürnberg. rt1.media group holds various stakes through STUDIO GONG in German radio stations (various percentages from 1.19% to 9.54%).
• RBTZ (Radiobeteiligungsgesellschaft der Bayerischen Tageszeitungsverleger)minorStrategic or Co-development Partnerrt1.media group holds 19.07% stake in RBTZ, connecting to various German radio stations through STUDIO GONG.
• SeefunkminorStrategic or Co-development PartnerLocal radio station in Baden-Württemberg. rt1.media group holds 53% stake.

Scale indicators9 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Radio Hamburg: Radio Hamburg is a flagship private local radio operator in a German metropolitan market, comparable to rt1.media group in business model (radio + crossmedia advertising sales, local SMB advertiser base).
• Funkhaus Berlin: Funkhaus Berlin operates multiple radio stations, TV production facilities, and event venues in the Berlin market; comparable to rt1.media group in combined radio + production + crossmedia sales structure.
• bigFM: bigFM operates private regional radio networks across multiple German states with crossmedia sales (radio + digital); its portfolio structure and sales motion closely mirror rt1.media group's local-network business.
• Energy Group (radio): Energy operates youth-format private radio stations across major German cities with digital extensions; similar target-advertiser model and digital/audio cross-selling to rt1's RT1 IN THE MIX / web channels.
• Antenne Bayern: Antenne Bayern is the largest private radio broadcaster in Bavaria, directly competing with the HITRADIO RT1 network for local Bavarian listeners, advertisers, and ad revenue in the same primary geography.
• Regiocast: Regiocast is a German radio station operator managing multiple local and regional radio brands with crossmedia advertising; directly comparable in network/portfolio operating model to rt1.media group's HITRADIO RT1 group.

Broad incumbents

• Bauer Media Group: Bauer Media operates radio, print, and digital advertising businesses across German-speaking markets; a broad incumbent comparable in cross-media advertiser relationships and audience monetization.
• RTL Group / RTL Radio Deutschland: RTL Group operates Germany's largest commercial broadcast portfolio including radio and TV; a broad incumbent in the same radio + TV advertising space where rt1.media group competes in regional Schwaben.
• Bayerischer Rundfunk (BR): Bayerischer Rundfunk is the public broadcaster for Bavaria, operating multiple radio and TV channels; it is the dominant incumbent in the same regional Bavarian market in which rt1.media group's HITRADIO RT1 and a.tv operate.
• ProSiebenSat.1 Media: ProSiebenSat.1 operates major commercial TV channels and digital ad inventory in Germany; a larger incumbent competing for the same regional TV ad budgets that flow into a.tv and rt1.tv production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rt1.media-group-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about rt1.media group GmbH