rtk Travel Center

Name

rtk Travel Center

Legal name

rtk International S.A.

Website

https://rtk-international.biz

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Travel Agency Cooperation Services

NAICS

Travel Agencies (561510)

SIC

Services-Membership Organizations (8600), Transportation Services (4700)

akta.pro primary industry

B2B Agent/Partner Booking Portals (Extranet) (THALADAJ)

akta.pro secondary industry

Partner Network & Supplier Onboarding/Connectivity Platforms (Mapping, Certification, QA) (THALAJAO)

Keywords

• Travel agency cooperation
• Tour operator agreements
• Collective commission negotiation
• Centralized booking services
• Travel agency network

Headquarters

HQ city

Strassen

HQ country

Luxembourg

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Partnership/Affiliation Fees: Member agencies pay an affiliation/joining fee (once-only Aufnahmegebühr/lidmaatschapskosten) to join rtk International. There are no annual membership fees — only the one-time affiliation expense plus usage of services. This is the primary revenue mechanism that enables partner agencies to benefit from collective purchasing power, negotiated commissions, and access to the network.
2. Collective Commission Revenue: rtk International generates revenue through the aggregated sales turnover of its partner agencies. The large collective volume enables negotiation of special conditions and attractive commissions from tour operators, airlines, car rental companies, and travel insurance providers. Commissions include elevated base commissions and rtk International incentives that are independent of turnover volume or growth.
3. Service Fees and Group Purchasing: rtk International charges for various professional services provided to member agencies including training programs, marketing support, booking center usage, and negotiated contracts with telecommunications companies, insurance providers, and credit card/easyauth payment processors.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

rtk International operates an international travel agency cooperation network headquartered in Luxembourg. It provides partner travel agencies with access to approximately 60 tour operator contracts, a centralized reservations office (Buchungszentrale), enhanced commission rates, group purchasing discounts, training programs, marketing support, and an extranet/intranet platform — all while allowing agencies to maintain their operational independence. The cooperation operates across 11 countries and is designed to secure the existence of small and medium-sized independent travel agencies.

Product overview

rtk International is an international travel agency cooperation network providing a comprehensive platform for independent travel agencies. The core offering centers on a cooperation platform with centralized reservation services (approximately 60 tour operator agreements), an online extranet portal, and an internal intranet system. The platform also includes marketing services (newsletter, personalized consulting, QTA and annual congresses), training programs, technical equipment access (GDS/CRS systems like Amadeus, Merlin, TRAFFIC), and partnerships with TourCom DMC and Avitour. Partners benefit from enhanced commissions, reduced costs through common purchasing, priority access to special offers, and sales statistics for strategic decisions.

Differentiator

Problem solved

Functional benefit

Products and services

• Central Reservations Office / Booking Center Centralized booking center (Buchungszentrale) that allows partner travel agencies to fulfill nearly all customer requests by accessing approximately 60 tour operators and service suppliers, including flights, trains, and car rentals. Bookings are supported via integrated CRS systems or telephone.
• rtk International Extranet Online portal providing partner agencies with compressed access to daily business information, including rtk International conditions, purchase forms, news, tour operator proposals, and dates for travel and seminars.
• rtk International Cooperation Membership Affiliation program for independent travel agencies offering collective purchasing power, enhanced commissions, training, marketing support, and access to the centralized booking center. Members retain full operational independence; membership requires a one-time affiliation fee with no annual dues.
• rtk International Tour Operator Assortment Portfolio of approximately 60 tour operator agreements including TUI, Schauinsland Reisen, DER Touristik, Alltours, ANEX Group, and FTI, providing enhanced commissions and reduced minimum turnover requirements for partner agencies.
• Technical Training Programs Training programs for partner agencies and their staff covering various reservation systems (CRS), sales techniques, product knowledge, travel law, marketing, management, and human resources, with some sessions subsidized by suppliers.
• Annual rtk International Congress Three-day annual congress gathering all essential industry partners, enabling exchange of personal and professional experiences within the international cooperation network.
• Eductours / Educational Trips Educational trips organized with assortment partners to help partner agencies learn about the latest trends and developments in the travel industry across various destinations.
• Personalized Agency Consulting Personal office visits and consultations from dedicated area representatives, tailored to the specific needs of each partner agency for professional agency presentation and operations.
• rtk International Newsletter Regular newsletter distribution to keep partners informed about rtk International news, new products, conditions, and tour operator proposals.
• Complaint Handling Assistance After-sales service support provided to partner agencies to assist with complaint processing and resolution for their customers.
• Travel Agent Card Ordering Service Service enabling partner agencies to order Travel Agent cards, granting access to agent discounts with suppliers.
• TourCom DMC Partnership Service Partnership service with TourCom (France) providing on-demand booking requests through the TourCom DMC center with over 100 financially secured incoming agencies for partner agencies.
• Avitour Partnership Services Partnership service with Avitour (Belgium) providing access to a dedicated Facebook page, website services, and broader market reach for partner agencies.

Quantifiable outcome

• Member agencies earn more for the same work through elevated base commissions and turnover-independent incentives, even if they do not reach previous year's sales turnover.
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• TourComcoreGTM or Marketing Partner · 1 January 2003TourCom is a French travel agency cooperation. rtk International has a partnership with TourCom, allowing its member agencies to benefit from the advantages of three cooperations simultaneously. TourCom provides DMC (Destination Management Company) services with over 100 financially secured incoming agencies available via the TourCom DMC center for booking requests.
• AvitourcoreGTM or Marketing Partner · 1 January 2003Avitour is a Belgian travel agency cooperation. Through the partnership with Avitour, rtk International member agencies gain access to additional services including a dedicated Facebook page, website services, and broader market reach in Belgium.
• Quality Travel Alliance (QTA)flagshipStrategic or Co-development PartnerQTA is a strategic alliance between AER Kooperation AG, rtk (Germany), Reiseland, and TVG Touristik. The alliance organizes a joint congress every three years and facilitates cooperation among four major travel agency networks across European markets.
• Raiffeisen-Tours RT-Reisen GmbH (Burghausen)coreTechnology or IntegrationParent company and reservations center operator based in Burghausen, Germany. This is the core entity of the rtk cooperation — the German parent company that established the cooperation model in 1962 and oversees rtk International's internationalization.
• Sales-Lentz Group (Luxembourg)flagshipStrategic or Co-development PartnerThe Luxembourg-based corporate group that co-founded rtk International S.A. in 2003 alongside the German rtk. The Sales-Lentz group brings local Luxembourg market expertise and investment to the joint venture.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Others

• TUI Group: One of rtk International's ~60 tour operator partners, TUI is a global integrated tourism group. Listed because TUI is both a key supplier in the assortment and a structural counterpart shaping independent agency commissions across Europe.
• DER Touristik (DERTOUR Group): Major German tour operator that is a partner supplier in the rtk International assortment. Comparable as a wholesale supplier to the same independent agency channel and a counterparty in commission and assortment negotiations.

Broad incumbents

• Booking Holdings (Booking.com): Global online travel agency conglomerate; the dominant OTA and structural competitor to the entire independent travel agency channel rtk International serves. Inclusion is justified by the indirect pressure Booking.com exerts on member agency economics and group commission yields.
• RTK Reisen (Raiffeisen-Tours RT-Reisen GmbH): The 100% parent of rtk International and the largest German travel agency cooperation since 1962. Operates the same cooperation model on a larger scale within Germany itself and effectively is the incumbent against which rtk International benchmarks itself.

Direct peers

• TourCom: French travel agency cooperation (groupement d'agences de voyages). TourCom is the closest functional peer to rtk International and is also a formal GTM partner; both are national travel agency cooperations offering centralized booking, supplier agreements, and commission pooling to independent agencies.
• Schmetterling International: Travel agency network/cooperation headquartered in Germany with cross-border European operations. Provides tour operator agreements, CRS integrations, and commission benefits to its member agencies via a cooperative model closely parallel to rtk International.
• Avitour: Belgian travel agency cooperation and a direct alliance partner of rtk International. Operates the same independent-agency cooperative model in Belgium, providing member agencies with tour operator agreements and shared services.
• Reiseland (RTK): German travel agency network/cooperation and QTA alliance partner. Competes directly with rtk for independent agency members and supplier commissions in the German market.
• TVG Touristik: German travel agency network and QTA alliance participant. Operates the same model of pooled purchasing, commission advantages, and CRS access for independent travel agents.
• AER Kooperation AG: German travel agency cooperation and QTA alliance partner alongside rtk. Both organizations are competitors and collaborators, serving independent travel agencies with cooperative purchasing power and tour operator assortment in the DACH region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/1680324408738275
• LinkedInlinkedin.com/company/rtk-travel-center-avitour

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about rtk Travel Center