RTL Trades
RTL Trades is a family-run, Queensland-based multi-trade services company founded in 1948, providing plumbing, electrical, roofing, carpentry, handyman, and building/fitout services to residential, commercial, real estate, and healthcare clients across Brisbane, Gold Coast, and Sunshine Coast.
- Company typePrivate
- Founded1948
- HeadquartersBulimba, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What RTL Trades does
RTL Trades is a privately held, family-run multi-trade services company founded in 1948 and headquartered at 49 Michael St, Bulimba, Queensland, Australia. The business delivers plumbing, electrical, roofing, carpentry, handyman, and building/fitout services through an in-house team of licensed tradespeople, serving residential, commercial and retail, real estate and body corporate, and health and aged care customers across Brisbane, the Gold Coast, and the Sunshine Coast. Its technology stack consists of industry-standard specialized equipment rather than a software platform: CCTV drain cameras for blockage identification, thermal imaging and acoustic listening devices for non-invasive leak detection, no-dig pipe relining systems, and chlorination dosing units for healthcare-grade water treatment installations.
RTL Trades operates on a direct-to-consumer service model with quote-based, pay-as-you-go pricing and a low A$25 seniors call-out fee; revenue is generated job-by-job through service fees, hourly rates, or project-based pricing on larger commercial fitouts. Customer acquisition is driven by 650+ suburb-level SEO landing pages, a content blog, Instagram, an email newsletter, and word-of-mouth referrals from a base of 250+ five-star reviewers, with inbound handled via a 1300-number, email, and an online quote form. The company completes roughly 10,884 jobs per year and holds a QBCC builder licence (15129925), an electrical licence (86276), and ABN 16 632 218 618. Ownership is concentrated under Managing Director Ben L'Estrange, with a leadership team that includes a General Manager, Operations Manager, Electrical Manager, Carpentry/Fitout/Handyman Manager, Accounts Manager, and a dedicated BDM/Client Relations Manager supporting commercial accounts.
RTL Trades firmographics
Firmographics- Name
- RTL Trades
- Legal name
- RTL Trades
- Website
- https://rtltrades.com.au
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RTL Trades is a family-run, Queensland-based multi-trade services company founded in 1948, providing plumbing, electrical, roofing, carpentry, handyman, and building/fitout services to residential, commercial, real estate, and healthcare clients across Brisbane, Gold Coast, and Sunshine Coast.
- Ownership category
- akta.pro rank
Where RTL Trades is headquartered
LocationHeadquarters
- HQ city
- Bulimba
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
RTL Trades business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Trades Services (Plumbing, Electrical, Roofing, Handyman, Carpentry, Building): RTL Trades generates revenue through providing professional trades services on a job-by-job basis. Services include general plumbing, emergency plumbing, gas fitting, electrical work, roofing, handyman services, carpentry, and building/fitout services. Revenue is earned through service fees, hourly rates, or project-based pricing for larger jobs. The company offers free quotes and competitive transparent pricing. A seniors discount (excluding GST) is available with a call-out fee of $25.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard Service Rates |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
RTL Trades product offering
Product offeringCore offering
RTL Trades is a Brisbane-based multi-trade services provider delivering plumbing, electrical, roofing, handyman, carpentry and building/fitout services to residential, commercial, real estate/body corporate and health/aged care customers across Brisbane, Gold Coast and Sunshine Coast. Services are delivered directly by licensed in-house tradespeople and apprentices, with specialized offerings in leak detection (CCTV, thermal imaging, acoustic), pipe relining, gas fitting, hot water systems, smoke alarms and pre-purchase inspections. The company operates on a quote-based, job-by-job service fee model with free quotes and transparent pricing.
Product overview
RTL Trades is a unified trade services company offering an integrated portfolio of plumbing, electrical, handyman, roofing, and building/construction services. The core offering consists of Plumbing Services and Electrical Services supported by specialized modules including Emergency Plumbing, Leak Detection (using CCTV, thermal imaging, and acoustic equipment), Blocked Drains and CCTV Inspection, Pipe Repairs and Relining, Gas Fitting, Hot Water Systems, Backflow and TMV Testing, and Sensor Tap Installations for plumbing; Smoke Alarm Installations and Pre-Purchase Electrical Inspections for electrical; plus Roofing Services and Building/Fitout Services spanning commercial, retail, hospitality, and residential construction. Additional services include Handyman Services and Sanitisation Services. All services are delivered by licensed, in-house tradespeople across the Brisbane, Gold Coast, and Sunshine Coast regions, operating as a single coordinated business since 1948.
Differentiator
Problem solved
Functional benefit
Products and services
- Plumbing Services
Quantifiable outcome
- 10,884 jobs completed per year
- +2 more outcomes
Companies that use RTL Trades
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
RTL Trades technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
RTL Trades partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Hunter BrokingminorInsurance broker relationship providing business insurance services for RTL Trades operations.
- GreencapminorEnvironmental services provider. RTL Trades is a member of Greencap, indicating a relationship for environmental compliance and risk management services.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
RTL Trades competitors and assessment
Company assessmentBroad incumbents
- Programmed (PERSOL): Large Australian maintenance, facility services, and staffing group (formerly ASX-listed PGH, now part of PERSOL). Provides multi-trade property maintenance to commercial and residential clients across Australia, overlapping with RTL's plumbing, electrical, and handyman offerings.
- Service Stream Limited: ASX-listed Australian infrastructure services provider offering plumbing, electrical, and maintenance across utilities and telecommunications. Comparable trade capabilities delivered at a much larger national scale and through enterprise/corporate contracts.
Direct peers
- O'Brien (Reece Services): Australia-wide plumbing services franchise operating under the Reece group. Directly comparable as a national multi-trade plumbing services provider competing for similar residential and commercial customers.
- Jim's Plumbing: Plumbing services franchise within the Jim's Group network. Provides residential and commercial plumbing services nationally, directly comparable to RTL's plumbing, drainage, and gas fitting services.
- hipages Group: ASX-listed Australian marketplace connecting homeowners with tradies across plumbing, electrical, roofing, and building. Directly comparable as it operates in the same residential and SMB trade-services demand pool that RTL serves.
- Mr. Electric Australia: Australian electrical services franchise within the Neighborly global network. Directly comparable to RTL's electrical service line, competing for residential and commercial electrical work nationally.
- Airtasker Limited: ASX-listed Australian local-services marketplace that includes a significant tradie category (plumbing, electrical, handyman). Competes for the same residential customer base seeking on-demand trade work.
- ServiceMaster Australia: Franchise-based property restoration and cleaning services provider with Australian operations. Comparable as a multi-trade property services operator addressing residential and commercial maintenance, restoration, and cleaning needs similar to RTL's sanitisation and maintenance services.
- Metropolitan Plumbing: National Australian plumbing services franchise (part of Reece Services). Offers plumbing, gas fitting, and hot water services comparable to RTL's core plumbing offering, with broader geographic reach.
Others
- Reece Limited: ASX-listed Australia's largest plumbing and bathroom supplies distributor. Not a direct service competitor, but the parent/operator of competing plumbing service brands (O'Brien, Metropolitan) and a key supplier-adjacent participant in the same ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
RTL Trades social profiles
Digital presenceRTL Trades compliance and trust
Trust signalCompliance3 records
RTL Trades financial estimates
Financial estimateRevenue estimate
Valuation estimate
RTL Trades leadership team
Management profileNumber of profiles
Profiles6 records
RTL Trades funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RTL Trades M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RTL Trades
What does RTL Trades do?
RTL Trades is a Brisbane-based multi-trade services provider delivering plumbing, electrical, roofing, handyman, carpentry and building/fitout services to residential, commercial, real estate/body corporate and health/aged care customers across Brisbane, Gold Coast and Sunshine Coast. Services are delivered directly by licensed in-house tradespeople and apprentices, with specialized offerings in leak detection (CCTV, thermal imaging, acoustic), pipe relining, gas fitting, hot water systems, smoke alarms and pre-purchase inspections. The company operates on a quote-based, job-by-job service fee model with free quotes and transparent pricing.
Is RTL Trades a public or private company?
RTL Trades is a private company. It is classified as family owned and is currently operating.
When was RTL Trades founded?
RTL Trades was founded in 1948. It employs 11 to 50 people.
Where is RTL Trades based?
RTL Trades is headquartered in Bulimba, Australia, in the Oceania region.
How does RTL Trades make money?
One revenue line is on record: trades Services (Plumbing, Electrical, Roofing, Handyman, Carpentry, Building).
Who are RTL Trades's main competitors?
Broad incumbents on record are Programmed (PERSOL) and Service Stream Limited. Direct peers are O'Brien (Reece Services), Jim's Plumbing, hipages Group, Mr. Electric Australia, Airtasker Limited, ServiceMaster Australia and Metropolitan Plumbing. Reece Limited is listed as an others.
Does RTL Trades have an API?
No public API is recorded for RTL Trades.