RT Pastry House Sdn Bhd

What RT Pastry House Sdn Bhd does

RT Pastry Holdings Berhad, operating as RT Pastry, is a Malaysian bakery chain founded in 2003 by Taiwanese expatriate Lu Chun-Neng in Seri Kembangan, Selangor. The company operates 17-18 company-owned retail outlets concentrated in the Klang Valley, with a planned expansion into Pahang, and an e-commerce storefront at shop.rtpastry.com for online ordering, delivery, and self-pickup. The brand sells a portfolio of over 500 bakery SKUs across fresh breads (carrot dough, Danish, donuts, European breads, sandwiches, sweet dough, tarts, toasts), whole and customized cakes (cheesecake, mousse, sponge, birthday, wedding, gender reveal, cupcakes), full-moon celebration packages, signature cookies, and Swiss rolls and desserts. Products are positioned as premium and Muslim-friendly (no alcohol, no lard), with halal certification pending.

The business model is primarily transactional retail: unit-priced bakery goods sold through walk-in traffic at owned outlets and via online ordering, with prices ranging from RM3.00 for basic bread items to RM296.00 for premium customized cakes. Revenue is supplemented by a corporate sales channel for bulk orders and event catering, and a recently launched membership loyalty program awarding 1 RT point per RM1 spent (convertible to checkout credit). For the fiscal year ended December 31, 2025, the company reported RM60 million in revenue and RM6 million in net profit, implying a roughly 10% net margin. The e-commerce platform is built on WooCommerce and the technology stack is otherwise conventional for a retail bakery chain, with no proprietary AI or software platform disclosed.

The company is led by founder Lu Chun-Neng as Executive Director and Group CEO (post-IPO ownership of approximately 26%), with Leou Thiam Lai as Independent Non-Executive Chairman. RT Pastry is preparing for or has recently executed an initial public offering on Bursa Malaysia's ACE Market at 18 sen per share, expected to raise RM16.5 million priced at approximately 10x trailing earnings (RM61 million post-money market capitalization). IPO proceeds are allocated roughly 46% to six new outlets (four in Klang Valley, two in Pahang), 5% to equipment, and 48% to bank borrowings and listing expenses. KAF Investment Bank serves as principal adviser, sponsor, underwriter, and placement agent for the listing.

Name

RT Pastry House Sdn Bhd

Legal name

RT Pastry Holdings Berhad

Website

https://rtpastry.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

RT Pastry is a Malaysian bakery chain operating 17-18 retail outlets across Klang Valley and an online shop, selling 500+ freshly baked bread, cake, cookie, and festive products to general consumers and corporate customers under a founder-led, family-positioned brand.

Ownership category

akta.pro rank

Product category

Commercial Bakery

NAICS

Baked Goods Retailers (445291), Retail Bakeries (311811)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Bakery Grab-and-Go (Pastries, Packaged Desserts, Takeaway Bread) (CRAHAKAJ)

akta.pro secondary industries

Bread & Pastry Specialty Stores (CRAHAGAC), Online Bakery & Desserts Delivery (CRAHAIAK)

Keywords

• Fresh bakery products
• Artisan bread cakes
• Custom celebration cakes
• Festive mooncake treats
• Retail bakery chain

Headquarters

HQ city

Seri Kembangan, Selangor

HQ country

Malaysia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Retail Bakery Sales: Direct sales through 17-18 physical retail outlets across Klang Valley, serving daily bread, cakes, pastries, and festive treats to consumers. Revenue generated from in-store purchases.
2. E-commerce Online Sales: Online ordering through shop.rtpastry.com with delivery to Klang Valley customers and self-pickup options from outlets. Products include breads, cakes, cookies, and custom cakes.
3. IPO Proceeds: Initial public offering on ACE Market at 18 sen per share, expected to raise RM16.5 million for operations and expansions, with no accompanying offer for sale.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

RT Pastry is a Malaysian bakery chain that manufactures and retails fresh breads, cakes, pastries, cookies, and festive treats through 17-18 owned retail outlets across Klang Valley and an e-commerce shop. The portfolio spans 500+ SKUs including daily breads, customized birthday and wedding cakes, whole cakes, signature cookies, swiss rolls, and full moon celebration packages.

Product overview

RT Pastry is a Malaysian bakery chain offering a diverse portfolio of freshly baked goods across 18 outlets in the Klang Valley and via online shop. The product portfolio includes over 500 quality bakery products organized into major categories: fresh breads (Carrot Dough, Danish, Donuts, European Bread, Sandwich, Sweet Dough, Tarts, Toasts), customized cakes (Birthday Cakes, Cupcakes, Gender Reveal Cakes, Wedding Cakes), Full Moon celebration packages, Gift Boxes, Signature Cookies (Original Butter Cookies, Sea Salt Coffee Butter Cookies, Almond Cookies), Swiss Rolls & Desserts, and Whole Cakes (Cheese Cakes, Mousse Cakes, Sponge Cakes). The company operates both physical retail outlets and an e-commerce platform (shop.rtpastry.com) powered by WooCommerce, allowing customers to order customized cakes, whole cakes, breads, and cookies for delivery or pickup. Products are positioned as premium, freshly baked with quality ingredients, and the company emphasizes a 'muslim-friendly' approach while halal certification is pending.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Breads A range of freshly baked daily breads including buns, rolls, toast loaves, danish, donuts, European-style breads, and tarts sold through retail outlets and online, targeting household consumers.
• Customized Celebration Cakes Bespoke cakes for birthdays, weddings, gender reveals and cupcakes with personalized designs and flavor choices, ordered ahead through the online shop or in-store.
• Whole Cakes Pre-designed whole cakes including cheese cakes, mousse cakes, and sponge cakes in 6 to 9-inch sizes for household and occasion purchases.
• Signature Cookies Premium butter cookies and specialty cookie variants (sea salt coffee, almond, red velvet, matcha, chocolate chip walnut, double chocolate) sold as packaged gifting items.
• Full Moon Celebration Packages Pre-set bundles of Swiss rolls, cupcakes, meringue, red eggs and Ang Ku Kueh designed for traditional Chinese full moon baby celebrations.
• Gift Boxes Curated assortments of bakery items packaged as ready-to-give gift boxes suitable for festive and corporate gifting.
• Swiss Rolls & Desserts Chilled and ambient swiss rolls and chiffon-style desserts sold as individual slices or whole rolls for everyday consumption.
• Corporate & Bulk Sales Bulk bakery orders, corporate gifts, and event catering handled through direct corporate sales enquiries.

Quantifiable outcome

• 23 years of operating excellence since founding in 2003
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Goldilocks: Philippine bakery and cafe chain with international presence, famous for celebration cakes, mami noodles, and pastries. Comparable to RT Pastry in occasion-driven (birthday, weddings) cake SKUs and Asian-market retail bakery model, although operating primarily in a different geography.
• Big Apple Donuts & Coffee: Singapore-headquartered donut and bakery café chain with Malaysia outlets, focused on indulgent single-serve baked goods. Comparable to RT Pastry on impulse-purchase sweet treats and café-adjacent retail model, though concentrated in Singapore rather than Malaysia.

Direct peers

• Secret Recipe: Malaysian café-bakery chain operating dozens of outlets domestically with a broad menu of cakes, pastries, and casual dining. Comparable to RT Pastry in product mix (cakes plus bread) and Malaysian retail footprint, targeting similar household and celebratory use cases.
• BreadTalk Group: Singapore-listed regional bakery chain with retail stores across Malaysia, founded on artisan and fusion bread concepts. RT Pastry's founder Lu Chun-Neng previously served as head chef at BreadTalk, making it the most direct comparable on positioning, operating model, and product range.
• Komugi: Japanese-style bakery chain with multiple Klang Valley outlets selling premium breads, sandwiches, and pastries. Targets a similar premium-fresh-bread positioning and demographic to RT Pastry, with overlapping mall-based and neighborhood store formats.
• Moonlight Cake House: Malaysia-focused specialty cake and bakery chain with retail outlets selling whole cakes, slices, and pastries for celebrations. Directly comparable to RT Pastry's customized birthday/wedding cake and full-moon package SKUs and Malaysian consumer segment.

Emerging players

• Cake Sense / Bake by The Cape (Malaysian independent chain segment): Independent Malaysian bakery retail brands operating in the Klang Valley and Penang markets with curated artisanal bread and cake lines. Emerging niche competitors to RT Pastry in the premium/artisan segment, though with smaller store networks and more limited scale.

Broad incumbents

• Tous Les Jours: Korean bakery-café chain with established Malaysia presence, specializing in breads, cakes, and pastries. Overlaps with RT Pastry on premium bakery positioning and customized cakes but operates a broader international footprint with larger marketing scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rtpastryprideineverybite
• Instagraminstagram.com/rtpastry
• LinkedInlinkedin.com/company/rt-pastry-house-sdn-bhd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RT Pastry House Sdn Bhd