Rubix Learning

What Rubix Learning does

Rubix Learning is a privately held, founder-led tutoring company headquartered in Sydney, Australia, serving secondary school students preparing for Australian senior certifications including HSC, VCE, QCE, SACE, WACE, and TCE. The company was founded by Chris (Chris Tembeleski), who has over 8 years of tutoring experience and personally trains every tutor on the platform. The business operates a dual-model offering: (1) Private Tutoring — one-on-one sessions delivered either online via Zoom or in-person across all Sydney suburbs, with personalized learning plans and tutor matching based on subject expertise and student personality; and (2) The ATAR Accelerator — a subscription-based online program launched in 2024, hosted on the Skool community platform, providing eight live classes per week and 55+ video lessons on study methodology for Year 11-12 students nationwide.

The company's underlying technology stack is modest and third-party dependent: live sessions run on Zoom with digital whiteboard and screen sharing, while the ATAR Accelerator is delivered via the Skool community and course platform. Tutor matching is explicitly described as "algorithm-free" and is conducted manually by Chris. The platform lists 58 tutors, many drawn from top Australian universities (USYD, UNSW, ANU, UTS, University of Melbourne), and has served over 2,500 cumulative students with documented ATAR outcomes up to 99.1.

Rubix Learning generates revenue through two streams: private tutoring session fees (pricing not publicly disclosed but positioned as "affordable") and ATAR Accelerator subscriptions priced at a $50 AUD/month founding rate (locked for life) rising to $85/month once the membership crosses 100 members. Go-to-market is direct-to-consumer, driven primarily by founder-led school speaking engagements across Sydney, a combined 200k+ social media following on TikTok and Instagram, a Channel 7 News feature, and a website offering free trial lessons. The company has no external institutional investment and operates with approximately 41 employees.

Name

Rubix Learning

Legal name

Rubix Learning

Website

https://rubixlearning.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Rubix Learning is a Sydney-based, founder-led tutoring company providing one-on-one private tutoring (online and in-person across Sydney) plus a subscription-based ATAR Accelerator program, serving Australian secondary students preparing for HSC, VCE, and equivalent state certifications.

Ownership category

akta.pro rank

Product category

Private Tutoring and Test Preparation Services

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (611710), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL)

akta.pro secondary industries

K–12 Core Curriculum Small-Group Tutoring Centers (Math/ELA/Science/Social Studies) (EDANAHAA), Homework Tutoring & Academic Support (Subject Tutoring) (HSAAAHAC), Workshops, Webinars & Live Masterclasses (MPACALAD), Math Homework Support (Problem-Solving & Practice) (EDANADAE)

Keywords

• Private tutoring services
• Online tutoring platform
• Secondary education tutoring
• ATAR exam preparation
• Personalized learning plans

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. ATAR Accelerator Subscription: Monthly subscription to The ATAR Accelerator platform offering 8 live tutoring classes per week, 55+ video lessons on study methods, resources and exam strategy, and direct access to founder Chris for mentorship. Founding price $50/mo AUD, rising to $85/mo at 100 members.
2. Private Tutoring Sessions: One-on-one tutoring sessions offered both online via Zoom and in-person at student's home or preferred location across Sydney. Priced as 'affordable tutoring services' though specific rates not publicly disclosed.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Rubix Learning provides one-on-one private tutoring for primary and secondary students (Years 3-12), delivered either online via Zoom or in-person across Sydney suburbs. The company also operates The ATAR Accelerator, a subscription-based online programme for Year 11-12 students offering weekly live classes, on-demand video lessons, and founder mentorship to maximise ATAR outcomes across all Australian state curricula (HSC, VCE, QCE, SACE, WACE, TCE).

Product overview

Rubix Learning offers a dual-model tutoring service consisting of (1) Private Tutoring — individual one-on-one sessions with matched tutors delivered online via Zoom or in-person across Sydney, and (2) The ATAR Accelerator — a subscription-based online programme hosted on Skool offering structured live classes, video curriculum, and mentorship for senior secondary students across all Australian states. The company also provides standalone NAPLAN preparation and selective school test tutoring for primary and junior secondary students.

Differentiator

Problem solved

Functional benefit

Brands

• The ATAR Accelerator: A comprehensive online platform providing live tutoring classes, 55+ video lessons, and exam strategy resources for Year 11 and 12 students across Australia, covering multiple Australian curriculums including HSC, VCE, QCE, SACE, WACE, and TCE.

Products and services

• Private Tutoring One-on-one private tutoring service for primary and secondary students (Years 3-12), available online via Zoom with digital whiteboard and screen sharing, or in-person across all Sydney suburbs at the student's home, library, or preferred location. Each student receives a 100% personalised learning plan, expert tutor matching by subject and personality, and continuous progress tracking via regular assessments and reports. Subjects span English, Maths, Sciences, Humanities, and Engineering across Australian curricula.
• The ATAR Accelerator Subscription-based online programme for Year 11-12 students delivered via the Skool community platform, providing 8 live tutoring classes per week, 55+ on-demand video lessons covering study methodology and exam strategy, and direct access to founder Chris for personal mentorship. Priced at $50 AUD/month as a founding rate (locked in for life), scheduled to rise to $85/month once membership reaches 100. Designed to maximise ATAR outcomes across all Australian state curricula.

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Varsity Tutors: Large-scale US-headquartered online tutoring platform offering 1-on-1 sessions, classes and adaptive learning. Comparable business model (personalized online tutoring + subscription content) at much larger scale; illustrates the category ceiling Rubix could pursue.

Direct peers

• Cluey Learning: Australian online tutoring platform delivering personalized 1-on-1 sessions across K-12 subjects. Directly comparable to Rubix's private tutoring model with online delivery, similar target customer (Australian parents/students), and overlapping curriculum coverage.
• LearnMate: Australian tutoring marketplace connecting students with private tutors across subjects and year levels. Comparable online delivery, K-12 target market, and curriculum coverage across Australian states.
• Studiosity: Australian online study support platform providing on-demand subject help and writing feedback to students. Comparable as an Australian EdTech serving secondary and tertiary students with subscription-style access to tutoring resources.
• Kip McGrath Education Centres: Long-running Australian tutoring franchise offering small-group sessions in literacy and numeracy for primary and secondary students. Comparable in service model (scheduled, structured tutoring), target demographic (K-12 parents), and multi-subject coverage.
• NumberWorks'nWords: Established Australian tutoring franchise operating centers across the country for math, English and spelling. Comparable to Rubix's curriculum-specific tutoring offering, particularly in math where Rubix has strong outcomes data.
• Matrix Education: Sydney-based HSC tutoring specialist offering in-person and online Year 11-12 preparation with documented ATAR outcomes. Closest direct competitor to Rubix in the NSW HSC segment, sharing the same curriculum focus and parent customer profile.
• Superprof Australia: Online tutoring marketplace operating in Australia with broad subject coverage and tutor matching. Comparable marketplace-style peer-tutor model targeting parents and students in Australia, though without Rubix's curated-vetted tutor differentiation.

Regional players

• Tutoring For All: Australian 1-on-1 tutoring provider with both online and in-person delivery across subjects. Comparable in service model, delivery modes (Zoom + in-person), and Australian K-12 customer base.

Emerging players

• Atomi: Australian digital learning platform providing video lessons and practice resources for secondary school subjects. Comparable to the ATAR Accelerator's content-led model with video curriculum and exam preparation, though without the 1-on-1 tutoring layer.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rubixlearning
• Instagraminstagram.com/rubix_learning
• TikToktiktok.com/@rubix_learning
• LinkedInlinkedin.com/company/rubix-learning

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rubix Learning