What Matrix Education does

Matrix Education is a private Australian tutoring college founded in 1999, delivering structured academic programs for Year 3-12 students across New South Wales and Victoria. The company operates 7 physical campuses across Sydney (Chatswood, Epping, Hurstville, Parramatta, Strathfield, Sydney CBD, and Castle Hill) plus a Melbourne Box Hill campus, supported by the Matrix+ online learning platform that provides on-demand theory lesson videos, downloadable resources, and AI chatbot support. Its core curriculum covers English, Mathematics, and Sciences aligned to NSW and VIC syllabuses, with specialised programs for OC, Selective School, UCAT, and HSC/VCE exam preparation. Teaching is delivered by an in-house faculty of 80+ experienced educators holding advanced qualifications (PhDs, Masters) in their subject areas.

The company's technology stack centres on the proprietary Matrix LMS for content delivery, progress tracking, and assessment, complemented by Ask Max, an AI-powered chatbot that provides 24/7 instant explanations and personalised feedback. Curriculum is anchored to in-house developed Matrix Theory Books and Workbooks (250+ pages per subject), refreshed annually to align with the latest syllabus changes.

Revenue is generated primarily through recurring term-based subscriptions for on-campus weekly classes (from $486/module) and online Matrix+ courses (from $342/module), supplemented by one-time fees for holiday intensive programs (from $288/course) and targeted HSC/VCE exam preparation courses ($625–$895). Go-to-market is sales-led via the company website, phone-based enrollment support, free trial lessons, and educational events/seminars. The business serves approximately 8,000+ students per term drawn from 650 schools, with B2C demand from parents and students in the Australian high-stakes exam preparation market.

Name

Matrix Education

Legal name

Matrix Education

Website

https://matrix.edu.au

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Short description

Matrix Education is a private Australian tutoring college, founded in 1999, delivering structured Year 3-12 tutoring across English, Maths, and Sciences through 8 campuses in NSW and VIC, a proprietary Matrix+ online platform, and specialised HSC, VCE, UCAT, and Selective test preparation programs.

Ownership category

akta.pro rank

Product category

K-12 Tutoring Services

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (611710), Other Schools and Instruction (6116)

SIC

Services-Educational Services (8200)

akta.pro primary industry

K–12 Core Curriculum Small-Group Tutoring Centers (Math/ELA/Science/Social Studies) (EDANAHAA)

akta.pro secondary industries

Math Learning Centers (Small-Group) (EDANAHAE), Online Math Enrichment Platforms & Courses (EDAMAEAF), Contest Prep Bootcamps & Intensive Workshops (EDAMAEAE)

Keywords

• High school tutoring
• Exam preparation courses
• Online tutoring platform
• Hsc vce tutoring
• Selective school preparation

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. On-campus Term Courses: Weekly structured tutoring classes during school terms. Students attend 9 weekly lessons per term with experienced teachers in small class sizes.
2. Matrix+ Online Courses: Self-paced online learning with video lessons, printed course materials shipped by post, and access to online resources and support.
3. Holiday Programs: Intensive courses during school holidays. Year 3-10: 4-day courses. Year 11-12: 5-9 day accelerated courses.
4. HSC/VCE Exam Preparation Courses: Intensive 6-day holiday programs focused on exam preparation, mock exams, and targeted revision.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Matrix Education provides structured, expert-led tutoring for Year 3-12 students across NSW and VIC in Australia. The company delivers English, Maths, and Science tutoring through three learning modes: on-campus term courses, Matrix+ online self-paced courses, and intensive holiday programs. Specialized offerings include HSC and VCE exam preparation, UCAT, OC, and Selective School test preparation, and a Maths Acceleration Program for advanced learners.

Product overview

Matrix Education is a tutoring college offering structured programs for Years 3-12 students in NSW and VIC. The core offering consists of Matrix Education Tutoring, delivered through three learning modes: Matrix+ Online (on-demand video courses), Term Courses (weekly campus lessons), and Holiday Courses (intensive holiday programs). Supporting products include HSC Exam Preparation Courses (6-day intensive trial prep), UCAT Preparation, OC Test Preparation, Selective Test Preparation, and the Maths Acceleration Program. The service is powered by the Matrix LMS platform and enhanced by Ask Max, an AI chatbot. Additional offerings include one-to-one Workshops, a Bookshop for study materials, and VIC-specific VCE tutoring.

Differentiator

Problem solved

Functional benefit

Brands

• Matrix+: Online learning platform offering structured video lessons with printed course materials

Products and services

• On-Campus Term Courses 9-week structured weekly tutoring programs aligned with school terms, offering 3-hour lessons with small class sizes, theory teaching, worked examples, and exam-style practice for Year 3-12 students.
• Matrix+ Online Courses

Quantifiable outcome

• 84% of Matrix students achieve an ATAR of 90+
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Scale indicators9 records

Expansion highlights5 records

Direct peers

• Kip McGrath Education Centres: ASX-listed tutoring franchise operating small-group centres across Australia and globally, covering English, maths, and reading for K-12. Most directly comparable to Matrix in model (small-group, syllabus-aligned, recurring courses), though more franchise-led and lower year-level specialisation.
• NumberWorks'nWords: Australia/NZ tutoring franchise providing small-group maths and English tutoring for primary and secondary students. Comparable to Matrix on small-group format, syllabus alignment, and physical centre footprint, but with broader primary-school emphasis.
• Art of Smart Education: Sydney-based HSC and selective-school tutoring and content provider, with workshops, online courses, and holiday programs. Closest direct competitor to Matrix in the Year 11-12 HSC niche, overlapping heavily on holiday intensives and exam preparation.
• James An College: Long-running HSC tutoring college in Sydney operating large in-person classes for Year 11-12 students. Direct competitor in the same HSC exam-prep market, with similar in-person term course model but limited online or Years 3-10 offerings.
• Cluey Learning: ASX-listed Australian online tutoring platform covering maths, English, and science for Years 2-12. Direct competitor in the same Australian K-12 market, with a more online-only delivery model compared to Matrix's hybrid on-campus + Matrix+ approach.
• Tutor Doctor: Global in-home and online tutoring franchise operating in Australia across K-12 subjects. Comparable as a one-on-one tutoring provider targeting the same Australian parent demographic, but with a different (1:1, in-home) delivery model.
• Kumon Australia: Global maths and reading franchise with a large Australian centre network serving primary and early secondary students. Comparable as a recurring, syllabus-independent small-group tutoring model, though with a stronger worksheet-based and younger-student focus than Matrix.

Broad incumbents

• 3P Learning (Mathletics, Reading Eggs): ASX-listed global EdTech group behind Mathletics and Reading Eggs, serving K-12 maths and literacy through schools and consumer subscriptions. Comparable as a scaled Australian K-12 EdTech player, though operating in a different (self-paced digital) category.

Emerging players

• Mathspace: Australian adaptive maths learning platform used by schools and individual students. Comparable in the maths enrichment and practice category, with overlap on online delivery and syllabus-aligned content for Australian curricula.
• Edrolo: Australian EdTech platform providing video lessons, study resources, and teacher support for VCE and HSC subjects. Adjacent competitor to Matrix+ with a digital-native, school-licensed model rather than direct-to-parent consumer tutoring.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/matrixhsc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matrix Education