KIA Ruedatur Málaga

What KIA Ruedatur Málaga does

KIA Ruedatur Málaga (legal entity: Ruedatur S.L.) is an official authorised KIA dealership operating from a single showroom and service workshop at C/ París 82, 29006 Málaga, Spain. Founded in 2020 with 19 employees, the business sells the full KIA range — 100% electric vehicles (EV2, EV3, EV4, EV5, EV6, EV6 GT, EV9), plug-in hybrids (Sportage PHEV, Sorento PHEV, Niro PHEV, Ceed Tourer PHEV, XCeed PHEV), hybrid electric vehicles (Niro HEV), and combustion models (Picanto, Stonic, K4, Ceed, ProCeed, XCeed, Seltos, Sportage, Sorento) — together with KIA's PBV commercial electric vehicles (PV5 Cargo, PV5 Passenger). The dealership is one of only 45 KIA dealers worldwide to hold the Platinum Prestige Dealer Award and a recipient of KIA Spain's 5-Star Dealer recognition.

The business operates four revenue streams: one-time new vehicle sales, certified pre-owned vehicle sales, after-sales service and repairs (workshop hours 07:00–19:00), and vehicle financing/renting plus a trade-in buyback service ("Compramos tu coche"). Pricing is quote-based and not publicly disclosed; the dealership asserts a "best price" guarantee. Go-to-market is direct-to-consumer via the physical showroom, supplemented by the kiamalaga.es website, Facebook, Instagram, Twitter, and LinkedIn, plus a 5-minute call-back service and test drive booking funnel. Customers are segmented horizontally between individual consumers (primary) and business/fleet buyers (secondary), with the Andalusia region as the service area. The company is privately held under Spanish Sociedad Limitada law with no disclosed institutional ownership, funding rounds, or M&A activity.

Name

KIA Ruedatur Málaga

Legal name

Ruedatur S.L.

Website

https://ruedatur.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ruedatur S.L. is the official authorised KIA dealership in Málaga, Spain, selling new KIA vehicles (EV, hybrid, PHEV, combustion), certified pre-owned vehicles, and providing workshop servicing, leasing, and trade-in to individual and business customers across Andalusia.

Ownership category

akta.pro rank

Product category

Automotive Retail Dealership

NAICS

New Car Dealers (44111), Used Car Dealers (44112), Motor Vehicle and Parts Dealers (441)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)

akta.pro industry

PRIMARYTLAKAAAD

Tire & Wheel Services (Mount/Balance/Alignment)

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Automotive Repair & Maintenance (Light-Duty Vehicles)

Keywords

• Automotive dealership
• New vehicle sales
• Certified pre-owned vehicles
• Vehicle leasing services
• After-sales workshop service

Headquarters

HQ city

Málaga

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new KIA vehicles including electric models (EV3, EV4, EV5, EV6, EV9), hybrid vehicles (Sportage, Sorento, Niro), and standard combustion vehicles (Picanto, Stonic, Ceed, Xceed, Sportage, Sorento). Revenue generated from one-time vehicle transactions with customers.
2. Certified Pre-Owned Vehicles: Sale of certified pre-owned (seminuevos certificados) and second-hand KIA vehicles. Revenue from used car sales with certification warranties.
3. After-Sales Service and Repairs: Kia Service workshop providing maintenance and repairs for KIA vehicles. Service hours: 07:00 to 19:00. Revenue from service labor and parts.
4. Vehicle Financing and Renting: KIA renting (leasing) services and financing options for vehicle purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Ruedatur S.L. operates the official authorised KIA dealership in Málaga, Spain, selling the full KIA lineup of electric, plug-in hybrid, hybrid, and combustion passenger vehicles, plus KIA PBV commercial electric vans. The dealership also offers certified pre-owned KIA vehicles, an official workshop providing maintenance and repairs, KIA-branded vehicle leasing (Renting), and a vehicle trade-in/buyback service. All vehicle sales are accompanied by KIA's 7-year manufacturer warranty and supported by an in-house service department with extended operating hours.

Product overview

KIA Ruedatur Málaga is an official KIA dealership in Málaga, Spain, offering the complete KIA vehicle lineup including 100% electric vehicles (EV3, EV4, EV5, EV6, EV6 GT, EV9), plug-in hybrids (Sportage PHEV, Sorento PHEV, Niro PHEV, Ceed Tourer PHEV, XCeed PHEV), hybrid electric vehicles (Niro HEV), and conventional combustion vehicles (Picanto, Stonic, K4, Sportage, Sorento, Ceed, ProCeed, XCeed, Seltos). The dealership also offers commercial electric vehicles under the PBV program (PV5 Cargo, PV5 Passenger). Complementary services include certified pre-owned vehicles, official workshop/Service center, vehicle leasing (Renting), and vehicle trade-in (Compramos tu coche). The dealership has received recognition including Platinum Prestige Dealer Award and 5-star dealer certification, backed by KIA's 7-year warranty program.

Differentiator

Problem solved

Functional benefit

Products and services

• KIA EV3 100% electric compact SUV offering zero-emission mobility with competitive range, sold new to individual and business buyers.
• KIA EV4 100% electric vehicle in KIA's expanding electric lineup, available for retail sale.
• KIA EV5 100% electric vehicle in KIA's electric portfolio, available for retail sale.
• KIA EV6 100% electric crossover with fast-charging capability and modern design, available for retail sale.
• KIA EV6 GT High-performance 100% electric vehicle with GT-line specifications, enhanced power and sportier styling, available for retail sale.
• KIA EV9 Flagship 100% electric three-row SUV with long-range capability, available for retail sale.
• KIA Niro HEV (Self-Charging Hybrid) Hybrid electric vehicle with self-charging hybrid technology for improved fuel efficiency, available for retail sale.
• KIA Niro PHEV (Plug-in Hybrid) Plug-in hybrid electric vehicle with a larger battery for extended electric-only range, available for retail sale.
• KIA Sportage Mid-size SUV offering versatility, comfort and advanced technology features, available for retail sale.
• KIA Sportage PHEV Plug-in hybrid version of the Sportage SUV with enhanced electric range, available for retail sale.
• KIA Sorento Large seven-seat family SUV with advanced safety features and spacious interior, available for retail sale.
• KIA Sorento PHEV Plug-in hybrid variant of the Sorento SUV combining a petrol engine with an electric motor, available for retail sale.
• KIA Picanto Compact urban car designed for city driving with efficient fuel consumption, available for retail sale.
• KIA Stonic Compact crossover combining urban agility with SUV-inspired styling, available for retail sale.
• KIA K4 Sedan model in KIA's global lineup, available for retail sale.
• KIA Ceed Compact hatchback designed for European markets with modern features, available for retail sale.
• KIA ProCeed Shooting-brake variant offering sporty design with practical estate-like space, available for retail sale.
• KIA XCeed Crossover variant of the Ceed combining hatchback practicality with SUV styling, available for retail sale.
• KIA XCeed PHEV Plug-in hybrid version of the XCeed crossover, available for retail sale.
• KIA Ceed Tourer PHEV Plug-in hybrid estate version of the Ceed offering spaciousness and electric efficiency, available for retail sale.
• KIA E-Niro 100% electric compact SUV with zero emissions and competitive range, available for retail sale.
• KIA Seltos Compact SUV targeting urban and adventurous drivers with bold design, available for retail sale.
• KIA PV5 Cargo 100% electric light commercial vehicle (LCV) designed for cargo transport and business fleets under KIA's PBV program, available for commercial buyers.
• KIA PV5 Passenger 100% electric passenger vehicle under KIA's PBV (Purpose Built Vehicle) program for commercial passenger transport, available for commercial buyers.
• KIA Seminuevos Certificados (Certified Pre-Owned Vehicles) Certified pre-owned KIA vehicles sold with quality assurance, certification warranties, and after-sales support.
• Taller KIA Service (Official Workshop) Official KIA authorised workshop providing maintenance, repairs and technical support for KIA vehicles, with service hours of 07:00 to 19:00.
• Renting KIA (Vehicle Leasing) Vehicle leasing/renting service offering flexible monthly rental options for individuals and businesses.
• Compramos tu coche (Vehicle Trade-in / Buyback) Trade-in/buyback service allowing customers to sell their current vehicle to the dealership, typically when purchasing a new KIA.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Flexicar: Flexicar is a Spanish car subscription service offering monthly all-inclusive vehicle access without long-term commitment. Directly comparable to the subscription-style economics Ruedatur is positioning with KIA Renting, and a key emerging competitor in the ownership-to-access shift relevant to KIA's customer base.
• Northgate (private leasing): Northgate is a leading Spanish flexible vehicle rental and leasing operator (Renting) listed on the Spanish stock exchange. It overlaps with Ruedatur's KIA Renting offering and competes for the same fleet and individual customers shifting from ownership to subscription-based vehicle access in the Spanish market.

Broad incumbents

• ALD Automotive (Ayvens): ALD Automotive (now Ayvens) is Europe's largest vehicle leasing and fleet management company. It competes with Ruedatur's Renting/leasing business for corporate fleet and SME customers, and represents the broader incumbent operating model that traditional dealerships are increasingly competing against for the leasing wallet.
• Ibericar: Ibericar is one of Spain's largest multi-brand automotive dealer groups, operating dozens of rooftops across multiple OEM franchises. Comparable to Ruedatur at the dealership business-model level, but with materially greater scale, multi-brand diversification, and group-level purchasing power.

Others

• Coches.com: Coches.com is one of Spain's largest online vehicle marketplaces, connecting buyers with dealers and private sellers. It is not a direct dealer but is the dominant digital channel through which Spanish consumers (including Ruedatur's Málaga catchment) research, compare, and increasingly transact vehicles, shaping competitive dynamics for traditional dealerships.
• AutoScout24 Spain: AutoScout24 is the leading pan-European online vehicle marketplace with a strong Spanish presence, listing new, used, and certified pre-owned inventory from dealers like Ruedatur. Adjacent/enabling competitor that drives price transparency and comparison shopping behavior affecting traditional dealership economics.

Direct peers

• Grupo Concesur: Grupo Concesur is a KIA-focused dealer group with strong presence across Andalusia and Murcia, directly overlapping Ruedatur's KIA franchise territory. Same brand, same franchise economics, same workshop/service model — a direct head-to-head competitor for regional KIA sales and after-sales volume.
• Other KIA authorized dealers in Spain: Other official KIA franchised dealerships across Spain (e.g., Concesur in Andalusia/Murcia) compete directly with Ruedatur for the same KIA brand sales, certified pre-owned, and service business within their respective territories. Same product, same manufacturer economics, same customer — the most direct comparable.
• Other franchise car dealerships in Málaga: SEAT/Cupra, Renault, Peugeot, Volkswagen, and Toyota authorized dealers in Málaga compete with Ruedatur for the same pool of consumer and fleet vehicle buyers in the local market, with overlapping model ranges in the SUV, compact, and EV segments. Same GTM motion (physical showroom + service workshop + financing) and same regional addressable customer base.
• Hyundai dealerships in Spain: Hyundai is KIA's sister brand under Hyundai Motor Group, often co-located at group dealerships and competing for the same value-conscious family and fleet buyer with overlapping EV/PHEV lineups (Ioniq 5 vs EV6, Tucson vs Sportage). Many Spanish Hyundai dealers run an identical franchise model and compete head-to-head for Málaga-region customers.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ruedatur
• Facebookfacebook.com/ruedatur
• LinkedInlinkedin.com/company/kia-ruedatur-malaga
• Instagraminstagram.com/ruedatur

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KIA Ruedatur Málaga