What Ruff-Inn-It does

Ruff-Inn-It is a family-owned pet care facility operating from a single location at 1555 N State Hwy 121 in Mt. Zion, Illinois. The company provides overnight boarding, daycare, and ancillary pet services primarily for dogs and cats owned by households in Mt. Zion and surrounding Central Illinois communities (Decatur, Forsyth, Dalton City, Macon). Core offerings include three tiers of dog boarding suites (Standard at $40/night, Orange at $45/night, Luxury at $55/night), cat boarding at $22/night, supervised dog daycamp at $26/day, and a Dayboard option for one-on-one play. Daycare is bundled with all boarding reservations.

The facility runs on a third-party Gingr reservation and pet parent portal (facility invite code 212282) backed by a small team of 7 employees. On the hardware side, Ruff-Inn-It differentiates through a Greenheck Air Handling System that exchanges indoor air 10 times per hour and PetAirapy UV sanitizing technology claimed to kill 99% of zoonotic pathogens, plus climate-controlled indoor play areas. Professional grooming is provided by an independent operator, Alisha (The Dog Cave Grooming), that rents space inside the facility rather than being an employee of the business. Ruff-Inn-It also offers add-on revenue streams including pet taxi transport ($10 each way), valet service, premium treats and meals ($3-$5 each), house food ($10/day), late pick-up fees, self-serve dog wash ($10-$25), and discounted senior daycamp ($15/day for owners 60+).

The business model is unit-pricing, pay-as-you-go across all services, supplemented by non-expiring, transferrable punchcards for daycamp (11-punch $225; 22-punch $420). Marketing is conducted primarily through the company website, a Facebook page, and word-of-mouth referrals. Go-to-market is direct-to-consumer local, with no enterprise or institutional customers identified. No funding rounds, parent company, subsidiaries, or M&A activity are disclosed. The company offers a 10% military discount on most services and a $25 non-refundable holiday deposit.

Name

Ruff-Inn-It

Legal name

Ruff-Inn-It

Website

https://ruff-inn-it.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Ruff-Inn-It is a family-owned, single-location pet boarding and daycare facility in Mt. Zion, Illinois, serving dog and cat owners in surrounding Central Illinois communities with tiered suites, supervised daycamp, and ancillary grooming, transport, and add-on services.

Ownership category

akta.pro rank

Product category

Pet Care Services

NAICS

Pet Care (except Veterinary) Services (81291)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Senior & Special-Needs Dog Daycare (HSANAFAH)

akta.pro secondary industry

Exotic & Small Pet Daycare (Short-Stay Care) (HSANAKAH)

Keywords

• Pet boarding services
• Dog daycare
• Cat boarding
• Pet grooming services
• Luxury pet care

Headquarters

HQ city

Mount Zion, Illinois

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Grooming Services: Professional grooming by independent groomer Alisha (The Dog Cave Grooming) offering bath, shape up, complete groom, and de-shed services. Additional services include nail trimming, teeth cleaning, and flea treatment. Staff grooming services also available for boarding/daycare pets.
2. Dog Daycamp: Daily supervised play in fenced indoor/outdoor areas. Dogs grouped by size and temperament. First day free for new dogs. Punchcard options available for frequent users. Senior daycamp available at discounted rate for owners 60+.
3. Dog Boarding: Overnight stays in suites with three tiers: Standard Suite ($40), Orange Suite ($45), and Luxury Suite ($55). Includes daycare, potty breaks 4-6 times daily, raised Kurunda beds, and plexiglass doors. Holiday reservations require $25 non-refundable deposit.
4. Cat Boarding: Overnight cat boarding in dedicated cat suites with plexiglass windows and daily free-roam time in a large cat room. Price includes litter and litter boxes.
5. Add-on Services: Additional revenue from valet service (free), pet taxi transport ($10/pet each way), late pick-up fees, house food ($10/day), special treats (Kong, frozen broth, cookies at $3 each), and premium meals (scrambled eggs, chicken pot pie, beef stew, mutt loaf, hamburger and rice, hot diggity dogs at $5 each).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Ruff-Inn-It is a family-owned pet care facility providing luxury overnight boarding for dogs and cats, supervised dog daycamp, and professional grooming services. The facility operates climate-controlled indoor play areas with commercial-grade air handling and UV sanitization, and offers multi-tier suite options for pets of various sizes and temperaments in the Mt. Zion, Illinois area.

Product overview

Ruff-Inn-It is a family-owned pet care facility offering luxury boarding and daycare services. The core service portfolio includes Dog Boarding in three suite tiers (Standard, Orange, and Luxury), Cat Boarding with dedicated play areas, and Dog Daycamp/Dayboard with supervised group or one-on-one activities. Additional offerings include professional grooming services through The Dog Cave Grooming by Alisha (an independent operator), self-serve dog wash facilities, and various add-on services such as pet transport (Pet Taxi), valet vehicle service, premium meals and treats, house food, and late pick-up options. The facility integrates with Gingr reservation management software for booking operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Dog Boarding Suites Overnight dog boarding in three suite tiers: Standard Suite (4' x 6', $40/night, houses 1 dog), Orange Suite (4' x 12', $45/night, groups up to 2 dogs with optional dividing door), and Luxury Suite (8' x 10', $55/night, groups up to 4 dogs with priority outdoor access, meals, and daycamp). All suites include daycare, raised Kurunda beds, plexiglass doors, and 4-6 daily outdoor potty breaks of 10-15 minutes each.
• Cat Boarding Overnight cat boarding in dedicated cat suites with plexiglass windows, private litter boxes, and a minimum of 3 hours per day of free-roam play time in a separate large cat room. Pricing is $22/night and includes litter and litter boxes.
• Dog Daycamp Supervised group play in fenced indoor and outdoor play areas, with dogs grouped by size and temperament. Daycamp is included free with all boarding reservations. Standalone daycamp is $26/day with the first day of play free for new dogs.
• Dayboard One-on-one playtime with suite access for rest breaks, priced at $26/day. Designed for dogs that do not participate in group play with other dogs, providing individual attention from Ruff-Inn-It staff.
• Professional Grooming - The Dog Cave Grooming by Alisha Professional grooming services performed by independent groomer Alisha (The Dog Cave Grooming), including Bath & Basic, Shape Up, Complete Groom, De-shed packages, and add-ons such as nail trimming, teeth cleaning, and flea treatment. Alisha operates independently and customers contact her directly at (217) 520-9151.
• Self-Serve Dog Wash Self-service washing facility where customers use Ruff-Inn-It's equipment including shampoos, conditioners, towels, high-velocity dryers, aprons, and boots to wash their own dogs. Pricing varies by dog weight ($10-$25).
• Other Species Boarding Boarding accommodations for small animals such as Bearded Dragons and Rabbits in an isolated room at $22/night. Requires customer-provided cage, tank, or pen along with food and necessities. Prior contact is required to confirm accommodation.
• Pet Taxi (Transport Service) Transportation service for pets at $10 per pet each way. Available for customers in Mt. Zion, Decatur, Forsyth, Dalton City, and Macon. Requires at least 48 hours advance scheduling and may be available to other locations at prorated pricing.

Quantifiable outcome

• Air exchanged 10 times per hour with 99% of zoonotic pathogens killed by UV sanitization
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• GingrcoreTechnology or IntegrationRuff-Inn-It uses Gingr software as their primary reservation and pet parent management system. Customers sign up through the Gingr portal to book daycare and boarding reservations. The facility invite code is 212282. Reservations booked through Gingr are requests that must be accepted by receptionists.
• The Dog Cave Grooming by AlishacoreOthersAlisha is an independent professional groomer operating within the Ruff-Inn-It facility. She offers bath, shape up, complete groom, de-shed, and additional grooming services. Alisha operates separately from Ruff-Inn-It, and customers contact her directly at (217) 520-9151 for grooming appointments.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Doggie District: Boutique dog daycare and boarding concept with a focus on socialization and enrichment. Comparable on community-positioned daycare plus boarding with add-on services, and similarly competes for pet parents seeking a non-clinical environment.
• Paws & Play Dog Resort: Independent or small-chain dog daycare and boarding facility with overnight suites and supervised play. Closest in operating model to Ruff-Inn-It — family/community feel, suite-based boarding, daycare, and grooming add-ons — and competes for the same suburban pet-owner segment.

Broad incumbents

• Best Friends Pet Hotel: Multi-location pet boarding, daycare, grooming, and training chain. Comparable on the integrated boarding/daycare/grooming service bundle, but operates as a scaled regional/national brand.
• Dogtopia: National dog daycare, boarding, and spa franchise. Comparable on core service mix (daycare, boarding, grooming add-ons), but serves a multi-region footprint rather than a single Illinois town.
• Camp Bow Wow: Largest U.S. dog daycare and boarding franchise. Comparable because it sells the same core daycare + overnight boarding experience, but it operates nationally with standardized processes that Ruff-Inn-It, a single-location independent, cannot match at scale.
• PetSmart PetsHotel: In-store pet boarding offered inside PetSmart retail locations. Comparable because it competes for the same overnight-boarding customer, but draws pet parents from across a metro rather than a single small Illinois town.

Emerging players

• Central Bark Dog Spa & Resort: Franchise focused on whole-day dog daycare with enrichment. Comparable on supervised group play and daycare-included boarding, but operates through a franchise model across multiple states versus Ruff-Inn-It's single independent location.
• PetSuites of America: Multi-unit pet resort chain offering boarding, daycare, grooming, and training. Comparable on the resort-style, multi-service model Ruff-Inn-It emphasizes (suites, daycare, grooming, add-ons), but at a regional rather than single-site scale.

Peers

• Wag N' Wash:

Market position

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ruff-inn-it

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ruff-Inn-It