Ruisch Coaching, Verslavingsherstel en Re-integratie

What Ruisch Coaching, Verslavingsherstel en Re-integratie does

Ruisch Coaching, Verslavingsherstel en Re-integratie is a Dutch specialist reintegration bureau focused exclusively on addiction recovery and return-to-work support. Founded by Marian Ruisch and headquartered in Den Haag, the organization serves employers, the Dutch Employee Insurance Agency (UWV), municipalities, and private individuals across all regions of the Netherlands. The company positions itself as the dedicated specialist ("het specialistische re-integratiebureau") for addiction-related reintegration rather than a generalist reintegration provider, differentiating through experiential expert coaches (ervaringsdeskundige coaches) who combine personal recovery experience with HBO-level professional certification.

The service portfolio spans the full reintegration pathway under Dutch social security law, including UWV-proof 1e, 2e and 3e spoor (first, second, and third pathway) trajectories, Werk-fit preparation phases, Naar Werk active placement phases, group-based recovery trajectories (Groepstrajecten), and Ruisch Training programs for institutional buyers. Employer-facing offerings include ADM (Alcohol, Drugs, and Medication) policy guidance, early signal detection training, and sustainable return-to-work support. The firm operates a related subsidiary called Kopwaarts that addresses mental and psychological absenteeism and has established a strategic partnership with USG Restart announced in September 2025 to bundle addiction recovery coaching with broader reintegration delivery.

Ruisch Coaching operates a sales-led, referral-driven go-to-market with no public pricing — fees are negotiated per contract with institutional commissioning parties. Distribution is entirely domestic through direct commissioning from employers, UWV, and municipalities, supplemented by private self-referrals via the website intake form. The organization maintains quality registration with Blik op Werk, the Dutch independent platform for reintegration providers. The company is privately held with no external investors or funding rounds disclosed in the source material, and no revenue figures are publicly available.

Name

Ruisch Coaching, Verslavingsherstel en Re-integratie

Legal name

Ruisch Coaching, Verslavingsherstel en Re-integratie

Website

https://ruischcoaching.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ruisch Coaching is a Dutch specialist reintegration bureau providing UWV-compliant addiction recovery coaching and return-to-work trajectories to employers, UWV, municipalities, and private individuals nationwide, differentiated by HBO-certified experiential expert coaches. Founded by Marian Ruisch, headquartered in Den Haag, with 29 employees.

Ownership category

akta.pro rank

Product category

Addiction Recovery Reintegration Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Vocational Rehabilitation Services (62431)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

akta.pro secondary industries

Outpatient Substance Use Disorder (SUD) Treatment Programs (HLAFABAD), Reentry, Rehabilitation & Reintegration Programs (Education, Vocational, Case Management) (BPAKANAH)

Keywords

• Addiction recovery coaching
• Reintegration services
• Return-to-work programs
• Workplace addiction support
• Vocational rehabilitation

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Employer-funded reintegration contracts: Ruisch Coaching provides specialist reintegration services to employers whose employees are in addiction recovery. Employers commission these services as part of return-to-work programs under Dutch labor law obligations.
2. UWV reintegration trajectories: The organization delivers UWV-proof reintegration trajectories (1e, 2e and 3e spoor — first, second, and third pathway) for employees receiving disability or unemployment benefits, funded through the Dutch social security system.
3. Municipality-funded reintegration: Services commissioned by Dutch municipalities (gemeenten) as part of social reintegration programs for residents recovering from addiction.
4. Private client services: Individuals experiencing addiction recovery challenges can self-refer for coaching and reintegration support on a private basis.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Ruisch Coaching is a specialist reintegration bureau that provides addiction recovery coaching and return-to-work support for individuals recovering from addiction. Services are delivered through UWV-compliant reintegration trajectories (1st, 2nd, and 3rd pathway), work-fit preparation, job placement support, employer training, and group recovery programs, commissioned by employers, the Dutch Employee Insurance Agency (UWV), municipalities, or private individuals.

Differentiator

Problem solved

Functional benefit

Products and services

• Re-integratietrajecten (1e, 2e en 3e spoor) Specialized reintegration trajectories (Path 1, 2, and 3) for employees in recovery from addiction, delivered in collaboration with UWV, employers, municipalities, and private individuals, covering the full journey from treatment to sustainable return to work.
• Ruisch Training Training programs for clients and organizations (UWV, employers) covering addiction awareness, early detection, and workplace support skills.
• Werk-fit Traject A preparation-phase reintegration trajectory that builds work fitness through volunteer work, skills development, and gradual exposure to workplace demands before active job searching begins.
• Naar Werk Traject The active job-search and placement phase of reintegration, including vacancy matching, interview preparation, and guidance on discussing recovery with prospective employers.
• Voorlichting en Training voor Werkgevers Education and training services for employers and HR professionals on addiction recognition, ADM-policy (Alcohol, Drugs, Medication) development, and managing return-to-work conversations.
• Groepstrajecten Group-based recovery trajectories focused on vitality, meaning, and personal growth for people in addiction recovery.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• USG RestartcoreStrategic or Co-development Partner · 18 September 2025USG Restart and Ruisch Coaching announced a partnership to bundle forces for sustainable reintegration. The collaboration combines USG Restart's reintegration expertise with Ruisch Coaching's specialist addiction recovery coaching to provide holistic, sustainable return-to-work trajectories for individuals recovering from addiction.
• Ready For Change, RotterdamminorStrategic or Co-development PartnerReady For Change is an addiction treatment clinic in Rotterdam that has referred clients to Ruisch Coaching for societal reintegration support following clinical treatment. Coach Jeanette Mulder visited Ready For Change in 2013 to introduce Ruisch Coaching, resulting in client referrals for reintegration support.
• KopwaartscoreStrategic or Co-development PartnerKopwaarts is Ruisch Coaching's daughter company focused on supporting individuals with mental and psychological absenteeism. The two organizations are related but serve distinct client populations — Ruisch Coaching specializes in addiction recovery reintegration while Kopwaarts addresses broader mental health-related work absence.
• Blik op WerkminorOthersRuisch Coaching is registered with Blik op Werk, the Dutch independent platform for quality-assured reintegration service providers. For complaints unresolved through internal procedures, clients are referred to the klachtenlijn and College van Arbitrage of Blik op Werk.

Scale indicators2 records

Recent moves3 records

Expansion highlights5 records

Regional players

• Tactus Verslavingszorg: Specialist addiction-care provider covering Oost-Nederland and parts of Overijssel/Gelderland, offering clinical treatment and post-treatment re-integration support. Comparable addiction-recovery focus but delivered as clinical care plus regional re-integration rather than nationwide specialist coaching.
• IrisZorg: Addiction care and social re-integration provider operating across Gelderland and Overijssel, with municipal and UWV commissioning. Overlaps with Ruisch Coaching on addiction-related re-integration but bundled within clinical and sheltered-living services.
• Novadic-Kentron: Addiction care provider in Noord-Brabant and surrounding regions, offering prevention, treatment and re-integration pathways. Shares the addiction-recovery focus with Ruisch Coaching but operates at regional clinical level.
• Jellinek (Arkin): Major Dutch addiction-treatment provider (part of Arkin) with outpatient and re-integration programs in Noord-Holland and beyond. Comparable addiction-recovery domain but predominantly clinical provider rather than dedicated re-integration specialist.
• Vincent van Gogh Instituut voor Verslavingszorg: Addiction-treatment provider in Limburg, Zeeland and Brabant offering prevention, treatment and re-integration components. Comparable addiction specialism but primarily a regional clinical provider serving the south of the Netherlands.
• Brijder Verslavingszorg (Parnassia Groep): Specialist addiction-care division of Parnassia Groep covering Noord-Holland with outpatient programs that include re-integration elements. Comparable addiction specialism; differs as a regional clinical provider rather than nationwide re-integration specialist.

Broad incumbents

• Arbo Unie: One of the largest Dutch occupational health and re-integration providers, delivering UWV-proof 2e spoor trajectories and ADM-related employer services across all regions. Overlaps with Ruisch Coaching in employer-funded addiction re-integration but as part of a much wider arbodienst portfolio.
• HumanCapitalCare: Major Dutch corporate health and reintegration provider covering UWV 2e spoor, employer absenteeism guidance, and ADM-policy support. Broader occupational health portfolio than Ruisch but competes for the same employer re-integration contracts.

Direct peers

• USG Restart: USG Restart is the Dutch re-integration arm of USG People and the announced strategic partner (18 Sep 2025) bundling addiction-recovery reintegration with Ruisch Coaching. Direct overlap in 1e/2e/3e spoor re-integration trajectories and shared employer/UWV client base.
• WerkPro Re-integratie: Dutch re-integration bureau delivering UWV 1e/2e/3e spoor trajectories and employer absenteeism support including for addiction-related cases. Direct generalist re-integration competitor sharing the same commissioning channels (UWV, gemeenten, employers).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/policy
• LinkedInlinkedin.com/company/ruischcoaching-verslavingsherstel-en-re-integratie

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ruisch Coaching, Verslavingsherstel en Re-integratie