Rumba Island Bar & Grill

What Rumba Island Bar & Grill does

Rumba Island Bar & Grill is a Caribbean-inspired casual dining restaurant concept operating two locations in the Tampa Bay area of Florida (Clearwater and St. Petersburg), under the corporate umbrella of Baystar Restaurant Group, a diversified multi-concept Florida restaurant company. The company serves local residents, tourists, and group diners with an island-themed menu featuring dishes such as Montego Bay chicken, Caribbean pulled pork, Rasta pasta, Barbados-style ribs, Jamaican jerk chicken, and fresh seafood, complemented by a full bar with signature tropical cocktails and a daily all-day two-for-one happy hour. The restaurant differentiates itself through a tropical tiki-deck atmosphere with live music entertainment Thursday through Sunday, and a 4.6-star TripAdvisor rating from 2,486 reviews that earned a 2025 Travelers' Choice Award.

The business operates on a direct-to-consumer restaurant model with three revenue channels: dine-in service at two physical locations, carry-out orders placed directly through the Toast Tab online ordering platform, and delivery via third-party marketplaces Uber Eats and DoorDash. The technology stack is intentionally lean and industry-standard — a Toast Tab point-of-sale and online ordering system handles carry-out transactions and digital gift cards, while delivery is outsourced to Uber Eats and DoorDash. The company employs 24 people across both locations, with no proprietary technology, no AI/ML capabilities, and no disclosed revenue figures. There are no funding rounds, no M&A activity, and no public listing; the company is a privately held subsidiary of Baystar Restaurant Group.

Customer acquisition is driven primarily by organic social media (Instagram), earned media on TripAdvisor, and tourist traffic in the Clearwater/St. Petersburg corridor. The customer base is broadly distributed across individual diners, families, and groups — there are no enterprise clients, no large contract anchors, and revenue concentration risk is geographic (Tampa Bay area) rather than customer-based. The Baystar Restaurant Group affiliation provides shared resources, brand portfolio benefits, and operational infrastructure across approximately ten affiliated Florida dining concepts.

Name

Rumba Island Bar & Grill

Legal name

Rumba Island Bar & Grill

Website

https://rumbaislandgrill.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Rumba Island Bar & Grill is a Caribbean-inspired casual dining restaurant operating two locations in the Clearwater and St. Petersburg, Florida area, serving local residents, tourists, and group diners with island cuisine, tropical cocktails, and live music under Baystar Restaurant Group.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industries

Cocktail Bars & Lounges (CRANACAD), Hookah/Shisha Lounges (MPAGAIAJ)

Keywords

• Caribbean restaurant dining
• Island-inspired cuisine
• Tropical bar and grill
• Casual dine-in service
• Live music venue

Headquarters

HQ city

Clearwater

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Food and Beverage Sales: Revenue from serving food and drinks to customers at restaurant locations. Menu items include island-inspired cuisine such as Montego Bay chicken, Caribbean pulled pork, rasta pasta, Barbados-style ribs, Jamaican jerk chicken, and various seafood options.
2. Online Ordering and Carry-out: Revenue from carry-out orders placed through Toast Tab platform and third-party delivery services (Uber Eats, DoorDash).
3. Bar and Cocktail Sales: Revenue from alcoholic beverages including signature cocktails like Blood Orange Margarita, Classic Margaritas, Sangrias, and well cocktails. Features daily happy hour with two-for-one deals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Rumba Island Bar & Grill is a Caribbean-inspired casual dining restaurant serving authentic island cuisine (Montego Bay chicken, Caribbean pulled pork, Rasta pasta, Barbados-style ribs, Jamaican jerk chicken, and seafood) together with a full bar of tropical cocktails and a daily two-for-one happy hour. The restaurant operates dine-in service with an outdoor tiki deck and live music Thursday through Sunday, supported by carry-out ordering via Toast Tab and third-party delivery through Uber Eats and DoorDash.

Product overview

Rumba Island Bar & Grill is a single-location Caribbean island-themed restaurant operated by Baystar Restaurant Group, located in Clearwater, Florida. The offering consists of dine-in restaurant service featuring authentic island cuisine (menu items include Montego Bay chicken, Caribbean pulled pork, Rasta pasta, Barbados-style ribs, Jamaican jerk chicken, and seafood), a full bar with tropical cocktails and daily happy hour specials, carry-out ordering via Toast Tab platform, and live music entertainment on the tiki deck Thursday through Sunday. The restaurant partners with Uber Eats and DoorDash for delivery orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Rumba Island Bar & Grill Dine-In Restaurant Service Authentic Caribbean-inspired casual dining experience serving menu items such as Montego Bay chicken, Caribbean pulled pork, Rasta pasta, Barbados-style ribs, Jamaican jerk chicken, and seafood, served in a tropical atmosphere with an outdoor tiki deck. Targeted at local residents and tourists in the Clearwater and St. Petersburg, Florida market.
• Carry-Out Ordering Service Takeout ordering service that lets customers place orders ahead for pickup at the Rumba Clearwater location through the Toast Tab online ordering platform, with menu items prepared for off-premise consumption.
• Bar and Cocktail Service Full bar service featuring tropical cocktails including the Blood Orange Margarita, Classic Margaritas, Sangrias, and the Rumba Island Signature Libation, complemented by an all-day, everyday two-for-one happy hour on select drinks priced at $9.49. Targeted at dine-in guests and happy hour patrons.
• Live Music Entertainment Live music performances held Thursday through Sunday on the outdoor tiki deck, featuring various musical acts for guests enjoying food and drinks. Targeted at social diners and entertainment seekers.
• Rumba Gift Cards Digital gift cards redeemable at Rumba Island Bar & Grill, sold online through the Toast Tab egiftcards platform and usable for dine-in, carry-out, and bar purchases.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Baystar Restaurant GroupcoreStrategic or Co-development PartnerRumba Island Bar & Grill is proudly part of Baystar Restaurant Group, a multi-concept restaurant company operating multiple Florida-based dining establishments including Baystar Catering, Cool Cookie Creamery, Island Way Grill, Marina Cantina, Roundabout Pizza, Salt Cracker Fishcamp, Bar Tiki, Salt Rock Grill, and Seaweed Grill. The partnership provides shared resources, brand affiliation, and operational infrastructure.
• Uber EatsminorChannel Partner/ Reseller/ DistributorThird-party food delivery partnership enabling customers to order Rumba menu items for delivery through the Uber Eats platform.
• DoorDashminorChannel Partner/ Reseller/ DistributorThird-party food delivery partnership enabling customers to order Rumba menu items for delivery through the DoorDash platform.
• Toast TabcoreTechnology or IntegrationToast Tab provides the online ordering and point-of-sale platform for Rumba Island Bar & Grill, powering their direct online ordering for carry-out orders and digital gift card system.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• PDQ: Tampa-based fast casual chain with a strong local Florida footprint; competes with Rumba for the same Tampa Bay dine-out occasions, particularly among local residents.
• Miller's Ale House: Florida-headquartered casual dining and sports bar chain with overlapping bar-driven, value-priced menu positioning targeting the same Florida local and tourist customer base.
• First Watch: Florida-headquartered daytime casual dining chain; competes for Florida breakfast/lunch traffic and tourist discretionary dining share that overlaps with Rumba's midday and tourist-driven demand.

Direct peers

• Bonefish Grill: Casual upscale seafood-focused restaurant also operated by Darden, with strong Florida presence and a similar full-service bar-and-grill operating model, though less Caribbean-themed.
• Bahama Breeze: Caribbean/tropical-themed casual dining chain operated by Darden Restaurants. Most direct comparable to Rumba in terms of island-inspired menu, bar-led revenue mix, and live music/entertainment-driven experience.
• Jimmy Buffett's Margaritaville: Island/casual themed restaurant and bar chain with a parallel value proposition to Rumba — Caribbean-inspired food, tropical cocktails, and live entertainment as the core experience.

Broad incumbents

• Darden Restaurants: Multi-concept full-service restaurant operator (parent of Bahama Breeze, Bonefish Grill, Olive Garden). Relevant as the broad incumbent that owns Rumba's closest direct competitor and operates the largest Florida casual dining portfolio.
• Bloomin' Brands: Parent of Outback, Carrabba's, Bonefish and Fleming's; a major Florida-anchored casual dining incumbent competing with Rumba across tourist corridors and local dinner occasions.
• Outback Steakhouse: Flagship Bloomin' Brands casual dining chain with deep Florida penetration; competes for the same local/tourist casual dining dollars and bar occasions as Rumba.
• Carrabba's Italian Grill: Tampa-based casual dining chain owned by Bloomin' Brands, competing for the same Florida casual dining occasion and tourist demand as Rumba, though with an Italian rather than Caribbean menu focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/rumba.bar.grill
• LinkedInlinkedin.com/company/rumba-island-bar-&-grill

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rumba Island Bar & Grill