Run It Up Clothing

What Run It Up Clothing does

Run It Up Clothing is a direct-to-consumer streetwear brand founded in 2017 and based in Dacula, Georgia. The company sells apparel and accessories through its own Shopify-powered e-commerce storefront, with no physical retail or third-party distribution. Its product catalog of approximately 68 SKUs spans t-shirts, mesh shorts, hoodies, sweatpants, and accessories, with custom-made-to-order items such as PatchWork Jeans ($400-$500) and limited-edition runs (e.g., Flare Sweatpants capped at 100 pieces per colorway, 1-2 week delivery). Pricing tiers range from $45 for basic t-shirts and shorts to $500 for premium patchwork jeans, with the bulk of the catalog priced at $45-$150.

The brand targets fashion-forward consumers and streetwear enthusiasts seeking limited-run, distinctive apparel, with the "Pretty Girls Love To Run It Up" line and Dragonball Z edition items indicating efforts to broaden demographic reach. The go-to-market model is product-led, leveraging scarcity (limited editions, made-to-order) and founder-driven content marketing across Instagram, Facebook, Twitter, Pinterest, email newsletter, and a company blog. The company is privately held, founder-owned with no disclosed institutional funding, no revenue disclosure, and operates with approximately 9 employees. Acceptance of all major credit cards and Apple Pay via Shopify is the only technology infrastructure mentioned.

Name

Run It Up Clothing

Legal name

Run It Up Clothing

Website

https://runitupclothing.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Run It Up Clothing is a Dacula, Georgia-based direct-to-consumer streetwear brand founded in 2017 that sells limited-edition t-shirts, hoodies, shorts, custom patchwork jeans, and accessories through its own Shopify storefront, targeting fashion-forward consumers and streetwear enthusiasts primarily via social media marketing.

Ownership category

akta.pro rank

Product category

Streetwear Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Streetwear & Contemporary Apparel Retail (CRAAABAM)

akta.pro secondary industry

Athletic / Performance & Activewear Brands (CRAAAAAD)

Keywords

• Streetwear apparel
• Direct-to-consumer fashion
• Limited edition clothing
• Custom made apparel
• Urban fashion brand

Headquarters

HQ city

Dacula, Georgia

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Direct Product Sales: The company generates revenue through direct-to-consumer sales of apparel and accessories via their Shopify-powered e-commerce store. Products include t-shirts, shorts, sweatpants, hoodies, jeans, and protective vests. The brand utilizes a made-to-order model for select limited items and standard inventory model for core products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Run It Up Clothing designs, sources, and sells streetwear apparel — including t-shirts, hoodies, sweatpants, mesh shorts, custom patchwork jeans, and bullet proof vests — directly to consumers through a Shopify-powered online storefront. Select items such as Flare Sweatpants and PatchWork Jeans are made-to-order with 1-2 week delivery windows, and the brand operates on a limited-edition model across collections like Run It Up Series, World Series, Multi Logo, Big R, Globe, and Smoke & Fly (including Dragonball Z editions).

Product overview

Run It Up Clothing is an e-commerce fashion brand powered by Shopify that offers a diverse portfolio of apparel including T-shirts, hoodies, sweatpants, shorts, bullet proof vests, and custom patchwork jeans. The brand organizes products into collections including the Run It Up Series (T-shirts, hoodies, shorts), World Series, Multi Logo line, 2024 Spring Collection (Smoke & Fly Shirts, Pretty Girls Love To Run It Up), and specialty items like Flare Sweatpants and PatchWork Jeans. Products range from $45-$500, with limited-edition custom pieces featuring unique sizing and color variations.

Differentiator

Problem solved

Functional benefit

Products and services

• Run It Up Smoke & Fly Shirt T-shirt from the 2024 Spring Collection featuring the Smoke & Fly design with a DragonballZ Edition variant. Sold directly to fashion-conscious consumers seeking limited-run streetwear.
• Pretty Girls Love To Run It Up Shirt Women's-style t-shirt from the 2024 Spring Collection. Sold to consumers seeking limited-edition streetwear.
• Run It Up PatchWork Jeans Custom-made patchwork jeans crafted from premium denim with hand-selected patches. Each pair is unique; produced to order with pricing from $400 and $500 for size 36x34.
• Black Run It Up Bullet Proof Vest Bullet proof vest in black finish. Available in XS/S and M/2XL sizes at $100.
• 3M ATL Bullet Proof Vest Bullet proof vest with 3M ATL reflective technology. Priced at $95.
• Run It Up Flare Sweatpants Custom-made flare sweatpants limited to 100 pieces per colorway. Standard colors priced at $125; specialty colors (Baby Blue/UNC, OFF White/Cream) at $150. Production lead time 1-2 weeks.
• Run It Up Multi Logo Hoodie Hoodie featuring multiple brand logos across Black, Blue, Brown, Cream, EverGreen, Grey, and Red colorways. Priced at $75.
• Run It Up Series Hoodie Series-line hoodie in Black, Blue, Brown, Cream, Evergreen, Grey, and Red colorways. Priced at $65.
• Zip Up Hoodie Multi Logo Full zip-up hoodie in black featuring the multi-logo design. Priced at $80.
• Run It Up Series T Shirt Core t-shirt from the Run It Up Series available in White, Black, Cream, and Vintage variants. Priced at $45.
• Run It Up Multi Logo T Shirt Multi-logo t-shirt available in Cream, Black, White, and Vintage variants. Priced at $45.
• Vintage SummerTime Shootout T Shirt Vintage-style SummerTime Shootout t-shirt available in sizes S-3XL. Priced at $50.
• Run It Up Big R T Shirt T-shirt featuring the Big R logo available in Black, Cream, White, and Vintage variants. Priced at $45.
• Run It Up Globe T Shirt T-shirt featuring a globe graphic in Black, Cream, White, and Vintage variants. Priced at $45.
• Run It Up Series Shorts Mesh shorts from the Run It Up Series in Cream, Black, Olive, and other colors. Priced at $45.
• Run It Up World Series Shorts Mesh shorts from the World Series line in Black, Blue, Olive, Red, UNC, and other colors. Priced at $45.
• Run It Up Mesh Shorts Mesh shorts in Black, White, Green, Red, Olive, Blue, and Baby Blue/UNC colorways. Priced at $45.
• Run It Up Reflective Vest Army Green Reflective vest in army green colorway featuring 3M ATL reflective material. Priced at $95.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• SSENSE: Premium streetwear and contemporary fashion retailer carrying both established and emerging streetwear brands; comparable on streetwear consumer reach, though as a multi-brand platform rather than a single-brand operator.
• Urban Outfitters: Multi-brand apparel retailer with strong streetwear and contemporary assortment; comparable on customer demographic and streetwear product mix, though operating at much greater scale and brand breadth.
• Off-White: Established luxury-streetwear brand with graphic tees, hoodies, and premium denim; comparable on premium streetwear positioning, though much larger scale and broader portfolio.

Others

• Grailed: Streetwear and sneaker resale marketplace serving the same streetwear enthusiast customer base; comparable as an adjacent ecosystem player where limited-edition streetwear demand is aggregated.

Direct peers

• Stüssy: Long-running streetwear brand selling graphic tees, hoodies, shorts, and accessories through DTC channels; comparable on product mix, target consumer, and streetwear positioning.
• True Religion: Premium denim and streetwear brand offering jeans and graphic apparel; comparable on premium denim positioning and patchwork/styled jean aesthetic.
• BAPE: Japanese streetwear label known for graphic-led apparel and limited drops; comparable on premium streetwear pricing, scarcity-driven drops, and youth culture targeting.
• Chinatown Market: DTC streetwear brand built on graphic tees, hoodies, and viral social-led drops; closely comparable on brand voice, customer demographic, and made-to-order scarcity tactics.
• Supreme: Iconic streetwear brand built on limited drops and DTC + flagship retail; directly comparable on scarcity mechanics, brand-led demand, and streetwear customer base.

Emerging players

• Online Ceramics: Small-batch DTC streetwear brand with graphic tees, hoodies, and cult-status drops; comparable on size, vertical model, and streetwear community orientation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/runitupclothing
• Facebookfacebook.com/runitupclothing
• Instagraminstagram.com/runitupclothing
• Pinterestpinterest.com/runitupclothing
• LinkedInlinkedin.com/company/run-it-up-clothing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Run It Up Clothing