Rural Arizona Action (RAZA)

What Rural Arizona Action (RAZA) does

Rural Arizona Action (RAZA) is a nonprofit advocacy organization headquartered in Coolidge, Arizona, that operates across 8–12 rural counties in the state, including Pinal, Cochise, Pima, Yuma, Coconino, Santa Cruz, Yavapai, and Mohave, with recent expansion into Navajo Nation, La Paz County, and Apache County. Its mission is to build equitable and just systems through advocacy, accountability, and leadership training in rural and border Arizona communities, serving low-income, immigrant, Latino, and tribal constituencies.

The organization's core programmatic offerings include Rural Votes Count! (voter engagement and GOTV reaching 750,000+ voters in 2024), Protect Our Pueblos (immigrant rights and rapid-response), Rural Arizona Advocates (a six-month Youth Participatory Action Research leadership pipeline), Driving Electric in Rural AZ (EV education), and named electoral campaigns such as the Adelita Grijalva for Congress campaign and the San Luis Prop 434 opposition. Programs are delivered free of charge to constituents and are funded through donations. No proprietary technology is built; operations rely on standard nonprofit infrastructure including ActBlue for donation processing, EveryAction for voter contact, and a Wix-hosted website.

RAZA's revenue model is donation-based, accepting small-dollar contributions through ActBlue and EveryAction, supplemented by grants from progressive funders and coalition partners such as UNITE HERE Local 11, ACLU of Arizona, LUCHA, and Case Action AZ. The organization is led by Executive Director Natali Fierros (succeeding Pablo Correa) with a staff of 1–10, including a Political and Policy Director, Communications Director, Organizing Director, and Campaigns Manager. Geographic reach is concentrated in Arizona but extends into tribal and border communities that are typically underserved by statewide advocacy organizations.

Name

Rural Arizona Action (RAZA)

Legal name

Rural Arizona Action

Website

https://ruralazaction.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Rural Arizona Action (RAZA) is a Coolidge, Arizona-based nonprofit advocacy organization that runs voter engagement, immigrant rights, leadership development, and legislative campaigns across 8–12 rural Arizona counties, serving Latino, immigrant, and tribal communities with a 1–10 person staff.

Ownership category

akta.pro rank

Product category

Civic Advocacy and Community Organizing Services

NAICS

Social Advocacy Organizations (8133), Human Rights Organizations (813311), Educational Support Services (611710)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Civic Participation & Leadership Development (Voting, Advocacy, Community Leadership) (EDAAADAL)

akta.pro secondary industries

Immigrant & Refugee Rights Advocacy (BPAGAFAG), Human Rights & Anti-Discrimination Organizations (BPAGAFAB)

Keywords

• Community organizing
• Voter mobilization
• Civic advocacy
• Leadership development
• Nonprofit organizing

Headquarters

HQ city

Coolidge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Contributions: Rural Arizona Action is a nonprofit organization that operates primarily through individual donations and contributions from supporters. The organization accepts donations through its website via ActBlue and EveryAction platforms.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Rural Arizona Action (RAZA) is a nonprofit civic advocacy organization that organizes rural Latino, immigrant, and working-class communities in Arizona through voter registration, Get-Out-The-Vote (GOTV) campaigns, leadership training, Know Your Rights immigrant education, ballot measure advocacy, candidate endorsements, and federal/state legislative campaigns. RAZA delivers these organizing services free of charge to community members and is funded through donations and grants.

Product overview

Rural Arizona Action (RAZA) is a nonprofit political advocacy organization that operates as a unified platform of interconnected programs rather than a traditional product company. The core offering consists of voter engagement and GOTV campaigns (Rural Votes Count!), immigrant rights programs (Protect Our Pueblos), leadership development (Rural Arizona Advocates), and political campaign support (candidate endorsements, specific candidate campaigns like Adelita Grijalva for Congress). Additional programs include environmental advocacy (Driving Electric), local ballot measure opposition (San Luis Prop 434), and federal voting rights advocacy (S.1 Campaign). These programs share the common mission of creating equitable and just systems through advocacy, accountability, and leadership training in rural Arizona communities.

Differentiator

Problem solved

Functional benefit

Brands

• Rural Arizona Advocates: A free transformative six-month college-age program for young individuals in rural Arizona, combining Youth Participatory Action Research (YPAR) with real-world experiences to foster leaders committed to creating more equitable and just systems.
• Rural Votes Count
• Protect Our Pueblos

Products and services

• Rural Votes Count! 2026 A statewide Get-Out-The-Vote campaign mobilizing rural Arizona residents, with a 2026 election-cycle focus, delivered through door-to-door canvassing, phone/text outreach, and community events.
• Protect Our Pueblos An immigrant rights and Know Your Rights education program serving rural immigrant communities in Arizona through community trainings and outreach.
• Rural Arizona Advocates A leadership development program that trains rural Arizona residents in civic advocacy, community organizing, and policy engagement.
• Endorsement Application Process A formal endorsement process by which candidates for office can apply to receive RAZA's organizational endorsement.
• Driving Electric in Rural AZ A clean-energy education campaign promoting electric vehicle adoption and related policy benefits in rural Arizona communities.
• San Luis Vote NO on Prop 434 A local ballot measure campaign opposing Proposition 434 in San Luis, Arizona, coordinated by RAZA with rural voter outreach.
• Adelita Grijalva for Congress A candidate support campaign in which RAZA endorses and mobilizes rural Arizona voters for Adelita Grijalva's congressional campaign.
• S.1 Campaign (For the People Act) A federal legislative advocacy campaign supporting S.1, the For the People Act, focused on federal voting rights, redistricting, and campaign finance reform.

Quantifiable outcome

• Reached 750,000+ voters across rural Arizona in 2024 election cycle
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• UNITE HERE Local 11coreStrategic or Co-development PartnerCoalition partner for the S.1 Freedom Ride campaign. UNITE HERE Local 11 helped organize and fund the 10-day bus ride from Phoenix to Washington D.C. in June 2021 to rally for voting rights legislation. The partnership involves joint organizing, funding coordination, and coalition building for social justice campaigns.
• Case Action AZcoreStrategic or Co-development PartnerCoalition partner for the S.1 Freedom Ride and ongoing voting rights campaigns. Case Action Arizona works alongside RAZA on electoral advocacy and legislative priorities.
• Rural Arizona EngagementcoreStrategic or Co-development PartnerPartner organization for the Protect Our Pueblos campaign, providing Know Your Rights training and operating a community hotline to report ICE activity in rural areas.
• ACLU of ArizonacoreStrategic or Co-development PartnerCollaborating with RAZA on Know Your Rights training for immigrant communities in rural Arizona as part of the Protect Our Pueblos initiative.
• LUCHA (Living United for Change in Arizona)coreStrategic or Co-development PartnerPartner in opposing harmful legislation including HCR 2060. RAZA joined LUCHA and other organizations at the Arizona Capitol to rally against bills that would negatively impact rural and border communities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LUCHA (Living United for Change in Arizona): Arizona-based community organizing nonprofit running voter registration, civic engagement, and legislative advocacy campaigns. Already an active coalition partner of RAZA and the most direct operational peer in terms of geography, model, and target constituencies.
• Mi Familia Vota: National Latino civic engagement organization running voter registration, leadership development, and advocacy across multiple states including Arizona. Comparable target constituency and community-led organizing model; an EMERGING_PLAYER-style peer where their Arizona footprint directly overlaps with RAZA's geographies.
• One Arizona: Statewide civic engagement coalition coordinating voter registration, GOTV, and census/outreach programs with member organizations across Arizona. Directly comparable in mission and overlapping in coalition membership with RAZA's electoral work.
• Arizona Advocacy Network: Nonpartisan civic engagement organization focused on voter participation, ballot measure education, and advocacy training in Arizona. Comparable mission around voter rights, ballot access, and civic participation; relevant peer for shared voter engagement methodology.
• Poder in Action: Phoenix-based community organizing group running civic engagement, leadership development, and issue advocacy. Comparable operating model and constituency focus, and a relevant peer for how a small staff sustains multi-county Arizona advocacy work.
• ACLU of Arizona: State-level civil liberties and immigrant rights advocacy organization. Partnered with RAZA on Know Your Rights training under Protect Our Pueblos and shares overlapping priorities in voting rights, immigrant rights, and rural/border community defense.
• Case Action Arizona: Arizona-focused electoral and legislative advocacy coalition. Coalition partner with RAZA on the S.1 Freedom Ride and ongoing voting rights campaigns; operates in overlapping geographies with a similar community-led organizing model.
• Rural Arizona Engagement: Sister or closely affiliated organization running immigrant rights and rural community organizing work in Arizona. Partner with RAZA on Protect Our Pueblos and Know Your Rights training; the closest peer by mission, geography, and beneficiary community.
• Promise Arizona: Arizona-based civic engagement nonprofit focused on Latino voter mobilization, leadership development, and community advocacy. Comparable in target constituency, geography, and organizing-driven model, with overlapping coalition partners in the Arizona civic ecosystem.

Emerging players

• Voto Latino: National Latino voter mobilization and civic engagement nonprofit. Shares RAZA's voter registration and GOTV priorities and serves overlapping demographic constituencies, but operates at national scale rather than being concentrated in rural Arizona.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/RuralAZAction
• Facebookfacebook.com/RuralAZAction
• Instagraminstagram.com/ruralazaction
• TikToktiktok.com/@ruralazaction
• LinkedInlinkedin.com/company/rural-arizona-action-raza

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rural Arizona Action (RAZA)