Rurban India Pvt Ltd

What Rurban India Pvt Ltd does

Rurban India Pvt Ltd is a Pune-headquartered B2B procurement and supply chain company that delivers food, grocery, and housekeeping materials to enterprise customers across India. The company's offering spans three product categories (Food and Groceries, Fruits and Vegetables, and Housekeeping Materials) supported by service modules including multi-node warehousing with ambient, chilled, and frozen storage, nationwide transport and last-mile delivery, end-to-end cold chain, and HACCP-aligned QA and HSEQ. Its technology platform provides order management, RFID/QR scanning, GRN (Goods Receipt Note) processing, FEFO/FIFO inventory control, and analytics dashboards for real-time visibility. The customer base disclosed is enterprise-led, featuring BigBasket, Tata, Reliance Retail, D-Mart, Volkswagen, and Hyundai across retail, QSR, institutional, and automotive housekeeping segments.

The business model is asset-light, with revenue generated from managed logistics services billed on volume, distance, and service-level terms, alongside procurement markups and volume-based pricing in B2B transactions. Pricing is quote-based and negotiated through an RFQ process tied to lanes, SKU complexity, service levels (ambient, chilled, frozen), and seasonal volume, with multi-year contract billing cadence. The go-to-market is enterprise field sales driven, with direct phone, email, and website contact-form engagement; there is no public tiered pricing or digital marketing presence. Despite claims of pan-India coverage, the company reports only 6 employees, no disclosed funding, and no listed management team, indicating either heavy reliance on outsourced operations or a significant data gap between stated footprint and organizational scale.

Name

Rurban India Pvt Ltd

Legal name

Rurban India Pvt Ltd

Website

https://rurbangroup.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Rurban India Pvt Ltd is a Pune-based B2B procurement and supply chain partner delivering food, grocery, and housekeeping materials to enterprise retail, QSR, and industrial clients across India through multi-node warehousing, cold chain, and last-mile logistics.

Ownership category

akta.pro rank

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Logistics and Supply Chain Services: Revenue generated from providing end-to-end logistics services including procurement, warehousing, cold chain, and last-mile delivery. Services are billed based on volume, distance, and service level requirements negotiated through RFQ process.
2. Multi-category Procurement: B2B procurement services for food, groceries, and housekeeping materials. Revenue derived from procurement markups and volume-based pricing for institutional buyers, retail chains, and QSR operators.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Rurban India Pvt Ltd is a pan-India B2B procurement and logistics partner for food, groceries, and housekeeping materials. The company delivers end-to-end supply chain services spanning procurement, multi-node warehousing (ambient, chilled, frozen), cold chain handling, nationwide primary and secondary distribution, and last-mile delivery. These operations are unified by an in-house tech platform providing order management, RFID/QR scanning, inventory tracking, GRN processing, and analytics dashboards.

Product overview

Rurban India Pvt Ltd operates as a national procurement and logistics partner offering an integrated supply chain platform for food, groceries, and housekeeping materials. The core offering consists of three product categories: Food & Groceries (staples, packaged foods, beverages), Fruits & Vegetables (fresh produce with traceability), and Housekeeping Materials (cleaning chemicals, disposables, hygiene consumables). These products are supported by service modules including Multi-node Warehousing (ambient, chilled, frozen storage with FEFO/FIFO), Transport & Last-mile (nationwide distribution with real-time tracking), Cold Chain (temperature-controlled handling), and QA & HSEQ (HACCP-aligned compliance). The Tech Platform serves as the unifying technology layer providing order management, RFID/QR scanning, inventory tracking, GRN processing, and analytics dashboards.

Differentiator

Problem solved

Functional benefit

Products and services

• Food & Groceries
• Fruits & Vegetables
• Housekeeping Materials
• Multi-node Warehousing
• Transport & Last-mile
• Cold Chain
• QA & HSEQ
• Tech Platform

Quantifiable outcome

• 90%+ on-time delivery rate and order fill rate

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Rivigo: Tech-enabled Indian logistics and trucking platform focused on long-haul freight and supply chain visibility. Comparable to Rurban's tech-platform-enabled distribution and real-time tracking capabilities.
• Ninjacart: Tech-enabled B2B fresh produce supply chain platform connecting farmers to retailers, hotels, and restaurants across India. Directly comparable to Rurban's F&V procurement and distribution offering.
• Snowman Logistics: India's largest temperature-controlled 3PL operating multi-temperature warehousing and cold-chain distribution. Directly comparable to Rurban's cold-chain, multi-node warehousing, and distribution capabilities, though at much larger scale.
• ColdEx Logistics: Specialized cold-chain logistics provider in India with refrigerated warehousing and last-mile distribution for F&V, dairy, and processed foods. Comparable to Rurban's cold-chain and F&V supply chain services.
• WayCool Foods: Full-stack food and agri supply chain company operating distribution and sourcing for retailers, HoReCa, and processors in India. Comparable to Rurban's multi-category food procurement and pan-India distribution.

Broad incumbents

• DHL Supply Chain India: Global 3PL operating warehousing, distribution, and integrated supply chain services in India for large enterprise clients. Comparable to Rurban's enterprise-focused B2B procurement and logistics model, but at vastly greater scale and capability depth.
• Mahindra Logistics: Indian 3PL offering warehousing, distribution, and enterprise supply chain solutions across multiple verticals. Comparable to Rurban's multi-category enterprise logistics and warehousing business.
• Delhivery: Pan-India logistics and supply chain platform with warehousing, transportation, and tech-enabled fulfillment at scale. Comparable to Rurban's pan-India distribution and tech-platform ambitions, but with significantly greater scale and capital.
• Transport Corporation of India (TCI): Diversified Indian logistics conglomerate providing freight, warehousing, and supply chain solutions across sectors. Comparable to Rurban's multi-modal B2B distribution offering, particularly for institutional and industrial clients.

Others

• Bigbasket (Supply Chain Operations): While primarily a customer of Rurban, Bigbasket operates its own large-scale grocery supply chain and dark-store distribution. Adjacent comparable due to overlapping grocery sourcing, warehousing, and last-mile capabilities in India.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/rurban-india-pvt-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rurban India Pvt Ltd