RUSHBRUSH, INC.

What RUSHBRUSH, INC. does

RUSHBRUSH, INC. is a privately held consumer goods company specializing in hair styling tools and haircare, founded in 2016 and incorporated in Wyoming, USA with operational headquarters in Alexandria, Egypt. The company designs, markets, and sells a portfolio of professional-grade styling hardware including the AirWrapper series (Coanda-based multi-stylers), the V-series volumizing hot air brushes, the X-series flat irons and steam straighteners, the C1 curling iron, the VS-series dual-sided brushes, and an expanding lineup of interchangeable multi-head systems. Hardware products are powered by a technology stack combining Coanda airflow, ionic, ceramic coating, PTC heating, infrared heating, NTC temperature sensing, and brushless motors, with specifications reaching 1700W output, 260°C plate temperatures, and 200 million ions/m³ for frizz reduction. The AirWrapper X2 (8-in-1) is positioned as the current flagship, while steam-infusion technology and cool plasma technology appear in newer SKUs.

The company's revenue model is a direct-to-consumer hardware-plus-consumables hybrid. Hardware is sold as one-time purchases priced from 1,599 EGP (entry-level straighteners) to 11,999 EGP (AirWrapper X2 premium tier), with installment plans up to 12 months. The RB haircare line (RB°0 Hair Oil through RB°4 Hair Serum, plus the RB Crown Kit bundle) extends into a recurring-use consumables category formulated in the USA with European ingredients. Customer segments center on women consumers seeking at-home professional styling, professional stylists, and health-conscious haircare users. Distribution is multi-channel: a direct e-commerce platform at rushbrush.com with native iOS and Android apps, 14+ company-owned retail stores and mall booths across Alexandria, Cairo, Mansoura, and Tanta, and third-party retail through Carrefour, Hyper One, Lulu, Sharaf DG, B-Tech, Raneen, Virgin Megastore, and Raya.

The business is privately held with no disclosed funding rounds, no parent entity, and no public shareholders. Headcount is approximately 194-200 employees spanning engineering, marketing, development, and management. The company holds ISO 9001:2015 certification (one of the first in Egypt's hair styling category) and has registered the RUSHBRUSH trademark across 11 jurisdictions including the USA, UK, EU, UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, South Africa, Egypt, and Oman, signaling international expansion intent beyond the Egypt-anchored commercial base.

Name

RUSHBRUSH, INC.

Legal name

RUSHBRUSH, INC.

Website

https://rushbrush.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Hair Styling Tools and Personal Care Appliances

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Electric Housewares & Fans (3634)

akta.pro industry

PRIMARYCRABABAG

Hair & Scalp Devices/Tools (Dryers, Straighteners, Brushes)

Consumer Products & Retail/Beauty & Personal Care/Haircare

Keywords

• Hair styling tools
• Hot air stylers
• Professional hair straighteners
• Curling irons and brushes
• Consumer haircare products

Headquarters

HQ city

Alexandria, Alexandria

HQ country

Egypt

HQ region

Africa

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Hair Styling Tools Sales: Direct sales of hair styling hardware including hot air stylers, flat irons, curling irons, hot brushes, and hair dryers through e-commerce and retail channels. One-time hardware purchase model with prices ranging from approximately 1,599 EGP to 11,999 EGP per product.
2. Haircare Products Sales: Sales of professional haircare products including sulfate-free shampoo, conditioner, hair mask, hair serum, and hair oil. Products formulated in the USA with European ingredients, sold as one-time purchases with Buy 1 Get 1 Free promotions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

RUSHBRUSH designs, manufactures, and sells a portfolio of professional-grade at-home hair styling hardware — including hot air stylers, hot brushes, hair straighteners, curling irons, air straighteners, and hair dryers — alongside a complementary RB-line haircare range. Products incorporate proprietary technologies such as Coanda airflow, ionic emission, ceramic/titanium-coated plates, PTC and infrared heating, and NTC temperature control, and are sold direct-to-consumer via rushbrush.com, mobile apps, and 14 retail stores and mall booths across Egypt, with additional third-party retail distribution.

Product overview

RUSHBRUSH, INC. is an international market leader in hair styling tools, offering a comprehensive portfolio of professional-grade styling equipment and a complementary haircare line. The product portfolio centers on hot air stylers (including the AirWrapper series with Coanda technology, V-series, and AutoSpin), hair straighteners (X-series flat irons with ceramic/titanium plates and steam technology), curling tools (C1, U1, M-series, and multi-head curling sets), hot brushes (S-series), and hair dryers (D-series). The company expanded into haircare with a 5-step system (RB°0-RB°4 products) formulated in the USA with European ingredients. The AirWrapper series represents the flagship innovation with multi-head interchangeable systems using proprietary Coanda airflow technology, while the straightener line emphasizes ceramic/titanium plates and steam infusion. The products target both professional stylists and consumers, with key differentiators including ionic technology, ceramic coatings, fast heating PTC systems, and interchangeable styling heads for versatility.

Differentiator

Problem solved

Functional benefit

Products and services

• +6 Air Styler
• V2 Lite
• X2 MAX
• V3 PRO
• AirWrapper X
• C1 HotCurl
• V5
• 5 IN 1 Curling Set
• X2 Keratin PRO
• X5 Lite
• AirWrapper Lite
• AutoSpin Styler
• AirWrapper 5
• AirWrapper 6
• AirWrapper X2
• X6 Air
• V4
• X6 AirPRO
• VS1
• VS1 Plasma
• VS2
• 4 IN 1 AirStyler
• 5 IN 1 AirStyler
• V1
• X5 PLUS
• RB·1 Sulfate-Free Shampoo
• RB·2 Hair Mask
• RB·3 Conditioner
• RB·4 Hair Serum
• RB·0 Hair Oil
• RB Crown Kit

Quantifiable outcome

• Up to 5X faster styling compared to traditional methods
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Carrefour HypermarketcoreChannel Partner/ Reseller/ DistributorMajor hypermarket chain distributing RushBrush products across multiple branches in Egypt.
• Hyper OnecoreChannel Partner/ Reseller/ DistributorHypermarket chain distributing RushBrush products in Egyptian market.
• Sharaf DGcoreChannel Partner/ Reseller/ DistributorElectronics retail chain distributing RushBrush styling tools in Egypt.
• Lulu MarketcoreChannel Partner/ Reseller/ DistributorInternational hypermarket chain distributing RushBrush products in Egypt.
• Virgin MegastoreminorChannel Partner/ Reseller/ DistributorEntertainment and retail store chain distributing RushBrush products in Egypt.
• B-TechcoreChannel Partner/ Reseller/ DistributorElectronics retailer with extensive branch network distributing RushBrush products in Egypt.
• Raya HoldingcoreChannel Partner/ Reseller/ DistributorTechnology distribution company with branches across Egypt distributing RushBrush products.

Scale indicators4 records

Recent moves1 record

Expansion highlights7 records

Broad incumbents

• Philips (Philips Beauty): Philips' hairdryer, straightener, and styler portfolio is one of the broadest globally; competes across RUSHBRUSH's price tiers and is widely distributed in MENA retail channels.
• L'Oréal Professionnel: L'Oréal's haircare brands (L'Oréal Professionnel, Kérastase) overlap with RUSHBRUSH's RB° haircare line and compete for the same salon-quality-at-home positioning; broad incumbent with far larger R&D and marketing budget.

Direct peers

• Revlon: Revlon's One-Step Hair Dryer and Volumizer popularized the hot air brush category that RUSHBRUSH's V-series directly competes in; overlapping target consumer (women seeking at-home salon results).
• Shark Beauty (SharkNinja): Shark FlexStyle and Shark SmoothStyle compete head-to-head in the multi-head Coanda airflow hot air styler category, targeting the same at-home styling consumer at premium price points.
• Remington: Remington's hot air brushes, flat irons, and curling tools overlap RUSHBRUSH's mid-range positioning with comparable ionic and ceramic technologies at accessible price points.
• T3 Micro: T3's Cura and Afar dryers plus Airebrush and SinglePass styling tools compete in the premium at-home styling segment with similar ionic and ceramic technologies.
• Conair: Conair offers an extensive portfolio of hot air brushes, flat irons, curling irons, and hair dryers across price tiers—directly overlapping RUSHBRUSH's full product matrix.
• Dyson: Dyson's Airwrap and Supersonic lines are the global benchmark for Coanda airflow and high-speed ionic hair drying—the closest premium analog to RUSHBRUSH's AirWrapper series and V-line hot air stylers.
• ghd (Good Hair Day): ghd's Platinum+, Helios, and Duet Style hot air styler target the same premium at-home styling consumer with professional-grade flat irons and ionic dryers.
• BaByliss: BaByliss Pro and BaByliss consumer lines span hot air stylers, flat irons, and curling tools with interchangeable-head systems—directly mirroring RUSHBRUSH's AirWrapper platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rushbrushofficial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RUSHBRUSH, INC.