What RV Super Centre does

RV Super Centre is a New Zealand retail and service business operating under Tourism Holdings Limited (thl), the publicly listed NZX-listed parent whose brand portfolio spans Apollo, Maui, Britz, Winnebago, Coromal, Adria, KEA and Talvor. The company runs four physical retail and workshop locations across the country in Auckland, Hamilton, Palmerston North and Christchurch, supported by a corporate website (rvsupercentre.co.nz) and a dedicated e-commerce storefront (shop.rvsupercentre.co.nz). Its core activities are the sale of new and pre-owned motorhomes, campervans and European and electric RVs across brands including KEA, Laika, Roller Team, Talvor, Etrusco, Maxus RV and Mercedes-Benz, the retail of thousands of RV accessories, and a full service-and-install workshop offering covering WOF/COF inspections, gas certification, repairs, maintenance and accessory installations. Pricing on vehicles ranges from approximately NZD $39,990 to over $209,990, with ancillary service and accessories pricing quote-based or unit-based.

The underlying technology stack is conventional retail ecommerce rather than a software platform: an online inventory browser with filters for new/pre-owned, category, make, model, berth, location, price and year; an online service and install booking system; a Click & Collect logistics layer enabling accessory collection from any of the four branches; and digital payment/finance integration with UDC Finance Limited, which underwrites the 0% finance promotion on selected European motorhomes. The business model combines transactional vehicle sales, transactional accessory retail, pay-as-you-go workshop services and finance/insurance brokerage with UDC. Supporting programmes include a 12-Month Guarantee on select pre-owned RVs, a Try Before You Buy experience, a Price Match Guarantee on eligible accessories, trade-in buybacks, and direct field sales at branches for high-value motorhomes. Customer acquisition relies on a content hub (blog, email newsletter), social channels (Facebook, Instagram, YouTube), referral traffic from sibling thl brands, and motorhome show participation.

Go-to-market is hybrid direct-to-consumer across both physical showrooms and digital channels, with a primary segment of individual consumer RV buyers supplemented by existing RV owners seeking service and accessory shoppers. Headcount is 18 employees and standalone revenue is not publicly disclosed.

Name

RV Super Centre

Legal name

Tourism Holdings Ltd

Website

https://rvsupercentre.co.nz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

RV Super Centre is a New Zealand retail, accessories and service dealer for new and pre-owned motorhomes and RVs, operating four showrooms (Auckland, Hamilton, Palmerston North, Christchurch) and an online accessories store as part of Tourism Holdings Limited (thl).

Ownership category

akta.pro rank

Product category

Recreational Vehicle Dealership

NAICS

Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212), Recreational Goods Rental (532284)

SIC

Retail-Mobile Home Dealers (5271)

akta.pro primary industry

Motorhome / RV Rentals (Class A & Class C) (THADAIAB)

akta.pro secondary industry

Recreational Vehicle (RV) Finance (FSAKADAF)

Keywords

• RV dealership
• Motorhome sales
• RV accessories
• RV servicing
• Vehicle finance

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Motorhome and RV Sales: Sale of new and pre-owned motorhomes, campervans, European RVs, New Zealand RVs, and electric RVs across multiple brands including KEA, Laika, Roller Team, Talvor, Etrusco, Maxus, Maxus RV, Mercedes-Benz. Revenue is generated through one-time vehicle transactions, with trade-ins accepted as part of the purchase process. Prices range from approximately $39,990 to over $200,000.
2. RV Accessories Retail: Sale of thousands of RV accessories including power solutions, awnings, kitchen essentials, storage, self-containment gear, solar panels, bike racks, fridges, levelling gear, toilet systems, portable furniture, and more through the online shop and in-store at four locations.
3. Service, Maintenance & Installation: Workshop services including expert servicing, maintenance, repairs, COF/WOF inspections, gas certification reviews, seasonal safety inspections, and specialist accessory installations for RVs and caravans. Provided at four service centres nationwide.
4. Finance & Insurance: Motorhome finance loans and insurance products are offered through the company, with current promotions including 0% finance on select European motorhome brands (Laika, Roller Team, Etrusco) over a 1-year loan term, provided in partnership with UDC Finance Limited.
5. Trade-In and Buyback: Customers can trade in their existing motorhome when purchasing a new or pre-owned vehicle. Trade-ins are valued separately from promotional pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

RV Super Centre is a multi-location New Zealand RV retailer operating four physical showrooms (Auckland, Hamilton, Palmerston North, Christchurch) and an e-commerce accessories shop. The company sells new and pre-owned motorhomes, campervans, European RVs, and electric RVs from brands including KEA, Laika, Roller Team, Talvor, Etrusco, Maxus, and Mercedes-Benz, alongside thousands of RV accessories and professional servicing, maintenance, and installation services.

Product overview

RV Super Centre is a multi-location RV dealership and service provider offering a comprehensive range of recreational vehicles and supporting services. The core offering consists of new and pre-owned motorhome sales (with brands including KEA, Laika, Roller Team, Talvor, Etrusco, Maxus RV, Mercedes-Benz, and Iveco), a retail accessories shop (shop.rvsupercentre.co.nz), and Service & Install workshops. Supporting services include Finance & Insurance, Trade-Ins, 12-Month Guarantee on select pre-owned RVs, Try Before You Buy, Click & Collect, and Price Match Guarantee. The business operates four locations across New Zealand (Auckland, Hamilton, Palmerston North, Christchurch) and is backed by Tourism Holdings Limited (thl).

Differentiator

Problem solved

Functional benefit

Products and services

• RV Sales (New and Pre-Owned Motorhomes) Retail sale of new and pre-owned motorhomes, campervans, European RVs, New Zealand RVs, and electric RVs across brands including KEA, Laika, Roller Team, Talvor, Etrusco, Maxus RV, and Mercedes-Benz, available at four NZ showrooms. Prices range from approximately NZ$39,990 to over NZ$209,990.
• RV Accessories Shop Online and in-store retail shop selling thousands of RV accessories including solar panels, bike racks, frridges, levelling equipment, cassette toilets, camping gear, portable furniture, kitchen essentials, self-containment gear, awnings, and power solutions.
• Service and Install Workshop Expert servicing, maintenance, repairs, and professional accessory installations for RVs and caravans, including COF/WOF inspections, gas certification reviews, and seasonal safety checks, delivered through four service centres across New Zealand.
• Finance and Insurance Motorhome finance loans and insurance products offered at point of sale in partnership with UDC Finance Limited, including a 0% finance promotion on select European motorhomes (Laika, Roller Team, Etrusco) over a 1-year loan term.
• Trade-Ins Trade-in programme allowing customers to exchange their existing motorhome when purchasing a new or pre-owned vehicle, with trade-ins valued separately from promotional pricing.
• 12-Month Guarantee on Pre-Owned RVs Warranty programme providing 12 months of coverage on select pre-owned RVs, designed to provide buyer confidence and reduce perceived risk in pre-owned vehicle purchases.
• Try Before You Buy Programme Programme allowing customers to experience RV travel before committing to ownership, intended to reduce purchase hesitation for first-time buyers.

Quantifiable outcome

• 12-Month Guarantee on select pre-owned RVs — provides buyer confidence and reduces perceived risk in pre-owned vehicle purchases
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Tourism Holdings Limited (thl)coreOthers · 1 July 2026Tourism Holdings Limited (thl) is the parent company of RV Super Centre. RV Super Centre operates as the retail sales, accessories and service division of thl in New Zealand. thl is a NZ-founded global company with decades of experience in RVs, tourism and vehicle manufacturing, operating multiple brands including Apollo RV Super Centre, Maui RV Super Centre, Britz RV Super Centre, Winnebago, Coromal, Adria, KEA, and Talvor. The thl Roadtrip app is referenced as a shared resource.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Maui Motorhomes: Another thl sibling brand focused on premium motorhome rentals across NZ/AU; shares the same parent, customer pool and brand ecosystem as RV Super Centre and competes in adjacent NZ RV demand.
• Apollo Motorhomes: Direct sibling under Tourism Holdings Limited, operating NZ/AU motorhome rental and retail; competes for the same NZ customer base and shares parent-level strategy, making it the closest comparable peer.
• Pacific Horizon Motorhomes: NZ motorhome rental and sales company with a long NZ heritage; comparable as a domestic competitor serving similar RV lifestyle customers and operating across both rental and retail.
• Wilderness Motorhomes: Major NZ-based motorhome rental operator; directly comparable as a domestic RV competitor targeting the same leisure-travel customer base in New Zealand.
• Britz Motorhomes: thl sibling rental brand operating in NZ and Australia; directly comparable because it is part of the same group, serves overlapping NZ RV customers, and shares brand and operational infrastructure.

Broad incumbents

• Winnebago: Large US-listed RV manufacturer whose brand is sold through RV Super Centre; comparable as a major incumbent in the broader motorhome category whose products and brand recognition shape the dealer’s portfolio.

Others

• KEA Motorhomes: NZ-built motorhome brand owned within the thl group that RV Super Centre retails; relevant as a brand partner and a sister manufacturing/brand entity inside the same corporate family.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@rvsupercentrenewzealand
• Facebookfacebook.com/RVSuperCentre
• Instagraminstagram.com/rvsupercentre
• LinkedInlinkedin.com/company/rv-super-centre

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RV Super Centre