Ray White Takanini & Karaka

What Ray White Takanini & Karaka does

Ray White Takanini & Karaka is a privately held, full-service real estate agency operating two offices in South Auckland, New Zealand, under the legal entity City South Investments 2019 Limited Licensed (REAA 2008). Founded in 2014 by business owner Peter Belcher, the Takanini office serves as the flagship location while a satellite branch in Karaka was added in 2018. The agency operates as a franchise within the Ray White Group, New Zealand's largest real estate brand, and is an Official Partner of New Zealand Rugby (All Blacks and Black Ferns). Its primary geographic focus covers South Auckland suburbs including Papakura, Takanini, Manurewa, Conifer Grove, Opaheke, and the Franklin district.

The company offers a comprehensive service portfolio across residential property sales, property auctions (anchored by fortnightly in-room and live-streamed 'The Great Southern Call' events), commercial real estate, rural and lifestyle properties, and property management. Additional services include home loans through a partnership with Loan Market and free property appraisals used to generate vendor leads. The underlying technology is a standard real estate property listing and management platform integrated with Ray White Group systems, without disclosed proprietary features. The Karaka office has expanded to include property management services, adding a recurring revenue component to the predominantly transaction-driven business.

Revenue is generated through two primary streams: transaction-based commissions on residential, commercial, and rural property sales, and recurring property management fees from a distributed landlord book. The go-to-market model combines sales-led direct engagement through the two physical offices with an event-driven auction cadence and digital channels including a property listing website and social media presence on Facebook and Instagram. The office has held the Ray White Chairman's Elite Business Leader designation for six consecutive years (2021-2026), representing the highest achievement tier within the international network.

Name

Ray White Takanini & Karaka

Legal name

City South Investments 2019 Limited Licensed (REAA 2008)

Website

https://rwtakanini.co.nz

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Ray White Takanini & Karaka is a privately held, full-service real estate agency operating two offices in South Auckland, New Zealand under the Ray White franchise. It serves residential buyers, sellers, landlords, and commercial clients with sales, auctions, property management, and rural property services.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Buyer Representation (FSAEAJAG)

akta.pro secondary industries

Residential Real Estate Auctions (BPAJAEAA), Real Estate Valuation & Appraisal (commercial/residential) (FSAEAHAJ)

Keywords

• Residential real estate sales
• Property auctions
• Property management services
• Commercial real estate brokerage
• Rural lifestyle properties

Headquarters

HQ city

Takanini

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Property Sales Commission: Commission-based revenue from residential and commercial property sales transactions. Agents earn commission on successful property sales.
2. Property Management Fees: Ongoing property management services for landlords including tenant placement, rent collection, and property maintenance coordination.
3. Rental Services: Rental property appraisal and tenancy management services generating recurring management fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Ray White Takanini & Karaka is a full-service real estate agency operating two offices in South Auckland that provides residential property sales, fortnightly in-room and live-streamed auctions (the 'Great Southern Call' events), property management for landlords, commercial real estate brokerage, and rural/lifestyle property transactions. Operating as a franchise of the Ray White Group under City South Investments 2019 Limited Licensed (REAA 2008), the firm also facilitates home loans through a partnership with Loan Market and offers free property appraisals to generate vendor leads.

Product overview

Ray White Takanini & Karaka is a full-service real estate agency operating as two offices under City South Investments 2019 Limited Licensed (REAA 2008), part of the Ray White Group. The company offers a comprehensive range of real estate services centered on residential property sales and auctions (including their fortnightly 'Great Southern Call' auction events), commercial real estate, rural/lifestyle properties, and property management. Additional services include home loans through a Loan Market partnership and property appraisal services. The Ray White Karaka office operates as a satellite branch that expanded to offer property management services since opening in 2018.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Sales Full-service brokerage for buying and selling single-family homes, townhouses, and sections across South Auckland suburbs including Papakura, Takanini, Manurewa, Conifer Grove, and surrounding areas, targeting individual home buyers, sellers, and investors.
• Property Auctions Auction-based property sales service featuring fortnightly 'The Great Southern Call' events conducted in-room at the Takanini office and live-streamed online, marketed as South Auckland's premiere auction house.
• Property Management Ongoing property management service for landlords including tenant placement, rent collection, maintenance request coordination, and tenancy administration, primarily delivered through the Karaka office.
• Commercial Real Estate Commercial property brokerage including sales and leasing of commercial properties plus access to off-market commercial opportunities, served by a dedicated commercial team.
• Rural and Lifestyle Properties Sales of rural and lifestyle properties including farms and large lifestyle blocks in areas like Karaka, Clevedon, and Pukekohe, targeting lifestyle buyers and rural investors.
• Property Appraisal Free and paid property appraisal service for sellers and buyers to determine market values of properties in South Auckland.
• Home Loans

Quantifiable outcome

• Customer satisfaction rating of minimum 8/10 required to maintain Chairman's Elite status

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ray White GroupcoreChannel Partner/ Reseller/ DistributorRay White Takanini operates as a franchise/branch office under the Ray White Group, New Zealand's largest real estate brand. The company leverages the Ray White brand, systems, training, and national marketing presence. They are part of an international network providing broader market reach.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bayleys Real Estate: New Zealand-wide full-service real estate firm covering residential sales, auctions, property management, rural and lifestyle blocks, and commercial. Directly comparable for the firm's commercial and rural/lifestyle property lines in Karaka, Clevedon and the Franklin district.
• LJ Hooker (New Zealand): International real estate franchise network with established Auckland and South Auckland branches. Competes for the same residential vendors, auction mandates, and property management landlords via a similar franchise-led operating model.
• Harcourts (New Zealand): Major Australasian real estate franchise group with significant Auckland presence. Operates on a near-identical franchise model to Ray White (brand, systems, agent network, auction and property management services), making it a primary head-to-head competitor in the South Auckland residential market.
• Eves Realty: New Zealand-headquartered residential real estate brand with branches in the upper North Island. Direct competitor for residential listings, auction events, and property management mandates in suburban Auckland catchments similar to Takanini and Papakura.
• Property Brokers: Large New Zealand-owned real estate agency with regional offices across the North Island including Auckland. Comparable for residential sales, auctions and property management, especially in lifestyle and rural segments overlapping the firm's Karaka/Franklin footprint.
• Barfoot & Thompson: New Zealand's largest privately owned real estate company, operating a network of branches across Auckland including South Auckland suburbs. Directly comparable as a full-service residential and property management agency competing for the same vendors and landlords in the Takanini/Papakura/Manurewa catchments.
• First National (New Zealand): Australasian franchise real estate network with New Zealand offices. Comparable in franchise structure, residential sales focus, and rural/lifestyle property capability that overlaps the firm's Karaka, Clevedon and Pukekohe service area.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/raywhitetakanini
• Instagraminstagram.com/raywhitetakanini
• LinkedInlinkedin.com/company/rwtakanini

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ray White Takanini & Karaka