What Property Brokers does

Property Brokers is a privately held, family-owned New Zealand real estate agency founded in 1986 in Palmerston North, operating as the country's leading provincial real estate brand. It runs a network of over 85 branches across heartland New Zealand with approximately 850-1,000 team members, serving residential, rural, lifestyle, and commercial property buyers and sellers, as well as landlords and tenants across provincial regions. The company is led by Managing Director Guy Mordaunt and Chairman Tim Mordaunt, with key executives covering rural, property management, finance, training, digital, and regional operations.

The core technology is a property listing and search platform with a customer dashboard for saved searches and favorites, integrated with the third-party Palace property management portal for landlord services, alongside online mortgage, yield, and ROI calculators. Distribution combines a direct branch-led sales model with self-serve online tools, supported by a multi-channel marketing presence across web, Facebook, LinkedIn, Instagram, YouTube, and email. The firm is internationally affiliated with LeadingRE and Luxury Portfolio International and holds an exclusive strategic partnership with Farmlands for rural property.

Revenue is generated primarily through transaction-based sales commissions on residential, rural, lifestyle, and commercial property, supplemented by recurring property management fees from residential and commercial rental portfolios. Pricing for sales commissions is negotiated and not publicly disclosed. The company has won Canstar's Most Satisfied Customers Award for real estate agents for three consecutive years (2024-2025-2026) and the REINZ industry award in 2025, and is regulated by the Real Estate Authority under the Real Estate Agents Act 2008.

Name

Property Brokers

Legal name

Property Brokers Ltd

Website

https://propertybrokers.co.nz

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Property Brokers is a family-owned New Zealand real estate agency operating over 85 provincial branches with roughly 850-1,000 staff, providing residential, rural, lifestyle, and commercial property sales and rental property management services.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage and Property Management Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131), Nonresidential Property Managers (531312), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Tenant Representation & Corporate Services Brokerage (BPAJABAJ), Rural Residential & Acreage Homesites Brokerage (BPAJADAE)

Keywords

• Residential real estate agency
• Commercial property brokerage
• Rural property sales
• Property management services
• Real estate listing platform

Headquarters

HQ city

Palmerston North

HQ country

New Zealand

HQ region

Oceania

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Sales Commission: Commission-based revenue from residential, rural, lifestyle, and commercial property sales. The company acts as a real estate agency connecting buyers and sellers throughout provincial New Zealand.
2. Property Management Services: Manages thousands of rental properties throughout provincial New Zealand, providing property management services to landlords.
3. Commercial Property Management: Commercial property management and leasing services including commercial compliance support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Property Brokers is a full-service New Zealand real estate agency that sells, leases, and manages residential, rural, lifestyle, and commercial property through a network of more than 85 branches across provincial New Zealand. Core services include property sales (commission-based), residential and commercial rental listings, and ongoing property management for landlords, supported by a website-based property search platform and a property management portal.

Product overview

Property Brokers operates as a comprehensive real estate agency platform offering a unified suite of property services for buyers, sellers, landlords, and tenants across provincial New Zealand. The core product is the Property Search Platform, which serves as the primary customer-facing interface for discovering and transacting residential, rural, lifestyle, and commercial properties. This platform integrates with the Customer Dashboard for personalized property tracking and is supported by a suite of financial calculator tools (Mortgage Calculator, Commercial Yield Calculator, Rental Yield Calculator, Return on Investment Calculator). The service offering extends through specialized divisions: Residential Property Sales for home buyers and sellers; Rural and Lifestyle Property Services with the Land and Lifestyle Property Guide for farm and lifestyle block transactions; Commercial Property Services covering industrial, office, retail, and investment properties; Rental Services for residential and commercial leasing; and Property Management Services for ongoing landlord support. The company was founded in 1986 and has grown to over 85 branches and approximately 850-1,000 team members across New Zealand.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Search Platform Online platform enabling users to search for residential, rural, lifestyle, and commercial properties for sale, lease, and rent across New Zealand, with filtering by location, price range, bedrooms, bathrooms, land area, and floor area.
• Property Management Services Full-service property management covering residential and commercial rentals, including tenant placement, rent collection, maintenance coordination, legislative compliance, and financial reporting via the Palace property management portal.
• Residential Property Sales Residential property sales services including buying, selling, auctions, and investment advisory across provincial New Zealand.
• Rural and Lifestyle Property Services Specialised sales and advisory services for rural farms, lifestyle blocks, and agricultural properties, supported by the strategic partnership with Farmlands co-operative and the Land and Lifestyle Property Guide.
• Commercial Property Services Commercial real estate services including sales, leasing, and property management for industrial, office, retail, and investment properties, with commercial compliance support.
• Rental Services Residential and commercial rental property search, tenant placement, and ongoing rental management services, supported by an online application process and tenant maintenance requests.
• Property Appraisals Current Market Appraisal (CMA) services delivered by sales consultants to estimate residential or commercial property values using comparable sales data.

Quantifiable outcome

• 3 consecutive Canstar Most Satisfied Customers Awards (2024, 2025, 2026)
• +1 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• LeadingREcoreStrategic or Co-development PartnerGlobal real estate network partner providing international property market connections and investor exchange programs. Property Brokers team members attended the LeadingRE Asia Pacific Forum in Tokyo, joining real estate professionals from 19 countries.
• Luxury Portfolio InternationalminorStrategic or Co-development PartnerLuxury real estate network providing access to international high-value property markets and luxury property listings.
• FarmlandscoreStrategic or Co-development PartnerStrategic partnership with Farmlands co-operative providing rural expertise, larger networks, more buyers and better results for rural and agricultural property transactions. Farmlands is described as the only company with this strategic partnership.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Tall Poppy Real Estate: Tall Poppy is a NZ-focused real estate agency using a low-fee, high-volume model with technology-led operations. Comparable to Property Brokers on residential sales focus but differentiated by pricing model and digital-first positioning.
• Elysium Realty: Elysium Realty is a newer tech-enabled boutique NZ real estate agency. Comparable to Property Brokers on residential sales offering but differentiated by leaner operations and digital-first brand positioning.

Direct peers

• Ray White New Zealand: Ray White NZ is a leading residential and commercial real estate franchise network with significant provincial reach. Directly comparable to Property Brokers on branch model, residential sales focus, and property management services.
• LJ Hooker New Zealand: LJ Hooker operates a national franchise network in NZ offering residential sales, rural, and property management. Competes with Property Brokers particularly in smaller provincial towns and lifestyle property segments.
• Harcourts New Zealand: Harcourts is one of NZ's largest real estate networks with deep provincial and metropolitan presence. Operates a comparable franchise/branch model offering residential sales, rural, lifestyle, and property management — directly competing with Property Brokers across most of provincial NZ.
• Bayleys Real Estate: Bayleys is a major NZ-owned full-service real estate agency with strong provincial and commercial coverage. Competes head-to-head with Property Brokers in rural, lifestyle, and commercial brokerage plus property management.

Others

• Trade Me Property: Trade Me Property is NZ's largest online property listing platform and a key distribution channel for agencies including Property Brokers. Represents the digital platform layer that both enables and potentially disrupts traditional brokerages like Property Brokers.
• OneRoof: OneRoof is a NZ property data and listings platform owned by NZME. Comparable as an adjacent ecosystem participant that influences how provincial buyers discover properties listed by Property Brokers.

Regional players

• Crockers Property Group: Crockers is a NZ property management specialist with residential and commercial mandates. Comparable to Property Brokers' property management division on service scope, though smaller and more concentrated in Auckland.
• Barfoot & Thompson: Barfoot & Thompson is Auckland's largest family-owned real estate agency with limited provincial presence. Comparable in scale and family-owned structure to Property Brokers, though geographically concentrated in metro Auckland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/PBCountry
• YouTubeyoutube.com/channel/UChmJ7LhmkOgDvmIqxhc-EbQ
• Facebookfacebook.com/PropertyBrokers
• LinkedInlinkedin.com/company/property-brokers
• Instagraminstagram.com/propertybrokers_nz

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Property Brokers