What RX30 does

RX30 is a privately-held boutique fitness studio founded in 2019 in New York City by Billy and Carolin De La Rosa. The company operates two physical studio locations — 55 Amsterdam Avenue (Lincoln Center, Manhattan) and 1599 Rt 23 in Wayne, New Jersey — and offers a proprietary 30-minute high-intensity interval training (HIIT) workout format that combines strength, cardio, and core conditioning in a structured circuit with pre-set equipment and visual exercise displays. Class sizes are capped at 6–12 participants to enable personalized coaching, and the company extends the brand through one-on-one and semi-private personal training, a Kids/Teens fitness program (ages 5–15+), and a seasonal NYC summer camp for ages 8–12.

RX30 generates revenue across multiple streams: recurring monthly and annual group fitness memberships (priced $119–$249/month depending on geography and tier), prepaid class packs of 10/25/50 classes, drop-in single-class purchases, intro trial weeks ($20 in NJ, $35 in NY), personal training bundles ($96–$207 per session), youth programs, and franchise fees with a $350K liquid capital / $1M net worth operator requirement. Customer acquisition is driven by local SEO, organic social media (Instagram, TikTok, Facebook), a content marketing blog, Google reviews (290+ reviews at a 5.0/5 average), and a free starter kit lead magnet, with class scheduling and membership management handled through the Mindbody SaaS platform.

The company's strategic posture pairs direct retail operation with a franchise expansion model that targets independent studio operators across new geographies, alongside vertical extension into youth fitness and seasonal programming. RX30 has no disclosed external funding, operates with a small employee base (~7 listed), and competes in the broader U.S. boutique fitness segment against larger franchised concepts such as Orangetheory and F45, as well as CrossFit-affiliated studios.

Name

RX30

Legal name

RX30 Fitness

Website

https://rx30fit.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

RX30 is a privately-held boutique fitness studio operating in Manhattan and Wayne, NJ, offering a proprietary 30-minute HIIT circuit format for busy professionals and adults, supplemented by personal training, Kids/Teens programming, a summer camp, and a franchise model for independent studio operators.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Group Fitness Memberships: Monthly recurring memberships offering unlimited or limited (8-class) access to group HIIT classes. Requires 2-month minimum commitment for monthly plans. Annual plans available with lower monthly rates and 1st/last month paid upfront.
2. Class Packs: Prepaid bundles of 10, 25, or 50 classes with expiration windows of 3, 6, or 12 months respectively. Provides non-recurring per-class revenue with volume discounts.
3. Drop-In Classes: Single-class purchases at per-visit rates for occasional users or trial customers. Expires within 1 month of purchase.
4. Trial Week: Limited introductory offer at $20 (NJ) or $35 (NY) for local residents, restricted to one class per day. Generates new customer acquisition revenue and pipeline.
5. Personal Training (1-on-1): Individual personal training sessions sold in packs of 4, 8, or 12 per month at per-session rates ranging from $96–$140 depending on plan and location. Higher revenue per session than group classes.
6. Semi-Personal Training: 2 clients per trainer model at higher per-session rates ($128–$207). Offers a premium tier between 1-on-1 and group classes.
7. Kids/Teens Programs: Weekly class bundles (1, 2, or 3 classes per week) for youth fitness, plus summer camp day passes and weekly passes. Supports family enrollment and long-term customer retention.
8. RX30 Summer Camp: Seasonal summer camp program for kids ages 8–12, offered as day passes ($200/day) or weekly passes ($875/week) at the NYC location.
9. Franchise Fees: RX30 generates franchise fee revenue from independent studio operators. Financial requirements: $350K liquid capital and $1M net worth per franchisee. Compact 1,500 sq ft studio model with low overhead.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

RX30 operates boutique fitness studios delivering a proprietary 30-minute high-intensity interval training (HIIT) circuit class that combines strength, cardio, and core conditioning with small-group coaching (6-12 participants). The company supplements this core class with one-on-one personal training, kids/teens fitness programs, seasonal summer camps, and a franchise program licensing independent operators to open RX30 studios under the brand.

Product overview

RX30 is a boutique fitness studio offering a portfolio of time-efficient workout programs centered around 30-minute high-intensity interval training (HIIT) sessions. The core offering is the RX30 30-Minute HIIT Workout, supplemented by Personal Training services and a Kids/Teens Fitness Program. The company operates two studio locations in New York City (Lincoln Center) and Wayne, New Jersey, with class sizes of 6-12 participants. RX30 targets busy professionals and families seeking efficient, results-driven fitness solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• RX30 30-Minute HIIT Workout
• Personal Training (1-on-1) One-on-one customized fitness training with certified personal trainers, including a complimentary initial assessment covering goal setting, health history, and program recommendation. Sold in monthly subscription packs of 4, 8, or 12 sessions at $96-$140 per session, with a 1-month minimum commitment.
• Kids/Teens Fitness Program Age-appropriate fitness program for children and teens ages 5-15+ that builds strength, coordination, cardiovascular health, and confidence through fun, engaging workouts including obstacle courses, team challenges, and bodyweight exercises. Sold via weekly class bundles (1, 2, or 3 classes per week), annual packs, and drop-in classes.
• RX30 Summer Camp Seasonal summer camp for children ages 8-12 combining fitness training, boxing, yoga, and team-building games, offered June through August at the NYC location. Available as day passes ($200/day) or weekly passes ($875/week).
• RX30 Franchise Program Franchise and licensing program that allows independent operators to open RX30 boutique fitness studios under the brand. Requires $350K liquid capital and $1M net worth per franchisee, supported by a compact 1,500 sq ft studio model with diversified revenue streams (memberships, class packs, personal training, kids programs, potential smoothie bar).

Quantifiable outcome

• 290+ reviews with 5.0/5 average customer satisfaction rating
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 9Round Fitness: 30-minute circuit-style kickboxing/HIIT franchise. Highly comparable to RX30's 30-minute time-efficient format and franchise expansion model, though with a kickboxing emphasis rather than strength/cardio mix.
• F45 Training: Global HIIT-style group training franchise with standardized 45-minute functional workouts. Closely comparable to RX30 in circuit-based, coached group format and franchise-led expansion model.
• Burn Boot Camp: Group HIIT and strength training franchise with coached camps targeting similar time-pressed adult demographics. Comparable to RX30 in franchise model, group HIIT format, and female-skewing customer base.
• Barry's: Premium boutique fitness brand combining strength and cardio in coached group classes. Comparable to RX30 in boutique positioning and small-group coaching, though at a higher price point and with a more upscale brand identity.
• Fit Body Boot Camp: 30-minute group fitness franchise combining cardio and strength intervals with personal training add-ons. Directly comparable to RX30's 30-minute HIIT format and franchise-led unit economics.
• Title Boxing Club: Group boxing/HIIT fitness franchise with member-based class access and personal training upsells. Comparable to RX30 in franchise distribution, recurring membership model, and small-group coached format.
• Orangetheory Fitness: Large-scale boutique HIIT franchise combining cardio and strength in coached group classes. Directly comparable to RX30's 30-minute HIIT circuit format, but with a national footprint and broader brand recognition.

Regional players

• SLT (Strength Lengthen Tone): Boutique strength and cardio studio operating primarily in NYC and select metro markets. Comparable to RX30 in NYC geography, premium pricing, and small-group coached model, though with a strength-pilates-cardio mix rather than HIIT circuit.
• Tone House: NYC-based boutique strength and conditioning studio offering coached group classes. Overlaps with RX30 in NYC geography, small-group coaching, and strength-conditioning programming, but with a more athletic/sport-conditioning positioning.

Emerging players

• CrossFit Affiliates: Independent CrossFit boxes offering coached strength and conditioning group classes. Comparable to RX30 in coached circuit format and community-driven retention, though typically with longer class durations and broader programming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Customer concentration

• Facebookfacebook.com/RX30FIT
• Instagraminstagram.com/rx30_nyc/?hl=en
• TikToktiktok.com/@rx30fit
• LinkedInlinkedin.com/company/rx30

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RX30