Rx Country

What Rx Country does

Rx Country, operating as CONSULTORIO DE RADIOLOGÍA ORAL COUNTRY LTDA., is a specialized oral and maxillofacial radiology diagnostic service provider founded in 1987 and headquartered in Bogotá, Colombia. The company operates three physical clinics in Bogotá (Country/Sede principal, Santa Bárbara, and Marly) and employs 18 staff. Its service portfolio centers on advanced dental imaging and diagnostic analysis: Cone Beam CT (CBCT) 3D tomography, digital intraoral and extraoral radiography, intraoral 3D scanning with STL file output, clinical photography, cephalometric analysis (Ricketts, Björk-Jarabak, Steiner, McNamara, among others), and dental models for orthodontic and orthognathic surgery planning.

The underlying technology stack is conventional digital radiography and 3D scanning hardware, complemented by a digital service order platform (Orden Digital) that lets referring doctors submit examination requests online and receive results via email, WhatsApp, CD, or print. Rx Country generates revenue on a per-service / one-time-fee basis from bundled diagnostic packages (e.g., panoramic + profile + models + cephalometric analysis for orthodontic workups) as well as individual examinations; pricing is not publicly disclosed. Its go-to-market is sales-led and locally focused, combining walk-in appointments, WhatsApp scheduling, and direct relationships with dental professionals across Bogotá. Customers are primarily oral health professionals (orthodontists, oral surgeons, maxillofacial surgeons, general dentists), with secondary volume routed through Colombian health insurers and institutional payers (Sura, Sura ARL, Compensar, Ecopetrol, Fuerza Aérea Colombiana, Hospital Central de la Policía, Hospital Militar Central).

Name

Rx Country

Legal name

CONSULTORIO DE RADIOLOGÍA ORAL COUNTRY LTDA.

Website

https://rxcountry.com.co

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Rx Country is a Bogotá-based oral and maxillofacial radiology clinic founded in 1987, operating three locations and providing CBCT imaging, digital radiography, intraoral scanning, cephalometric analysis, and dental models to orthodontists, oral surgeons, and general dentists in Colombia.

Ownership category

akta.pro rank

Product category

Dental Diagnostic Imaging Services

NAICS

Diagnostic Imaging Centers (621512)

SIC

Services-Medical Laboratories (8071)

akta.pro primary industry

Cone Beam CT (CBCT) Imaging Centers (HLABAIAC)

akta.pro secondary industries

Intraoral Radiography Centers (Bitewing/Periapical/Occlusal) (HLABAIAA), Orthodontic Imaging & Treatment Planning Centers (HLABAIAI)

Keywords

• Dental diagnostic imaging
• Cone beam CT
• Oral radiology services
• Cephalometric analysis
• Intraoral scanning

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Diagnostic Imaging Services: Revenue generated from providing radiographic diagnostic services including CBCT scans, intraoral and extraoral X-rays, intraoral scanning, clinical photography, and analysis services. Services are delivered both individually and as bundled diagnostic packages for orthodontic and surgical planning.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Rx Country is a specialized oral and maxillofacial radiology diagnostic services provider operating three physical clinics in Bogotá, Colombia. It produces Cone Beam CT (CBCT) 3D tomographies, digital intraoral and extraoral radiographs, intraoral 3D scans with STL files, cephalometric and histopathological analyses, clinical photography, and physical/digital dental models for orthodontic, surgical, and general dental treatment planning.

Product overview

Rx Country is a specialized oral and maxillofacial radiology diagnostic service provider with 37 years of experience. The company operates as a unified service offering centered on advanced imaging technologies including CBCT 3D tomography, intraoral scanning, digital radiography (intraoral and extraoral), clinical photography, and dental models. Services are delivered through a digital service order system and various diagnostic packages. The core portfolio consists of Tomografía (CBCT), Escaner Intraoral, Radiografías Intraorales, Radiografías Extraorales, Análisis Diagnósticos, Fotografía Clínica, Modelos Dentales (both physical and digital STL formats), along with the digital Orden Digital platform and bundled Paquetes de diagnóstico for orthodontics and maxillofacial surgery.

Differentiator

Problem solved

Functional benefit

Products and services

• Tomografía (CBCT) Volumetric Cone Beam CT (CBCT) 3D imaging service that visualizes calcified tissues (bone and teeth) of specific dental zones, complete arches, or the full face with lower radiation than medical helical tomography, intended for dental professionals (orthodontists, oral surgeons, general dentists, maxillofacial surgeons) requiring 3D diagnostic images for treatment planning.
• Escáner Intraoral 3D digital intraoral scanning service that produces STL files of dental arches, supporting digital workflows including aligner treatment planning, smile design, tooth replacement, and orthognathic surgery planning for dental professionals.
• Radiografías Intraorales Digital intraoral radiography service using digital sensors instead of photographic film to capture diagnostic images of specific teeth, dental arches, and supporting structures for dental professionals.
• Radiografías Extraorales Digital extraoral radiography service producing diagnostic images of the skull and facial anatomical structures, including panoramic and cephalometric projections, for dental evaluation and treatment planning by dental professionals.
• Análisis Diagnósticos Diagnostic image analysis service performed by specialist professionals in orthodontics, oral pathology, and oral and maxillofacial radiology, including cephalometric and histopathological analyses to support treatment planning for dental professionals.
• Fotografía Clínica Clinical photography service capturing standardized extraoral and intraoral images to support diagnosis, treatment plan elaboration and explanation, observation of details not evident during clinical examination, and before/after treatment comparison for dental professionals.
• Modelos Dentales (Físicos y Digitales STL) Diagnostic dental model service producing physical study and working models for measurements, orthodontic appliance fabrication, and orthognathic surgery bite planning, as well as digital STL models for aligner treatment and surgical planning, for dental professionals.
• Paquetes de Ortodoncia Bundled diagnostic examination package for orthodontic diagnosis that combines panoramic radiograph, profile radiograph, study models, photographs, and cephalometric analysis, marketed to orthodontists as a single pre-treatment assessment unit.

Quantifiable outcome

• Results delivery within 15 minutes to 4 days depending on examination type

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor.

• Sura ARLminorOthersHealth insurance/ARP provider that refers patients for diagnostic imaging services. Listed as a convenant (agreement) provider for occupational risk insurance patients.
• SuraminorOthersHealth insurance provider referring patients for diagnostic imaging services under healthcare coverage agreements.
• CompensarminorOthersHealth insurance provider (EPS) referring patients for diagnostic imaging services under healthcare coverage agreements.
• EcopetrolminorOthersState-owned oil company providing health insurance benefits to employees, referring workers for diagnostic imaging services.
• Fuerza Aérea ColombianaminorOthersColombian Air Force health system referring military personnel for diagnostic imaging services.
• Hospital Central de la PolicíaminorOthersPolice Hospital referring personnel for diagnostic imaging services.
• Hospital Militar CentralminorOthersCentral Military Hospital referring military personnel for diagnostic imaging services.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Carestream Dental: Major dental imaging equipment and software provider (CS 9600, CS 3500 intraoral scanner), supplying CBCT and digital radiography hardware that underpins much of the dental imaging market including Rx Country's installed base.
• Envista Holdings: Global dental products company (KaVo, Kerr, Nobel Biocare) offering imaging and digital workflow solutions across the dental specialty chain, competing broadly for clinical mindshare in imaging-driven procedures.
• Planmeca: Finnish dental equipment manufacturer with a leading CBCT and 3D imaging product line (Planmeca Viso) plus software suites (Romexis) — overlapping with the imaging modalities Rx Country operates.
• Dentsply Sirona: Largest global dental equipment and technology company, offering CBCT systems (e.g., Axeos), intraoral scanners, and integrated digital workflow platforms that compete with the imaging services Rx Country provides.

Others

• Align Technology (iTero): Global clear-aligner leader whose iTero intraoral scanners are integral to the aligner treatment planning workflow Rx Country serves — an indirect downstream customer/partner in the digital orthodontic chain.
• 3Shape: Danish digital dentistry company whose TRIOS intraoral scanners compete in the digital impression workflow Rx Country supports with STL file production — an ecosystem adjacency rather than a direct competitor.

Emerging players

• Acteon Group: French dental equipment manufacturer with imaging (Sopro, X-Mind) and digital workflow products relevant to dental imaging service providers and the practices that might otherwise refer to them.
• NewTom (Cefla): Italian dental CBCT specialist (pioneer of cone-beam technology) serving specialty dental practices globally — comparable on the technology dimension of Rx Country's imaging offering.
• Vatech: Korean dental imaging specialist offering competitively priced CBCT, panoramic, and cephalometric systems — directly relevant as a technology alternative for clinics considering insourcing imaging away from Rx Country.

Direct peers

• 3D Diagnostix: US-based dental and maxillofacial imaging service center providing CBCT and related diagnostic imaging to referring dentists and specialists — the closest international analog to Rx Country's specialty imaging service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rxcountry
• Instagraminstagram.com/rxcountry_
• LinkedInlinkedin.com/company/rx-country

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rx Country