RYSE Hotel
RYSE Hotel is a 270-room Marriott Autograph Collection lifestyle hotel in Seoul's Hongdae district, owned by Aju Hotel Seokyo Co., Ltd. and operated as a single-asset cultural platform combining artist-curated suites, F&B (CHARR, Blue Bottle, Side Note Club), events, weddings, retail, and cinema.
- Company typePrivate
- Founded2018
- HeadquartersSeoul, South Korea
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What RYSE Hotel does
RYSE Hotel, Autograph Collection is a single-asset lifestyle hotel located at 130 Yanghwa-ro, Mapo-gu, in the Hongdae neighborhood of Seoul, South Korea. The 20-floor property contains approximately 270 rooms, including signature Artist Suites co-designed with global creatives (Chris Ro, Laurent Segretier, Yeojoo Park, Charles Munka, MSCHF, GOBI Gallery, Manhattan Records Seoul) and tiered suites (Director, Producer, Executive Producer penthouse). The hotel is owned by Aju Hotel Seokyo Co., Ltd. and operates as a franchise under Marriott International's Autograph Collection, leveraging Marriott's global booking platform and Bonvoy loyalty program for distribution.
The business spans integrated hospitality, food and beverage, events, retail, and cultural programming under one roof. F&B consists of CHARR Korean fusion buffet (4F), Blue Bottle Coffee cafe (1F), and Side Note Club rooftop cocktail bar (15F). Events are anchored by RYSE SPACE (up to 200 guests) and five RYSE Studios, with wedding services supporting up to 260 guests. Retail tenants include Worksout (streetwear, 1F-3F) and SAVOUR (skate shop, 3F), supplemented by the MONOPLEX cinema, 24-hour RYSE Fitness, and Print Culture Lounge. Cultural programming includes monthly BCC events, rooftop markets, and artist collaborations. Pricing is package-driven in Korean Won, with offers such as Disney Package, RYSE Limited Edition Luck Package, Pet Project, Zero Stay sustainability package, Living at RYSE long-term stay, and Sweet Suite discount package.
The underlying technology stack is light: the Opera System for property management is the only disclosed proprietary infrastructure, with no AI/ML capabilities, APIs, SDKs, or data flywheel referenced. Marketing relies on Marriott's global distribution, organic social (Instagram, Facebook, LinkedIn), email newsletters, Apple Music RYSE Culture playlists, and on-property cultural programming to drive awareness. The company holds Green Key sustainability certification (renewed 2026) and operates its Zero Project environmental initiative. Headcount is 37 employees with CEO Jaehyung Yoo (J H Yoo); revenue is not publicly disclosed.
RYSE Hotel firmographics
Firmographics- Name
- RYSE Hotel
- Legal name
- Aju Hotel Seokyo Co.,Ltd.
- Website
- https://rysehotel.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RYSE Hotel is a 270-room Marriott Autograph Collection lifestyle hotel in Seoul's Hongdae district, owned by Aju Hotel Seokyo Co., Ltd. and operated as a single-asset cultural platform combining artist-curated suites, F&B (CHARR, Blue Bottle, Side Note Club), events, weddings, retail, and cinema.
- Ownership category
- akta.pro rank
RYSE Hotel industry classification
Industry- Product category
- Boutique Hospitality / Lifestyle Hotel Services
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Art & Culture (Gallery/Museum) Hotels (THAGADAC)
- akta.pro secondary industries
- City/Urban Convention Hotels (THAGALAA), Hotel & Resort Restaurants (THAFACAH), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)
Keywords
Where RYSE Hotel is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
RYSE Hotel business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- Accommodation: Hotel room revenue from standard rooms and specialty suites including Artist Suites, Director Suite, Producer Suite, and Executive Producer Suite
- Food & Beverage: Revenue from Blue Bottle Coffee café, CHARR Korean fusion buffet restaurant, Side Note Club cocktail bar, and catering services
- Events & Weddings: Rental revenue from RYSE SPACE (up to 200 guests), RYSE Studios meeting rooms, and wedding services including custom wedding packages
- Retail: Revenue from Worksout fashion retail (1st-3rd floor) and SAVOUR skate shop (3rd floor)
- Pet-Friendly Packages: Specialized pet accommodation packages including pet amenities and services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | RYSE Limited Edition: Luck Package - Starting from KRW 360,000 |
| Subscription | Multi-year contract | Disney Package - Seoul Collector Package |
| Subscription | Pay-as-you-go | Pet Project Package - Custom pet accommodation |
| Subscription | Multi-year contract | Sweet Suite Deal - Up to 35% discount |
| Unit Pricing | Pay-as-you-go | CHARR Korean Fusion Buffet |
| Unit Pricing | Pay-as-you-go | CHARR Breakfast |
| Unit Pricing | Pay-as-you-go | Side Note Club Rooftop Bar |
| Subscription | Monthly | Living at RYSE - Long-term Stay Package |
Go-to-market motion2 records
Distribution channels10 records
Marketing channels10 records
RYSE Hotel product offering
Product offeringCore offering
RYSE Hotel operates a 20-floor, 270+ room lifestyle boutique hotel in Seoul's Hongdae district as a Marriott Autograph Collection property, offering accommodation (including artist-designed Artist Suites and specialty suites), on-site F&B (CHARR Korean fusion buffet, Blue Bottle Coffee, Side Note Club rooftop bar), event and wedding venues (RYSE SPACE for up to 200 guests, RYSE Studios, Print Culture Lounge), integrated retail (Worksout streetwear, SAVOUR skate shop), and recurring cultural programming centered on art, music, and street culture.
Product overview
RYSE Hotel is a Marriott Autograph Collection hotel in Hongdae, Seoul, operating as a unified hospitality platform that blends accommodation with cultural programming. The core hotel offers guest rooms and suites, including standard rooms (Creator, Editor) and signature suites (Director, Producer, Executive Producer). The hotel's differentiated offering centers on Artist Suites — themed rooms co-designed with global artists — and an integrated mix of F&B outlets: CHARR Korean fusion buffet, Blue Bottle Coffee café, and Side Note Club rooftop cocktail bar. Event and co-working facilities include RYSE SPACE (up to 200 guests), five RYSE Studios, and Print Culture Lounge. Retail concepts include Worksout (streetwear) and SAVOUR (skateboard culture), while MONOPLEX provides an intimate cinema. The hotel runs extensive culture programming (BCC monthly events, music parties, art exhibitions) and sustainable initiatives (Zero Project, Green Key certified). Packages include Pet Project, Zero Stay, Living at RYSE long-term stays, Sweet Suite, Disney Package, and RYSE Limited Edition: Luck Package.
Differentiator
Problem solved
Functional benefit
Brands
- Side Note Club: Rooftop cocktail bar and lounge on the 15th floor featuring classic cocktails with modern twists, music curation, and views of Hongdae. Open daily 17:00 - 02:00.
- CHARR
- Blue Bottle Coffee
- RYSE SPACE
- MONOPLEX
- RYSE FITNESS
- Print Culture Lounge
- Worksout
- SAVOUR
Products and services
- RYSE Hotel Core Accommodation Boutique lifestyle hotel offering standard rooms and specialty suites (Creator, Editor, Director Suite, Producer Suite, Executive Producer Suite, and Artist Suites) for individual travelers, Bonvoy members, and creative guests.
- Artist Suites Program Themed guest suites on the 15th floor designed in collaboration with global artists and creatives, each offering a distinct immersive art, photography, music, or light-installation concept.
- Executive Producer Suite
Quantifiable outcome
- Green Key certification renewal in 2026
- +2 more outcomes
Companies that use RYSE Hotel
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles3 records
RYSE Hotel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
RYSE Hotel partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- Manhattan Records SeoulcoreLocal Hongdae record shop partnered with RYSE to create Artist Suite 1505, 'Artist Suite by Manhattan Records Seoul.' Features curated LP selection, turntables, and DJ equipment. Room 1505 offers immersive music culture experience with hip-hop and Black music vinyl collection. Collaboration includes co-branded merchandise.
- Oh Boy!minorMulti-platform media brand dedicated to environmental and animal welfare issues. Collaborated on UNSELF'25 cultural event featuring donation market, celebrity sharing program, blind book packages, coffee station, talk sessions, and live music. Proceeds donated to animal welfare.
- MSCHFcoreNew York-based art collective collaborated on Curator Suite 1503, featuring BED 2525 concept (extra-long bed exploring human size evolution). Showcases retrospective of MSCHF's work including Animorphs Series, Botched Masters, and Damien Hirst Spot pieces.
- Starter KoreaminorSoccer street fashion brand collaborated on exclusive collection at RYSE Hotel. June 21 launch party featured fashion, art, and music with exclusive artwork, live DJ sets, and TEAM STARTER B-boy performance.
- GOBI GallerycoreLos Angeles-based gallery collaborated to redesign Artist Suite 1502 into an art-inspired sanctuary. GOBI highlights contemporary artists, designers, and cultural producers from Korean and LA diasporic communities.
- ExtraordinaryminorFashion brand (inspired by ordinary, seeking extraordinary) designed new uniforms for RYSE hotel crew and Side Note Club staff. Used navy-colored denim with handmade tie-dyeing technique for workwear-inspired jumpsuits.
- NivelCrackminorSoccer street fashion brand held pop-up in Artist Suite themed 'Hotel Football Club.' Included FIFA 22 tournament, special artwork, and collaborative merchandise. Supported by CityBoys FC, EA Sports, and Playstation.
- Chris RocoreVisual artist who designed Artist Suite 1501 with focus on the color yellow, featuring screen printing on walls and signature graphic art. Long-standing partnership with RYSE since the hotel's opening. Special June 2023 artist talk unveiled renovated suite.
- Yeojoo ParkcoreArtist who designed Artist Suite 1504 (Twilight Zone series) by manipulating sunlight and room lighting to create colors that shift from day to night. Dual meaning: transition between night and day and deepest ocean layer.
- Charles MunkacoreCollage artist and painter from Paris and Tokyo who painted directly on walls of Artist Suites. Collaborated with Laurent Segretier on Suite 1503, bringing photographic and painted perspectives to the rooms.
- Laurent SegretiercoreRYSE's first resident artist (December 2017 - March 2018), based in Paris and Hong Kong. Created two Artist Suites filled with photos taken in Hongdae neighborhood. Work features themes of travel, motion, automotive culture, and youth trends.
- Marriott International / Autograph CollectioncoreRYSE is franchised by Marriott International under the Autograph Collection brand. This provides global distribution, Marriott Bonvoy loyalty program integration, and worldwide brand recognition while maintaining RYSE's independent boutique identity. The hotel is operated by Aju Hotel Seokyo Co., Ltd. as owner.
- Blue Bottle CoffeecoreBlue Bottle Coffee operates a café on the 1st floor of RYSE Hotel. Founded in Oakland, California, Blue Bottle is a specialty coffee brand with locations across Korea including Seongsu, Apgujeong, Jeju, and Hongdae. Provides premium coffee experience for hotel guests and walk-in customers.
- Na KimcoreArtist working in design and art, created mural wrapping around Executive Producer Suite (penthouse, 20th floor). Used washi paper tape from Japanese company Haru to create contemporary geometric shapes. 14th version of her installation series.
- RISO KoreaminorCollaboration for Risograph printing workshops and in-room poster printing using vegetable oil ink. Hosted 'The Mark Week' event as reinterpretation of Marriott Autograph Collection's signature story.
- Fountain of WatersminorCalifornia nature-inspired brand collaborated on 'Get Your Salt Together' - wine and pink salt bath product merging California luxury with Hongdae's free-spirited energy.
- WorksoutminorFashion retail brand operates 1st-3rd floor of RYSE Hotel showcasing Carhartt WIP, Reigning Champ, OBEY, Brixton, Vans by Worksout and other global streetwear brands.
- SAVOURminorSkate shop operates on 3rd floor of RYSE Hotel featuring skateboard hardware, software, shoes, and skate culture content.
- CHARRcoreRYSE's signature Korean fusion buffet restaurant on 4F featuring seasonal Korean dishes, live grill stations, premium meats. Western dining with Korean elements. Branded as part of hotel's F&B offerings.
- Side Note ClubcoreRYSE's rooftop cocktail bar on 15F overlooking Hongdae. Menu features classic cocktails with modern twist and signature creations capturing Hongdae spirit. Features DJ nights, record cutting sessions, jazz events.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
RYSE Hotel competitors and assessment
Company assessmentDirect peers
- Hotel28 Myeongdong: Korean boutique hotel built around design, art, and photography in central Seoul. Most direct in-country lifestyle/boutique peer to RYSE, sharing the curated-art-in-hotel concept and design-led positioning.
- Mama Shelter: Playful, design-forward lifestyle hotel brand with strong rooftop F&B, music programming, and creative-community positioning. Closely comparable to RYSE's Side Note Club rooftop bar strategy and artist-driven brand personality.
- The Line Hotel: Autograph Collection boutique hotels in LA, DC, and SF known for curated art, restaurants by notable chefs, and design-forward event spaces. Direct peer within Marriott's Autograph network, with a similar "hotel-as-cultural-platform" model.
- Ace Hotel: Independent lifestyle hotel brand founded on creative-community ties, music programming, and in-hotel retail/F&B partnerships. Closely aligned with RYSE's artist-suite model, Hongdae creative scene integration, and multi-tenant ground-floor activations.
- The Hoxton: Boutique lifestyle hotel chain known for neighborhood-rooted design, lobby-as-social-hub concepts, and integrated F&B/retail. Comparable to RYSE in its blending of accommodation with local culture, events programming, and walk-in F&B traffic.
- citizenM: Design-led lifestyle hotel brand with tech-forward rooms, vibrant public spaces, and curated art. Comparable to RYSE in its emphasis on design differentiation, social/lobby-driven experience, and global-minded independent brand identity within a tier below luxury.
- 21c Museum Hotels: Marriott-affiliated boutique hotel brand built around contemporary art museum programming and curated guest experiences. Directly comparable to RYSE's Artist Suites concept and cultural-programming-led positioning within a global hospitality network.
Broad incumbents
- Park Hyatt Seoul: Luxury business-traveler hotel in central Seoul with strong F&B and event venue operations. Useful incumbent peer for benchmarking Seoul luxury ADR, event/wedding pricing, and corporate-account capture.
- Josun Palace, a Luxury Collection Hotel, Seoul Gangnam: Heritage Korean luxury hotel under Marriott's Luxury Collection in Seoul. A larger, more traditional incumbent within the same Marriott/Korea ecosystem, providing a benchmark for upscale Seoul ADR and event pricing.
Regional players
- Andaz Seoul Gangnam: Hyatt's lifestyle luxury brand in Seoul focused on local immersion, design, and creative F&B. Comparable to RYSE within the same Korean luxury/lifestyle hotel segment targeting culturally-engaged travelers, though positioned more upscale.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
RYSE Hotel social profiles
Digital presenceRYSE Hotel compliance and trust
Trust signalCompliance1 record
RYSE Hotel financial estimates
Financial estimateRevenue estimate
Valuation estimate
RYSE Hotel leadership team
Management profileNumber of profiles
Profiles2 records
RYSE Hotel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RYSE Hotel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RYSE Hotel
What does RYSE Hotel do?
RYSE Hotel operates a 20-floor, 270+ room lifestyle boutique hotel in Seoul's Hongdae district as a Marriott Autograph Collection property, offering accommodation (including artist-designed Artist Suites and specialty suites), on-site F&B (CHARR Korean fusion buffet, Blue Bottle Coffee, Side Note Club rooftop bar), event and wedding venues (RYSE SPACE for up to 200 guests, RYSE Studios, Print Culture Lounge), integrated retail (Worksout streetwear, SAVOUR skate shop), and recurring cultural programming centered on art, music, and street culture.
Is RYSE Hotel a public or private company?
RYSE Hotel is a private company. It is classified as corporate owned and is currently operating.
When was RYSE Hotel founded?
RYSE Hotel was founded in 2018. It employs 11 to 50 people.
Where is RYSE Hotel based?
RYSE Hotel is headquartered in Seoul, South Korea, in the Asia region.
How does RYSE Hotel make money?
Five revenue lines are on record. Accommodation is the primary driver. The others are food & Beverage, events & Weddings, retail and pet-Friendly Packages.
Who are RYSE Hotel's main competitors?
Direct peers on record are Hotel28 Myeongdong, Mama Shelter, The Line Hotel, Ace Hotel, The Hoxton, citizenM and 21c Museum Hotels. Broad incumbents are Park Hyatt Seoul and Josun Palace, a Luxury Collection Hotel, Seoul Gangnam. Andaz Seoul Gangnam is listed as a regional player.
Does RYSE Hotel have an API?
No public API is recorded for RYSE Hotel.
What industry is RYSE Hotel in?
RYSE Hotel's product category is Boutique Hospitality / Lifestyle Hotel Services. Its primary akta.pro industry code is THAGADAC, Art & Culture (Gallery/Museum) Hotels, with a secondary code of THAGALAA, City/Urban Convention Hotels. Its NAICS code is 72111 and its SIC code is 7011.