Saam

What Saam does

Saam Mobiliteit B.V. (operating as Saam Doet Het) is a Dutch-headquartered mobility services company that provides customized buses and cars to education, healthcare, childcare, and non-profit organizations in the Netherlands and Belgium at no acquisition cost. The company targets mission-driven organizations that need passenger or wheelchair-accessible vehicles but lack the capital to purchase them outright. Operations are based at a multi-department headquarters in Herten, Limburg, and run with a staff in the range of 26-50 employees across functions including a Studio, Administration, Project Bureau, Project Recruitment, Fleet Management, and Contact Center.

The core offering, branded Saam Doet Het, is a vehicle procurement and financing service in which Saam sources customized vehicles (including low entry, wheelchair anchoring, safety railings, and electric configurations) and funds the acquisition entirely by selling sponsorship advertising space on the vehicle exterior to local businesses. End-customer organizations pay only usage costs (fuel, motor vehicle tax, insurance, and daily maintenance) under 5-year renewable agreements that allow indefinite use. Saam operates on a no-cure-no-pay basis and also offers partial financing where full sponsorship cannot be raised. Go-to-market is sales-led: organizations complete an online check on saamdoethet.nl, then progress through a structured 4-step process, with Saam sourcing sponsors from its regional business network (including Limax Network).

The company reports having delivered vehicles to at least 63 organizations (29 schools/education institutions and 34 healthcare organizations) across the Netherlands and Belgium, with project deliveries continuing through 2025 including electric vehicles. Revenue is generated from local business sponsors in exchange for vehicle exterior branding, with industries represented including legal, automotive, construction, restaurants, and healthcare providers (excluding drugs, alcohol, tobacco, and adult sectors). No external institutional investment, M&A activity, or revenue figures have been disclosed; the company is privately held and self-sustaining under its sponsorship model.

Name

Saam

Legal name

Saam Mobiliteit B.V.

Website

https://saamdoethet.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Saam Mobiliteit B.V. provides free, customized vehicles to Dutch and Belgian education, healthcare, childcare, and non-profit organizations, funding acquisitions through local business sponsorship advertising on the vehicle exterior. Organizations pay only usage costs under 5-year renewable agreements.

Ownership category

akta.pro rank

Product category

Mobility Financing Services

NAICS

Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Commercial / Business Vehicle Subscriptions (Vans, Light Trucks) (THADACAI)

akta.pro secondary industries

Accessible Vehicle Procurement, Upfitting & Maintenance (School Fleets) (EDAKAOAG), Specialty Vehicle Leasing/Rental (Refrigerated, Tanker, Flatbed, Utility/Service Bodies) (TLABAHAE)

Keywords

• Sponsored vehicle leasing
• Mobility financing services
• Organizational transport solutions
• Vehicle advertising sponsorship
• Social mobility services

Headquarters

HQ city

Herten, Limburg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Vehicle advertising/sponsorship: Saam generates revenue by selling advertising space on vehicles to local businesses and organizations. Companies sponsor vehicles in exchange for logo placement and exposure. Saam uses these sponsorship funds to cover the full vehicle acquisition costs. Organizations receive vehicles free of charge, paying only usage costs (fuel, insurance, road tax, maintenance).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Saam procures and arranges the purchase of customized vehicles (buses and cars) for education and healthcare organizations at no acquisition cost. Vehicle funding is secured by attracting local businesses as sponsors who receive advertising exposure (logo placement) on the vehicle exterior. The recipient organization only pays usage costs such as fuel, motor vehicle tax, insurance, and daily maintenance, with no monthly payments, depreciation, or investment required from them.

Product overview

Saam Doet Het operates as a single unified service offering rather than a platform with modular products. The core offering is a no-cost vehicle procurement service where Saam arranges and finances the purchase of customized vehicles (buses and cars) for education and healthcare organizations. The service includes vehicle customization (wheelchair accessibility, low entry, safety railings), future mobility planning, and transition support to electric vehicles. Organizations pay only for usage costs (fuel, insurance, vehicle tax) with no acquisition or monthly fees. Initial contracts run for 5 years with extension options.

Differentiator

Problem solved

Functional benefit

Products and services

• Saam Doet Het A sponsorship-funded vehicle procurement service that arranges free vehicles (buses and cars) for education and healthcare organizations in the Netherlands and Belgium. Saam handles the entire process: matching the organization with sponsors, procuring and customizing the vehicle (e.g., wheelchair accessibility, low entry, safety railings), and managing the 5-year renewable agreement. Organizations only pay usage costs (fuel, insurance, road tax, daily maintenance).

Quantifiable outcome

• 63 organizations (29 schools + 34 healthcare) now use free vehicles provided by Saam
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• Limax NetworkcoreGTM or Marketing PartnerSaam is a 'Proud Partner' of Limax Network, a prominent business club of VC Limax. As an active participant, Saam connects with top entrepreneurs from the region, pursuing synergy, growth, and innovation while realizing positive societal impact.
• Local Business Sponsors (Vrienden)coreOthersCompanies and organizations in the local community that fund vehicle acquisition in exchange for advertising space on the vehicles. Sponsors include businesses ranging from legal firms, automotive services, construction companies, restaurants, healthcare providers, and more. Saam excludes sponsors in drugs, alcohol, tobacco, and adult industries.
• Accent PraktijkonderwijsminorOthersEducation organization partner for vehicle project.
• TU EindhovenminorOthersUniversity partner for vehicle project.
• VO Campus KandinskyminorOthersEducation organization partner for vehicle project.
• De ZorggroepminorOthersHealthcare organization partner for vehicle project in North and Central Limburg.
• Boodschappen PlusBusminorOthersNon-profit organization preventing loneliness among seniors through shopping transportation.
• Dagbesteding LangstraatminorOthersHealthcare organization providing day activities for people with intellectual disabilities.
• Seniorenvereniging HaarlemmermeerminorOthersSenior association partner for transportation project.
• ThomashuisminorOthersCare home organization partner for vehicle project.
• Zorgboerderij de DommelhoeveminorOthersCare farm healthcare organization partner.
• LeefkindminorOthersCharitable foundation partner.
• De PostaertminorOthersOrganization partner for vehicle project.
• Logo AcademieminorOthersEducation organization partner.
• ZGAOminorOthersHealthcare organization partner.
• ArchipelminorOthersHealthcare organization partner.

Scale indicators5 records

Recent moves2 records

Expansion highlights5 records

Broad incumbents

• LeasePlan: One of the world's largest B2B fleet leasing and vehicle management companies, founded in the Netherlands. Provides cars and light commercial vehicles to corporate and public-sector clients on multi-year contracts — directly comparable to Saam's organizational vehicle provision space, but operates a traditional lease-paid model without a sponsorship layer.
• ALD Automotive / Ayvens: Global B2B vehicle leasing leader created from the merger of ALD Automotive and LeasePlan, with strong Dutch roots. Operates full-service leasing and fleet management for corporate and public-sector clients across Europe — comparable customer base and product category but vastly larger scale and traditional financing model.
• Athlon: Major Dutch-headquartered international fleet leasing and vehicle management company owned by Mercedes-Benz Mobility. Provides operational leases to corporations and public-sector organizations — comparable business model (multi-year B2B vehicle provision) but premium commercial positioning versus Saam's no-cost social model.

Others

• MyWheels: Dutch car-sharing platform with B2B and B2C offerings, providing flexible vehicle access without ownership. Operates in the Dutch mobility-as-a-service space with comparable vehicle access without ownership angle, though focused on consumer/carshare rather than Saam's organizational B2B model.
• Stichting Zonnebloem: Major Dutch nonprofit offering social activities and outings for people with physical disabilities, relying heavily on volunteer-driven transportation. Operates in the same nonprofit/care transportation ecosystem as Saam's healthcare segment, with overlapping target beneficiaries and a similar mission-driven positioning.
• BraunAbility: Global leader in wheelchair-accessible vehicles, conversions, and mobility solutions for people with disabilities. Comparable to Saam's accessibility-focused vehicle preparation and upfitting work for healthcare and special education clients, but operates farther downstream as a manufacturer/upfitter rather than end-to-end provider.
• De Zorggroep (and similar regional care providers): Large regional Dutch healthcare provider and named Saam partner for patient/client transportation. Comparable as a healthcare customer archetype and represents the buyer side of Saam's value proposition — many Dutch healthcare organizations face the same vehicle access problem Saam solves.

Emerging players

• Auto2Car / DirectLease: Dutch online B2B operational lease broker aggregating leasing offers for SMEs and organizations. Operates in the same Dutch B2B vehicle access space but as a paid broker/intermediary rather than a direct provider like Saam.

Regional players

• Buurtbus (Dutch community bus concept): Long-standing Dutch community bus program providing subsidized local transport in rural areas through volunteer drivers. Operates in the same nonprofit/community mobility space as Saam's healthcare and education work, though run as a public-transit-adjacent volunteer model rather than a paid or sponsorship-funded service.

Direct peers

• Mobility Service Nederland: Dutch specialist in wheelchair-accessible vehicle leasing and adaptation, serving individuals and care organizations. Closely comparable to Saam's healthcare segment, including wheelchair accessibility, low entry, and custom adaptations — though operates a paid-lease model rather than sponsorship-funded.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/saamdoethet

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saam