SA Aquatic & Leisure Centre

What SA Aquatic & Leisure Centre does

SA Aquatic & Leisure Centre (SAALC) is a community aquatic and leisure facility located at 443 Morphett Road, Oaklands Park, South Australia. The facility is owned by the Government of South Australia and operated by YMCA Aquatic and Events Services Ltd, a subsidiary of not-for-profit parent YMCA Victoria. The centre sits on a single site comprising five pools (competition, program, leisure, toddler, and diving/water polo), a gym, group fitness studios, waterslides, a Wibit inflatable obstacle course, steam room, sauna, and children's program spaces. It has welcomed over 15 million visits across 15 years of operation and is staffed by approximately 81 employees.

The core service portfolio spans swimming lessons (infant through adult, including competitive squads), tiered gym and fitness memberships (Premium, Essential, and Off-Peak), over 200 weekly group fitness classes across 50+ modalities, personal training, Exercise Physiology (accredited allied health), waterslides, Wibit, children's programs (Philbert's Kids Club, birthday parties, occasional care, Aqua Sensory Play), and aquatic sports including water polo and diving. The technology stack is commodity: PerfectGym provides the online booking and membership portal, Myrtha pool systems and Neptune Benson filtration handle water treatment, and SOZO Body Composition Analyser is used for body scans. The backend integrates HICAPS for private health insurance rebate processing. There is no proprietary technology platform; the centre is a physical services business with standard digital tooling.

The revenue model is a hybrid of subscription recurring revenue (memberships and swimming lessons via fortnightly direct debit), transaction fees (casual entry, waterslides, birthday parties, personal training packs, multi-visit passes), and professional services (Exercise Physiology with Medicare EPC, NDIS, DVA, and WorkCover billing). Pricing is tiered from A$18.59/week (Off-Peak concession) to A$42.95/week (Premium full rate), with start-up fees of A$49–A$99 and concession rates available. Go-to-market is direct-to-consumer via the website, walk-in, phone, and online booking, supplemented by reciprocal access with Adelaide Aquatic Centre, partnerships with Health Partners and SA Sports Vouchers Plus, and the YMCA Open Doors subsidised access program. Customer segments include families with children, fitness enthusiasts, older adults managing chronic conditions, competitive athletes, and healthcare-referred clients. A$23.5 million in State Government funding has been allocated for major rejuvenation works running from November 2024 through 2026, indicating sustained public-sector commitment to the facility.

Name

SA Aquatic & Leisure Centre

Legal name

YMCA Aquatic and Events Services Ltd

Website

https://saaquatic.ymca.org.au

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

SA Aquatic & Leisure Centre is a government-owned, YMCA-operated community aquatic and fitness facility in Oaklands Park, South Australia, offering swimming lessons, tiered gym memberships, group fitness, personal training, and Exercise Physiology to families, fitness enthusiasts, seniors, and healthcare-referred clients across Adelaide.

Ownership category

akta.pro rank

Product category

Aquatic and Leisure Facilities

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKAEAF

Aquatic Centers & Swimming Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYHSADABAL

Aqua Fitness Classes

Home & Personal Services/Fitness, Wellness & Personal Training/Group Fitness & Bootcamps

Keywords

• Aquatic recreation services
• Swimming lessons programs
• Leisure facility memberships
• Exercise physiology services
• Group fitness classes

Headquarters

HQ city

Oaklands Park

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Gym & Swim Memberships: Tiered membership subscriptions (Premium, Essential, Off-Peak) with bi-weekly direct debit payments ranging from $18.59 to $42.95 per week. Includes Flexi (no lock-in) and Commit & Save (12-month contract) options. Membership provides access to pools, gym, group fitness classes, and related facilities.
2. Swimming Lessons: Weekly swimming lesson memberships at $26.90/week for standard lessons and $28.12/week for junior squads, paid fortnightly via direct debit. Includes unlimited make-up lessons and pool access outside lesson times.
3. Casual Entry Fees: Pay-as-you-go aquatic access including lap swimming, leisure swimming, and waterslides at $3 per slide or $12 for unlimited slides.
4. Personal Training: Individual and small group personal training sessions and packs with pricing from $45-$90 per session depending on duration and membership status.
5. Children's Programs: Birthday party packages at $35 per child with minimum 10 and maximum 16 children. Philbert's Kids Club at $15 for members and $30 for non-members. Occasional care passes available.
6. Exercise Physiology Services: Allied health services including individual hydrotherapy and gym sessions, with bulk billing available for Medicare EPC plans, Type 2 diabetes referrals, NDIS participants, DVA cardholders, and WorkCover cases. Private sessions with health fund rebates.
7. Multi-Visit Passes: Pre-purchased multi-visit passes for aquatic access, expiring 3 years from purchase date. Also includes 10-session occasional care passes at $25.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

SA Aquatic & Leisure Centre operates a community aquatic and fitness facility offering tiered gym and swim memberships, weekly swimming lessons (infant through adult, including junior squads), over 150 weekly group fitness classes, personal training, waterslides, the Wibit inflatable obstacle course, hydrotherapy/rehabilitation lanes, and accredited Exercise Physiology services. Additional revenue streams include birthday parties, Philbert's Kids Club school holiday care, occasional childcare, water polo, and diving programs. All services are delivered through a physical facility in Oaklands Park, SA, with bookings and memberships managed via the PerfectGym online portal.

Product overview

SA Aquatic & Leisure Centre operates as a multi-faceted aquatic and fitness facility offering a unified service portfolio centered on swimming, fitness, and wellness. The core offering combines swimming lessons (spanning infant through adult levels), gym and fitness memberships (with Premium, Essential, and Off-Peak tiers), and group fitness classes (Aqua, Barre, Cycle, Pilates, Yoga, Zumba, and Les Mills formats). Supporting services include waterslides, Wibit inflatable obstacle course, steam room and sauna, rehabilitation and hydrotherapy, and Exercise Physiology. Children's programming encompasses swimming lessons, Philbert's Kids Club (school holiday care), birthday parties, occasional care, and Aqua Sensory Play. Aquatic sports programs include water polo and diving. The facility also provides personal training, Reformer Pilates, and YMCA Open Doors subsidized access. All services are accessible through tiered membership packages or casual entry, with the PerfectGym platform managing bookings and customer accounts.

Differentiator

Problem solved

Functional benefit

Brands

• Philbert's Kids Club: School holiday program for children aged 5-12 years featuring crafts, games, and Wibit sessions.
• YMCA Open Doors

Products and services

• Swimming Lessons Comprehensive learn-to-swim program for all ages from 6 months to adults, with structured levels from infant classes (Starfish, Periwinkle, Minnow), through preschool (Tadpole, Goldfish, Flying Fish), school-age progression (Octopus through Shark), junior squads, teen, and adult lessons. Weekly subscription format at $26.90/week standard and $28.12/week junior squads, including unlimited make-up lessons and pool access outside lesson times.
• Gym & Fitness Memberships Tiered fitness memberships with fortnightly direct-debit billing including Premium (full access including Reformer Pilates and 200+ group classes from $34.79-$42.95/week), Essential (gym, pools, sauna, steam room, 150+ core classes from $22.64-$27.95/week), and Off-Peak (restricted hours from $18.59-$22.95/week). Concession rates available, Flexi (no lock-in) and Commit & Save (12-month) options.
• Group Fitness Classes Over 150 weekly scheduled fitness classes including Aqua, Barre, Cycle, EPIC HIIT, Pilates, Reformer, Yoga, Zumba, and Les Mills formats, plus specialty programs like Mature Movers Circuit and Meditation in Motion. Included in Premium membership and available as add-on for other tiers.
• Personal Training One-on-one and two-on-one personal training sessions in 30 or 60 minute durations with certified trainers, including Body Scans using SOZO Body Composition Analyser. Pricing from $45-$90 per session depending on duration and membership status, with 3, 5, or 10 session packs available.
• Waterslides Two waterslides - Space Bowl (twisting enclosed tunnel) and Aqua Tube (high-speed tube slide). Requires 10+ years age, 120cm height, and safety swim completion. $3 per slide or $12 unlimited slides; free for members.
• Wibit Inflatable Obstacle Course Giant floating inflatable obstacle course with modules for balancing, climbing, jumping, and sliding, set in 3-metre deep water. For ages 6+ who are competent swimmers. Available as casual entry or as part of birthday party and Philbert's Kids Club packages.
• Steam Room & Sauna Steam room and sauna facilities available to casual visitors, gym and swim members, or multi-visit pass holders. Restricted to patrons aged 16 and over. Included as part of Premium and Essential membership offerings.
• Rehabilitation & Hydrotherapy Rehabilitation lanes in shallow 25m heated program pool for gentle exercise and physical rehabilitation. Also includes Exercise Physiology services for chronic disease and injury management.
• Exercise Physiology Accredited Exercise Physiologists providing individual and group consultations in gym and hydrotherapy pool, with programs for chronic conditions including diabetes, cardiovascular disease, arthritis, and NDIS participants. Bulk-billing available for Medicare EPC plans, NDIS Capacity Building budgets, DVA cardholders, and WorkCover cases.
• Philbert's Kids Club School holiday child care program for ages 5-12 featuring Wibit sessions, crafts, games, and themed activities. Includes 3 hours of supervised fun with 1-hour Wibit daily. $15 for members, $30 for non-members.
• Birthday Parties Wibit-based birthday party packages for ages 6+ including 1-hour Wibit session, catering, and party hosting. Party menu options include nuggets, hot dogs, spring rolls, and ice cream cake. $35 per child, minimum 10 and maximum 16 children, $70 non-refundable deposit required.
• Occasional Care Child care service for Gym & Swim members and swimming lesson guardians, offering supervised care for children from 6 weeks through preschool age during weekday morning sessions. 10-session pass available for $25 ($2.50 per session).
• Aqua Sensory Play Sensory water play classes for babies and toddlers aged 8 weeks to 3 years, held in heated toddler pool with themed equipment and activities. Free for Seal Pups casuals, $13 for Polar Bear Cubs & Penguin Chicks, free for Premium Gym & Swim members and Starfish/Minnow/Periwinkle swimming lesson members.
• Water Polo 10-week term program for ages 6-16 teaching water polo basics including shooting, swimming, ball skills, and treading water, in beginner (shallow) and intermediate (deep water) formats.
• Diving Term-time diving program for ages 5+ focusing on technique development in the 5m Diving Pool, run as 10-week sessions.
• Lap Swimming Lane swimming in both shallow-water and deep-water pools with speed designations (slow, medium, fast). Includes 25m and 50m options in competition and program pools. Available to casual visitors, members, and multi-visit pass holders.
• Leisure Swimming Family-friendly leisure pool and splash park with heated shallow water, Big Bucket, water features, dive boards, and pool toys. Available to casual visitors, members, and multi-visit pass holders.
• YMCA Open Doors Subsidised access program supporting people experiencing disadvantage to participate in YMCA programs and services, with focus on health and wellness access and equal access support.

Quantifiable outcome

• Over 15 million visits in 15 years of operation
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• YMCA VictoriacoreStrategic or Co-development PartnerYMCA Victoria is the parent not-for-profit organisation providing governance, policies, and operational support for SA Aquatic & Leisure Centre. YMCA Victoria operates across Victoria, South Australia, and other Australian states with programs including early learning, swimming schools, recreational facilities, youth services, and camping. The organisation manages personal information and provides oversight for quality and safety standards.
• Government of South AustraliacoreStrategic or Co-development PartnerOwner of the SA Aquatic & Leisure Centre facility. Allocated $23.5 million in the 2023/24 State Budget for major rejuvenation works commencing November 2024 and expected to complete by 2026. The centre is operated by YMCA Aquatic and Events Services Ltd on behalf of the government.
• Marion Swimming ClubmajorChannel Partner/ Reseller/ DistributorLocal swimming club operating competitive squad programs from the centre. Squads include Junior 4, Junior 3, Junior 2, Junior 1, Junior Excellence, Bronze, Silver, and Gold Squads. Marion Swimming Club is the primary competitive swimming pathway operating from the facility.
• Watch Around WatermajorStrategic or Co-development PartnerIndustry guidelines organisation for aquatic safety and child supervision at aquatic venues. SA Aquatic & Leisure Centre is a Watch Around Water endorsed organisation implementing minimum supervision requirements including age-based wristband systems and parent-to-child ratios.
• Adelaide Aquatic CentremajorChannel Partner/ Reseller/ DistributorReciprocal access partner providing SA Aquatic & Leisure Centre members with access to Adelaide Aquatic Centre facilities. During rejuvenation works, members can access lap swimming at Adelaide Aquatic Centre and Unley Swimming Pool at no additional charge.
• Health PartnersminorGTM or Marketing PartnerHealth insurance provider partnership offering 10% off selected Gym & Swim Memberships for Health Partners members. Applies to Periodical Membership and Commit & Save Membership tiers.
• Sports Vouchers Plus ProgramminorGTM or Marketing PartnerGovernment program allowing families to save up to $200 on swimming lessons through voucher redemption. Drives customer acquisition for swimming lesson programs.
• YMCA Open DoorsminorGTM or Marketing PartnerYMCA community program subsidising access to programs and services for people experiencing disadvantage. Focus on equal access to health and wellness services. Transitioned from ReBuild social enterprise to YMCA Bridge Project supporting wellbeing of incarcerated people and young detainees.
• NDIS (National Disability Insurance Scheme)majorStrategic or Co-development PartnerGovernment scheme providing funding for allied health services including Exercise Physiology for people with disabilities. SA Aquatic & Leisure Centre is a registered NDIS provider offering services funded through Capacity Building - Improved Daily Living and Improved Health and Wellbeing budgets.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Marion Leisure & Fitness Centre: Local council-operated aquatic, fitness, and recreation facility in the same southern Adelaide catchment (City of Marion) as SAALC. Directly competes for family memberships, learn-to-swim enrolments, and casual aquatic visits within walking/short-drive distance.
• City of Marion Outdoor Pools: Council-operated seasonal outdoor pools in the immediate City of Marion catchment. Substitute for casual leisure swimming and family recreation during warmer months, drawing budget-conscious local families.

Broad incumbents

• Belgravia Leisure: Australian operator managing a national portfolio of aquatic, fitness, golf, and recreation facilities on behalf of councils and developers. Comparable in operating model (managing publicly owned wellness infrastructure) and service mix.
• Fitness First Australia: Premium chain fitness operator with multiple Adelaide locations. Competes directly for Premium-tier Gym & Swim memberships and personal training revenue among adult fitness enthusiasts.
• Anytime Fitness Australia: Largest 24/7 chain fitness network in Australia with hundreds of franchise clubs nationwide. Competes on price-sensitive and convenience-driven gym members — relevant to SAALC's Off-Peak and Essential membership tiers.
• Goodlife Health Clubs: Large Australian chain fitness operator with 90+ clubs. Competes on gym memberships, group fitness, and personal training from the same South Australian consumer wallet, although without an aquatic/family-leisure specialisation.
• BlueFit (Blue Leisure & Lifestyle): One of Australia's largest aquatic and leisure facility operators, managing council-owned pools and leisure centres across NSW, WA, and Queensland. Comparable as an institutional operator of public-owned aquatic/fitness assets with multi-site contracts.

Emerging players

• JUMP! Swim Schools: Specialist learn-to-swim franchise operator with a national footprint. Directly comparable product offering (baby through adult swimming lessons) targeted at the same family segment, with lighter facility infrastructure.

Direct peers

• Kingswim (YMCA Aquatic Education Ltd): Sister entity within the YMCA Victoria group (same parent as YMCA Aquatic & Events Services Ltd). Operates dedicated learn-to-swim schools across Australia — directly comparable on swim curriculum, pricing tiers, and parent-program marketing.
• Adelaide Aquatic Centre: Sister-city public aquatic and fitness complex operated under reciprocal access arrangement. Shares the same membership product, swim-school program structure, and target Adelaide family/fitness demographic — effectively the closest functional substitute.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SAaquatic
• LinkedInlinkedin.com/company/sa-aquatic-leisure-centre
• Instagraminstagram.com/sa.aquatic

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SA Aquatic & Leisure Centre