SABAI Group

What SABAI Group does

SABAI Group (legal entity SABAI TRADING GROUP - FZCO) is a Dubai-headquartered, family-run B2B trading company that intermediates food and beverage commodity flows across three divisions: Duty Free & FMCG (branded alcoholic beverages including beer, spirits, and wine), Fresh Produce (fruits and vegetables sourced globally), and Agri-Commodities (bulk grains, nuts, seeds, and pulses). The firm operates from the IFZA Business Park in Dubai Design District and claims supplier and buyer relationships in more than 100 countries, generating revenue through transaction-based price arbitrage on international deals rather than disclosed recurring fees.

In 2025 the company launched SABAI 365, an AI-powered trading intelligence platform aimed at liquor, beverage, and FMCG trading teams. SABAI 365 ingests unstructured deal data from WhatsApp, email, PDFs, Excel files, and screenshots, then structures SKU-level information, standardizes product names, and matches incoming buyer requests against live and historical supplier offers. The platform exposes a natural-language analytics interface for plain-English market queries, multi-period price comparisons, watchlists, and below-market alerts, and includes a data-privacy architecture that routes sensitive supplier/buyer information through a customer's own secure server before reaching the system.

Commercially, SABAI runs a dual go-to-market: a sales-led motion for commodity trading (cold calls, email, LinkedIn, industry events, WhatsApp Business) and a product-led motion for SABAI 365 (free 30-minute consultation calls and demo videos). The firm is actively hiring an FMCG/Beverage Trader to deepen its duty-free vertical and a remote Russian-speaking Regional Sales Representative to expand into CIS markets. Revenue figures, founding year, ownership composition, and management team are not publicly disclosed.

Name

SABAI Group

Legal name

SABAI TRADING GROUP - FZCO

Website

https://sabai.group

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SABAI Group is a Dubai-based, family-run B2B trading company intermediating duty-free alcoholic beverages, fresh produce, and agri-commodities across 100+ countries, and it offers SABAI 365, an AI-powered trading intelligence platform for beverage and FMCG teams.

Ownership category

akta.pro rank

Product category

International Commodity Trading

NAICS

Software Publishers (513210)

SIC

Commodity Contracts Brokers & Dealers (6221)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

akta.pro secondary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Commodity trading services
• Duty-free beverage distribution
• Fresh produce trading
• Agri-commodities bulk trade
• Trading intelligence software

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commodity Trading - Duty Free & FMCG: The company earns margins on the import and export of duty-free A-branded beverages, connecting top brands with consumers across the globe. Revenue is generated through price arbitrage between suppliers and buyers in international markets.
2. Fresh Produce Trading: Revenue generated from sourcing and trading fresh fruits and vegetables from around the world, handling logistics from farm to market.
3. Agri-Commodities Trading: Bulk trade of essential dry commodities including grains, nuts, seeds, and pulses. Revenue from price differentials in international bulk commodity markets.
4. SABAI 365 SaaS Platform: AI-powered trading management system for liquor trading teams. Likely subscription or usage-based pricing model for accessing the platform's offer matching, market intelligence, and data centralization features.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

SABAI Group is a Dubai-based family-run international trading company that connects reliable suppliers and verified buyers across more than 100 countries through three commodity divisions: Duty-Free & FMCG (A-branded alcoholic beverages including beer, spirits, and wine), Fresh Produce (sourced fruits and vegetables), and Agri-Commodities (bulk grains, nuts, seeds, and pulses). The company also offers SABAI 365, an AI-powered trading intelligence platform for liquor, beverage, and FMCG trading teams that ingests unstructured data from WhatsApp, email, PDFs, Excel, and screenshots, standardizes SKU names, matches buyer requests to supplier offers, and delivers market-price analytics.

Product overview

SABAI Group operates as a B2B commodity trading company specializing in food and beverage products across duty-free, FMCG, fresh produce, and agri-commodities sectors, with operations spanning over 100 countries. The company has developed SABAI 365, an AI-powered software platform designed for trading teams that transforms scattered supplier offers, buyer requests, price lists, and communications into a unified searchable system with market intelligence capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• SABAI 365: AI-powered trading system designed for liquor trading teams to manage supplier offers, buyer requests, pricing intelligence, and quote workflows.

Products and services

• Duty-Free & FMCG Beverage Trading
• Fresh Produce Trading

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature6 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Emerging players

• Flexport: Digital freight forwarder and global trade platform combining logistics services with software. Comparable to SABAI in applying technology to traditional international trade workflows and providing visibility across borders.
• Indigo Ag: Digital agriculture marketplace and agritech company using data and AI to connect growers, buyers, and grain traders. Comparable to SABAI as a tech-enabled platform seeking to modernize commodity trading and supply chains.
• Afresh: AI-powered fresh food inventory and supply chain platform for grocery retailers. Comparable to SABAI's fresh produce trading operation, but applied as a software layer serving the same downstream customers.

Broad incumbents

• SAP Ariba: Enterprise procurement and B2B commerce platform from SAP, serving very large trading and procurement organizations. A broad incumbent alternative for the workflow automation SABAI 365 is pursuing, with vastly greater scale and sales resources.
• Louis Dreyfus Company: Global merchant and processor of agricultural commodities, including grains, oilseeds, and other food products. Comparable to SABAI's agri-commodities trading division as a benchmark incumbent in physical commodity trading.
• Cargill: One of the world's largest privately held agricultural and food commodity traders. Directly comparable to SABAI's agri-commodities and fresh produce trading operations, but at vastly larger scale and with institutional capital.

Direct peers

• Globality: AI-driven B2B services sourcing platform that connects buyers with suppliers using natural language and structured matching. Comparable to SABAI 365 in applying AI to automate enterprise buying/selling workflows.
• Keelvar: AI-powered sourcing optimization platform for procurement teams, offering automated supplier matching and category optimization. Directly comparable to SABAI 365's offer-matching and SKU standardization capabilities for B2B trading teams.
• Pactum AI: AI-powered autonomous negotiation and procurement platform for enterprise suppliers. Highly comparable to SABAI 365 as a vertical AI tool that automates B2B sourcing and supplier matching workflows using a similar PLG/free-consultation GTM.
• Tradeshift: B2B commerce and marketplace network connecting global buyers and suppliers across supply chain and trade workflows. Comparable to SABAI's dual model of operating a trading network while providing a digital platform layer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/sabai-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SABAI Group