S.A.Damm
S.A. Damm is a privately-held Spanish beverage manufacturer founded in 1876, producing beer (Estrella Damm, Victoria, Old Speckled Hen), bottled water, and Nestea iced tea for retail, HORECA, and event channels across Spain, the UK, and Africa. FY2025 revenue reached €2,010 million.
- Company typePrivate
- Founded1876
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What S.A.Damm does
S.A. Damm is a privately-held Spanish beverage manufacturer headquartered in Barcelona, founded in 1876 with the establishment of the Estrella Damm brewery. The company operates a multi-category beverage portfolio organized into four product lines: core beers anchored by the flagship Estrella Damm brand (celebrating its 150th anniversary in 2026), other beers including the UK-acquired Old Speckled Hen, bottled water, and licensed ready-to-drink products such as Nestea iced tea. There is no disclosed proprietary technology platform; the business is built on brewing production assets, brand IP, and distribution relationships rather than software or AI components.
Revenue is generated primarily through the manufacture and wholesale sale of its beverage portfolio to general consumers via retail, HORECA (hotels, restaurants, cafés), and sports venue channels across Spain, the UK, and Africa. In FY2025 the company reported €2,010 million in revenue, with international operations accounting for 30% of activity following the acquisition of Old Speckled Hen in the UK and the launch of its first African manufacturing facility. Pricing is not publicly disclosed, consistent with standard wholesale/HORECA terms.
The go-to-market model relies on celebrity-endorsed advertising campaigns (notably the 2026 'La leyenda de Canyut' campaign for Estrella Damm's 150th anniversary), long-tenure sports sponsorships (Victoria beer with Málaga Club de Fútbol through 2031), and cultural event activations (La Cursa dels 150 Anys with 5,000 participants). The company is structured as a Sociedad Anónima with no public listing, no disclosed institutional investors, and no funding rounds in the input data.
S.A.Damm firmographics
Firmographics- Name
- S.A.Damm
- Legal name
- DAMM SA
- Website
- https://sa-damm.com
- Company type
- Private
- Founded year
- 1876
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- S.A. Damm is a privately-held Spanish beverage manufacturer founded in 1876, producing beer (Estrella Damm, Victoria, Old Speckled Hen), bottled water, and Nestea iced tea for retail, HORECA, and event channels across Spain, the UK, and Africa. FY2025 revenue reached €2,010 million.
- Ownership category
- akta.pro rank
S.A.Damm industry classification
Industry- Product category
- Beer Brewing
- NAICS
- Breweries (31212), Breweries (312120), Bottled Water Manufacturing (312112), Soft Drink Manufacturing (312111), Beverage Manufacturing (3121)
- SIC
- Malt Beverages (2082), Beverages (2080)
- akta.pro primary industry
- Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios) (CRADAIAL)
- akta.pro secondary industries
- Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC), Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
Keywords
S.A.Damm business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Beverage Sales: S.A. Damm generates revenue primarily through the manufacture and sale of beer and other beverages including Estrella Damm, other beer brands, water, and licensed beverages such as Nestea. Revenue for 2025 reached 2,010 million euros with international business representing 30% of total activity.
Distribution channels1 record
Marketing channels4 records
S.A.Damm product offering
Product offeringCore offering
S.A. Damm is a Spanish beverage company that manufactures and distributes a diversified portfolio of beers (Estrella Damm, Victoria, Old Speckled Hen, and other beers), bottled water, and licensed ready-to-drink beverages (Nestea iced tea). The company sells these beverages through retail, HORECA (hotels, restaurants, cafes), and sports venue channels in Spain and selected international markets including the UK and Africa.
Product overview
S.A.Damm is a diversified beverage company headquartered in Spain, operating a multi-category portfolio organized around four main product lines: Cervezas Damm (beer products anchored by Estrella Damm celebrating 150 years), Otras cervezas (other beers including acquired brands like Old Speckled Hen from the UK), Aguas (bottled waters), and Otros productos (including Nestea iced tea). The company's flagship beer brand Estrella Damm is complemented by Victoria beer and international acquired brands. In 2025, Damm reported revenue of €2,010 million with international business representing 30% of activity, supported by its first factory in Africa and the acquisition of Old Speckled Hen in the United Kingdom.
Differentiator
Problem solved
Functional benefit
Brands
- Estrella Damm: Flagship beer brand of S.A. Damm, celebrating 150th anniversary in 2026.
- Victoria
- Nestea
Products and services
- Estrella Damm Flagship beer brand of S.A. Damm with 150 years of brewing heritage; featured in celebrity-endorsed advertising campaigns and targeted at adult beverage consumers in Spain and international markets.
- Victoria Beer brand from Damm's portfolio that became the official beer of Málaga Club de Fútbol (men's and women's teams) through 2031 and lends its name to the "Trofeo Costa del Sol Cervezas Victoria" tournament.
- Old Speckled Hen British beer brand acquired by S.A. Damm in 2025 to expand its international beer portfolio in the United Kingdom.
- Otras cervezas (Other Beers) Other beer brands in the Damm portfolio, including licensed and international beer varieties beyond Estrella Damm and Victoria.
- Aguas (Bottled Water) Bottled water products offered as part of Damm's diversified beverage portfolio for general consumer consumption.
- Nestea Licensed iced tea brand distributed by Damm in Spain. Promoted through the summer "Fluye con Nestea" campaign featuring Óscar Casas and Clers.
Companies that use S.A.Damm
Customer profileSegments1 record
Ideal customer profiles1 record
S.A.Damm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
S.A.Damm partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Málaga Club de FútbolcoreVictoria beer becomes official sponsor of both men's and women's teams until 2031. Partnership includes naming rights to Trofeo Costa del Sol Cervezas Victoria tournament.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
S.A.Damm competitors and assessment
Company assessmentDirect peers
- Vichy Catalan Corporation: Privately-held Spanish beverage group with overlapping bottled-water and non-alcoholic beverage categories, competing in HORECA channels and offering a comparable multi-category platform in the Iberian market.
- Hijos de Rivera (Estrella Galicia): Privately-held Spanish brewer behind Estrella Galicia, competing head-to-head with Damm in Spanish on-trade and off-trade channels and increasingly in international markets with overlapping premium positioning.
- Codorníu: Long-established Spanish beverage company (sparkling wines, still wines, and adjacent beverages) sharing Damm's heritage brand model, family/private ownership structure, and Spanish-market premium positioning.
- Mahou-San Miguel: Spain's largest privately-held brewer and Damm's primary domestic competitor, with comparable multi-brand portfolio (Mahou, San Miguel, Alhambra), similar HORECA-led distribution model, and equivalent scale in the Spanish beer market.
Broad incumbents
- AB InBev: World's largest brewer, parent of Budweiser, Corona, Stella Artois, and Mahou's former international brands; competes with Damm through global brand portfolios and deep retail relationships across Spain and emerging markets.
- Diageo: Global alcoholic-beverages major (beer, spirits, wine) with a similar multi-category platform strategy and the marketing scale to compete for premium occasion share alongside Damm's beer-plus-iced-tea portfolio.
- Carlsberg: Global brewer with broad European and emerging-market footprint, comparable in multi-geography premium beer portfolio and ability to pursue cross-border acquisitions of regional brands.
- Heineken: Global brewer with established Spanish operations (Heineken España, Cruzcampo) competing across the same HORECA and retail channels; offers comparable premium beer portfolio but at far greater international scale.
- Pernod Ricard: Global alcoholic-beverages group whose portfolio diversification across categories mirrors Damm's beer-plus-licensed-beverages approach, providing a comparable benchmark for multi-category brand-owner economics.
Others
- Grupo Fuertes (El Pozo): Spanish family-owned food and beverage conglomerate whose diversification into beverages, water, and adjacent categories positions it as a comparable privately-held Iberian platform pursuing similar cross-category growth strategies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
S.A.Damm social profiles
Digital presenceS.A.Damm financial estimates
Financial estimateRevenue estimate
Valuation estimate
S.A.Damm leadership team
Management profileNumber of profiles
S.A.Damm subsidiaries and ownership
Company hierarchySubsidiaries1 record
S.A.Damm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
S.A.Damm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about S.A.Damm
What does S.A.Damm do?
S.A. Damm is a Spanish beverage company that manufactures and distributes a diversified portfolio of beers (Estrella Damm, Victoria, Old Speckled Hen, and other beers), bottled water, and licensed ready-to-drink beverages (Nestea iced tea). The company sells these beverages through retail, HORECA (hotels, restaurants, cafes), and sports venue channels in Spain and selected international markets including the UK and Africa.
Is S.A.Damm a public or private company?
S.A.Damm is a private company. It is classified as unknown and is currently operating.
When was S.A.Damm founded?
S.A.Damm was founded in 1876. It employs 11 to 50 people.
How does S.A.Damm make money?
One revenue line is on record: beverage Sales.
Who are S.A.Damm's main competitors?
Direct peers on record are Vichy Catalan Corporation, Hijos de Rivera (Estrella Galicia), Codorníu and Mahou-San Miguel. Broad incumbents are AB InBev, Diageo, Carlsberg, Heineken and Pernod Ricard. Grupo Fuertes (El Pozo) is listed as an others.
Does S.A.Damm have an API?
No public API is recorded for S.A.Damm.
What industry is S.A.Damm in?
S.A.Damm's product category is Beer Brewing. Its primary akta.pro industry code is CRADAIAL, Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios), with a secondary code of CRADAHAC, Bottled Water (Still, Sparkling, Enhanced). Its NAICS code is 31212 and its SIC code is 2082.