Safaris for Africa

What Safaris for Africa does

Safaris for Africa is a privately held, bespoke luxury safari tour operator founded in 2008 and headquartered in Umhlanga Rocks, KwaZulu-Natal, South Africa. The company designs and sells customized safari and tour packages across 8+ countries in Southern and Eastern Africa — South Africa, Botswana, Namibia, Zambia, Tanzania, Lesotho, Eswatini, and Uganda. Its portfolio includes signature offerings such as the Cape Garden Route Safari, Luxury Sabi Sands & Kruger Safari, Northern Tanzania Safari, Luxury Victoria Falls and Botswana Fly-In Safari, Uganda Primates & Wildlife Safari, and Kruger Fly-In Safari, with package prices ranging from approximately R41,000 to R188,500 per person. The company employs 16 people and operates without any proprietary technology platform, relying instead on personal consultant-led itinerary design delivered via direct website inquiries, WhatsApp, and email.

The business model is a transaction-fee markup on bespoke safari packages: Safaris for Africa aggregates third-party lodge accommodations, internal flights, ground transfers, and game activities into curated itineraries, charging clients a markup on the underlying supplier costs. Pricing is structured across four tiers — Budget (R4,500-R8,500 per person per night), Mid-Range (R8,500-R16,000), Luxury (R16,000-R30,000), and Ultra Luxury (R30,000-R60,000+) — enabling the company to serve a range of traveler segments. Go-to-market is sales-led and direct-to-consumer via the company website, with content marketing through a blog, social media presence (Tripadvisor, Facebook, Instagram), and an email newsletter. The customer base spans individual travelers and couples (primary), families and groups, educational institutions (study abroad programs), and corporate groups (retreats, "Boardroom in the Bush").

Safaris for Africa has been a Tripadvisor Travellers' Choice Awards winner for four consecutive years, placing it in the top 10% of experiences worldwide, and includes AMREF Flying Doctors emergency medical evacuation coverage as a standard package inclusion. The company has remained founder/owner-operated with no external funding, no parent organization, and no disclosed M&A activity across its 16+ years of operation.

Name

Safaris for Africa

Legal name

Safaris for Africa

Website

https://safarisforafrica.co.za

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Safaris for Africa is a privately held, bespoke luxury safari tour operator founded in 2008 in South Africa, designing customized safari and tour packages across 8+ countries in Southern and Eastern Africa for individual travelers, families, educational institutions, and corporate groups.

Ownership category

akta.pro rank

Product category

Adventure Travel and Safari Tour Services

NAICS

Tour Operators (561520), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Wildlife & Safari Tour Operators (THAKADAG)

akta.pro secondary industries

Wildlife Safaris & Game Drives (THAJAIAB), Safari & Wildlife Travel Agencies (THAKAFAG), Safari & Overland Wildlife Adventures (4x4/Jeep) (THAJABAD)

Keywords

• Safari tour packages
• Bespoke luxury safaris
• African travel itineraries
• Wildlife game drives
• Southern Africa tours

Headquarters

HQ city

Umhlanga Rocks

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain, Technology or R&D, Others

Revenue model

1. Safari Package Bookings: The company generates revenue by designing and selling customized safari and tour packages to individual travelers, families, and groups. Packages include accommodation, game drives, transfers, and activities across Southern and Eastern Africa. Revenue is earned through package pricing that incorporates markups on third-party lodge and service provider costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Safaris for Africa is a South Africa-based bespoke tour operator that designs and sells customized safari and travel packages across Southern and Eastern Africa. The company curates end-to-end itineraries covering accommodation, internal flights, ground transfers, game drives, and lodge activities in destinations including South Africa, Botswana, Namibia, Zambia, Tanzania, Lesotho, Eswatini, and Uganda, with package pricing tiered from budget to ultra-luxury.

Product overview

Safaris for Africa is a bespoke luxury tour operator offering customized safari and travel packages across Southern and Eastern Africa. The product portfolio includes individual tour packages (Uganda Primates & Wildlife Safari, Northern Tanzania Safari, Victoria Falls and Botswana Safari, Cape Garden Route Safari, Luxury Sabi Sands & Kruger Safari, Kruger National Park Fly-In Safari) along with access to partner luxury lodges. All packages feature customizable itineraries, game drives, and lodge accommodations across destinations including South Africa, Botswana, Tanzania, Uganda, Namibia, Zambia, Lesotho, and Eswatini.

Differentiator

Problem solved

Functional benefit

Products and services

• Uganda Primates & Wildlife Safari An 8-day safari featuring chimpanzee trekking in Kibale Forest, wildlife viewing in Queen Elizabeth National Park, and gorilla trekking in Bwindi Impenetrable Forest. Designed for primate and wildlife enthusiasts visiting Uganda.
• Northern Tanzania Safari A 7-day safari covering Arusha, Tarangire National Park, Serengeti National Park, and Ngorongoro Crater, featuring 4x4 game drives and wildlife viewing. Targeted at travelers seeking Tanzania's northern safari circuit.
• Luxury Victoria Falls and Botswana Fly-In Safari A 7-day fly-in safari combining Victoria Falls in Zambia with Chobe National Park and Okavango Delta in Botswana, featuring luxury lodge accommodations and twice-daily game activities. Targeted at premium cross-border safari travelers.
• Cape Garden Route Safari An 11-day tour combining Cape Town, the Cape Winelands, Garden Route, and a Big Five safari in the Eastern Cape at Shamwari Private Game Reserve. Targeted at travelers combining scenic touring with Big Five game viewing.
• Luxury Sabi Sands Game Reserve & Kruger National Park Safari A 6-day luxury safari combining Sabi Sands Game Reserve and Kruger National Park with Big Five wildlife viewing and Panorama Route touring. Targeted at luxury travelers seeking high-end South African safari experiences.
• Kruger National Park Fly-In Safari A 4-day fly-in safari to Kruger National Park staying at Hoyo Hoyo Safari Lodge, featuring Big Five game drives in open 4x4 vehicles. Targeted at time-constrained travelers wanting a short premium Kruger fly-in experience.
• Bespoke Custom Safari Itinerary Design End-to-end itinerary design service for travelers who submit holiday requests via the website; the company responds with curated itineraries and quotes based on traveler count, preferred dates, and interests. Includes flights, transfers, lodge bookings, and safari activities.
• Educational and Group Travel Programs Group and educational safari arrangements including study abroad excursions, corporate retreats, boardroom-in-the-bush experiences, and sports travel bookings. Targeted at colleges, universities, and corporate groups.

Quantifiable outcome

• Tripadvisor ranking in top 10% of experiences worldwide for 4 consecutive years
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AMREF Flying DoctorsminorOthersEmergency medical evacuation cover provided through AMREF Flying Doctors for all safari packages, ensuring guest safety in remote locations.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Singita: Ultra-luxury safari brand operating premium lodges and curated wildlife experiences across South Africa, Tanzania, and Zimbabwe — overlapping with Safaris for Africa's luxury tier and Kruger/Sabi Sands focus area.

Direct peers

• African Travel Inc. US-based luxury African safari tour operator designing bespoke itineraries across multiple African countries — directly comparable in custom luxury product, geographic breadth, and international traveler customer base.
• Wilderness Safaris: Luxury safari operator across multiple Southern and Eastern African countries offering high-end, customized itineraries with a focus on wilderness and Big Five experiences — directly comparable in product offering, geography, and customer profile to Safaris for Africa.
• &Beyond: Premium African safari and travel operator offering bespoke luxury itineraries across Southern and Eastern Africa with owned lodge properties — directly comparable in luxury positioning, multi-country coverage, and bespoke service model.
• Roar Africa: Luxury African travel company designing high-end, customized safaris and bespoke journeys across multiple African countries — comparable in luxury tier, customization model, and international clientele.
• Lion World Travel: Specialty African tour operator offering safari packages across Southern and Eastern Africa with group and FIT (free independent traveler) options — comparable in product, geography, and target market.
• African Portfolio: Luxury Southern Africa tour operator specializing in tailor-made safaris and curated itineraries across South Africa, Botswana, Namibia, and Zambia — directly comparable in bespoke model and multi-country luxury focus.
• Asilia Africa: Bespoke safari operator offering curated itineraries across Tanzania, Kenya, and Southern Africa with strong focus on wildlife experiences — comparable in product, multi-country coverage, and luxury positioning.
• Micato Safaris: Award-winning luxury African safari operator specializing in personalized, high-touch itineraries across Kenya, Tanzania, and Southern Africa — directly comparable in bespoke service model and premium customer segment.
• Thomson Safaris: Tanzania-focused safari operator offering guided wildlife safaris and Kilimanjaro climbs with a similar one-on-one consultation model — comparable in safari product and high-touch service approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/safarisforafrica
• Instagraminstagram.com/safarisforafrica
• LinkedInlinkedin.com/company/safaris-for-africa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safaris for Africa