Safeguarding Children NZ

What Safeguarding Children NZ does

Safeguarding Children NZ is a registered New Zealand charity (CC49059) founded in 2011 that delivers child protection and safeguarding training to individuals and organisations across Aotearoa New Zealand. The organisation has trained 99,512+ people cumulatively and is endorsed by major government and sector institutions including the Ministry of Education, Oranga Tamariki, Sport New Zealand, the New Zealand Defence Force, and the Department of Internal Affairs. Its portfolio spans four core delivery formats: on-demand e-learning courses with 30-day access (priced $45-$100), live and recorded webinars, scheduled face-to-face seminars, and bespoke in-house training delivered to organisational clients. Supporting resources include the Guide to Creating a Safeguarding Code of Conduct ($45) and the Safeguarding & Child Protection Policy Development & Audit Tool ($70), alongside free introductory webinars and downloadable resources that serve as lead magnets.

The technology foundation is a dedicated web-based Learning Management System at lms.safeguardingchildren.org.nz supporting self-serve course purchase, coupon-code redemption, account management, and certificate generation with 2-year validity. A proprietary "Safeguarding Culture Wheel" framework is deployed across training, marketing, and policy tooling, anchoring the organisation's domain specialisation. Course content is tailored to NZ-specific legislation (Oranga Tamariki Act 1989, Children's Act 2014, Family Violence Act 2018, Privacy Act 2020) and incorporates bilingual and bicultural elements. Distribution is multi-channel: a website content hub, podcast series, blog/newsletter, social media (Facebook, Instagram, LinkedIn), Child Safeguarding Week annual campaign, and a public training calendar.

The business model is primarily product-led: individuals and SMBs purchase courses directly via the LMS using one-time/perpetual license terms, while enterprise/government clients engage through quote-based in-house training contracts with multi-year potential. Additional revenue streams include public webinar registration (e.g., $60 per person for Information Sharing), digital resource downloads, and donations via the Givealittle platform. Marketing combines top-of-funnel content marketing and community engagement with bottom-of-funnel self-serve LMS commerce and direct sales for organisational accounts. Customer segmentation covers staff and volunteers, leaders and governance, parents and community, and organisations across education, health, sport, and community services.

Name

Safeguarding Children NZ

Legal name

Safeguarding Children

Website

https://safeguardingchildren.org.nz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Safeguarding Children NZ is a registered New Zealand charity founded in 2011 that delivers child protection and safeguarding training via e-learning, webinars, seminars, and bespoke in-house programmes to individuals, professionals, and organisations across Aotearoa New Zealand.

Ownership category

akta.pro rank

Product category

Professional Training Services

NAICS

Educational Services (61), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Health, Safety & Compliance Training (CPR/First Aid, Safeguarding, Licensing) (EDACAIAH)

akta.pro secondary industries

Safeguarding, Student Welfare & Child Protection Compliance Audits (EDADAGAI), Infant & Toddler Health, Safety & Safeguarding Programs (EDACAGAL)

Keywords

• Child protection training
• Safeguarding training
• E-learning courses
• Organisational safeguarding
• Compliance training services

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. On-Demand / E-Learning Courses: Individual users purchase access to recorded training courses via credit card on the LMS. Once enrolled, access is granted for a limited period (30 days for e-learning, 7 days for recorded webinars). Revenue is one-time per user per course, with coupon codes available for organisational bulk purchase.
2. Public Webinar Training: Live interactive webinars offered at published per-person price points ($60 per person). Customers register via the training calendar and pay in advance. Certificates issued upon completion.
3. Public Seminar Training: Scheduled face-to-face seminars offered publicly at per-person price points. Seminar prices are organisation-specific and quoted upon inquiry. Additional charges may apply for evening or weekend delivery.
4. In-House / Organisation Training: Tailored training delivered to individual organisations at their premises or virtually. Pricing is quote-based, including pre and post survey preparation, course materials, facilitator travel and time. Additional charges apply for venue hire, refreshments, travel, and after-hours delivery.
5. Digital Resource Downloads: Sale of digital guides and tools (e.g., Guide to Creating a Safeguarding Code of Conduct at $45, Safeguarding & Child Protection Policy Development & Audit Tool at $70). One-time purchase for digital download.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

Safeguarding Children NZ provides practical, evidence-based child protection and safeguarding training to individuals and organisations across Aotearoa New Zealand. The core delivery modes are self-paced on-demand e-learning courses (30-day access), live interactive webinars, face-to-face seminars, and customised in-house organisational training. Training covers recognising and responding to abuse (grooming, sexual abuse), information sharing legislation, child protection lead roles, code of conduct creation, and safeguarding policy development.

Product overview

Safeguarding Children NZ provides a portfolio of child protection and safeguarding training products and resources for professionals and organizations across Aotearoa New Zealand. The core offerings include On Demand/E-Learning (self-paced courses with 30-day access), Webinars (live interactive online sessions), Seminars (face-to-face training), and In-house Training (customized organizational training). Specific courses cover topics such as recognising and responding to grooming, sexual abuse, information sharing legislation, and child protection leadership roles. The company also offers digital resources including the Guide to Creating a Safeguarding Code of Conduct ($45) and the Safeguarding & Child Protection Policy Development & Audit Tool ($70), alongside free resources like the Children's Voices Activity and Information Sharing Provisions download. Recorded versions of webinars are available for purchase with 7-day access periods. Training is delivered through a dedicated learning management system (lms.safeguardingchildren.org.nz).

Differentiator

Problem solved

Functional benefit

Products and services

• On Demand / E-Learning

Quantifiable outcome

• 99,512+ people trained across Aotearoa New Zealand
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Empowerment TrustcoreStrategic or Co-development PartnerSafeguarding Children partners with Empowerment Trust to deliver direct training to children and young people via their Kidpower and Teenpower programmes. The Kidpower approach increases protective factors and reduces risk factors for potential victims of all types of abuse, providing strategies, awareness, and skills to prevent potentially violent situations from escalating.
• Press PauseminorOthersPress Pause is a website created by Safeguarding Children to equip adults to respond effectively and support rangatahi (young people) who may have engaged in concerning sexualised behaviour. It provides resources on understanding common sexualised behaviours, recognising harm, and having safe and supportive conversations.
• StopminorOthersStop provides whānau-centred support and therapy across the South Island to adults, adolescents and children who have engaged in, or are demonstrating, concerning or harmful sexual behaviour. Listed as a referral resource on the Safeguarding Children 'Worried About Someone's Behaviour' page.
• WellstopminorOthersA community-based organisation eliminating harmful sexual behaviour in communities across the lower North Island through positive choices, stronger whānau, and safer communities. Listed as a referral resource.
• Safe NetworkminorOthersA charitable trust providing specialist services for concerning and harmful sexual behaviour towards or involving children and minors, covering Auckland and upper North Island. Listed as a referral resource.

Scale indicators4 records

Expansion highlights5 records

Direct peers

• Stop It Now: International prevention-focused organisation providing helplines, training, and resources to address child sexual abuse before it occurs. Comparable mission and training-led model, though Stop It Now's helpline service is more developed.
• EduCare: UK-based e-learning provider specialising in safeguarding and child protection courses for schools, sports organisations, and charities. Closely matches the on-demand/LMS-led course delivery and certificate-based model used by Safeguarding Children NZ.
• Darkness to Light: US-based non-profit focused on preventing child sexual abuse through evidence-based training programmes (e.g., Stewards of Children) delivered to youth-serving organisations. Directly comparable niche specialisation and B2B training distribution model.
• Keeping Children Safe: International coalition and training provider focused on child safeguarding standards, policy, and capacity-building for NGOs and organisations. Comparable policy-and-training focus, though more internationally oriented than Safeguarding Children NZ.
• Safe Sport International: International non-profit providing safeguarding training, policy guidance, and resources to sport organisations worldwide. Directly comparable as a sector-specialist training provider, with Sport NZ among Safeguarding Children NZ's named customers indicating overlap in sport safeguarding demand.
• The Safeguarding Alliance: UK-based membership and training organisation supporting schools and education settings with safeguarding training, audits, and resources. Closely mirrors the Safeguarding Culture Wheel framework and training-plus-policy offering.
• NSPCC: The UK's leading child protection charity, operating a Learning service (NSPCC Learning) that delivers safeguarding training, e-learning, and resources to professionals and organisations — directly comparable to Safeguarding Children NZ's model, scaled to a national market.

Regional players

• Australian Childhood Foundation: Australia-based charity delivering professional training, therapeutic services, and child-safe organisation programmes across education, sport, and community sectors. Highly comparable mission, training portfolio, and segment focus, serving a neighbouring jurisdiction.
• Bravehearts: Australian charity dedicated to child sexual assault prevention, delivering education and training programmes to schools, communities, and organisations. Mirrors Safeguarding Children NZ's mission and segment mix in a neighbouring geography.
• U.S. Center for SafeSport: US-focused body delivering safeguarding training, education, and case management to the Olympic and amateur sport community. Comparable sport-specific safeguarding training remit, though geographically US-only.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/safeguardingchildren
• LinkedInlinkedin.com/company/safeguarding-children-initiative
• Instagraminstagram.com/safeguardingchildrennz/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safeguarding Children NZ