What Safe Road Foundation does

Safe Road Foundation is a non-profit, non-governmental organization registered in India under the Indian Trust Act 1882, with 12A and 80G (5)(vi) of the Income Tax Act 1961 tax-exempt status. Founded in 2008 by Mohammad Imran — a social worker with degrees from Jamia Millia Islamia who was motivated by India's road safety challenges observed during a two-year stint in the United Kingdom — the organization is headquartered in Gurgaon (Delhi NCR) and operates with approximately 5 employees plus chapter leadership in Mumbai. Its stated mission is to reduce road accidents in India by creating awareness, delivering driver training, supporting accident victims, and advocating for road safety education as a compulsory program for all citizens. It addresses a market backdrop of approximately 1.5 lakh annual road traffic deaths and 4.5 lakh injuries reported in India.

The organization's service portfolio is human-delivered and falls into four buckets: structured driver training (One Day Drivers Training for new license holders, Professional Drivers Training for truck/bus/cab/auto drivers, Trainers Training Program for driving instructors, and free Defensive Driving Training for Female Drivers); awareness programs (one-hour topical sessions, group discussion series, Magical Safety Programs using magic and puppet shows, and school-based awareness camps targeting underage driving); research and data journalism (consolidating road accident data, producing journalistic articles, visualization applets, and offering mentorship to college researchers); and commissioned consulting for government agencies, NGOs, and companies on traffic planning and management. There is no proprietary technology platform, mobile app, or AI component; delivery relies on direct community engagement, volunteer networks, school and residential society partnerships, and creative in-person techniques.

Safe Road Foundation's business model operates on two revenue streams: donations and corporate sponsorships (with Apollo Tyres disclosed as a sponsor of truck driver awareness campaigns) and commissioned professional services for road safety and traffic management projects. Most community-facing programs — including school camps, female driver training, and public awareness — are delivered free of charge. The organization has no disclosed revenue, no funding rounds, no institutional investors, no parent company, no patents or trademarks, and no app or digital product, and it relies on a part-time distributed leadership structure that includes trustees, board members, and chapter heads across India.

Name

Safe Road Foundation

Legal name

Safe Road Foundation

Website

https://saferoadfoundation.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Safe Road Foundation is an India-based non-profit NGO that delivers road safety awareness campaigns, driver training programs, victim support, and traffic management consulting to the general public, schools, commercial drivers, and government and corporate clients.

Ownership category

akta.pro rank

Product category

Road Safety Education and Training

NAICS

Automobile Driving Schools (611692)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Transportation & Fleet Safety (DOT, Driver Safety) (EDABAEAM)

akta.pro secondary industry

Traffic Enforcement & Road Safety (Highway Patrol, DUI, Collision Investigation) (BPAIAGAJ)

Keywords

• Road safety education
• Driver training programs
• Traffic management consulting
• Road accident prevention
• Road safety awareness campaigns

Headquarters

HQ city

Gurgaon

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Sponsorships: The organization operates as a non-profit NGO relying on donations from individuals and sponsorship programs from corporations to fund awareness campaigns and free training programs.
2. Commissioned Work: Professional services contracted by government agencies, non-government organizations, and companies for road safety and traffic management consulting, training, and research projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Safe Road Foundation delivers road safety education, training, and advocacy through structured driver training programs (one-day driver training, professional drivers training, trainers training, defensive driving for female drivers), road safety awareness campaigns in schools, residential societies, and for commercial vehicle drivers, victim support services, and commissioned traffic planning and management consulting for government and corporate clients in India.

Product overview

Safe Road Foundation operates as a unified platform offering multiple interconnected road safety services. The core offerings include driver training programs (One Day Drivers Training, Professional Drivers Training, Trainers Training Program, and Defensive Driving Training for Female Drivers) that form the foundation of practical road safety education. Supporting these are awareness programs including One Hour Sessions on various topics, Group Discussion Series, and the Magical Safety Program that use creative approaches like magic and puppets. Research and data journalism services complement the training by providing evidence-based insights. Traffic planning and management consulting services round out the portfolio, enabling the organization to address road safety at both individual and systemic levels.

Differentiator

Problem solved

Functional benefit

Products and services

• One Day Drivers Training
• Defensive Driving Training for Female Drivers
• Professional Drivers' Training
• Trainers Training Program
• One Hour Awareness Sessions
• Group Discussion Series on Road Safety
• Magical Safety Program
• Data Journalism Research
• Research Support and Mentorship
• Traffic Planning and Management Services

Quantifiable outcome

• As road users error is believed to be a factor about 82.4% of all road accidents, improving road user behavior through education and awareness campaigns is the primary focus.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Apollo TyresminorGTM or Marketing PartnerApollo Tyres sponsors awareness amongst Truck Drivers and Helpers through Magic and instant theater programs conducted by Safe Road Foundation. This corporate sponsorship supports road safety awareness campaigns targeting commercial vehicle drivers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• FIA Foundation: FIA Foundation is an independent UK-registered charity funding global road safety, motor sport, and environmental initiatives. Its broad road-safety grant-making and advocacy mandate places it in the same mission space as Safe Road Foundation, though at a much larger international scale.
• Global NCAP: Global NCAP is a UK-based non-profit working to promote safer vehicles and road safety in emerging markets, including India. It is broadly comparable as a non-profit advocacy and capacity-building organization focused on reducing road traffic deaths.
• International Road Federation (IRF): IRF is a Geneva-based global body representing road sector stakeholders and promoting safer roads worldwide. It operates at a wider scale and scope than Safe Road Foundation but shares the mission of advancing road safety through research, policy advocacy, and knowledge dissemination.

Emerging players

• Maruti Suzuki Driving School: Maruti Suzuki Driving School is a large commercial driver-training operator in India offering structured driving courses across the country. It overlaps with Safe Road Foundation's training programs (One Day Drivers Training, Professional Drivers Training) and represents an emerging commercial-side competitor in formalized driver education.

Direct peers

• National Safety Council of India: National Safety Council of India is an apex body promoting safety across road, industrial, and environmental domains with strong training and education programs. It is a comparable Indian peer given its overlapping training, awareness, and advocacy mandate in road safety.
• SaveLIFE Foundation: SaveLIFE Foundation is an Indian non-profit focused on road safety, emergency medical response, and crash victim support. It is the closest direct peer to Safe Road Foundation, operating on the same mission (reducing road deaths in India) with overlapping awareness, training, and policy-advocacy activities.
• Brake (UK road safety charity): Brake is a UK road safety charity that delivers education, training, and awareness campaigns targeting drivers, employers, and communities. Its awareness-and-training-led model around road safety mirrors Safe Road Foundation's community-driven approach.
• RoadPeace: RoadPeace is the UK national charity for road crash victims, combining victim support with road safety campaigning. Its dual focus on victim assistance and prevention parallels Safe Road Foundation's stated mission around victim care and accident prevention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/safe-road-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safe Road Foundation