Safezóna
- Company typePrivate
- Founded2022
- HeadquartersPrague, Czechia
- Headcount11–50
- GTM typeB2C
- OfferingServices
Safezóna firmographics
Firmographics- Name
- Safezóna
- Legal name
- Butterflies For Future, z.ú.
- Website
- https://safezona.cz
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Safezóna industry classification
Industry- Product category
- Youth Mental Health Education
- NAICS
- Child and Youth Services (62411), Individual and Family Services (6241)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Student Support Hotlines & Digital Wellbeing Tools (EDAJAIAL)
- akta.pro secondary industries
- Behavioral & Social-Emotional Support (ABA, PBIS, Counseling) (EDAJAKAE), Family & Community Support Services (Case Management, Referrals) (EDAJAIAK)
Keywords
Where Safezóna is headquartered
LocationHeadquarters
- HQ city
- Prague
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
Safezóna business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Workshop fees: Revenue from school workshop programs. Fees include: Workshop-beseda (45 min) for 1,000 Kč per group up to 30 students; SAFEday full-day program for 3,500 Kč; custom programs at negotiated rates. Free offerings include SAFE nástěnka materials.
- Donations and partner support: Financial and in-kind support from corporate partners (T-mobile, Mapotic, Group Mnexus, TV Nova, etc.) and donors. Organization accepts donations to bank account 335234001/0300.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One time | SAFE nástěnka - Free poster with mental health materials |
| Unit Pricing | Per session | Workshop - discussion (45 minutes) - 1,000 Kč |
| Unit Pricing | Per session | SAFEday - full day program - 3,500 Kč |
| Other | Multi-year contract | Custom program - price by agreement |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Safezóna product offering
Product offeringCore offering
Safezóna operates an online mental health support platform for Czech youth aged 11-26, providing validated educational content on topics such as stress, anxiety, eating disorders, bullying, identity, and relationships. The offering includes a website with age-specific portals, an interactive Help Map (Mapa pomoci) for locating local mental health professionals, fee-based school workshop programs (SAFEbeseda, SAFEday), and free downloadable educational materials (poster, desatero guide).
Product overview
Safezóna is a Czech online mental health support platform that operates as a unified digital resource hub for young people aged 11-26 and their adult guides. The core offering consists of the main website platform (safezona.cz) which provides validated mental health information through topic-specific pages and a blog, supplemented by an interactive Help Map (Mapa pomoci) for locating nearby mental health professionals. Additional services include SAFEworkshop programs for schools—ranging from free notice board materials to fee-based workshops (SAFEbeseda, SAFEdays)—and downloadable educational materials. The platform organizes content through age-specific portals for primary school students (ages 11-15), secondary/higher education students (ages 15-26), and adult guides, covering topics from anxiety and eating disorders to relationships and identity. The organization also hosts events including SAFEtalk conferences and participates in community events like Prague Pride.
Differentiator
Problem solved
Functional benefit
Brands
- SAFEworkshopy: Interactive workshop program for schools about mental health topics including stress, anxiety, eating disorders, bullying, body shaming, coming-out, relationships, sexting, and loneliness.
- SAFEday
- SAFEbeseda
- SAFE nástěnka
- SAFEtalk
- SAFEstart
Products and services
- Safezóna Website Platform Central online mental health support platform providing validated information, resources, and guidance for Czech young people aged 11-26 and adult guides, covering topics like stress, anxiety, eating disorders, bullying, and relationships.
- Mapa pomoci (Help Map)
Quantifiable outcome
- 1 in 5 children experience some form of mental health difficulties
- +2 more outcomes
Companies that use Safezóna
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles4 records
Safezóna technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Safezóna partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- TV NovacoreMedia partner producing video content with Safezóna. Collaboration on educational videos about topics like parents coming out.
- T-mobileminorCorporate sponsor providing visibility support for Safezóna.
- Magenta ExperiencecoreVenue partner hosting Safezóna events including SEŠ SAFE 2024.
- Nepanikar.eucorePartner organization providing content validation for mental health topics. Mutual collaboration on awareness and education.
- Linka bezpečícorePartner organization for crisis support and mental health content validation. Referenced as emergency contact.
- Anabell.czminorPartner organization addressing eating disorders and body image issues.
- Centrum LocikaminorPartner organization providing mental health content for youth.
- Prevent 99corePartner for substance abuse and addiction content. Created educational materials on psychedelics and drug misuse for secondary school students.
- Česko.DigitalcoreExpert volunteers from Česko.Digital created the Safezóna website starting in 2022. Initial development partner.
- sbarvouven.cz (Prague Pride)minorLGBT+ support organization providing content on topics like parents coming out. Online counseling service for youth.
- Terapie mezi stromyminorPsychologist Adam Táborský's project connecting nature and mental health. Collaborates on content about psychologists and identity topics.
- VIDA z.s.minorOrganization run by people with lived experience of mental illness. Created content on topics like friends in distress.
- Group MnexusminorMarketing partner providing visibility support.
- Amos VisionminorPartner providing visibility support.
- BraineeminorPartner providing visibility support.
- CN CenterminorPartner providing visibility support.
- LevitiominorPartner providing visibility support.
- CopygeneralminorPartner providing printing services and visibility support.
- DOFE AwardminorYouth development award program partner.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Safezóna competitors and assessment
Company assessmentDirect peers
- Prevent 99: Czech substance abuse and addiction prevention organization focused on youth and secondary school students. Comparable audience and educational content model; partnered with Safezóna to produce educational drug-awareness materials.
- JED Foundation: US nonprofit focused on youth and young adult mental health, suicide prevention, and emotional wellbeing for students. Comparable mission, educational content model, and emphasis on school-based mental health programming.
- Kooth: UK-based digital mental health platform serving youth with validated content, peer support, and therapist chat. Highly comparable to Safezóna in mission, audience (youth), and freemium model with referral-to-professional services, but operates at much larger scale with B2B school contracts.
- Centrum Locika: Czech organization providing mental health content and support for children and youth. Closely comparable mission (validated youth mental health information) and Czech market; another content validation partner of Safezóna.
- YoungMinds: UK charity focused on youth mental health, providing information, advice, and advocacy for young people and parents. Closely comparable nonprofit model with validated content, parent/teacher resources, and youth engagement.
- Linka bezpečí: Czech youth crisis helpline and online counseling service for children and adolescents. Direct overlap with Safezóna's target audience and mental health/crisis support space; serves as a referral endpoint via the Help Map.
- Nepanikar: Czech mental health nonprofit providing youth-focused online content, crisis resources, and awareness materials. Direct overlap with Safezóna's mission and audience (Czech youth), and a current content validation partner, illustrating how similar the offerings are.
Broad incumbents
- Calm: Global mental health and meditation platform with extensive content library and brand recognition. While serving a broader audience than Safezóna, it represents incumbent competition for share-of-mind among digitally-engaged youth aged 15-26.
- Headspace: Global mental wellbeing app and content platform with a dedicated Headspace for Education program. Operates at much larger scale with broader audience (adults + youth), but represents an incumbent competitor if it deepens its Czech or K-12 school offering.
Regional players
- Sbarvouven.cz: Czech LGBT+ youth support organization providing online counseling and content on identity, coming out, and related mental health topics. Comparable niche youth mental health focus, Czech market, and partnership-driven content model—partner of Safezóna.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Safezóna social profiles
Digital presenceSafezóna financial estimates
Financial estimateRevenue estimate
Valuation estimate
Safezóna leadership team
Management profileNumber of profiles
Profiles10 records
Safezóna funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Safezóna M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Safezóna
What does Safezóna do?
Safezóna operates an online mental health support platform for Czech youth aged 11-26, providing validated educational content on topics such as stress, anxiety, eating disorders, bullying, identity, and relationships. The offering includes a website with age-specific portals, an interactive Help Map (Mapa pomoci) for locating local mental health professionals, fee-based school workshop programs (SAFEbeseda, SAFEday), and free downloadable educational materials (poster, desatero guide).
Is Safezóna a public or private company?
Safezóna is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Safezóna founded?
Safezóna was founded in 2022. It employs 11 to 50 people.
Where is Safezóna based?
Safezóna is headquartered in Prague, Czechia, in the Europe region.
How does Safezóna make money?
Two revenue lines are on record. Workshop fees are the primary driver. The others are donations and partner support.
Who are Safezóna's main competitors?
Direct peers on record are Prevent 99, JED Foundation, Kooth, Centrum Locika, YoungMinds, Linka bezpečí and Nepanikar. Broad incumbents are Calm and Headspace. Sbarvouven.cz is listed as a regional player.
Does Safezóna have an API?
No public API is recorded for Safezóna.
What industry is Safezóna in?
Safezóna's product category is Youth Mental Health Education. Its primary akta.pro industry code is EDAJAIAL, Student Support Hotlines & Digital Wellbeing Tools, with a secondary code of EDAJAKAE, Behavioral & Social-Emotional Support (ABA, PBIS, Counseling). Its NAICS code is 62411 and its SIC code is 8300.