What Sagene Bryggeri AS does

Sagene Bryggeri AS is a privately-held Norwegian craft brewery founded in 2013 and headquartered in the historic Hjula Veveri building by the Akerselva river in Oslo's Sagene district. The company produces a diversified portfolio of handcrafted beers — pilsner, bayer, light, wheat, stout, and seasonal Christmas beers — alongside a growing range of alcohol-free products (Radler LITE, Kjørepils, No Hangover IPA), specialty items (Ginger, Pærecider, Juicy IPA), and limited releases, available in cans, bottles, and key kegs. Production relies on traditional brewing methods augmented by sustainability features including heat recovery, wet yeast cultivation, electric delivery fleet, and Gold Standard carbon offsets, positioning the company as Norway's first climate-compensated brewery (achieved 2018, with a 30% emissions reduction target by 2025).

The company operates a multi-channel distribution model combining a direct brewery outlet (bryggeriutsalg, open Thursday-Saturday) for the complete range and exclusive SKUs, distribution through Norwegian grocery chains (REMA 1000 system) for mainstream volume, premium placement at Vinmonopolet and Swedish Systembolaget, and direct Horeca sales to bars, restaurants, and event venues including Kikutstua (Skiforeningen partnership) and Bukt. Lager volume is produced under long-term co-manufacturing agreement with Arendals bryggeri, while the Oslo facility focuses on specialty and seasonal beers. Supplementary revenue is generated through tap tower rentals (NOK 890 for 1-4 days), branded merchandise (glasses, crates via Vevang Industrier), homebrewing kits (via Amundsen partnership), and event-driven brand engagement (festival participation, on-site concerts). The brewery employs 5 people, pursues verified climate status rather than technology differentiation as its core moat, and operates with no external venture or institutional capital.

Name

Sagene Bryggeri AS

Legal name

Sagene Bryggeri AS

Website

https://sagenebryggeri.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Sagene Bryggeri AS is a privately held Norwegian craft brewery in Oslo producing handcrafted beers, alcohol-free variants, and seasonal specialties. It serves Norwegian and Swedish consumers via grocery chains, state alcohol monopolies, brewery outlet, and Horeca, and holds Norway's first climate-compensated brewery status.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

Keywords

• Craft beer production
• Alcoholic beverages
• Brewery operations
• Beer distribution
• Climate-compensated brewing

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Beer product sales: Direct sales of craft beer products through own brewery outlet and broader distribution to grocery chains, Vinmonopolet, Systembolaget (Sweden), and Horeca sector. Products include various beer styles (Pilsner, Bayer, Fatøl, Lite, Christmas beers, seasonal specials, alcohol-free options).
2. Tap tower rental: Rental of mobile tap towers for events at fixed price of 890 kr for 1-4 days. Includes 2-tap towers, requires purchase of beer kegs from the brewery. Supplementary revenue stream from beer keg sales alongside rental.
3. Merchandise sales: Sales of beer glasses in various sizes and shapes, bottle openers, gift boxes, and beer crates (6, 12, and 24 bottle sizes) manufactured in collaboration with Vevang Industrier.
4. Home brewing kits: Sale of complete beer-making kits with milled malt, hops, and yeast from Amundsen Bryggeri for home brewing enthusiasts.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Sagene Bryggeri AS is a craft brewery based in Oslo that brews and sells a diverse portfolio of handcrafted beers including Pilsner, Bayer, Lite, seasonal Christmas beers, alcohol-free options, and specialty varieties. The company produces beer at its brewery in the historic Hjula Veveri building and distributes products through its own outlet, Norwegian grocery chains, Vinmonopolet, Swedish Systembolaget, and Horeca venues. It also offers mobile tap tower rentals for events and home brewing kits.

Product overview

Sagene Bryggeri AS is Norway's first climate-compensated craft brewery located in Oslo's historic Hjula Veveri building by Akerselva. The company offers a diverse portfolio of handcrafted beers and beverages across multiple categories: core beers (Pilsner, Bayer, Lite, Fatøl, Lys, Blanc 1855), seasonal Christmas beers (Rød Jul, Sterk Jul, Tannjul, Hvit Jul), alcohol-free options (Kjørepils, Radler LITE, No Hangover IPA), specialty products (Ginger, Pærecider, Juicy IPA), and limited releases (Milkshake IPA, Mango IPA, Lemondrop Pale Ale). Products are available in various formats including bottles (33cl, 50cl), cans, and key kegs (20L, 30L). The company also provides services including tap tower rental for events and operates a brewery outlet for direct sales. They sell home brewing kits in collaboration with Amundsen Bryggeri. Distribution includes grocery chains, Vinmonopolet, bars, restaurants, and Swedish Systembolaget.

Differentiator

Problem solved

Functional benefit

Products and services

• Sagene Pilsner Classic pilsner (4.70% ABV, 50cl) brewed primarily with light pilsner malt and caramelized malt, traditionally hopped with Saaz hops and dry-hopped. Available in bottles/cans and 30L Key Keg format for Horeca.
• Sagene Bayer Dark amber golden beer with rich foam, tasting notes of caramel toffee, vanilla, and light chocolate. Pairs with lean firm cheeses, lean grilled meats, sausages, pasta with tomato, stews, and casseroles.
• Sagene Lite Light and pale gluten-free beer with up to 70% fewer carbohydrates and up to 30% fewer calories. Less than 20 mg gluten per liter. Pairs with fish, seafood, chicken, and light meat dishes.
• Sagene Fatøl Pale golden and clear beer with airy foam, pairing well with light lean dishes of chicken, seafood, and salads.
• Sagene Rød Jul Light reddish Christmas lager with a larger malt profile designed to complement hearty Christmas foods.
• Sagene Sterk Jul

Quantifiable outcome

• 0.93 kgCO2e per liter produced (baseline 2022 LCA)
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Skiforeningen (Norwegian Ski Association)coreGTM or Marketing Partner · 19 November 2025Sagene Bryggeri entered partnership with Skiforeningen to supply craft beer to Kikutstua, an iconic destination for cyclists and skiers in Nordmarka forest. The partnership brings locally produced craft beer to outdoor enthusiasts visiting Kikutstua, creating unique Norwegian nature experiences combined with local beer.
• Arendals bryggericoreStrategic or Co-development PartnerLong-term production partnership where Arendals bryggeri produces Sagene lager beer. This partnership extends Sagene Bryggeri's production capacity for mainstream lager products while the Oslo facility focuses on specialty and seasonal beers.
• Amundsen BryggeriminorChannel Partner/ Reseller/ DistributorAmundsen Bryggeri supplies milled malt, hops, and yeast kits for home brewing sold at Sagene Bryggeri's outlet. Products include Ink & Dagger IPA and Helles Lager home brew kits.
• Vevang IndustrierminorOthersVevang Industrier produces custom beer crates (for 6, 12, and 24 bottles) for Sagene Bryggeri. This is a workplace integration enterprise in Sogn og Fjordane, Norway, supporting social employment initiatives.
• CemasysminorImplementation/ SI/ Consulting PartnerCemasys conducted comprehensive lifecycle analysis (LCA) of Sagene Bryggeri's production to identify concrete measures for minimizing climate impact. The analysis covered the entire value chain for beer production.
• Thor Heyerdahl KlimaparkminorOthersClimate compensation project partner. Thor Heyerdahl Klimapark aims to restore and plant mangrove forests in Myanmar's Ayeyarwady region. The project aims to plant 300 million trees capturing over 150 million tons of CO2e. Sagene Bryggeri purchases Gold Standard certified carbon credits from this project.

Scale indicators4 records

Recent moves14 records

Expansion highlights6 records

Direct peers

• Lervig Aktiebryggeri: Stavanger-based Norwegian craft brewery producing a wide portfolio of beers for domestic grocery, Vinmonopolet, and significant international export. Comparable as a Norwegian craft competitor with similar multi-channel and export-led strategy.
• Nøgne Ø: One of Norway's best-known craft breweries based in Grimstad, producing a wide range of bottled and kegged craft beers distributed through grocery, Vinmonopolet, and Horeca. Directly comparable as a Norwegian craft peer competing for the same shelf space and on-premise accounts.
• Amundsen Bryggeri: Oslo-based craft brewery with broad craft portfolio, Horeca and grocery distribution, and an active international/export stance. Highly comparable to Sagene on geography, craft positioning, and channel mix; also an existing homebrew-kit supplier partner.
• Bryggeri13: Norwegian craft brewery based in Bergen producing hop-forward and specialty beers for grocery, Vinmonopolet, and Horeca. Comparable as a Norwegian craft peer with similar SKU strategy and channel mix.

Broad incumbents

• BrewDog: Large UK-headquartered craft brewery with extensive grocery, on-premise, and international distribution plus branded bars. Comparable as a craft player that scaled from small origin into broad retail and bar channels, illustrating the competitive ceiling.
• Aass Bryggeri: Established Norwegian brewery with mainstream and craft offerings, broad grocery and monopoly distribution. Comparable as a larger incumbent in the same domestic channels and as a benchmark for Norwegian brewing operations.
• Mack's Ølbryggeri: One of Norway's oldest and largest breweries, with both mainstream and craft brands distributed through grocery, Vinmonopolet, and Horeca. Relevant as a broad incumbent competitor across the same retail channels where Sagene competes for shelf space.

Emerging players

• Brasserie Lindemans: Belgian family brewery with strong export footprint and a portfolio spanning lambics, fruit beers, and specialty craft. Comparable as a heritage-rooted craft producer expanding through specialty and grocery channels internationally.
• Mikkeller: Danish-born gypsy/craft brewery with strong Nordic identity, expanding internationally via branded bars and distribution. Comparable as a craft brand operating across multiple Nordic and European markets with a focus on specialty, limited releases.

Regional players

• Norrlands Guld / Spendrups: Established Swedish brewery group whose products are widely available through Systembolaget and Swedish grocery. Comparable as a regional incumbent that Sagene must compete against on Systembolaget shelves and in Swedish Horeca.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sagenebryggeri
• Instagraminstagram.com/sagenebryggeri
• LinkedInlinkedin.com/company/sagene-bryggeri-as

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sagene Bryggeri AS