SAGRIN

What SAGRIN does

Sagrin S.A is a privately-held Uruguayan consumer goods company founded in 1947, organized as a Sociedad Anónima and headquartered in Montevideo. It manufactures, imports, exports, and represents hygiene, health, cosmetic, and personal care products, operating across 14+ owned brands including ABSORBEX (feminine hygiene), CISNE (feminine hygiene), READY SEC and READYPLAST (adult incontinence and first aid), ZIG ZAG (cotton and antibacterial), Mamy Poko and Cherito (baby diapers), READY WARM (hot/cold therapy), Deep Fresh (cleaning wipes), Hércules (trash bags), Sutil (tissues), Plumita Plus (baby diapers), and Nevada/Nube (cotton). The company also represents and distributes numerous international brands within Uruguay and offers OEM/private-label manufacturing services that allow other businesses to brand Sagrin's products under their own labels.

Sagrin serves more than 1,200 clients across 10 strategic sales channels in Uruguay, including supermarkets, autoservices, wholesalers, pharmacies, drugstores, perfumeries, diaper stores, hospitals, nursing homes, and industrial buyers, supported by an owned direct sales force, logistics operations, and a merchandising/promoters department that reaches every Uruguayan city with more than 5,000 inhabitants. The company exports to Brazil, Argentina, Chile, and Paraguay through local importer/distributor partnerships. Operations are conducted from two Montevideo facilities: Planta I at Corumbe 4392 (headquarters and main plant) and Planta II at Colman 4349 (logistics center). The company's core technology is conventional consumer goods manufacturing — cotton processing, hygiene product assembly, adhesive tape production, and packaging — with no disclosed proprietary software, AI, or digital platform components.

The revenue model combines three streams: (1) product manufacturing and sale of Sagrin-owned brands via wholesale to retail and institutional channels, (2) brand representation fees and distribution margins earned on international brands sold in Uruguay, and (3) export revenue from sales to Brazilian, Argentine, Chilean, and Paraguayan distributors. Pricing is not publicly disclosed and is negotiated through enterprise sales contacts. Marketing channels mix traditional field sales with social media presence on Instagram (@sagrin_beauty, @sagrin_care), Facebook (Sagrin Beauty, Sagrin Care), and LinkedIn. With 77 employees, Sagrin is a mid-sized operation by regional standards, with leadership in the Uruguayan hydrophilic cotton market and high participation in adhesive tapes, adult diapers, feminine hygiene, baby diapers, incontinence products, and wet wipes.

Name

SAGRIN

Legal name

Sagrin S.A

Website

https://sagrin.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

51–100 employees

Short description

Sagrin S.A is a Montevideo-based Uruguayan consumer goods manufacturer founded in 1947 that produces, imports, exports, and distributes hygiene, health, cosmetic, and personal care products under 14+ owned brands and as an OEM partner, serving 1,200+ clients across Uruguay and exporting to Brazil, Argentina, Chile, and Paraguay.

Ownership category

akta.pro rank

Product category

Personal Care Products Manufacturing

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Feminine Hygiene Products (Pads, Tampons, Liners) (CRADALAG)

akta.pro secondary industries

Personal Care Wipes & On-the-Go Hygiene (Non-medical) (CRADANAJ), Feminine Hygiene & Intimate Care (Wash, Wipes, Deodorants) (CRADANAG), Hand Sanitizers & Antibacterial Personal Care (CRADANAI), Baby Bath & Cleansing (CRABAJAA)

Keywords

• Personal care products
• Hygiene products manufacturing
• Feminine hygiene products
• Baby diapers manufacturer
• Cotton products supplier

Headquarters

HQ city

Montevideo

HQ country

Uruguay

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Manufacturing: Manufactures and sells own branded hygiene, health, and cosmetic products including cotton products, adhesive tapes, adult diapers, feminine hygiene products, baby diapers, incontinence products, and wet wipes. Also offers OEM/customized product solutions under customer brands.
2. Brand Representation: Represents and distributes numerous international brands in Uruguay, serving as exclusive or non-exclusive distributor for various product categories.
3. Export Revenue: Exports products to Brazil, Argentina, Chile, and Paraguay as part of their international revenue stream.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Sagrin S.A manufactures and distributes its own branded portfolio of personal care, hygiene, health, and cosmetic products (including cotton products, adhesive tapes, adult and baby diapers, feminine hygiene products, incontinence products, wet wipes, hot/cold therapy items, paper tissues, and garbage bags) in Uruguay, while also representing international brands as a local distributor and offering OEM/private label custom manufacturing services for hygiene, health, and beauty products under customer brands.

Product overview

Sagrin S.A is a Uruguayan consumer goods company founded in 1947, operating as a manufacturer, exporter, importer, and brand representative. The company offers an extensive portfolio of personal care, hygiene, health, and cosmetic products organized into three main categories: Cosmetica (cosmetics), Higiene y cuidado personal (personal care and hygiene), and Salud (health). Their product ecosystem includes owned brands like ABSORBEX (feminine hygiene), READY SEC/READYPLAST (adult diapers, bandages, adhesive tapes), CISNE (feminine hygiene), ZIG ZAG (cotton and antibacterial products), Mamy Poko and Cherito (baby diapers), READY WARM (hot/cold therapy), DEEP FRESH (cleaning wipes), and HERCULES (trash bags), alongside distributed international brands. The company also provides OEM/private label manufacturing services, allowing other businesses to offer products under their own brands. Sagrin distributes to over 1,200 customers across 10 sales channels in Uruguay and exports to Brazil, Argentina, Chile, and Paraguay.

Differentiator

Problem solved

Functional benefit

Brands

• ABSORBEX: Brand for feminine hygiene products including daily protectors, breast pads, sanitary towels, and intimate hygiene wipes.
• READY SEC
• ZIG ZAG ESPUMA
• READYPLAST
• READY WARM
• Cherito
• Mamy Poko
• CISNE
• Deep Fresh
• Hércules
• Sutil
• Plumita Plus
• Nevada
• Nube

Products and services

• ABSORBEX Feminine Hygiene Owned feminine hygiene brand offering sanitary pads, daily liners, intimate hygiene wet wipes, and breast pads under the ABSORBEX label. Sold to retail and pharmacy channels in Uruguay for consumer purchase.
• READY SEC / READYPLAST Healthcare and Adult Care Owned healthcare and personal care brand offering adult diapers, bed protectors, adhesive tapes, bandages, elastic bandages, and wound care products under the READY SEC and READYPLAST labels. Distributed through pharmacies, hospitals, nursing homes, and retail in Uruguay.
• CISNE Feminine Hygiene Owned feminine hygiene brand offering sanitary pads, overnight pads, and adhesive pads under the CISNE label. Distributed through retail and pharmacy channels in Uruguay.
• ZIG ZAG Cotton and Antibacterial Products

Quantifiable outcome

• Market leadership in hydrophilic cotton in Uruguay
• +1 more outcomes

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• International Brand PartnerscoreChannel Partner/ Reseller/ DistributorSagrin represents and distributes numerous international brands in Uruguay, expanding product variety and offering diverse options to meet consumer needs and preferences in the Uruguayan market.
• Brazilian Importers/DistributorsminorChannel Partner/ Reseller/ DistributorExport partnership for distributing Sagrin products in Brazil.
• Argentine Importers/DistributorsminorChannel Partner/ Reseller/ DistributorExport partnership for distributing Sagrin products in Argentina.
• Chilean Importers/DistributorsminorChannel Partner/ Reseller/ DistributorExport partnership for distributing Sagrin products in Chile.
• Paraguayan Importers/DistributorsminorChannel Partner/ Reseller/ DistributorExport partnership for distributing Sagrin products in Paraguay.

Scale indicators6 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Essity: Swedish-based global hygiene and health company (Libresse, Tena, Libero) competing with Sagrin across feminine hygiene, baby diapers and incontinence categories. Useful global benchmark for category economics and trade terms.
• Procter & Gamble: Global CPG major with Pampers and Always franchises that compete head-to-head with Sagrin's baby diaper and feminine hygiene categories. P&G's regional scale and trade-spending capacity represent the primary competitive benchmark for Sagrin's portfolio.
• Edgewell Personal Care: US-listed personal care manufacturer with feminine hygiene, adult incontinence and wet wipes franchises. Comparable product mix to Sagrin and a useful benchmark for category economics in feminine hygiene and incontinence.
• Kimberly-Clark Corporation: Global personal care and hygiene major (Huggies, Kotex, Kleenex) competing directly with Sagrin in baby diapers, feminine hygiene and wet wipes across Latin America. As the broad incumbent, it competes on the same shelf as Sagrin's Mamy Poko, ABSORBEX and Cherito lines.

Direct peers

• Softys (CMPC): Chile-based tissue, personal care and hygiene CPG business (formerly CMPC Tissue) selling baby diapers, feminine hygiene, wet wipes and paper goods across Latin America. Directly comparable product portfolio and regional footprint to Sagrin.
• Ontex Group: European-listed private-label hygiene manufacturer specializing in baby diapers, feminine hygiene and adult incontinence. Highly comparable to Sagrin's OEM/private-label manufacturing capability and product mix.
• Grupo Familia: Latin American (Colombia-headquartered) manufacturer of feminine hygiene, baby diapers and personal care products. Closely comparable to Sagrin as a regional, multi-category hygiene CPG manufacturer selling across multiple South American markets.

Regional players

• Fábrica Argentina de Algodones: Argentine cotton-based personal care products manufacturer. Comparable to Sagrin's cotton, baby wipes and feminine hygiene categories in the Argentine market where Sagrin already exports.
• Algodonera Avellaneda: Argentine cotton products and personal care manufacturer with overlapping cotton, hygiene and personal care SKUs to Sagrin. A directly comparable regional manufacturing peer in a Mercosur neighbor.
• Hypera Pharma (formerly Hypermarcas): Largest Brazilian pharmaceutical and personal care CPG company with hygiene, baby care and personal hygiene product lines. Relevant Brazilian market peer for Sagrin's export business and a regional scale benchmark.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Sagrinbeauty
• LinkedInlinkedin.com/company/sagrin-sa
• Instagraminstagram.com/sagrin_beauty

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAGRIN