cv sahabat alam

What cv sahabat alam does

CV. Sahabat Alam Handycraft is an Indonesian handicraft manufacturer founded in 2008 in Tangerang, Banten, operating under the brand Ratu Eceng ('Queen of Water Hyacinth'). Its core activity is the conversion of invasive water hyacinth harvested from local waterways (Situ Cipondoh and Situ Bulakan) into woven home decor, storage, furniture, and fashion accessories, often combined with recycled denim accents. The founder, Ieko Damayanti, started the business at age 20 with Rp 150,000 of personal capital after attending entrepreneurship training in Yogyakarta, and the craft technique is self-taught and proprietary.

Production is decentralized across a network of roughly eleven or more female weavers anchored in Tangerang, with operations extending into Ciledug and Parung, and the social mission explicitly targets women's and disability employment. The product catalog spans basket storage (tube, square, oval, banana-shaped), woven bags (including the premium Emilie collection launched October 2025), trays, flower-pot covers, placemats, mats, chairs, and sofas, with retail prices ranging from Rp 50,000 to Rp 8 million per item. There is no proprietary software or platform; the underlying technology is human craft know-how applied to a negative-cost raw material.

The business model is direct and wholesale handicraft sales via four Indonesian e-commerce marketplaces (Shopee, Tokopedia, Blibli, PadiUMKM), WhatsApp-based order-taking, and exhibition-driven export leads. Key customer segments are eco-conscious domestic consumers and a smaller corporate-gift channel; export sales have reached Los Angeles (2019) and Japan (2021) via BRI's BRILian Preneur program and similar trade events. Capital and capability support have come primarily from BRI (Bank Rakyat Indonesia) through loan financing and the 2019 Incubator program, which placed the firm among the top 10 MSMEs nationally. No institutional private equity, venture capital, or public-market listing has been disclosed.

Name

cv sahabat alam

Legal name

CV. Sahabat Alam Handycraft

Website

https://sahabatalamhandycraft.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

CV. Sahabat Alam Handycraft is an Indonesian handicraft manufacturer in Tangerang, founded in 2008, that converts invasive water hyacinth into woven bags, baskets, home decor, and furniture under the Ratu Eceng brand, sold via Indonesian marketplaces and export channels to eco-conscious consumers and corporate-gift buyers.

Ownership category

akta.pro rank

Product category

Handcrafted Natural Fiber Home Goods

NAICS

All Other Miscellaneous Retailers (459999)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE)

akta.pro secondary industry

Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

Keywords

• Water hyacinth handicrafts
• Natural fiber weaving
• Handcrafted home goods
• Sustainable woven bags
• Eco-friendly baskets

Headquarters

HQ city

Tangerang

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Handicraft Product Sales: Direct sales of handcrafted water hyacinth products including bags, baskets, home decor, furniture. Revenue generated from individual product transactions ranging from Rp 50,000 to Rp 8 million per item. Turnover reported at Rp 15 million to Rp 35 million per month.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

CV. Sahabat Alam Handycraft manufactures and sells handcrafted products made from water hyacinth (an invasive aquatic plant) harvested from local Tangerang waterways, often combined with recycled denim for added aesthetic. The product range, sold under the "Ratu Eceng" brand, includes woven bags, storage baskets, trays, placemats, flower pots, home decor items, and furniture such as chairs, sofas, and floor cushions. Items are priced from Rp 50,000 to Rp 8 million and are sold via Indonesian e-commerce marketplaces, WhatsApp, and international exhibitions.

Product overview

CV. Sahabat Alam Handycraft is an Indonesian handicraft manufacturer founded in 2008 that produces eco-friendly handcrafted products from water hyacinth under the brand Ratu Eceng (Queen of Water Hyacinth). The company offers a diverse portfolio of woven products including sling bags (Emilie collection with Tube Pearl and Tenun variants), storage solutions (Storage Oval, Seagress Black Storage, Banana Storage), baskets (Tube Basket, Square Basket, Roundpuff), home decor items (Nampan/Tray, Cover Pot, Flower Pots, Coasters, Wall Hangings), and furniture (Chairs, Sofas, Roundpuff/Lesehan). Products range in price from Rp 50,000 to Rp 8 million, combining natural water hyacinth fibers with denim accents for aesthetic appeal. The company operates as a single-product-line manufacturer with multiple product variants rather than a modular platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Water Hyacinth Woven Bags and Handbags

Quantifiable outcome

• Monthly turnover of Rp 15-35 million achieved from initial capital of Rp 150,000
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Boucherouite Studio: Marrakech-based studio making hand-woven bags and totes from upcycled textiles using traditional North African weaving techniques. Direct comparable in being a small-scale artisan weaving enterprise that turns a "low-value" material (recycled fabric scraps) into a premium craft product.
• Sejauh Mata Memandang: Indonesian sustainable fashion and home-textile brand combining natural fibers (tenun, handwoven materials) with social/environmental storytelling. Highly comparable mission-driven Indonesian artisan brand with overlapping export orientation and product breadth across bags and home goods.
• Mata Hari Bali: Indonesian (Bali-based) maker of hand-woven natural-fiber handbags and accessories using mendong grass, raffia, and similar plant fibers. Direct comparable in product category (natural-fiber woven bags), GTM (women-led social enterprise, e-commerce + export), and target customer (eco-conscious global buyers).
• Eco Warrior Indonesia: Indonesian brand producing reusable bags, packaging, and lifestyle goods from recycled/upcycled materials with strong environmental messaging. Direct comparable as an Indonesian eco-product company using waste-stream materials to sell consumer goods at premium positioning.

Broad incumbents

• Cottonink: Established Indonesian fashion brand offering bags, accessories, and apparel across mainstream Indonesian and regional e-commerce. Comparable as an Indonesian bag-and-accessories brand selling via Shopee/Tokopedia/Blibli, though broader category and larger scale than Ratu Eceng's handicraft-only focus.
• Bottega Veneta: Italian luxury house built around intrecciato leather weaving. Comparable as the global benchmark for "woven bag as luxury category," illustrating the long-term trajectory for handcraft-weaving IP from niche to ultra-luxury positioning.
• Loewe: Spanish luxury house renowned for woven leather icons (L Basket, Puzzle bag, woven Goya). Comparable as a leading global brand whose identity is built on hand-weaving craft, demonstrating the long-term category ceiling for premium woven bags—though at vastly larger scale and price points than Ratu Eceng.

Emerging players

• Susan Alexandra: New York-based emerging brand best known for colorful, whimsical beaded and woven novelty handbags. Comparable as a small-scale, design-forward brand that successfully scaled handmade-bag products from a single founder's craft into a recognized global label.
• Threads of Life Indonesia: Indonesian non-profit social enterprise supporting traditional textile artisans (tenun, ikat) across Indonesia and selling their craft globally. Comparable as a mission-driven Indonesian craft entity operating a similar community-of-artisans model with export reach.

Others

• Novica: Global e-commerce marketplace aggregating handmade goods from artisans worldwide, including Indonesian craft. Comparable as a channel partner/distribution platform Ratu Eceng could leverage (rather than a direct competitor) to scale Western-market reach without building its own outbound salesforce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/ieko_ratueceng
• LinkedInlinkedin.com/company/cv-sahabat-alam

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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