Sejauh Mata Memandang

What Sejauh Mata Memandang does

Sejauh Mata Memandang (legal name 'Sejauh') is an Indonesian sustainable fashion label founded in 2014, headquartered in Mampangprapatan, Indonesia, and operating with 11–50 employees. The company designs, produces, and retails apparel, accessories, and home goods built on traditional Indonesian textile techniques including hand-drawn batik (batik tulis), hand-stamped batik (batik cap), handscreen batik, and handwoven fabrics. Its product portfolio spans women's apparel (kebaya, dresses, tops, outerwear, scarves, kain), men's wear (shirts, pants, outerwear, jackets), a kids collection, accessories (bags, bandanas, masks, hats, scrunchies), and home and living items (kitchenware, pillows, candles, books). The catalog is organized into more than twenty themed sub-collections (Noodle Bowl, Bija, Flora, Semanggi, Siguguk, Timun Mas, Rimba, Daur 19/20/21, Tambal, Tumbuh, Kudapan, Pesan Bumi, Aruna, Larung, Puspa, Tarum, Bambu, Algae, Laut Kita, Bunga Pencar) and recurring artist collaborations with Indonesian singer Tulus, actress Dian Sastrowardoyo, visual artist Eko Nugroho, and designer Adrian Gan.

Name

Sejauh Mata Memandang

Legal name

Sejauh

Website

https://sejauh.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sustainable Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Quilting & Patchwork Shops (CRALADAB)

akta.pro secondary industry

Needlepoint & Embroidery Shops (CRALADAE)

Keywords

• Sustainable fashion
• Traditional batik
• Handwoven textiles
• Circular apparel
• Indonesian apparel

Headquarters

HQ city

Mampangprapatan

HQ country

Indonesia

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Direct E-commerce Sales: The primary revenue stream is direct-to-consumer sales through the company's e-commerce website. Products range from apparel (women, men, kids) to accessories and home and living items. Transactions are one-time purchases with no subscription model.
2. Physical Retail: Sales through the company's own retail stores and stockists. The website references 'Our Stores & Stockists' page indicating physical point-of-sale presence.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Sejauh Mata Memandang designs, produces, and sells traditional Indonesian textile-based apparel and lifestyle products including women's, men's, and children's clothing, accessories, and home goods. The product portfolio centers on handcrafted batik (batik tulis, batik cap, handscreen) and handwoven textiles, organized into themed collections and artist collaborations. Sales occur direct-to-consumer through the brand's own e-commerce website and physical retail stores/stockists in Indonesia.

Product overview

Sejauh Mata Memandang is an Indonesian fashion label operating as a single-brand textile and apparel company. The product portfolio centers on women's, men's, and children's apparel with strong emphasis on traditional Indonesian crafts including batik (hand-drawn, hand-stamped, and handscreen) and handwoven textiles. The brand offers four main product lines: Women's Apparel (Kebaya, dresses, tops, outerwear, scarves), Men's Wear (shirts, pants, jackets), Kids Collection, and Accessories (bags, bandanas, masks, hats). The brand also produces Home and Living items. The portfolio is organized into themed sub-collections (Noodle Bowl, Bija, Flora, Semanggi, Siguguk, Timun Mas, Rimba, Daur upcycling series, Tambal, Tumbuh, Kudapan, Pesan Bumi, Aruna, Larung) plus artist collaborations (x Tulus, x Dian Sastrowardoyo, x Eko Nugroho, x Adrian Gan). The company positions itself around circularity and sustainability with its B-Corp certification.

Differentiator

Problem solved

Functional benefit

Brands

• Studio Sejauh: Referenced as a separate entity/studio within the Sejauh brand ecosystem, mentioned in navigation under 'Circularity' section.

Products and services

• Women's Apparel

Quantifiable outcome

• One tree planted for every clothing purchased
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• TuluscoreStrategic or Co-development PartnerCollaboration with Indonesian singer-songwriter Tulus on the 'Monokrom' and 'Remedi' collections. Products include shirts, pants, jackets, scarves, and accessories featuring minimalist designs. The partnership represents a flagship collaboration bringing celebrity appeal to the brand.
• Dian SastrowardoyocoreStrategic or Co-development PartnerCollaboration with Indonesian actress Dian Sastrowardoyo on the 'Tumbuh' and 'Flora' collections. Products include embroidered kebaya, dresses, blazers, and shirts. The partnership emphasizes cultural heritage and natural aesthetics.
• Eko NugrohocoreStrategic or Co-development PartnerCollaboration with acclaimed Indonesian visual artist Eko Nugroho on the 'UFO' collection featuring artistic outerwear, jackets, hoodies, and unique pieces. The collection showcases contemporary art integrated into wearable fashion.
• Adrian GancoreStrategic or Co-development PartnerCollaboration with fashion designer Adrian Gan on limited edition dresses and jackets. The 'SMM x Adrian Gan' collection features premium pieces with unique designs and higher price points.
• ALAMIminorStrategic or Co-development PartnerCollaboration with ALAMI on home products including candles shaped like ayam (chicken) in various sizes. The collection includes 'Anak Ayam Candle' and 'Ayam Candle' featuring artisanal candle craftsmanship.
• MulihminorGTM or Marketing PartnerCollaboration partnership with Mulih brand, featured under the 'Kembali Baik Sejauh' (Good Returns) initiative. Supports sustainable and ethical business practices.
• ECOTOUCHcoreStrategic or Co-development PartnerPartnership for the 'Program Daur Ulang Pakaian' (Clothing Recycling Program). ECOTOUCH supports Sejauh's circularity initiatives by providing infrastructure for textile recycling.

Scale indicators1 record

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• Patagonia: Global leader in sustainable and circular outdoor apparel. Comparable on ESG/circularity positioning and B-Corp-equivalent commitments, though it operates at much larger scale in a different category (outdoor vs. traditional fashion).
• Eileen Fisher: US-based sustainable women's apparel brand with a renowned Renew take-back recycling program. Comparable on circular fashion model, women-focused premium positioning, and commitment to environmental programs, though operating at much greater scale.

Emerging players

• Mara Hoffman: US sustainable fashion brand pivoting to circular and B-Corp-validated operations. Comparable on sustainability-led premium positioning and use of traditional/artisanal textile techniques in modern apparel, though serving a different geographic market.

Direct peers

• Ikat Indonesia: Indonesian textile and fashion brand focusing on traditional ikat weaving and handcrafted fabrics. Comparable in its emphasis on artisanal Indonesian textile techniques, heritage preservation, and premium positioning.
• Buttonscarves: Indonesian fashion brand specializing in premium scarves and modest fashion with strong e-commerce and traditional textile elements. Directly comparable as an Indonesian digitally-native fashion label targeting similar premium-conscious female consumers with heritage-inspired designs.
• Cottonink: Indonesian contemporary fashion label selling women's, men's, and kids apparel through D2C e-commerce. Comparable in operating model (Indonesia-based, multi-category D2C fashion, celebrity/influencer collaborations) and overlapping customer demographic.
• Dian Pelangi: Indonesian modest fashion brand by designer Dian Pelangi, blending traditional textiles (batik, songket) with contemporary silhouettes. Directly comparable cultural-heritage-meets-modern-fashion positioning targeting similar premium Indonesian consumers.
• Batik Keris: One of Indonesia's largest batik manufacturers and retailers with physical stores nationwide. Comparable as a batik-focused brand serving Indonesian consumers across price points, though with a more traditional retail model than Sejauh's D2C-led approach.

Regional players

• Ghea Panggabean: Indonesian fashion designer brand offering kebaya and traditional-inspired contemporary wear. Comparable in cultural-heritage positioning and kebaya product category, though with a higher couture price point and smaller distribution.
• Biyan Wanaatmadja: Indonesian fashion designer label known for kebaya and traditional textile-based couture. Comparable in cultural-heritage fashion positioning targeting Indonesian premium consumers, though operating primarily in haute couture rather than ready-to-wear.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Sejauhtextiles
• LinkedInlinkedin.com/company/sejauh-mata-memandang

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sejauh Mata Memandang