Sahm Golf Course

What Sahm Golf Course does

Sahm Golf Course is a municipal golf facility operating on the northeast side of Indianapolis, Indiana, at 6800 East 91st Street. The flagship course is an 18-hole, Par 70 layout designed in 1963 by Pete and Alice Dye, one of the earliest designs in Pete Dye's career. The operator also runs the affiliated Frederick Douglass Golf Course, a historic 9-hole, Par 34 municipal layout opened in 1928 and located approximately 5 minutes from downtown Indianapolis. Tom Cooprider and Cooprider Golf Management have operated Sahm for over thirty years, supported by on-site PGA staff including Assistant Golf Professional Jeremy Truchan (since January 2024) and instructor Bill Mattingly.

The revenue model is diversified across green fees (weekday, weekend, and twilight rates), multi-tier season passes (Mulligan, Weekday Walking/Riding, Unlimited Walking, Unlimited Season), driving range bucket sales, PGA-led private lessons and group clinics, league memberships (Men's Club, Ladies League, Senior League), group outing packages, snack bar food and beverage, and gift cards. Weekday 18-hole rates are priced at $28 walking and $40 riding, with weekend equivalents at $33 and $45; senior discounts apply on weekdays. Tee times are booked through the ForeUP online reservation platform, with phone reservations and walk-in wait lists as secondary channels. Group events and a formalized charitable donation program targeting Indianapolis-area 501(c)(3) organizations round out the commercial and community engagement footprint.

The business does not rely on proprietary technology. The technology stack consists of a third-party booking and reservation platform (foreupsoftware.com), a Square-based email club signup, and standard website hosting via WP Engine. Distribution is direct-to-consumer across physical visits, online booking, and phone. The customer base is split across individual recreational golfers, league participants, group outing organizers, golf students, junior golfers via the First Tee Indiana partnership, and a community-oriented charitable giving program. The course is privately managed but operates as a public recreation facility under municipal ownership with no disclosed venture or institutional investment.

Name

Sahm Golf Course

Legal name

Sahm Golf Course

Website

https://sahmgolf.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

Sahm Golf Course is a municipal golf facility in Indianapolis operating an 18-hole Pete Dye-designed course (Par 70) and the affiliated 9-hole Frederick Douglass course, serving recreational golfers, league players, group outing organizers, and junior golfers through online booking, lessons, leagues, and a snack bar.

Ownership category

akta.pro rank

Product category

Public Golf Course

NAICS

Golf Courses and Country Clubs (71391), Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Public golf course
• Municipal golf
• Golf driving range
• Golf lessons
• Golf leagues

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Green Fees: Core revenue from greens fees for 9-hole and 18-hole rounds, with separate pricing for walking and riding (cart) options. Weekday and weekend rates differ, with senior discounts available.
2. Season Passes: Various season pass tiers including Mulligan Pass (discount on fees), Weekday Walking Pass, Weekday Riding Pass, Unlimited Walking Pass, and Unlimited Season Pass covering green fees, cart fees, and driving range credits for the 2026 season.
3. Driving Range: Revenue from driving range balls sold in small, medium, and large bucket sizes. Range opens daily weather permitting.
4. Golf Lessons: Private lessons and group clinics conducted by PGA Associate and teaching professional Jeremy Truchan, and PGA teaching professional Bill Mattingly.
5. League Memberships: Men's Club membership at $60 provides USGA Handicap eligibility, access to club events, and daily choose-up games. Ladies League and Senior League also generate membership fees.
6. Group Events and Outings: Customized golf outing packages for groups including greens fees, carts, scoring, food, and beverages. Additional revenue from rental clubs.
7. Food and Beverage: Snack bar serving food, beverages, and beer (in season) at the clubhouse.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Sahm Golf Course is a public 18-hole Par 70 municipal golf facility in Indianapolis, designed by Pete and Alice Dye in 1963. It sells green fee play, driving range balls, PGA-taught lessons, organized league memberships (men's, ladies', senior), group outing packages, multi-tier season passes, and snack bar food and beverage. The facility is affiliated with the historic 9-hole Frederick Douglass Golf Course and operates through the foreupsoftware.com booking platform.

Product overview

Sahm Golf Course operates as a municipal golf facility offering two distinct courses: the flagship 18-hole Sahm Golf Course (Par 70, designed by Pete and Alice Dye in 1963) and the historically significant 9-hole Frederick Douglass Golf Course (Par 34, opened 1928). The product portfolio centers on core golfing services supplemented by a driving range, PGA-taught lessons, organized leagues (men's, ladies', and senior), and group event hosting. Additional revenue streams include multiple season pass tiers with varying access levels and gift cards sold through the online booking platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Sahm Golf Course 18-hole Par 70 public golf course on the northeast side of Indianapolis, featuring tree-lined fairways, large well-manicured greens, a driving range, lessons, outings, leagues, and a snack bar. Open to recreational golfers, leagues, and group event organizers.
• Frederick Douglass Golf Course

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• ForeUPcoreTechnology or IntegrationForeUP provides the online tee time booking and reservation management platform for Sahm Golf Course. The platform handles online reservations for 1-4 players and manages season passes and gift card sales.
• First Tee IndianacoreStrategic or Co-development PartnerFirst Tee Indiana operates its Greater Indianapolis junior golf program at Sahm Golf Course, providing youth golf development and education opportunities at the facility.
• Local Charitable OrganizationsminorOthersSahm Golf Course supports local 501(c)(3) non-profit organizations in Greater Indianapolis through charitable donations of goods and services, including church groups, civic groups, and schools.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• American Golf Corporation: Largest golf course operator in the United States, managing a portfolio of public and private courses. Comparable as a high-scale operator of public-access golf facilities with league and event programming.
• KemperSports: One of the largest golf course management companies in the U.S., operating public, private, and resort courses. Comparable as a third-party operator of golf facilities, though at much larger scale and broader portfolio.

Direct peers

• Plum Creek Golf Club: Indiana public golf course offering daily-fee play, leagues, outings, and lessons. Similar municipal-style public-access model competing for the same regional golfer base.
• Hillcrest Country Club: Indianapolis-area golf and country club offering 18-hole play, league competition, lessons, and group events. Comparable mid-market recreational golf offering in the same metro.
• Eagle Creek Golf Club: Municipal golf facility in Indianapolis operated by the city, offering similar 18-hole and 9-hole play, public rates, leagues, and lessons. Directly comparable municipal model serving the same Indianapolis market.
• Brendonwood Golf Club: Indianapolis-area golf course offering league memberships, daily-fee play, and group events. Similar membership-plus-daily-fee revenue mix and comparable local market positioning.
• Coffin Golf Club: Indianapolis municipal golf course offering similar public access, daily-fee pricing, league play, and junior programs. Closest direct competitor within the same metropolitan area and city ownership structure.
• Winding River Golf Course: Indiana public golf course featuring a Pete Dye-designed layout, comparable heritage-driven positioning and public-access pricing model. Highly relevant peer due to shared Pete Dye design lineage.

Emerging players

• Topgolf: Tech-enabled golf entertainment venue combining golf gameplay with food, beverage, and social entertainment. Competes for the same recreational golfer wallet share, particularly with younger and casual players, though via a fundamentally different experience format.

Others

• PGA of America: Industry body for PGA professionals that supports golf instruction, league play, and tournament operations. Directly relevant ecosystem partner given Sahm's PGA-staffed instruction and league programming, though not a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sahm-golf-course

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sahm Golf Course