SAINT-AVERTIN-SPORTS

Name

SAINT-AVERTIN-SPORTS

Legal name

SAINT-AVERTIN SPORTS

Website

https://saint-avertin-sports.fr

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Community Sports Association

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Amateur & Grassroots Tournament Organizers (MPAKADAH), Sports & Recreation Lessons (Surfing, Skiing, Golf, Tennis) (THAJAKAN)

Keywords

• Omnisports club
• Multi-sport association
• Community sports programs
• Youth sports camps
• Disability sports inclusion

Headquarters

HQ city

Saint-Avertin

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership fees: Annual membership dues from the 25 sports sections. Members pay to join individual sections such as VTT, Marche Nordique, Natation, etc.
2. Event registration fees: Entry fees for organized events such as the Saint-Avertinoise (VTT/hiking) and Nordic St Av. Standard rates of 5-6 euros per participant, with free admission for section members and children under 12.
3. Multi-activity vacation camps: Fees for school holiday multi-sport camps for children, offering sports discovery programs during summer, winter, and other vacation periods.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

SAINT-AVERTIN SPORTS is a French non-profit omnisports association offering 25 sports sections (aquatic, martial arts, ball sports, dance, gymnastics, racket sports, cycling, yoga, Nordic walking, archery, etc.) plus targeted programs (Sport et Handicap, Sport Santé / Bien Être for seniors, École du Sport for children aged 3-6, Musculation, Éveil Corporel Adapté) and multi-activity school holiday camps. Members enroll in individual sections on an annual basis (September to June), with events such as the Saint-Avertinoise and Nordic St Av run as open-access pay-per-entry activities for the broader local community.

Product overview

SAINT-AVERTIN-SPORTS is a multi-sport association (omnisports club) operating as a major player in the Social and Solidarity Economy on the commune of Saint-Avertin, France. The organization offers 25 sports sections and additional programs, providing sports for all ages and abilities. The portfolio includes aquatic sports (Canoe-Kayak, Swimming, Scuba Diving), martial arts (Judo, Karate), ball sports (Basketball, Football, Handball, Volleyball), dance (Classical Dance, Zumba), gymnastics, racket sports (Tennis, Badminton, Table Tennis), cycling (BMX, VTT, Cyclotourism), Nordic Walking, Yoga/Sophrology, as well as specialized programs for disability sports, health and wellness for seniors, children's sports schools, multi-activity holiday camps, and adapted physical education. The organization hosts annual events including the Saint-Avertinoise (hiking/cycling event) and Nordic St Av (Nordic walking event).

Differentiator

Problem solved

Functional benefit

Products and services

• Aquatic / Nautical Section
• Martial Arts Section
• Ball Sports Section
• Dance Section
• Gymnastics Section
• Racket Sports Section
• Cycling Section
• Yoga – Sophrology
• Nordic Walking (Marche Nordique)
• Other Sports Section
• Sport et Handicap Program
• Sport Santé / Bien Être Program
• École du Sport (3-6 ans)
• Musculation
• Stages Multi-Activités (Multi-Activity Camps)
• Éveil Corporel Adapté
• Saint-Avertinoise Event (VTT / Gravel / Marche / Trail)
• Nordic St Av Event (Première édition)

Quantifiable outcome

• 20 successful editions of the Saint-Avertinoise event
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Ville de Saint-AvertincoreStrategic or Co-development PartnerMunicipal government of Saint-Avertin, providing political support, facility access, and community integration. The association is described as a major actor in the Social and Solidarity Economy (ESS) of the commune.
• Departement de TourainecoreStrategic or Co-development PartnerDepartmental council providing regional funding and support for sports development initiatives in Indre-et-Loire.
• Région Centre Val de LoirecoreStrategic or Co-development PartnerRegional council providing funding and institutional support for sports and youth development programs.
• ANS (Agence Nationale du Sport)coreStrategic or Co-development PartnerNational Sports Agency providing national-level funding and support for sports associations in France.
• FFCO (Fédération Française des Clubs Omnisports)coreStrategic or Co-development PartnerNational federation representing 600 omnisports clubs with 750,000 practitioners. SAS is affiliated through this federation which supports multi-sport club development and provides mutualization of resources and best practices.
• Handiguide (Sports pour Tous)minorStrategic or Co-development PartnerNational guide for accessible sports, supporting the Sport et Handicap initiatives of the association.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Sport dans la Ville: Sport dans la Ville is a French nonprofit that uses sport as a tool for youth integration and professional development, primarily in disadvantaged neighborhoods. Comparable to SAS in social-and-solidarity-economy nonprofit structure and sport-as-social-mission orientation, with overlap on youth sport-discover programming, though it operates more narrowly on inclusion rather than broad multi-sport breadth.

Others

• Decathlon: Decathlon is a French global sports retailer. Not directly comparable as a service-provider, but adjacent as an ecosystem participant whose equipment, partnerships, and community sports initiatives intersect with the supplier/customer ecosystem around multi-sport community clubs like SAS.
• Fédération Française des Clubs Omnisports (FFCO): FFCO is the national federation to which SAINT-AVERTIN SPORTS is affiliated, representing ~600 omnisports clubs and ~750,000 practitioners across France. Comparable not as a competitor but as the enabling ecosystem body that provides SAS with national leverage, advocacy, and resource mutualization.
• Intersport: Intersport is a major international sports retail chain with a strong French footprint. Comparable to SAS only indirectly as an adjacent participant in the broader French sports ecosystem, supplying equipment to amateur and club members but not competing directly for the community-sport membership that SAS provides.

Direct peers

• UFOLEP: UFOLEP (Union Française des Oeuvres Laïques d'Éducation Physique) is a French multi-sport federation offering amateur sports activities to local clubs and members through affiliated associations. Comparable to SAINT-AVERTIN SPORTS in target audience (amateur, community-based, all ages), mission (sport for all), and federated multi-discipline structure, though UFOLEP is federation-level rather than a single local club.
• Fédération Sportive et Culturelle de France (FSCF): FSCF is a French federation of multi-sport and cultural associations operating with the same amateur, community-based, multi-discipline model as SAINT-AVERTIN SPORTS. Both organize regional events, deliver youth sport-discovery programming, and serve as federated bodies under France's social-and-solidarity economy. Directly comparable as an umbrella federation of comparable local clubs.
• ASPTT: ASPTT is a national federation of multi-sport clubs in France with a similar model: amateur community members enrolling across multiple sports disciplines under one umbrella organization. Directly comparable to SAINT-AVERTIN SPORTS in scope, audience, and nonprofit membership-driven structure, with the key difference being ASPTT's historical tie to postal-services employees and its much larger national footprint.

Broad incumbents

• Keep Cool: Keep Cool is a French low-cost fitness chain targeting similar amateur and value-conscious consumers with subscription-based gym access. Comparable to SAS in audience and value-tier positioning, but lacking multi-sport breadth, community programming, and the inclusion-oriented segments (seniors, disability, children) that differentiate SAINT-AVERTIN SPORTS.
• Basic-Fit: Basic-Fit is one of Europe's largest low-cost commercial fitness chains with significant French presence. It competes with SAINT-AVERTIN SPORTS for the same amateur, value-conscious, casual-sports consumer pool, but as a single-discipline (fitness/cardio) subscription model with no community governance, no multi-sport breadth, and no local facility-network depth comparable to SAS.
• Fitness Park: Fitness Park is a French low-cost commercial fitness chain offering subscription-based gym access. Comparable to SAS as a competing fitness/sports-access offering for the same consumer segments, but operating a much narrower single-discipline (fitness) model with no equivalent of SAS's 25 sports sections or community-governance structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SASomni37
• LinkedInlinkedin.com/company/saint-avertin-sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAINT-AVERTIN-SPORTS