saison

What saison does

Saison SAS is a privately held, Paris-based contemporary florist and multidisciplinary design studio founded in 2015 by Mathilde Nicod and Michael Lesueur. The company operates three complementary entities: the Galerie (a retail florist and plant discovery space at 62 Rue Oberkampf, Paris 11, open Monday–Saturday 9:30–20:00), the Studio (scenography, plant styling, and set design for events, brand identities, and product launches), and the Agence Végétale (advisory, design, installation, and maintenance of interior and exterior plant arrangements for premium addresses, working closely with architects). A fourth commercial surface, the e-shop at saison-eshop.com, supports online ordering of seasonal bouquets with bicycle cargo courier delivery across Paris and petite couronne.

Saison serves a dual customer base: individuals ('Particuliers') purchasing bouquets, plants, and personalised projects, and professionals ('Professionnels') — brands, architects, and businesses — commissioning scenography, set design, and signature plant installations. Revenue is generated through one-time retail transactions (flowers, plants, seeds, fertilizers), quote-based custom design projects for the Studio and Agence, and recurring plant maintenance engagements. The company is structured as a French société par actions simplifiée (SAS) under SIREN 845 091 784, with €5,000 share capital, no external institutional investors, and full founder ownership.

The business operates with no proprietary technology. Public-facing sites are built on Webflow and hosted on AWS with a Fastly CDN; commerce is processed via standard card and Google Pay rails through a third-party payment provider. Season's differentiation rests on its 10-year artistic positioning, multidisciplinary in-house team (including expert gardeners), close collaboration with architects, and curated contemporary aesthetic positioning rather than on technology- or data-driven moats. Geographic scope is deliberately constrained to Paris and petite couronne, with no disclosed expansion plans, partnerships, or external funding to date.

Name

saison

Legal name

SAISON SAS

Website

https://saison.studio

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Saison SAS is a privately held Paris-based contemporary florist and multidisciplinary design studio spanning a retail Galerie, an event scenography Studio, and a landscape Agence Végétale. Founded in 2015 by Mathilde Nicod and Michael Lesueur, the founder-owned company serves individual and professional clients across Paris and petite couronne.

Ownership category

akta.pro rank

Product category

Retail Florist and Botanical Design Services

NAICS

Florists (45931), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)

akta.pro secondary industries

Event Floral Design & Arrangements (HSACAOAA), Floral & Event Installations (HSACAAAC)

Keywords

• Contemporary florist services
• Plant agency services
• Event scenography design
• Garden terrace installation
• Custom floral arrangements

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Flower and Plant Sales: Direct retail sales of flowers, plants, seeds, and fertilizers through the physical gallery location and e-commerce platform. Products include seasonal bouquets handcrafted daily and a curated selection of plants.
2. Custom Floral and Set Design Services: Project-based services including scenography for events and large sets, plant styling, and set design for brands and products. Serves both intimate and ambitious projects for mark-making.
3. Garden and Terrace Design: The plant agency (agence végétale) provides consulting, design, installation, and maintenance services for interior and exterior plant installations for premium addresses, working directly with architects.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Saison is a contemporary florist and multidisciplinary botanical studio that sells seasonal flowers, curated plants, and handcrafted bouquets through a physical gallery and own e-commerce platform. Beyond retail, the company delivers custom scenography, plant styling, and set design for brands and events through its Studio, and advises, designs, installs, and maintains interior and exterior plant installations for premium addresses through its Agence Végétale.

Product overview

Saison is a multidisciplinary floral design studio structured around three complementary entities: the Galerie (retail florist), the Studio (event and set design), and the Agence Végétale (garden and terrace design). An additional e-shop platform enables online sales of handcrafted bouquets. The company serves both individual retail customers and professional clients seeking bespoke botanical projects.

Differentiator

Problem solved

Functional benefit

Brands

• saison galerie: Plant and flower gallery offering a wide selection of plants and flowers for individuals and professionals.
• saison studio
• saison agence végétale

Products and services

• Galerie (Retail Florist Gallery) A contemporary florist and plant discovery space offering a curated selection of seasonal flowers and plants for walk-in retail customers, with customized services for bespoke projects for professionals. Located at 62 Rue Oberkampf, Paris 11, open Monday-Saturday 9:30-20:00.
• Studio (Scenography and Set Design) Multidisciplinary design studio that imagines and develops concepts around image and consulting, specializing in scenography for large-scale decor, plant styling, and set design for brand identities, products, and visual concepts for events.
• Agence Végétale (Plant Agency) Plant agency that advises, designs, installs, and maintains interior and exterior plant arrangements for exceptional addresses, working closely with architects to deliver durable, signature installations.
• E-shop (Online Sales Platform) E-commerce platform at www.saison-eshop.com enabling online ordering of handcrafted, seasonal flower bouquets, with delivery by bicycle cargo courier across Paris and petite couronne (Monday-Saturday, 10:00-20:00) and free in-store pickup at the gallery.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Aquarelle: French online florist with national delivery and a curated, seasonal product range. Competes with Saison's e-commerce platform in the contemporary French floral retail segment.
• Bergamotte: French online florist offering curated, seasonal bouquets with same-day delivery in Paris and other French cities. Comparable to Saison's e-commerce gallery model with an emphasis on modern, design-forward floral offerings.
• The Flower Appreciation Society: London-based contemporary florist combining a retail shop with event and editorial design work. Comparable to Saison's gallery + studio combination with a modern, artistic brand positioning.
• Ode à la Rose: French online florist with delivery in Paris and multiple French cities, focusing on modern bouquets and brand-led floral gifting. Comparable to Saison's e-commerce and curated bouquet offering.
• McQueens Flowers: London-based luxury floral design studio serving hotels, brands, and private clients with scenography and event florals. Closely matches Saison's studio arm in scale, positioning, and B2B luxury clientele.
• Putnam & Putnam: New York-based luxury floral design studio known for editorial, art-directed installations for brands and events. Comparable to Saison Studio's scenography, set design, and brand-identity work.
• Lachaume: Iconic Parisian florist founded in 1845, specializing in high-end floral arrangements for luxury hotels, brands, and individuals. Directly comparable to Saison's gallery and studio work in the contemporary-to-luxury Parisian floral segment.

Broad incumbents

• Interflora: Established French and global floral delivery network serving mass-market and premium gifting. Operates in the same retail flower category as Saison but at significantly larger scale and broader geographic reach.
• Teleflora: Large floral retail network with national and international delivery through affiliated florists. A broader incumbent in the same floral retail category as Saison but with a fundamentally different scale and operating model.

Emerging players

• Studio Emma Deterding: London-based landscape and planting design studio working with architects on residential and commercial gardens. Comparable to Saison's Agence Végétale in offering premium plant design integrated with architectural projects.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/saisongalerie
• LinkedInlinkedin.com/company/saisonparis

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about saison