Ode a la Rose
Ode à la Rose is a French-inspired DTC flower delivery company operating six local US ateliers with same-day delivery in NYC, Chicago, LA, Austin, Miami, and DC, plus nationwide next-day service and a recurring subscription offering.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Ode a la Rose does
Ode à la Rose is a French-inspired, direct-to-consumer flower delivery company founded in 2012 in New York City by Louis and Olivier, who relocated the Parisian artisanal bouquet tradition to the United States. The company operates a network of local ateliers in six major US metropolitan areas — New York, Chicago, Los Angeles, Austin, Miami, and Washington DC — where bouquets are hand-tied to order and delivered same-day within each metro, with next-day nationwide shipping (excluding Alaska and Hawaii) fulfilled from the nearest atelier. Its product portfolio centers on fresh-cut bouquets priced $59–$398, complemented by preserved roses under the "Forever Roses by Ode" sub-brand, potted plants, orchids, centerpieces, and a recurring flower subscription ($68–$98 per delivery) with prepay discounts. Add-on gifting — chocolates, French macarons, candles, spa kits, champagne, vases, and personalized cards with photos — supports higher average order value.
Ode a la Rose firmographics
Firmographics- Name
- Ode a la Rose
- Legal name
- ODE A LA ROSE, Inc.
- Website
- https://odealarose.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ode à la Rose is a French-inspired DTC flower delivery company operating six local US ateliers with same-day delivery in NYC, Chicago, LA, Austin, Miami, and DC, plus nationwide next-day service and a recurring subscription offering.
- Ownership category
- akta.pro rank
Ode a la Rose industry classification
Industry- Product category
- Online Florist & Flower Delivery
- NAICS
- Florists (4593)
- akta.pro primary industry
- Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)
- akta.pro secondary industries
- Event Floral Design & Arrangements (HSACAOAA), Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)
Keywords
Where Ode a la Rose is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Ode a la Rose business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Fresh Flower Bouquet Sales: One-time purchase of hand-crafted flower arrangements. Products range from small attention bouquets ($59) to grand arrangements with 100+ roses ($398). Core revenue stream with bouquets arranged to order in local ateliers.
- Flower Subscription Services: Recurring subscription model offering weekly, bi-weekly, or monthly deliveries of fresh bouquets. Medium size $68, Large size $98. Flexible duration from 3 months to ongoing. Payment upfront offers 5% off for 6 bouquets and 10% off for 12 bouquets. Revenue model_types: subscription_recurring
- Add-on Products: Supplementary products paired with flower deliveries including: chocolates, French macarons, candles, spa kits, vases, champagne/wine, and personalized cards with photos. Higher margin add-ons that increase average order value.
- Delivery Fees: Delivery charges vary by bouquet size: $15 for smaller arrangements, $18 for standard, $25 for most bouquets, $30 for largest arrangements. Additional revenue stream supporting logistics operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Small/Petite arrangements with $15 delivery fee |
| Unit Pricing | Pay-as-you-go | Standard bouquets with $18-$25 delivery fee |
| Unit Pricing | Pay-as-you-go | Grand/Large arrangements with $25-$30 delivery fee |
| Subscription | Monthly | Flower subscription - Medium and Large sizes |
| Unit Pricing | Pay-as-you-go | Add-on products (chocolates, macarons, candles, champagne, vases) |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels10 records
Ode a la Rose product offering
Product offeringCore offering
Ode à la Rose is a French-inspired online florist that hand-arranges fresh flower bouquets at seven local U.S. ateliers and delivers them same-day in six major metros (NYC, Chicago, Los Angeles, Austin, Miami, Washington D.C.) and next-day nationwide across the contiguous United States. The company sells signature, rose, peony, tulip, and orchid bouquets, preserved roses, potted plants, centerpieces, and add-on gifts (chocolates, macarons, candles, spa kits, champagne, vases), and operates a recurring flower subscription program.
Product overview
Ode à la Rose is a French-inspired flower delivery company offering a unified platform of floral products and gifting services. The core offering consists of hand-crafted fresh flower bouquets (including signature collections, rose bouquets, peonies, tulips, and mixed arrangements) available for same-day delivery in six major U.S. cities and next-day nationwide delivery. The product portfolio extends through the Forever Roses preserved rose brand, potted plants and orchids, and the Flower Subscription service for recurring deliveries. Add-on capabilities include personalized card/photo printing, centerpieces for events, and curated gift bundles with chocolates, macarons, candles, spa kits, champagne, and vases. All products are arranged locally at one of seven U.S. ateliers (NYC, Chicago, Los Angeles, Miami, Austin, Washington D.C., and Wyoming) using globally sourced premium stems.
Differentiator
Problem solved
Functional benefit
Brands
- Forever Roses by Ode: A preserved roses collection offering long-lasting floral arrangements that require no water or upkeep.
Products and services
- Fresh Flower Bouquets Hand-crafted floral arrangements including signature bouquets, rose bouquets, peonies, tulips, and mixed arrangements made fresh when ordered and delivered same-day or next-day for individual gift occasions.
- Preserved Roses (Forever Roses by Ode) Real roses preserved to remain beautiful for months without water, sold through the Forever Roses by Ode sub-brand as a long-lasting gifting alternative to fresh flowers.
- Potted Plants Live indoor plants including orchids, jade plants, snake plants, ZZ plants, and aglaonema offered for delivery as longer-lasting gifts.
- Orchids Orchid arrangements including white, double magenta, magenta, and triple white orchids that bloom for weeks, offered as long-lasting floral gifts.
- Flower Subscription Recurring flower delivery service offering medium ($68) or large ($98) seasonal bouquets delivered weekly, bi-weekly, or monthly, with 5% off for prepaid 6-bouquet commitments and 10% off for prepaid 12-bouquet commitments.
- Same-Day Delivery
- Centerpieces
- Flower and Card Delivery
- Add-on Gifts (Chocolates, Macarons, Candles, Spa Kits, Champagne, Vases)
Quantifiable outcome
- Flowers typically stay fresh for approximately 5 days after delivery
- +1 more outcomes
Companies that use Ode a la Rose
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Ode a la Rose technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Ode a la Rose partnerships and signals
Strategic signalScale indicators5 records
Recent moves10 records
Expansion highlights6 records
Ode a la Rose competitors and assessment
Company assessmentDirect peers
- 1-800-Flowers.com: The largest publicly-traded US flower and gift delivery platform, offering nationwide same-day and next-day delivery across all major occasions. Directly comparable in product category, occasion-based gifting, and multi-product bundles, but at a much larger scale and with broader geographic reach.
- The Bouqs Co. Direct-to-consumer online florist delivering farm-sourced bouquets on a subscription and one-off basis. Closely comparable e-commerce model, focus on farm-direct sourcing, and subscription engine — the most direct digital-native peer to Ode à la Rose.
- UrbanStems: Premium-positioned DTC flower delivery brand offering curated bouquets with same-day delivery in select metros. Comparable on premium positioning, e-commerce checkout, and direct urban delivery model.
- Teleflora: National florist network connecting customers to local independent florists for hand-delivered arrangements. Comparable on occasion-based gifting and local-florist fulfillment, though it operates as a network rather than company-owned ateliers.
- FTD (Florists' Transworld Delivery): One of the oldest US flower delivery networks offering nationwide same-day delivery through member florists. Directly comparable on nationwide next-day and same-day flower delivery, though broader in assortment and more commoditized in brand positioning.
- Farmgirl Flowers: DTC flower delivery company known for its signature burlap wrap and farm-direct sourcing. Closely comparable in curated DTC model, premium positioning, and emphasis on distinctive packaging as a brand asset.
- BloomNation: Online marketplace connecting consumers with local florists, providing e-commerce infrastructure for independent shops. Comparable as an online flower delivery platform serving occasion-based gifting, though structured as a marketplace rather than vertically-integrated ateliers.
- ProFlowers: Direct-to-consumer online flower and gift retailer offering bouquets, plants, and gift baskets with nationwide delivery. Comparable on online flower retail and gift bundles, though more value-positioned than Ode à la Rose's premium offering.
Broad incumbents
- Harry & David: Established premium gift retailer known for fruit, food, and floral gift collections sold direct-to-consumer. Comparable on premium gifting positioning and multi-category add-ons, though floral is a smaller part of a broader gourmet-gift portfolio.
- Edible Arrangements: National gifting brand specializing in fruit arrangements and edible bouquets sold through a franchise/store network. Comparable on occasion-based gift delivery, same-day local fulfillment, and franchise/storefront model for fresh perishable gifts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ode a la Rose social profiles
Digital presenceOde a la Rose financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ode a la Rose leadership team
Management profileNumber of profiles
Profiles5 records
Ode a la Rose subsidiaries and ownership
Company hierarchySubsidiaries4 records
Ode a la Rose funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ode a la Rose M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ode a la Rose
What does Ode a la Rose do?
Ode à la Rose is a French-inspired online florist that hand-arranges fresh flower bouquets at seven local U.S. ateliers and delivers them same-day in six major metros (NYC, Chicago, Los Angeles, Austin, Miami, Washington D.C.) and next-day nationwide across the contiguous United States. The company sells signature, rose, peony, tulip, and orchid bouquets, preserved roses, potted plants, centerpieces, and add-on gifts (chocolates, macarons, candles, spa kits, champagne, vases), and operates a recurring flower subscription program.
Is Ode a la Rose a public or private company?
Ode a la Rose is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ode a la Rose founded?
Ode a la Rose was founded in 2012. It employs 11 to 50 people.
Where is Ode a la Rose based?
Ode a la Rose is headquartered in New York, United States, in the North America region.
How does Ode a la Rose make money?
Four revenue lines are on record. Fresh Flower Bouquet Sales are the primary driver. The others are flower Subscription Services, add-on Products and delivery Fees.
Who are Ode a la Rose's main competitors?
Direct peers on record are 1-800-Flowers.com, The Bouqs Co., UrbanStems, Teleflora, FTD (Florists' Transworld Delivery), Farmgirl Flowers, BloomNation and ProFlowers. Broad incumbents are Harry & David and Edible Arrangements.
Does Ode a la Rose have an API?
No public API is recorded for Ode a la Rose.
What industry is Ode a la Rose in?
Ode a la Rose's product category is Online Florist & Flower Delivery. Its primary akta.pro industry code is CRAFABAN, Flowers, Gifts & Specialty Occasion Marketplaces, with a secondary code of HSACAOAA, Event Floral Design & Arrangements. Its NAICS code is 4593.